The Business of Taste: Branding, Marketing & Modern Ambition

Gabrielle Beckwith
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  • Entrepreneurship

The Business of Taste explores the intersection of business, branding, luxury, psychology, and modern ambition. Hosted by entrepreneur and founder Gabrielle Beckwith, each episode unpacks what makes brands, experiences, and businesses truly desirable. From luxury real estate and hospitality to leadership, consumer behavior, and building a life by design, we explore the decisions that separate the exceptional from the ordinary. For founders, creatives, and business owners who believe that taste isn't just aesthetic. It's strategy.

  1. 2d ago

    I Think We’ve Overcorrected on “Protecting Our Peace”

    In this episode of The Business of Taste, Gabrielle Beckwith explores the difference between protecting your peace and avoiding the discomfort that growth often requires. Boundaries matter, but not every hard conversation, disappointing outcome, piece of feedback, or uncomfortable season is something we need to remove from our lives. Sometimes the thing that feels difficult is exactly what creates more clarity on the other side. Gabrielle shares how being a founder has changed her relationship with conflict, feedback, burnout, responsibility, and setting stronger boundaries inside Terra. She also talks about why high-capacity people can easily become the person who fixes everything, how avoidance can disguise itself as self-protection, and why a healthy business still requires resilience. This episode is for the founder or ambitious creative learning how to protect their well-being without protecting themselves from the experiences that help them grow. Thank you for listening to The Business of Taste. If this episode challenged the way you think, share it with someone who's building something exceptional. If you're enjoying the show, be sure to follow wherever you listen to podcasts and leave a review—it truly helps. Until next time, keep building with intention.

  2. Oct 27

    What Winning Looks Like After Seven Figures with Suzie Consoli

    In this episode of The Business of Taste, Gabrielle sits down with her mentor, sales-first business coach Suzie Consoli, for a conversation about ambition, sales, competition, and what success looks like after you have already built the business you once wanted. Suzie built Atlanta-based marketing agency Lawson House from the ground up, scaled it past seven figures, and eventually sold the company to her own Director of Operations. Today, she coaches agency owners and service-based founders on building more predictable revenue and stronger sales systems. Together, Gabrielle and Suzie talk about why so many founders avoid sales, why cold outreach still works, the difference between excellence and constantly chasing the next win, and how Suzie’s intense competitiveness helped her grow quickly while also forcing her to rethink what success meant. They also get into emotional decision-making, the value of having a coach, selling a business that had become part of your identity, and how motherhood has changed Suzie’s relationship with ambition, freedom, and work. Suzie also shares more about her Sell Well 21-Day Challenge and the sales principles she believes every service-based founder should understand. Thank you for listening to The Business of Taste. If this episode challenged the way you think, share it with someone who's building something exceptional. If you're enjoying the show, be sure to follow wherever you listen to podcasts and leave a review—it truly helps. Until next time, keep building with intention.

    What Winning Looks Like After Seven Figures with Suzie Consoli

  3. Oct 20

    The Death of the Middle

    In this episode of The Business of Taste, Gabrielle Beckwith explores why the middle is becoming one of the hardest places to compete. Consumers have more options, more information, and a much sharper sense of value than they used to. Being “good” is often not enough anymore. Businesses need to either make life meaningfully easier or create an experience that feels meaningfully better. Gabrielle breaks down why premium pricing has to be supported by the full customer experience, how perceived value is built long before someone sees the final price, and why beautiful branding cannot make up for a forgettable product or messy service. If your business sits at a higher price point, this episode will help you think more critically about what makes that price feel justified and whether your customers could clearly explain why choosing you is worth it. Thank you for listening to The Business of Taste. If this episode challenged the way you think, share it with someone who's building something exceptional. If you're enjoying the show, be sure to follow wherever you listen to podcasts and leave a review—it truly helps. Until next time, keep building with intention.

  4. Oct 13

    Your Health Is Part of the Business Model

    In this episode of The Business of Taste, Gabrielle Beckwith gets personal about why health has become part of the way she thinks about business. As she and her husband prepare to start a family, Gabrielle shares the routines and mindset shifts that have made her feel more grounded, energized, and clear as a founder. She reflects on burnout, rest, movement, sleep, nervous system support, and how taking better care of herself has changed the way she leads Terra. This episode explores the idea that your health is not separate from your business. It affects your creativity, your decision-making, your patience, your leadership, and the kind of culture you create for your team. For founders who are used to putting themselves last, this is a reminder that taking care of yourself is not something you have to earn after the work is done. It is part of building a business and a life you actually want to be inside. Thank you for listening to The Business of Taste. If this episode challenged the way you think, share it with someone who's building something exceptional. If you're enjoying the show, be sure to follow wherever you listen to podcasts and leave a review—it truly helps. Until next time, keep building with intention.

  5. Oct 6

    Most Founders Don’t Have a Marketing Problem

    In this episode of The Business of Taste, Gabrielle Beckwith shares a hot take: a lot of founders who think they have a marketing problem actually have a business problem that marketing is simply exposing. She breaks down the four areas she looks at before assuming a company needs more content, more ads, or a rebrand: the offer, positioning, sales process, and customer experience. Gabrielle also shares how Terra evaluates what happens after marketing generates interest, why qualified leads still need strong follow-up, and how a weak back-end process can make good marketing look ineffective. The episode ends with a practical customer journey audit founders can use to identify where trust, conversion, or retention may actually be breaking down. For business owners, service providers, and founders investing in growth, this episode is a reminder to diagnose the real problem before spending more money trying to solve the wrong one. Thank you for listening to The Business of Taste. If this episode challenged the way you think, share it with someone who's building something exceptional. If you're enjoying the show, be sure to follow wherever you listen to podcasts and leave a review—it truly helps. Until next time, keep building with intention.

  6. Sep 29

    Your Business Should Get More Boring as It Gets Better

    In this episode of The Business of Taste, Gabrielle Beckwith talks about one of the clearest signs that a business is getting healthier: it starts to feel a little more boring. Gabrielle shares how Terra has evolved from a business that depended heavily on her involvement into one with stronger systems, clearer ownership, more predictable delivery, and a team she trusts. She breaks down the difference between choosing to work hard and having to work hard because the business cannot function without you. From content delivery and onboarding to cash flow, mentorship, team training, and learning when a repeated problem needs a real system, this episode is about building a company that can hold more without making everything feel harder. For founders, this is a reminder that growth should not only create more revenue or more responsibility. Eventually, it should give you more trust, more predictability, and more room to lead. Thank you for listening to The Business of Taste. If this episode challenged the way you think, share it with someone who's building something exceptional. If you're enjoying the show, be sure to follow wherever you listen to podcasts and leave a review—it truly helps. Until next time, keep building with intention.

  7. Sep 23

    Why Founders Keep Hiring for Relief Instead of Leverage

    In this episode of The Business of Taste, Gabrielle Beckwith breaks down one of the most common hiring mistakes founders make: hiring for relief instead of leverage. When the business feels overwhelming, it is easy to think the answer is simply adding another person. But “I need help” is not a clear role, and hiring around stress can create more confusion instead of more capacity. Gabrielle shares what she has learned about defining ownership, understanding the level of thinking a role actually requires, avoiding vague “junk drawer” positions, and knowing when the real problem is a process, system, or leadership gap rather than headcount. This episode is for founders building teams who want to make smarter hiring decisions, create clearer roles, and understand the difference between getting tasks off their plate and actually making the business stronger. Thank you for listening to The Business of Taste. If this episode challenged the way you think, share it with someone who's building something exceptional. If you're enjoying the show, be sure to follow wherever you listen to podcasts and leave a review—it truly helps. Until next time, keep building with intention.

  8. Sep 15

    You Can Just Do Things with John Lifrieri

    In this episode of The Business of Taste, Gabrielle Beckwith sits down with John Lifrieri, founder, builder, internet tinkerer, and Gabrielle’s cousin, who also happened to officiate her wedding. John has built across several worlds, from a video gifting app that served millions of users, to a viral reading party concept featured in The New York Times and on The Today Show, to a card game sold in hundreds of stores, and now personal agent software at Zo Computer. This conversation explores what it means to build without waiting for permission, while also knowing when to let go of ideas that are no longer serving the work. Gabrielle and John talk about speed, taste, perfectionism, internet culture, AI, personal agents, and the mindset behind turning ideas into real things. They also get into John’s philosophy of “you can just do things,” the importance of killing your darlings, why people overcomplicate low-stakes decisions, how to know when an idea has energy, and what business owners can learn from someone who has built across software, culture, products, and technology. For founders, creatives, and business owners, this episode is a reminder that building with taste is not just about starting. It is also about refining, editing, and having the discernment to know what deserves to stay. In this episode, we cover: Why John believes “you can just do things”How to stop waiting for permission and start buildingWhat “kill your darlings” means when you are creating, building, and refining ideasThe difference between speed, taste, and perfectionismHow to know when to keep going versus when to let an idea goWhat founders tend to overcomplicateHow John thinks about ideas, timing, and creative momentumWhat personal agents may make possible for founders and small teamsHow to build with taste without waiting for perfect conditionsWhere to Find John Follow John Lifrieri: https://www.instagram.com/john_lif/ + https://x.com/john_lifrieri/ Learn more about Zo Computer: https://www.zo.computer/ Thank you for listening to The Business of Taste. If this episode challenged the way you think, share it with someone who's building something exceptional. If you're enjoying the show, be sure to follow wherever you listen to podcasts and leave a review—it truly helps. Until next time, keep building with intention.

    You Can Just Do Things with John Lifrieri
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The Business of Taste explores the intersection of business, branding, luxury, psychology, and modern ambition. Hosted by entrepreneur and founder Gabrielle Beckwith, each episode unpacks what makes brands, experiences, and businesses truly desirable. From luxury real estate and hospitality to leadership, consumer behavior, and building a life by design, we explore the decisions that separate the exceptional from the ordinary. For founders, creatives, and business owners who believe that taste isn't just aesthetic. It's strategy.

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