PureJo: Hack or Hype?

Johanna - PureJo
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  • Alternative Health
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Holistic health coach Johanna tests the latest wellness products, supplements, retreats and biohacking trends — so you don't waste your money. Because nothing works for everyone. Each episode features expert founder interviews and real-life product testing, delivering a Bio-Individual verdict: Hack, Hype, or Depends on You? PureJo: Hack or Hype? — on UK Health Radio and wherever you get your podcasts.

Episodes

  1. 1d ago

    Nurosym - vagus nerve stimulator - Hack or Hype?

    Can a small clip on your ear help you feel calmer? In this episode of PureJo: Hack or Hype, I test the Nurosym, a vagus nerve stimulator sold in the US as the Nuropod, and put it through real life as a busy mum of two. I explain what the vagus nerve is, what the device does, and what the company says it can do, then separate the claims from the evidence. I share my own results, including my WHOOP data (HRV, resting heart rate and sleep), how I fitted it into school-run mornings, holidays and flights, what I noticed, and what my friend experienced when she tried it. I also talk to Dr Jo Brown, Head of Human Performance at Parasym, the company behind Nurosym. At £599, is it worth the money? And is it a hack, is it hype, or does it depend on you? 🎧 LISTENER OFFER Get 5% off Nurosym at nurosym.com/purejo. There's also 20% off for all of November through the same link. 🔗 LINKS Nurosym (UK): nurosym.com Nuropod (US): nuropod.com Instagram: @nurosym Dr Jo Brown: @performancestatedrjo Me: @johanna_livewell.travelmore | purejo.com Disclosure: gifted Health is personal. Everything discussed on this show is based on individual experiences, expert opinions and product testing, and should not be considered medical advice. What works for one person may not work for another, so always do your own research and seek professional guidance where appropriate. Because if it's not right for you, it's not worth your money. #HackOrHype #PureJo #Nurosym #VagusNerve #ProductTester

  2. Oct 21

    We Shut It: Hyaluronic Acid infused Mouth tape with affirmations: Hack or Hype?

    Would you tape your mouth at night? 😴 In Episode 8 of PureJo: Hack or Hype, I'm putting We Shut It to the test: a hyaluronic acid mouth tape with bedtime affirmations, made to turn your night-time routine into a little ritual. I speak to founder Pei Chan, who spent 20 years in finance before she left to create the tape she couldn't find. Then I share my own testing: the shapes, the feel, the skin, the price, and what my sleep data showed. I also cover mouth breathing vs nose breathing, where the mouth-taping trend came from, what the research does and doesn't say, and who should not mouth tape. Is it a hack, is it hype, or does it depend on you? 🎧 Listen to find out. Because if it's not right for you, it's not worth your money. 💜 Listener offer : use code PUREJO for 15% off at We Shut It. https://weshutit.com Guest: Pei Chan, Founder & CEO, We Shut It We Shut It: https://weshutit.com | Instagram @weshutit Follow PureJo: Hack or Hype on UK Health Radio and wherever you get your podcasts. Johanna, Holistic Health & Wellness Coach: purejo.com | Instagram @johanna_livewell.travelmore Disclaimer: Everything discussed on this show is based on individual experiences, expert opinions and product testing, and should not be considered medical advice. Mouth taping isn't suitable for everyone. If you have a blocked nose, breathing difficulties or sleep apnoea, speak to a healthcare professional first.

  3. Oct 11

    BAHE Wellness & Pilates range with George Gregan - Hack or Hype?

    Former Wallabies captain george Gregan has 139 caps and a 1999 Rugby World Cup win. He also swears by Pilates. In this episode, he joins me to talk movement, recovery and the thinking behind his BHE's wellness range. I then put all 12 pieces through real-life testing: the Power Hold Mat, Pilates Ring, acupressure pillow, FlowLoops, toning balls, cork block, rollers, weights and more. Is it a hack, is it hype, or does it depend on you? I break down who each product works for, who it doesn't, and whether it's worth your money. Listener offer: 20% off with code PUREJO20. Find BAHE at bahe.com.au and @baheyoga on Instagram and TikTok. This episode is for general information only and isn't medical advice. Check with a healthcare professional before using anything like acupressure tools if you're pregnant or have a medical condition. Because if it's not right for you, it's not worth your money. PureJo: Hack or Hype? airs on UK Health Radio. Follow me @johanna_livewell.travelmore and at purejo.com.

  4. Sep 23

    Is in-chair teeth whitening worth it at London's top holistic dental clinic - Hack or Hype?

    We've all thought about it — teeth whitening. But is it actually worth your money, or just another wellness trend? This week I'm going straight to the experts to find out. I visited Optimal Dental Health, a biological, holistic dental clinic near Baker Street in London, for a full consultation and an in-chair Zoom whitening treatment with founder Dr James Goolnik. Before this, I'd tried it all myself — fluoride-free whitening toothpaste, strips, whitening pens — none of which moved the needle enough for me. So I wanted to know: is in-chair, professional whitening actually different, and is it worth it? In this episode, Dr James takes us inside what makes a holistic dental practice different from a conventional one — from the microbiome swabs and chairside vitamin D testing, to spotting the first signs of over 50 different diseases in the mouth before they show up anywhere else in the body. We talk through exactly what Zoom whitening involves, what's really in the gel, and why he chose it out of every whitening system on the market. And then I share my own experience, start to finish — the full holistic health assessment, the treatment itself, the recovery, and the results. Because here's the real question this episode answers: who is professional teeth whitening actually a hack for, and who is it hype for? I break down exactly who should — and shouldn't — consider it, using my own Bio-Individual Breakdown™. Plus: a listener discount. Use the code PUREJO for 10% off any whitening treatment with Optimal Dental Health, in-home or in-chair. Because if it's not right for you, it's not worth your money. 🦷 Find Optimal Dental Health: www.optimaldentalhealth.co.uk | Instagram @optimaldentalhealth 💬 Follow me: @johanna_livewell.travelmore 🌐 purejo.com

  5. Sep 10

    Episode 5 - Oriel Marine Extracts - Deep Sea Liquid Magnesium+ from Ireland

    Could liquid magnesium from the Irish sea transform your sleep, recovery and stress? In Episode 5 of PureJo: Hack or Hype?, holistic health and wellness coach Johanna puts Oriel Marine Extracts to the test — on herself and her family. Oriel is the world's only EU Commission Protected deep sea liquid magnesium and mineral complex, backed by 9 years of clinical research from Dublin City University and patented in 29 countries. No pills. No capsules. Just 78 trace minerals harvested from the pristine waters off Port Oriel, Co. Louth, Ireland — in a free ion liquid form your body can actually absorb. Johanna tests the full range — Sleep Drops, ReBalance Drops, Electrolyte Sports Drops, MenoSea Menopause Drops and the Magnesium Gel — and interviews co-founder and CEO Brian Fitzpatrick on the science, the story and the future of the brand. Is it hack or hype? And is it right for you? Listen to find out. 🛒 WHERE TO BUY: Oriel Marine Extracts is now available exclusively through Holland & Barrett UK online. 👉 hollandandbarrett.com/shop/brands/oriel-marine-extracts 🎁 LISTENER OFFER: 10% off as part of the Liquid Magnesium UK Launch promotion — September and October only. No code needed, applied automatically at checkout. 🌿 In Ireland: www.magnesiumstore.com 📱 Follow Oriel: Instagram: @orielmagnesium Facebook: Orielmagnesiumstore 📱 Follow PureJo: Instagram: @johanna_livewell.travelmore Website: www.purejo.com Because if it's not right for you, it's not worth your money.

  6. Aug 26

    Happy Earth: 100% natural, Vegan care for all the family - tested - Hack or Hype?

    Are you still using products full of chemicals you can’t pronounce? On this episode of PureJo: Hack or Hype?, I’m putting Happy Earth to the test — a 100% natural, vegan personal care brand for the whole family, from baby to mama, and one of the fastest-growing names in natural personal care. Happy Earth was founded in the Netherlands in 2016 by Martijn Bruijning and Niels Brouwer, and today they’re the market leader in natural deodorant, with a 38–51% share and growing +16% year on year. I sat down with Dave Christie, the man who brought Happy Earth to the UK market, to talk about the brand’s philosophy, its formulations, and what makes it different from the big names sitting on your bathroom shelf. But talk is cheap — so I didn’t stop at the interview. I tested over 35 Happy Earth products myself, across every category: deodorants (balms, roll-ons, sprays, and the crystal stick), shower gels, hand soaps, body lotions and butters, and the Baby & Kids range. Using my Bio-Individual Breakdown™ approach, each product is reviewed properly — real-life use, real results — because in health, there is no one-size-fits-all. What works brilliantly for one person could be a complete waste of money for someone else. So instead of asking “does this work?”, I ask a better question: who does this actually work for? Every product carries NATRUE, Vegan Society, and Zero Plastic Inside certification, and Happy Earth as a brand is B Corp certified with a score of 101.1. No chemicals, no microplastics, no compromise — and every product under £13. So — is it hack, is it hype, or does it depend on you? Listen now to find out. 🎁 Listener offer: Get 30% off at Happy Earth’s UK website with code PUREJO Shop now are offer exppires 31st October 2026 I’m Johanna, holistic health and wellness coach and host of PureJo: Hack or Hype on UK Health Radio, reaching 1.7 million listeners across 54 countries. Each episode, I speak to the experts behind the products, test them myself, and give you a clear, honest verdict — because health is personal, and everything here should not be considered medical advice. Always do your own research and seek professional guidance where appropriate. Follow me on Instagram @johanna_livewell.travelmore and at purejo.com. Because if it’s not right for you, it’s not worth your money.

  7. Aug 7

    Bahe Grounding Barefoot Shoes - hack or Hype? Feat. Alex Ward Co. Founder

    Are grounding shoes the real deal — or just another wellness trend dressed up in clever marketing? In this episode of PureJo: Hack or Hype?, Johanna goes further than any review you’ve seen before. She doesn’t just wear the shoes. She gets out a digital multimeter and measures actual body voltage — on herself, her husband, and both young children — barefoot on the grass, in rubber trainers, and across every Bahé product in the range. The results? Some were exactly what she expected. Others genuinely surprised her. Bahé Movement is a small, passionate British brand on a mission to create footwear that works with your body, not against it. Their Ground Flow System creates a certified conductive pathway from the sole of the shoe to your foot — designed to keep you electrically connected to the earth while you walk. Their range includes the Revive Flex (£139), the Revive Adapt (£149), sandals (£89), and Five-Flow grounding socks made from stainless steel and organic cotton. In this episode, Johanna sits down with Alex Ward — co-founder and the footwear designer behind Bahé — for a full founder interview. Alex talks about how Bahé came to exist, the engineering behind the Ground Flow System, the philosophy of natural foot movement, the MODES sole level system (Flex, Adapt, Endurance), why the wide toe box matters more than most of us realise, and how this brand continuously evolves based entirely on customer feedback. Johanna also shares her own independent testing results — including what happened when she wore the white Revive Adapt for eleven and a half hours straight at a wellness summit in London, what she felt walking through soil at a pick-your-own farm in the sunshine, and why she now finds herself studying other people’s trainers in the gym. The science of grounding — also known as earthing — is genuinely interesting and genuinely developing. Studies have found associations with reduced inflammation, improved sleep quality and normalised cortisol levels. But Johanna presents the research independently and honestly, including where the evidence is still developing. This is not a show that overclaims. It is a show that tests. Her multimeter results across the family: — Johanna barefoot on grass: 13–14 volts — Daughter (age 5) barefoot: 6 volts — Son (age 3) barefoot: 8 volts — Rubber trainers: 0 volts for every single tester — Revive Flex: 8 volts consistently regardless of sock type — Revive Adapt barefoot in shoe: 10 volts — full baseline almost restored — Revive Adapt with normal socks: 3 volts — Revive Adapt with Bahé Five-Flow grounding socks: 7 volts — Sandals on grass: 13 volts — the best result of everything tested For the first time on PureJo: Hack or Hype? — nothing lands in the hype column. Not one product. Johanna delivers her full Bio-Individual Breakdown™ — who these shoes are genuinely a hack for, who needs to approach them differently, and who they are simply not for. She also introduces two new permanent show features: her PureJo Star Ratings across five categories, and The Three Questions she will ask at the end of every single episode going forward. Overall PureJo score: 9 out of 10. Whether you are already curious about grounding, looking for a better everyday shoe, or simply wondering what on earth a multimeter has to do with trainers — this episode will change how you think about your feet. Listener offer: Use code PUREJO at bahe.co for 10% off your order. Or click the affiliate link for automatic discount: https://bahe.co/PUREJO Find Bahé at bahe.co | Instagram: @bahe.movement Find PureJo at purejo.com | Instagram: @johanna_livewell.travelmore

  8. Jul 16

    Perlege - Reduced sugar Belgian chocolate - Hack or Hype?

    Welcome to PureJo: Hack or Hype — the show where I test the latest in wellness, supplements, and biohacking, so you don’t waste your money. Because in health, there’s no one-size-fits-all, I ask a better question: who does this actually work for? In this episode, I put Perlège’s sugar-reduced Belgian chocolate to the test — taste, texture, and whether it really satisfies without the sugar crash. Using my Bio-Individual Breakdown™, I share my honest verdict: is it a hack, is it hype, or does it depend on you? 🍫 Use code PUREJO for 10% off at cafe-tasse.com/en 🎧 Follow the show and share it with someone ready to stop wasting money on wellness trends. 📍 Instagram: @johanna_livewell.travelmore 🌐 purejo.com Because if it’s not right for you, it’s not worth your money.

  9. Jul 5

    Ep.1: Lost Loom Luxury Bamboo Bedding — Hack or Hype?

    Welcome to PureJo: Hack or Hype — the show where I test the latest in wellness, supplements, and biohacking, so you don’t waste your money. Because in health, there’s no one-size-fits-all, I ask a better question: who does this actually work for? In this episode, I put Lost Loom’s bamboo bedding to the real-life test — breathability, feel, and whether it lives up to the sustainability and comfort claims. Using my Bio-Individual Breakdown™, I share my honest verdict: is it a hack, is it hype, or does it depend on you? 🎧 Follow the show and share it with someone ready to stop wasting money on wellness trends. 📍 Instagram: @johanna_livewell.travelmore 🌐 purejo.com Use Code PUREJO for 10% OFF at www.lostloom.com Because if it’s not right for you, it’s not worth your money.

  • 9 Episodes

About

Holistic health coach Johanna tests the latest wellness products, supplements, retreats and biohacking trends — so you don't waste your money. Because nothing works for everyone. Each episode features expert founder interviews and real-life product testing, delivering a Bio-Individual verdict: Hack, Hype, or Depends on You? PureJo: Hack or Hype? — on UK Health Radio and wherever you get your podcasts.

Information

  • Creator
    Johanna - PureJo
  • Years Active
    2026
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © Johanna - PureJo
  • Show Website
    PureJo: Hack or Hype?