Office Hours with Gabby Starnes

Gabby Starnes
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  • Marketing

Marketing shouldn't feel like a guessing game. Yet every day, business owners, entrepreneurs, and marketers are told to post more content, chase the latest trends, and spend money on tactics that often fail to create real results. The outcome? More stress, more confusion, and revenue that feels impossible to predict. Welcome to Office Hours with Gabby Starnes—the podcast that helps you turn marketing from a source of anxiety into a predictable growth engine for your business. Hosted by Gabby Starnes, Owner & CEO of the marketing agency Helps2 and growth strategist with more than 17 years of marketing experience, this show breaks down what actually works when it comes to generating leads, building authority, increasing sales, and creating sustainable business growth. Each episode delivers practical insights, real-world strategies, honest conversations, and actionable marketing lessons you can implement immediately—without the fluff, jargon, or overwhelming complexity. Whether you're a small business owner, nonprofit leader, creative entrepreneur, or marketing professional, you'll learn how to create marketing systems that attract the right people, convert them into customers, and drive predictable revenue. Because marketing was never meant to be random. It's meant to build predictable growth. Welcome to Office Hours with Gabby StarnesReal Marketing That Builds Predictable Growth.

Episodes

  1. Oct 19

    5 Marketing Mistakes Business Owners Make

    Is your marketing "not working"? The problem might not be your marketing at all. In this episode of Office Hours, marketing agency owner Gabby Starnes (16 years in business, 17 years in marketing) breaks down the 5 biggest sales and marketing mistakes she sees business owners make in consultations, and what to do instead. 🎯 FREE: Get my Momentum Map, a step-by-step marketing framework that shows you what to do first ⏱️ TIMESTAMPS 00:00 Intro 01:08 Mistake #1: Not having a solid revenue model 04:00 Mistake #2: Treating marketing as one campaign instead of an engine 05:33 Mistake #3: Doing everything yourself (or asking for help too late) 07:24 Mistake #4: Tracking vanity metrics 09:53 Mistake #5: Expecting immediate results 12:52 Your assignment + free Momentum Map 💡 WHAT YOU'LL LEARN Why great marketing can't fix a business model that doesn't add upWhy marketing should be a consistent engine, not a one-time campaignWhen and how to delegate (the "queen bee / king bee" rule)Why followers and likes don't equal revenueThe 6-month rule for testing a marketing strategyHow to make your revenue more predictable and less of a rollercoaster📝 YOUR ASSIGNMENT Ask 3 customers: "What made you choose us?" Write down every word, don't guess, then double down on what's working. 💬 Which of these mistakes have you made or seen? Tell me in the comments! 🔔 Subscribe for more practical marketing advice with no fluff, and see you in the next Office Hours. 📍 Work with me: Helps2 marketing agency 📸 Instagram: @gabbysarnesxo #marketingmistakes #smallbusinessmarketing #businessowner

  2. Oct 13

    What I Would Do With $5,000 to Grow a Business Today

    What would you do with $5,000 to grow a business today? In this episode of Office Hours, Gabby breaks down how she would invest a $5,000 marketing budget — from validating your business and building professional branding to SEO, content marketing, and paid advertising. She also covers what small businesses should avoid spending money on, including buying followers, fake engagement, unnecessary software, constant rebranding, and chasing every new marketing trend. If you're looking for a practical small business marketing strategy and want to understand where your marketing budget can have the biggest impact, this episode is for you. Grab the free Momentum Map to find your starting point for marketing. #MarketingStrategy #SmallBusinessMarketing #BusinessGrowth

  3. Oct 5

    The Marketing Advice I'd Ignore in 2026 (5 Things!!)

    5 Marketing Myths You Need to Stop Believing in 2026 🚨 There’s a LOT of marketing advice floating around right now especially when it comes to AI, SEO, and social media. But not everything you hear is actually going to help your business grow. In this episode of Office Hours, Gabby Starnes breaks down 5 marketing myths she would ignore in 2026, including: 1. “You need to be everywhere on social media.” You don't need to be on every platform. Find where your ideal customers actually spend their time and get really good at one platform first. 2. “SEO is dead.” SEO isn't dead it’s evolving. With AI search changing how people discover information, businesses need to think beyond traditional keywords and start considering Answer Engine Optimization (AEO). 3. “Use AI for everything.” AI can be an incredible marketing tool, but relying on it for everything can make your content generic and obvious. The key is learning how to use AI as a thought partner, while keeping human strategy and creativity at the center. 4. “AI will replace marketers.” AI can automate repetitive tasks, but strategy, storytelling, creativity, and the human connection behind a brand still matter. 5. “Just do social media.” Social media can be powerful, but it doesn't necessarily need to be your business's primary growth engine. SEO and paid advertising can play an important role in generating qualified leads and revenue. The marketing landscape is changing quickly, especially with AI search and answer engines becoming part of how people discover businesses. What marketing advice have you been following simply because everyone else says you should? Drop it in the comments 👇 Subscribe to Office Hours for more real marketing advice, strategies, and insights. #Marketing #DigitalMarketing #MarketingStrategy #SEO #AEO #AIMarketing #SocialMediaMarketing #MarketingTips #BusinessGrowth #ContentMarketing

  4. Jul 6

    How to Generate More Leads (The Simple Process Most People Ignore!!)

    Most businesses don't actually have a lead problem. They have a visibility problem. In this episode of Office Hours with Gabby Starnes, I share the simple process I recommend to businesses that need more qualified leads without relying on expensive advertising. You'll learn why SEO remains one of the highest ROI marketing strategies available, how to structure your website so customers can actually find you, and the exact framework we use with our clients to create long-term, predictable lead generation. If you're tired of inconsistent revenue and wondering how to generate more leads, this episode will give you a practical strategy you can start implementing immediately. If you enjoyed this episode, subscribe, leave a review, and share it with another business owner who could use more predictable growth.

  5. Jul 1

    How to Do SEO for Small Business (Get More Leads ASAP!!)

    Do you ever feel like you're doing everything right with your marketing but still not seeing the results you expected?  I know how overwhelming marketing can feel, especially when it seems like everyone has a different opinion on what you "should" be doing. If you've ever wondered why your website isn't bringing in the leads you hoped for, this conversation is for you.  Let's break down SEO in a way that actually makes sense, so you can stop guessing and start building something that grows your business. You deserve a strategy that actually works for you, not against you.  What's been the biggest struggle with getting your business found online?

  6. Jul 1

    How Do You Make Money With A Website? Let's Talk About It.

    Want to make more money with your website and learn how to turn it into a powerful revenue-generating asset? In this episode, Gabby breaks down a real website review and reveals practical strategies that can help you increase revenue, attract more qualified traffic, and build a sustainable online business. Whether you're a business owner, entrepreneur, content creator, or marketer looking for ways to make money with a website, you'll discover actionable insights you can start implementing right away. If you've ever wondered how to make money online using your website, this episode provides a real-world look at what's working today and where the biggest opportunities for growth exist. Learn how to optimize your website, create better customer journeys, and build a scalable growth engine that generates leads, sales, and recurring revenue long after visitors land on your site. Tune in and discover how to make money with a website by combining smart digital marketing, strategic optimization, and proven revenue-building techniques that drive long-term business growth.

  • 6 Episodes

About

Marketing shouldn't feel like a guessing game. Yet every day, business owners, entrepreneurs, and marketers are told to post more content, chase the latest trends, and spend money on tactics that often fail to create real results. The outcome? More stress, more confusion, and revenue that feels impossible to predict. Welcome to Office Hours with Gabby Starnes—the podcast that helps you turn marketing from a source of anxiety into a predictable growth engine for your business. Hosted by Gabby Starnes, Owner & CEO of the marketing agency Helps2 and growth strategist with more than 17 years of marketing experience, this show breaks down what actually works when it comes to generating leads, building authority, increasing sales, and creating sustainable business growth. Each episode delivers practical insights, real-world strategies, honest conversations, and actionable marketing lessons you can implement immediately—without the fluff, jargon, or overwhelming complexity. Whether you're a small business owner, nonprofit leader, creative entrepreneur, or marketing professional, you'll learn how to create marketing systems that attract the right people, convert them into customers, and drive predictable revenue. Because marketing was never meant to be random. It's meant to build predictable growth. Welcome to Office Hours with Gabby StarnesReal Marketing That Builds Predictable Growth.

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