Do the Damn Thing: The Implementation Podcast

Ruth Tsui

Do the Damn Thing: The Implementation Podcast

  1. Aug 19

    Waking up at 5am is not the secret to success

    In this episode I'm talking about why I joined the Five O'Clock Club, what it actually cost me, and why I do the complete opposite now. I grew my membership to over 100 members doing all the "right" things but I was sleeping on a mattress on my daughter's bedroom floor, running on four hours of broken sleep, and still getting on the laptop before everyone else woke up. It led to burnout, and burnout made me burn my business down. Now I plan in 12 week sprints, I work within school hours only, and my mornings are mine again. If you've had a growing sense that the hustle way just isn't your way, this one's for you. Timestamps: 00:00 – Waking up at 5am is not the secret to success 00:01 – Joining the Five O'Clock Club at the height of the pandemic 01:00 – Doing all the "right" things and growing to 100+ members 01:30 – Sleeping on the floor, running on four hours of sleep 02:00 – The narrative that people who wake up at 7 are lazy losers 02:20 – Hitting burnout and what it cost my kids and my business 02:45 – Closing the membership and going back to in-person work 03:15 – Coming back to online business, but doing the opposite of hustle 03:45 – How I plan now: 12 week sprints, school hours only, themed days 04:15 – Mornings are mine again — tea, doodling, thinking time 04:42 – Why I'm not chasing seven figures and what I want instead 05:00 – Build Your 90-Day Blueprint workshop invite https://docs.google.com/document/d/1MlKRaXBtDJWapisfYmRvFBf4Gk4H7rBYnuwhXh9gl94/edit?usp=sharing

  2. Aug 12

    Why you might not need to "fix your mindset" after all...

    Told you have a mindset problem? You might not. In this episode, I'm calling out the "just fix your mindset" narrative that so many coaches lean on when their programme doesn't deliver — because in my research for Beyond the Promise, 58% of people in group programmes said turning learning into action was the real challenge. I break down four things that actually get in the way of taking action (that have nothing to do with mindset): 🧠 Cognitive load — you're the marketer, the ops team, the finance department, and R&D all at once 📊 Survivorship bias — the sales page only shows the wins, never the hundreds who followed the framework and got nothing 🎯 Unfair advantages — your natural talent, network, and circumstances shape your path more than anyone admits 💛 Your life and values — the 5am club and "hustle 23 hours a day" crowd wasn't built for parents, neurodivergent business owners, or anyone who won't lie in their marketing to make a sale Then I share how I actually turn big ideas into results — running two summits, launching a YouTube channel, growing a 2,500+ person Facebook group, and getting fully booked in six weeks — using 90-day focus blocks, honest constraints, and scaffolding that makes action easier, not harder. If you've been blaming yourself for not "just doing it," this one's for you. 📚 Mentioned in this episode: The Unfair Advantage by Ash Ali and Hasan Kubba 🎁 Book a free 30-minute Momentum Audit (https://tidycal.com/ruthtsui/momentum)  and let's find where your gap really is: Spark, Strategy, or Setup. Chapters 00:00 Challenging the Mindset Narrative 01:52 Understanding Unfair Advantages 04:44 Focused Planning and 90-Day Blocks 06:39 When to Explore Mindset Issues 07:09 Changing Your Approach for Better Results 08:03 Getting Support and Next Steps

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Do the Damn Thing: The Implementation Podcast