The Creator Deal

Jae Shin
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  • Marketing

The Creator Deal is a podcast about everything that happens inside the world of creators, influencers, and brand partnerships. If you want to learn about the state of the creator economy, hear real takes from brand owners, and understand how the business side of this industry actually works, this is the show for you. Hosted by Jae, an influencer marketing agency owner who lives inside brand deals every week. New episodes every Monday.

Episodes

  1. Sep 7

    How To Negotiate Your Next Brand Deal As A Content Creator

    This week I wanted to get into the gist of the lifecycle of a brand deal. Learn to negotiate, choose your rate, and the payment methods for when a brand deal finishes. My name is Jae, I run an influencer marketing agency called true comma, and I managed over 100+ campaigns and believe that this podcast is to benefit the content creators wanting to make a living by pressing a button.

  2. Aug 31

    How This Creator Went From Journaling Videos to Paid Brand Deals

    In this episode of The Creator Deal, Jae sits down with Danielle Sim, the creator behind Daily by Danielle, to talk about her journey from posting journaling videos in high school to building a lifestyle, beauty, and fashion following on Instagram. Danielle opens up about the awkward early days of putting herself online, why she leans into content that feels natural to her rather than chasing trends, and how she is navigating a major life shift, graduating from UC San Diego with a masters in accounting, studying for the CPA exam, and figuring out what content creation looks like alongside a corporate career. They also dig into market saturation, staying consistent without burning out, and what it actually takes to build something authentic in a crowded space.

  3. Aug 3

    The #1 Reason Why Your Creator Pitches Get Ignored And How to Fix It

    In this episode of The Creator Deal, Jae breaks down what brands really look for before hiring a creator, why most pitches get ignored, and how to protect yourself from bad contracts. Topics covered: What UGC creators and influencers need in their portfolio before pitching brandsWhy your pitch is getting ignored (hint: it's not your follower count)The exact outreach framework to use when cold messaging brandsWhy speed is one of the most valuable things a creator can offerHow to spot a bad brand deal before you sign itWhy most of your income comes from repeat clients, not new onesWhen it makes sense to work with an agency versus going soloJae is the founder of True Comma, an influencer marketing agency that works with creators and brands on partnerships. New episodes every Monday.

  4. Jul 27

    The Secrets to Landing Paid Brand Deals

    She started as an aesthetician, built and sold her own skincare studio, and now manages a roster of creators landing 5 and 6 figure brand deals. In this episode, Caitlin Hart breaks down what actually goes into pricing a creator, why follower count barely matters anymore, and the email strategy that turns cold pitches into real partnerships.

  5. Jul 20

    The Secret to Building A Sustainable Career as a Content Creator

    Most creators understand the importance of attention, but few realize how mastering speed, authenticity, and human connection can skyrocket their influence and income. In this solo episode of the Creator Deal, industry insider Jae exposes the true currency of today's creator economy: attention and reveals how authenticity remains your sharpest weapon in an AI-saturated world. Jae dives deep into the shift from traditional hustle-driven money to the new economy fueled by attention and influence.

  6. Jul 14

    From Corporate Job to Full Time Creator While Raising A Baby

    In this episode of The Creator Deal, Jae sits down with beauty and skincare creator Mia Glowy to talk about her journey from corporate employee to full time content creator, all while becoming a first time mother. Mia breaks down how she got started in the beauty space, why she stopped taking gifting campaigns, how she prices her deals, and what retainer clients actually mean for a creator's income stability. She also gets real about the fear of putting yourself out there, dealing with judgment from friends and family, and finding your niche in a crowded creator economy.

  7. Jul 6

    What No One Tells You About Brand Deals

    In this episode, Jae breaks down how he went from posting TikToks during COVID to running True Comma, an influencer marketing agency helping creators land real brand deals. He gets into the difference between UGC and influencer partnerships, why follower count doesn't matter as much as you think, the mistakes he made early on building the agency, and what brands actually want from creators in 2024.

  • 7 Episodes

About

The Creator Deal is a podcast about everything that happens inside the world of creators, influencers, and brand partnerships. If you want to learn about the state of the creator economy, hear real takes from brand owners, and understand how the business side of this industry actually works, this is the show for you. Hosted by Jae, an influencer marketing agency owner who lives inside brand deals every week. New episodes every Monday.

Information

  • Creator
    Jae Shin
  • Years Active
    2026
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © 2026 Jae Shin