"Mise En Place" Culture First™

HRBUniversal Group

HRBUniversal is proud to announce the launch of our newest media venture: The “Mise En Place (MEEZ-ahn-PLAH)” Culture First Podcast. In the culinary world, mise en place means "everything in its place." It is the invisible infrastructure behind every flawless service. We believe the exact same principle applies to leadership. Designed specifically for hospitality owners, operators, and managers, this podcast explores a fundamental truth: organizational safety, compliance, and operational excellence begin and end with you. When leadership establishes a non-negotiable standard for excellence, that culture naturally trickles down to frontline staff, transforming the day-to-day environment. The Pillars of a "Culture First" OperationEach week, we move beyond superficial management trends to dissect the core regulatory and cultural pillars that protect your brand, reduce liability, and optimize your workforce. Our deep-dive episodes and multi-week masterclass series provide actionable strategies across critical areas: Food Safety & Quality Assurance: Moving past the health inspection checklist to build an active managerial control system that safeguards your guests and your reputation.Responsible Alcohol Service: Implementing robust training and mitigation strategies to manage liability, ensure guest safety, and protect your liquor license.OSHA Regulations & Workplace Safety: Navigating complex federal and state compliance mandates to eliminate workplace hazards and cultivate an accident-free environment.Labor Relations & Fair Practices: Staying ahead of evolving labor laws, fair wage standards, and scheduling regulations to minimize legal exposure.Human Resources & People Culture: Crafting an ecosystem that attracts, develops, and retains top-tier talent, effectively neutralizing high turnover rates.Comprehensive Regulatory Compliance: A holistic approach to local, state, and federal oversight, ensuring your business stays ahead of changing legislation.The Bottom Line: A culture built on non-negotiable operational standards doesn't just mitigate risk—it drives efficiency, boosts employee morale, stabilizes retention, and ultimately delivers a more predictable, profitable bottom line. Choose How You ConnectWhether you prefer an in-depth audio breakdown during your morning commute or a full visual broadcast from the comfort of your office, we have you covered. 🎧 Audio BroadcastsSubscribe, download, and listen to the audio edition on your favorite streaming platform: On the Web: MiseEnPlaceCultureFirst.com or HRBUNI.comMajor Streaming Networks: Apple Podcasts, Spotify, YouTube, Amazon Music, Audible, iHeart Radio, and Deezer.📺 Video BroadcastsWatch the full visual production and experience our deep-dives on the big screen: HRB Network: Available directly on Roku and Fire TV. Simply open your device's app store, search for “HRB Network,” and add the channel to start streaming instantly. Elevate your leadership, protect your assets, and put your culture in place today.

  1. 11h ago ·  Video

    The Approved Plan: Paperwork to Plate

    In high-end commercial kitchens, the line between fine dining technique and industrial processing has officially blurred. Techniques like sous-vide, in-house curing, fermentation, and Reduced Oxygen Packaging (ROP) bring incredible culinary innovation—but they also trigger strict regulatory requirements under FDA Food Code Chapter 8. In this episode of the "Mise En Place" Culture First Podcast, we dive deep into the operational realities of Hazard Analysis Critical Control Point (HACCP) compliance and variance approvals. We discuss: Transitioning written safety plans into daily, real-time kitchen habits.Mitigating biological risks like Clostridium botulinum and Listeria monocytogenes.Mastering the three food flow process models and meeting rapid-cooling limits.Building prerequisite engineering controls, cold-chain infrastructure, and digital logging systems.Passing inspection scrutiny and avoiding compliance breakdowns during peak service hours.Whether you are optimizing your daily commute, working behind the line, or unwinding at home, accessing our content is seamless across all major media platforms. 🎧 Audio & 📺 Video Streaming (On the Go) Never miss an episode—subscribe and stream through your platform of choice: Direct Web Portals: Stream directly via miseenplaceculturefirst.com or HRBUNI.com, as well as Riverside.🎙️ Audio & Video Podcast: Search for “Mise En Place” Culture First on Apple Podcasts, Spotify, YouTube, Amazon Music, Audible, iHeartRadio, Deezer, or your favorite podcast aggregator.📺 On the Big Screen & Mobile Transform your viewing experience by streaming video episodes of our flagship series, Mise En Place Culture First Podcast, broadcast exclusively on the HRB Network. Pro Tip for Smart TV Users: If you stream via Roku, Google TV, or Amazon Fire TV, search for the “HRB Network” app to install the channel and stream full-length video episodes in high definition directly from your living room. 📲 Take HRB Network wherever you go. Download the new mobile web app: [HRBUNI.com/APP](https://HRBUNI.com/APP) Until our next broadcast, stay focused, continue to innovate, and remain relentless in your pursuit of excellence. #MiseEnPlace #CultureFirstPodcast #PaperworkToPlate #HACCPCompliance #FoodSafety #CulinaryOperations #SousVide #FoodSafetyCulture #HRBNetwork #RestaurantManagement #ExecutiveChef #FoodSafetyManager #RetailFoodSafety #FDAFoodCode #ActiveManagerialControl #KitchenOperations

    The Approved Plan: Paperwork to Plate
  2. 1d ago ·  Video

    PULSE! Today’s Hotel, Restaurant & Bar Industry News Deep Dive | 10/16/2026 Episode

    🚨 NEW EPISODE OUT NOW: PULSE! Today’s Hotel, Restaurant & Bar Industry News Deep Dive | 10/16/2026 Episode 🏨🍽️🍸 In an era defined by static foot traffic and persistent margin compression, top-performing hospitality and retail leaders are rewriting the operational playbook! Instead of chasing raw transaction volume, discover how operators are unlocking hidden margin expansion by optimizing micro-moments across existing customer journeys. Key Insights from Today's Deep Dive: ⛽ The $50 Fill-Up Trap: How convenience and fuel operators scale a routine $50 gas stop into a $200+ multi-category basket through strategic cross-selling and unified POS tech.☕ Liquid Gold: Why hot dispensed beverages carry >66% gross profit margins and act as the ultimate physical anchor for retail floor plans.🥤 Major Brand Shifts: High-stakes supplier transitions (like KFC switching to Coca-Cola), celebrity co-branding (Denny’s x Toma Empanadas), and permanent menu integrations (Noodles & Company Ramen & Cava Greek Goddess Dressing).🤝 Smart B2B Sourcing: How trade association partnerships (like MHRA & Innkeeper Supply / TWA Printing) leverage group purchasing to slash marketing and operational print overhead for independent hoteliers and restaurateurs.📊 Macro & Hospitality Watch: Navigating the consumer income divide, c-store vs. QSR lunch traffic shifts, major hotel restorations (The Plaza), and transit infrastructure overhauls (Las Vegas Airport).Stay Ahead with “Pulse! : Today’s Hotel, Restaurant & Bar Industry News Deep Dive” brought to you by HRBUniversal. Don’t miss a beat! Whether you're commuting to work or unwinding on the couch, we've got your industry insights covered. 🎧 On the Go? Subscribe and listen on Apple Podcasts, Spotify, YouTube, Amazon Music, Audible, iHeartRadio, Deezer, or visit HRBUni.com. 📲 Mobile App: Take the HRB Network with you everywhere by getting our mobile web app at HRBUni.com/APP. 📺 Big Screen Experience: Level up your show viewing—stream Pulse directly on TV via Roku or Amazon Fire TV. Until next time, keep innovating and striving for excellence! 🚀 #HospitalityNews #PULSEPodcast #HRBUniversal #HotelManagement #RestaurantStrategy #BarIndustry #RetailFoodservice #CStoreTrends #HospitalityTech #Foodservice #HospitalityLeadership #OperationalExcellence #Procurement #SupplyChain

    PULSE! Today’s Hotel, Restaurant & Bar Industry News Deep Dive | 10/16/2026 Episode
  3. 2d ago ·  Video

    PULSE! Today’s Hotel, Restaurant & Bar Industry News Deep Dive | 10/15/2026 Episode

    In this episode, we unpack the major structural shifts, operational lessons, and emerging regulatory developments reshaping hospitality, food service, and retail: 💡 Rethinking Labor Control: Why managing strictly by weekly labor percentages functions as a backward-looking "scoreboard" rather than an active "steering wheel"—and how daily labor budgeting protects margins. 🌊 Supply Chain Risks: How Taylor Farms' Mexico sourcing halt and climate pressures on ocean yields are elevating everyday seafood into luxury menu items. 🧂 FDA Reformulation Shift: Easing standards for salt substitutes unlocks functional potassium chloride alternatives for CPG manufacturers and commercial kitchens. 🏨 Hotel Management Power Shift: Independent and boutique operators outperforming global brands to maximize net operating income. 🛒 Retail AI Integration: Kroger's shopping companions, Sainsbury's AI "SmartLists," and how PepsiCo and Coca-Cola are restructuring portfolios. 🌿 2027 Culinary Trends: Functional fiber menu callouts, black garlic umami, and failure-tolerant leadership strategies. Stay Ahead with “Pulse! : Today’s Hotel, Restaurant & Bar Industry News Deep Dive” brought to you by HRBUniversal. Don’t miss a beat! Whether you're commuting to work or unwinding on the couch, we've got your industry insights covered. 🎧 On the Go? Subscribe and listen on Apple Podcasts, Spotify, YouTube, Amazon Music, Audible, iHeartRadio, Deezer, or visit HRBUni.com. 📲 Mobile App: Take the HRB Network with you everywhere by getting our mobile web app at HRBUni.com/APP. 📺 Big Screen Experience: Level up your show viewing—stream Pulse directly on TV via Roku or Amazon Fire TV. Until next time, keep innovating and striving for excellence! #PULSEPodcast #HRBUniversal #HospitalityNews #RestaurantManagement #HotelIndustry #FoodAndBeverage #HospitalityLeadership #LaborBudgeting #SupplyChainResilience #FDAGuidelines #AIinRetail #CPG #CulinaryTrends #OperationalExcellence #HospitalityPodcast #HotelRestaurantBar

    PULSE! Today’s Hotel, Restaurant & Bar Industry News Deep Dive | 10/15/2026 Episode
  4. 3d ago ·  Video

    PULSE! Today’s Hotel, Restaurant & Bar Industry News Deep Dive | 10/14/2026 Episode

    🎙️ PULSE! Today’s Hotel, Restaurant & Bar Industry News Deep Dive | 10/14/2026 Episode 🎙️ As mid-October 2026 unfolds, major corporate consolidations, operational innovations, and legal developments are fundamentally reordering the hospitality landscape. In today’s deep dive episode, we unpack the critical moves reshaping restaurant and lodging balance sheets: ☕ Mega-Merger Rumors & Platform Scale: Analyzing Wall Street speculation surrounding potential cross-segment consolidation between Starbucks and Chipotle, alongside Yum! Brands' acquisition posture and Uber's latest delivery logistics expansion. 📉 Financial Polarization & Restructuring: True Food Kitchen enters Chapter 11 bankruptcy as high overhead pressures niche sit-down dining, Crumbl faces unit-level market saturation, while Darden Restaurants delivers standout margin resilience. 🛵 Off-Premise & Delivery Disruption: How digital food hall startup Wonder is centralizing production kitchens and Walmart is stepping in to execute white-label delivery fulfillment for Papa Johns. 🍔 Prototypes, Menus & Value Battles: KFC launches smaller, asset-light drive-thru layouts, McDonald's drives massive systemwide modernizations, Outback Steakhouse upgrades core beef quality, and Chili's targets QSR price hikes. ⛽ Emerging Non-Traditional Competition: Gas station kitchens transform into top-tier affordable fast-food alternatives, capturing critical daily foot traffic. ⚖️ Enterprise Legal Risks: Lessons from McDonald's major class-action lawsuit in Illinois amidst large-scale strategic initiatives. 🏆 Culinary Milestones: Celebrating Chef Sarah Thompson’s historic James Beard Award win and her rallying call for industry leadership: "We can do this." Stay Ahead with “Pulse! : Today’s Hotel, Restaurant & Bar Industry News Deep Dive” brought to you by HRBUniversal. Don’t miss a beat! Whether you're commuting to work or unwinding on the couch, we've got your industry insights covered. 🎧 On the Go? Subscribe and listen on Apple Podcasts, Spotify, YouTube, Amazon Music, Audible, iHeartRadio, Deezer, or visit HRBUni.com. 📲 Mobile App: Take the HRB Network with you everywhere by getting our mobile web app at HRBUni.com/APP. 📺 Big Screen Experience: Level up your show viewing—stream Pulse directly on TV via Roku or Amazon Fire TV. Until next time, keep innovating and striving for excellence! #HRBUniversal #PULSEPodcast #HospitalityNews #RestaurantIndustry #HotelIndustry #BarIndustry #FoodserviceTrends #RestaurantStrategy #HospitalityLeadership #OperationalExcellence #FoodAndBeverage #OffPremiseDining #RestaurantMAndA #CulinaryNews #DriveThruInnovation

    PULSE! Today’s Hotel, Restaurant & Bar Industry News Deep Dive | 10/14/2026 Episode
  5. 4d ago ·  Video

    PULSE! Today’s Hotel, Restaurant & Bar Industry News Deep Dive | 10/13/2026 Episode

    The hospitality landscape is shifting fast in Q4 2026! In today’s episode, we break down the critical macroeconomic pressures, strategic pivots, and regulatory updates shaping the hotel, dining, and retail foodservice sectors: 📉 Restaurant Sector Volatility & Restructuring: What True Food Kitchen’s bankruptcy, Crumbl’s growth slowdown, and consumer litigation against McDonald's mean for casual & fast-casual operators. Plus, fine dining’s aggressive shift toward approachable value and bar-only formats. 🏨 Hotel F&B & Craft Beverage Shifts: How lodging operators are unlocking Net Operating Income (NOI) through third-party restaurant integrations and destination dining. Plus, unheated raw reductions in mixology and emerging regional profiles like Vietnamese sugarcane juice (NovaCane) & Colombian aguardiente. 🛒 Retail Foodservice & USDA Mandates: Grocery hot-bar expansion, Amazon Prime Big Deal Days surge, and how protein processors are utilizing violet-blue light technology to meet incoming USDA FSIS FY 2027 pathogen mandates. 🌩️ Operational Resilience & Disaster Preparedness: Inside Waffle House’s storm-readiness protocol—how pre-storm logistics, emergency generator staging, and frontline staff care keep doors open during severe weather. Stay Ahead with “Pulse! : Today’s Hotel, Restaurant & Bar Industry News Deep Dive” brought to you by HRBUniversal. Don’t miss a beat! Whether you're commuting to work or unwinding on the couch, we've got your industry insights covered. 🎧 On the Go? Subscribe and listen on Apple Podcasts, Spotify, YouTube, Amazon Music, Audible, iHeartRadio, Deezer, or visit HRBUni.com. 📲 Mobile App: Take the HRB Network with you everywhere by getting our mobile web app at HRBUni.com/APP. 📺 Big Screen Experience: Level up your show viewing—stream Pulse directly on TV via Roku or Amazon Fire TV. Until next time, keep innovating and striving for excellence! #HRBUniversal #HospitalityNews #PulsePodcast #HotelIndustry #RestaurantIndustry #BarIndustry #FoodAndBeverage #HospitalityManagement #FoodSafety #USDAFSIS #RetailFoodservice #RestaurantTrends #HospitalityLeadership

    PULSE! Today’s Hotel, Restaurant & Bar Industry News Deep Dive | 10/13/2026 Episode
  6. 5d ago ·  Video

    The Post-Storm Rush to Reopen : Why Good Intentions Don’t Equal Safe Service

    In the chaotic aftermath of hurricanes, floods, power grid collapses, and boil-water advisories, the urge to reopen doors and serve the community is overwhelming. But when enthusiasm outpaces public health protocols, good intentions can lead to severe health hazards, regulatory closures, and massive legal liabilities. In this special dual podcast release from "From Kitchen to C-Suite" and "Mise En Place: Culture First," we dive deep into the real-world operational vulnerabilities that hospitality operators routinely overlook: ⚠️ Key Highlights & Takeaways: Field-Level Breakdown: Real observations from Pensacola, FL—from active boil-water violations to unmonitored hand hygiene breaches.The Invisible Hazards: The science behind cold-chain breakdowns, bacterial toxins (Staph & B. cereus), water back-siphonage, and carbon monoxide risks.Statutory Standards & Liabilities: Florida Statute 381.0072, Mississippi kitchen standards, and how a single foodborne illness outbreak can inflict over $2.2M in total losses[cite: 3, 4].Active Managerial Control: Applying 5-Why Root Cause Analysis (RCA) and moving beyond basic inspections to true HACCP risk assessments[cite: 3, 4].🎧 Audio & 📺 Video  Streaming Never miss an episode—subscribe and stream through your platform of choice: Direct Web Portals: Stream directly via miseenplaceculturefirst.com, fromkitchentoc-suite.com or HRBUNI.com, as well as Riverside.Listen & Watch on: Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, iHeartRadio, Deezer, Roku, Amazon Fire TV or Google TV.📲 Take HRB Network wherever you go. Download the new mobile web app: HRBUNI.com/APP💡 Pro Tip for Smart TV Users: If you stream via Roku, Google TV or Amazon Fire TV, search for the “HRB Network” app to install the channel and stream full-length video episodes in high definition directly from your living room. Until our next broadcast, stay focused, continue to innovate, and remain relentless in your pursuit of excellence. #FoodSafety #HospitalityIndustry #FromKitchenToCSuite #MiseEnPlacePodcast #HRBNetwork #RestaurantOperations #CrisisManagement #DisasterRecovery #BoilWaterAdvisory #FoodSafetyAudits #HospitalityLeadership #HACCP #PublicHealth #RestaurantManagement

    The Post-Storm Rush to Reopen : Why Good Intentions Don’t Equal Safe Service
  7. Oct 9 ·  Video

    PULSE! Today’s Hotel, Restaurant & Bar Industry News Deep Dive | 10/09/2026 Episode

    🏨 PULSE! Today’s Hotel, Restaurant & Bar Industry News Deep Dive 🗓️ Episode: October 9, 2026 The hospitality landscape is shifting fast! In today’s episode, we break down the operational inflection points, distribution battles, and technological realignments shaping hotels, restaurants, and bars: 🤖 Back-of-House Automation: Robotics and industrial-scale tech are moving from PR novelties to baseline facility infrastructure as operators tackle labor shortages and compound wage inflation. 📉 OTA Rate Parity Pressures: How flexible merchant discounting models and dynamic intermediary pricing are squeezing direct-booking margins—and what hoteliers can do to prevent revenue leakage. 🍸 On-Premise vs. Retail Realignment: On-premise dining and drinking outpace off-premise sales as high-margin RTD cocktails, botanical infusions, and experiential concepts capture consumer spend. ☕ Enterprise Real Estate & Micro-Units: Starbucks scales down store prototypes, Seven & I navigates c-store margin hits, and regulatory scrutiny looms over hidden booking fees. 🛡️ Risk Management & Compliance: Why automated COI tracking and back-office fintech flywheels are crucial to protecting unit-level operating profit. WATCH & LISTEN 🎧 On the Go? Subscribe and listen on Apple Podcasts, Spotify, YouTube, Amazon Music, Audible, iHeartRadio, Deezer, or visit HRBUni.com. 📲 Mobile App: Take the HRB Network with you everywhere by getting our mobile web app at HRBUni.com/APP. 📺 Big Screen Experience: Stream Pulse straight to your TV on Roku, Google TV, and Amazon Fire TV via the HRB Network. Also available on Apple Podcasts and Spotify. Until next time, keep innovating and striving for excellence! 🚀 #HospitalityNews #PulseDeepDive #HRBUniversal #HotelIndustry #RestaurantIndustry #BarIndustry #HospitalityTech #AutomationInHospitality #RestaurantManagement #HotelOperations #RevenueManagement #FoodAndBeverage #HospitalityLeadership #HospitalityPodcast #FoodSafety

    PULSE! Today’s Hotel, Restaurant & Bar Industry News Deep Dive | 10/09/2026 Episode
  8. Oct 8 ·  Video

    PULSE! Today’s Hotel, Restaurant & Bar Industry News Deep Dive | 10/08/2026 Episode

    🚨 NEW EPISODE: PULSE! Today’s Hotel, Restaurant & Bar Industry News Deep Dive (10/08/2026 Episode) 🏨🍽️🍸 The hospitality landscape is shifting fast in Q4! From major M&A moves to high-stakes operational adjustments, here is what we are breaking down in today's episode: 🤝 High-Stakes M&A & Industry Realignment Uber moves to acquire ezCater for $2.3B, reshaping B2B corporate food delivery logistics. Meanwhile, Constellation Brands expands its portfolio by acquiring SpikedAde for $75M. 📊 Commercial Real Estate Strain & Macro Trends Elevated interest rates continue to disrupt commercial property acquisitions and delay expansions. Yet, quick-service volume remains resilient—led by sustained demand for fast-food staples. Plus, the National Restaurant Association launches its 2026 Restaurant Business Conditions Survey to track operator margins nationwide. 🤖 Automation & Front-of-House Realities As labor costs rise, operators are turning to smart back-of-house automation—like smart ovens and sushi robotics—to minimize waste and streamline production while keeping guest-facing hospitality human. 💡 Leadership & Operational Standards Discover how implementing "Protect the Standard" frameworks can eliminate back-of-house operational drift, and learn why executive presence is critical to navigating supply chain challenges heading into 2027. Stay Ahead with “Pulse! : Today’s Hotel, Restaurant & Bar Industry News Deep Dive” brought to you by HRBUniversal. Don’t miss a beat! Whether you're commuting to work or unwinding on the couch, we've got your industry insights covered. 🎧 On the Go? Subscribe and listen on Apple Podcasts, Spotify, YouTube, Amazon Music, Audible, iHeartRadio, Deezer, or visit HRBUni.com. 📲 Mobile App: Take the HRB Network with you everywhere by getting our mobile web app at HRBUni.com/APP. 📺 Big Screen Experience: Level up your show viewing—stream Pulse directly on TV via Roku or Amazon Fire TV. Until next time, keep innovating and striving for excellence! 🚀 #HospitalityNews #PULSEPodcast #HRBUniversal #HotelManagement #RestaurantStrategy #BarIndustry #HospitalityTech #HotelMA #FoodService #HospitalityLeadership #AutomationInHospitality #SupplyChain #OperationalExcellence

    PULSE! Today’s Hotel, Restaurant & Bar Industry News Deep Dive | 10/08/2026 Episode

About

HRBUniversal is proud to announce the launch of our newest media venture: The “Mise En Place (MEEZ-ahn-PLAH)” Culture First Podcast. In the culinary world, mise en place means "everything in its place." It is the invisible infrastructure behind every flawless service. We believe the exact same principle applies to leadership. Designed specifically for hospitality owners, operators, and managers, this podcast explores a fundamental truth: organizational safety, compliance, and operational excellence begin and end with you. When leadership establishes a non-negotiable standard for excellence, that culture naturally trickles down to frontline staff, transforming the day-to-day environment. The Pillars of a "Culture First" OperationEach week, we move beyond superficial management trends to dissect the core regulatory and cultural pillars that protect your brand, reduce liability, and optimize your workforce. Our deep-dive episodes and multi-week masterclass series provide actionable strategies across critical areas: Food Safety & Quality Assurance: Moving past the health inspection checklist to build an active managerial control system that safeguards your guests and your reputation.Responsible Alcohol Service: Implementing robust training and mitigation strategies to manage liability, ensure guest safety, and protect your liquor license.OSHA Regulations & Workplace Safety: Navigating complex federal and state compliance mandates to eliminate workplace hazards and cultivate an accident-free environment.Labor Relations & Fair Practices: Staying ahead of evolving labor laws, fair wage standards, and scheduling regulations to minimize legal exposure.Human Resources & People Culture: Crafting an ecosystem that attracts, develops, and retains top-tier talent, effectively neutralizing high turnover rates.Comprehensive Regulatory Compliance: A holistic approach to local, state, and federal oversight, ensuring your business stays ahead of changing legislation.The Bottom Line: A culture built on non-negotiable operational standards doesn't just mitigate risk—it drives efficiency, boosts employee morale, stabilizes retention, and ultimately delivers a more predictable, profitable bottom line. Choose How You ConnectWhether you prefer an in-depth audio breakdown during your morning commute or a full visual broadcast from the comfort of your office, we have you covered. 🎧 Audio BroadcastsSubscribe, download, and listen to the audio edition on your favorite streaming platform: On the Web: MiseEnPlaceCultureFirst.com or HRBUNI.comMajor Streaming Networks: Apple Podcasts, Spotify, YouTube, Amazon Music, Audible, iHeart Radio, and Deezer.📺 Video BroadcastsWatch the full visual production and experience our deep-dives on the big screen: HRB Network: Available directly on Roku and Fire TV. Simply open your device's app store, search for “HRB Network,” and add the channel to start streaming instantly. Elevate your leadership, protect your assets, and put your culture in place today.