Go Green Podcast

Jonathan Charles Wilson
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  • Entrepreneurship

Welcome to the Go Green Podcast — where top solar leaders, entrepreneurs, and industry disruptors share the real strategies behind building high-performing solar businesses. From sales and leadership to scaling teams, closing deals, and navigating the ever-changing energy market, each episode is packed with practical insights, hard-earned lessons, and conversations designed to help you grow faster and lead stronger in the solar industry.

Episodes

  1. Jul 9

    Solar Exposed: What Nobody Tells You About the Industry with special guest Lily Valdez

    Solar Lily shares her experiences in the solar industry, discussing travel, industry challenges, and the importance of diversified business strategies. She emphasizes the significance of consultative selling, warm market networking, and the evolving nature of the solar industry. The conversation covers a wide range of topics related to the solar industry, including sales strategies, industry challenges, and the importance of integrity and education. It also emphasizes the need for mentorship and a customer-centric approach. Takeaways Consultative selling is crucial in the solar industry, focusing on tailored solutions for homeowners.Warm market networking and social media engagement are effective strategies for generating new business in the solar industry.The solar industry is rapidly evolving, requiring continuous learning and adaptation to new products and financing options. Diversify sales strategiesIntegrity and education are keyCustomer-centric approach is crucial Chapters 00:00 Introduction and Travel Plans02:25 Challenges in the Solar Industry03:39 The Importance of Diversified Business Strategies04:30 Consultative Selling and Tailored Solutions05:25 Networking and Social Media Engagement06:24 Continuous Learning and Adaptation35:09 Sales Strategies and Industry Challenges37:06 Battery Sizing and Expertise39:27 Toxic Culture in Solar Sales58:38 Recruiting and Building a Team

  2. Jul 9

    Tuning Your Heart: The Real Secret to Solar Leadership with Special Guest Taylor Crouse

    The conversation delves into the entrepreneurial journey, overcoming early challenges, the power of belief, building a positive company culture, navigating team dynamics, and professional development and coaching. The key takeaways emphasize the importance of belief in the value of a product or service and the creation of a positive and supportive company culture for team cohesion and success. The conversation delves into the themes of leadership and entrepreneurship, highlighting the importance of commitment to growth and the journey of building a business. It explores the challenges and experiences of entrepreneurship, emphasizing the value of building a strong team and creating a culture of collaboration and growth. Takeaways Belief in the value of a product or service is crucial for successCreating a positive and supportive company culture is essential for team cohesion and success Leadership and EntrepreneurshipCommitment to Growth Chapters 00:00 The Entrepreneurial Journey02:56 Overcoming Early Challenges05:47 The Power of Belief12:04 Building a Positive Company Culture18:14 Navigating Team Dynamics30:11 Professional Development and Coaching30:36 Leadership and Entrepreneurship53:03 Commitment to Growth

  3. Jul 9

    Wisdom from an Energy Pioneer: Home Efficiency and EEMs with special guest Bill Blair

    The conversation covers the early days of energy efficiency, the challenges faced in promoting energy efficiency, the evolution of solar technology, and the scams and misconceptions in the green energy space. It provides insights into the history of energy efficiency, the resistance faced in promoting energy-efficient products, the evolution of solar technology, and the impact of scams and misconceptions on the green energy industry. The conversation delves into the art of sales, the role of the grid in maintaining civilization, the future of energy with batteries and decentralized data centers, and innovative energy solutions such as power purchase agreements and energy service agreements. It emphasizes the importance of understanding the audience in sales and highlights the influence of political agendas on the energy landscape. Takeaways Energy Efficiency in the 70s and 80sChallenges in Promoting Energy EfficiencyEvolution of Solar TechnologyScams and Misconceptions in the Green Energy Space Sales is about intention and serviceUnderstanding the audience is crucial in salesThe energy landscape is influenced by political agendasThe grid is essential for maintaining civilizationBatteries and decentralized data centers are shaping the future of energyInnovative energy solutions are emerging, such as power purchase agreements and energy service agreements Chapters 00:00 Early Days of Energy Efficiency06:22 Challenges in Promoting Energy Efficiency23:25 Evolution of Solar Technology32:16 Scams and Misconceptions in the Green Energy Space39:34 The Art of Sales and Understanding the Audience46:28 The Role of the Grid in Maintaining Civilization52:24 The Future of Energy: Batteries and Decentralized Data Centers58:44 Innovative Energy Solutions: Power Purchase Agreements and Energy Service Agreements

  4. Jul 9

    The AI Energy Tsunami & the Future of Home Energy with Michael O’Donnell, Author of “No Matter Watt”

    The conversation with Michael O'Donnell delves into the resilience and evolution of the solar industry, as well as the impact of his book 'No Matter What.' It also explores the transition to Solar 3.0 and the role of AI in energy demand. The conversation delves into the urgency of addressing the electricity crisis in Lake Tahoe, the importance of urgency in solar sales, and the significance of building a sustainable business in the solar industry. Key takeaways include the urgency of addressing energy challenges and the value of customer education in the solar sales process. Takeaways Resilience in the solar industryThe evolution of solar industry from 1.0 to 3.0 UrgencyCustomer Education Chapters 00:00 Transition to Solar 3.0 and the Role of AI in Energy Demand39:34 The Electricity Crisis in Lake Tahoe51:06 The Urgency of Going Solar01:03:08 Building a Business in Solar Sales

  5. Jul 9

    The Solarpreneur Mindset: Tactical Strategies, Leadership Lessons & Building a Legacy in Solar

    The conversation delves into the topic of leadership, highlighting the importance of intentional leadership development and the need to act as a leader before officially holding the title. Taylor shares insights from his own leadership journey and the lessons he has learned in building and leading a team. Takeaways ConsistencyProfessionalism Leadership developmentActing as a leader before having the title Chapters 00:00 Introduction and Content Creation03:00 Journey into Solar Industry05:56 Challenges and Turning Points11:02 Vision for Solar Industry17:08 Professionalism and Accountability24:54 High-Volume Performance and Discipline34:38 Leadership Lessons and Development

  6. Jul 9

    Tackling 2026’s Biggest Technical Challenges with special guest Eoin Carey

    The conversation covers a wide range of topics related to the solar industry, including personal experiences, challenges, and technical aspects. It delves into the impact of regulations, utility companies, and financing on the solar industry, as well as the complexities of battery technology and grid interconnection. The conversation also highlights the frustration and challenges faced by solar professionals in navigating the industry's complexities and regulations. The conversation covers a wide range of topics, including the challenges of the solar industry, the role of utilities, the importance of energy diversification, and the need for continuous learning and adaptation. The discussion also delves into the complexities of solar sales, the impact of infrastructure failures, and the future of solar and battery technology. Takeaways Solar industry challengesImpact of regulations and utility companiesComplexities of battery technology and grid interconnectionFrustration and challenges faced by solar professionals Energy diversificationChallenges of the solar industryContinuous learning and adaptationImpact of infrastructure failuresFuture of solar and battery technology Chapters 00:00 Introduction and Personal Background03:06 Transition to the Solar Industry08:02 Challenges in the Solar Industry18:00 Grid Interconnection and Utility Challenges18:52 Battery Technology and Financing32:55 The Solar Industry and Domestic Requirements34:08 Simplicity and Efficiency in Solar Technology35:21 Bidirectional Charging and Energy Distribution36:00 The Role of Utilities and Consumer Awareness39:32 Energy Politics and Ideological Perspectives41:52 The Future of Solar and Battery Technology01:02:20 The Role of Sales and Continuous Learning

  7. Jul 9

    The Future of Solar Sales: Building Trust Before the Appointment with Julian Todd-Borden

    The conversation delves into the current state of the residential solar industry, the challenges faced, and the importance of building trust and educating homeowners. It also explores the prevalence of misinformation and misconceptions in the industry and the survival tactics employed by solar salespeople. The conversation delves into the mechanics of HDM, the state of the solar industry, challenges in solar sales, and the future of solar sales. It explores the complexities of the solar industry and the evolving landscape of solar sales, highlighting the need for social proof and branding in the industry. Takeaways Residential solar market trendsChallenges in the solar industry Future of solar salesChallenges in the solar industry Chapters 00:00 The Solar Empire02:55 Building Trust and Educating Homeowners14:02 Misinformation and Misconceptions27:08 Survival in the Solar Industry33:22 The Mechanics of HDM36:11 The State of the Solar Industry37:01 Challenges in Solar Sales59:11 The Future of Solar Sales

  8. Jul 9

    The Sales Superpower No One Can Replace with Special Guest Todd Dailey

    Todd Daly shares insights on the power of exceptional customer service, the importance of genuine connection, and the impact of long-term relationships in sales. He emphasizes the value of customer service as a mindset and the significance of post-sale care in building trust and loyalty. The conversation covers the challenges and experiences of dealing with utility companies, the importance of customer service, and the impact of upset customers on sales professionals. It also delves into the strategies for managing customer expectations and handling upset customers effectively. The conversation covers topics such as maintaining a positive emotional state, personal development, historical figures, health challenges, and the impact of AI on human qualities. Todd emphasizes the importance of trust and integrity in sales, while Jonathan shares his passion for customer service and the development of a new business venture focused on health monitoring. Takeaways Exceptional customer service is a superpowerLong-term relationships drive referrals and customer loyalty Customer service is a critical aspect of the sales processManaging customer expectations is important for long-term success Emotional state impacts sales interactionsPersonal development and historical figures influence mindsetHealth challenges can lead to unique perspectivesTrust and integrity are crucial in salesAI should enhance human qualities, not replace them Chapters 00:00 The Superpower of Customer Service03:00 The Genuine Connection06:06 The Impact of Long-Term Relationships30:06 Challenges with Utility Companies32:43 The Impact of Customer Service48:24 Dealing with Upset Customers56:02 Maintaining a Positive Emotional State57:28 Personal Development and Historical Figures58:09 Health Challenges and Unique Perspectives01:11:38 The Impact of AI on Human Qualities

  • 8 Episodes

About

Welcome to the Go Green Podcast — where top solar leaders, entrepreneurs, and industry disruptors share the real strategies behind building high-performing solar businesses. From sales and leadership to scaling teams, closing deals, and navigating the ever-changing energy market, each episode is packed with practical insights, hard-earned lessons, and conversations designed to help you grow faster and lead stronger in the solar industry.

Information

  • Creator
    Jonathan Charles Wilson
  • Years Active
    2026
  • Episodes
    8
  • Rating
    Explicit
  • Copyright
    © 2026 Jonathan Charles Wilson
  • Show Website
    Go Green Podcast