The Customer Follow-Up Formula Podcast

Brandyn Miller
  • 5.0 (1)
  • Entrepreneurship

Failing to follow up with customers costs businesses millions of dollars. Almost every business on the planet leaves money on the table because they don't have a plan to stay connected to the customers who have already made the hardest decision, to trust them once. Each week we'll explore ways to increase revenue. From the Customer Follow-Up Formula to elevating customer experiences I'll help you maximize every marketing dollar you have already spent by keeping the customers you have already earned. Tune in each Friday for the fastest way to increase revenue in your business.

  1. 3d ago

    The #1 Rule to Making More Money

    Unlock the hidden potential of your business transactions with Brandyn Miller in this eye-opening episode of the Customer Follow-Up Formula Podcast. Discover why most businesses settle for the bare minimum during the transaction phase and how small, thoughtful adjustments can lead to monumental changes in customer satisfaction and loyalty. If you're ready to stop leaving money on the table, this episode is a must-listen. Brandyn dives deep into the crucial moment when customers decide to trust you with their needs. He shares personal anecdotes about his experience in a health and wellness clinic where a simple shift in communication transformed customer interactions—from merely answering questions to building genuine relationships. You’ll learn how asking the right questions can significantly reduce call drop-offs and increase bookings, creating a competitive edge in your industry. You'll discover: - The power of understanding what your customers truly value during their first contact. - Key strategies to elevate your customer interactions beyond the basics, including tailored questions that foster confidence. - How to build customer loyalty even before they make their first purchase—setting the stage for a long-term relationship. - The shocking statistics on customer behavior that reveal why many potential bookings slip away and how to counteract this tendency. In this landscape where every touchpoint counts, neglecting the basics can cost you dearly. Brandyn emphasizes the importance of creating a seamless experience that not only meets but exceeds customer expectations. By simply stepping back and viewing your business through the eyes of your customers, you can uncover hidden opportunities for improvement that lead to increased revenue and customer retention. This episode is essential listening for entrepreneurs, business owners, and anyone looking to refine their customer engagement strategies. Tune in to learn how to implement the Customer Follow-Up Formula and start maximizing your revenue potential today! Don't miss out on the actionable insights that can transform your business—hit that subscribe button now!

  2. Oct 30

    Why Good Businesses Lose Great Customers

    In the season finale of 'Stop Leaving Money on the Table', Brandyn concludes the 10-step customer follow-up formula, emphasizing the importance of satisfaction check-ins, nurture campaigns, and re-engagement campaigns. He provides real-world examples and actionable insights to help businesses enhance customer relationships and increase revenue. The episode wraps up with a preview of season two, which will delve deeper into the transaction phase of the customer journey. Takeaways The customer follow-up formula is essential for increasing revenue. Satisfaction check-ins can significantly enhance customer loyalty. Nurture campaigns should focus on adding value, not just selling. Re-engagement campaigns are crucial for reconnecting with past customers. Businesses often neglect to follow up after the first sale. Effective communication can transform customer feedback into valuable insights. Building trust with customers is a continuous process. Engaging customers with useful information fosters loyalty. Season two will explore the transaction phase in detail. Sharing insights with peers can amplify the impact of the customer follow-up formula. Sound Bites 00:00 "It's hard to believe this is the season one finale." 07:14 "Show you care. Provide standard expectations." 21:23 "It's the fastest revenue you'll ever make." 22:45 "Season two will focus on the transaction phase." Chapters 00:00 Introduction to the Customer Follow-Up Formula 01:40 Step 8: Satisfaction Check-Ins 08:12 Step 9: Nurture Campaigns 17:10 Step 10: Re-Engagement Campaigns 21:23 Season Two Preview and Conclusion Customer Follow-Up Formula

  3. Oct 24

    What Amazon Gets Right (And Apple Gets Wrong)

    Failing to follow up with customers is costing you millions. This episode discusses the critical importance of following up with customers to enhance business revenue, drawing lessons from successful companies like Amazon and Harley Davidson. It outlines a three-phase customer follow-up formula consisting of ten steps designed to build customer loyalty and increase repeat sales. In this episode, Brandyn discusses the critical importance of customer follow-up and presents a 10-step formula to enhance customer loyalty and increase revenue. He emphasizes learning from successful brands and provides actionable insights for businesses to improve their customer engagement strategies. Takeaways Follow-up boosts customer loyaltyLearn from successful brands Customer follow-up is crucialImplementing a follow-up system boosts revenue Chapters 00:00 The Cost of Neglecting Follow-Up02:28 Understanding the Customer Follow-Up Formula04:53 Transaction Phase: Building Trust11:42 Implementation Phase: Deepening Relationships21:57 Extension Phase: Adding Value31:53 The Cost of Neglecting Follow-Up34:25 Understanding the Customer Follow-Up Formula38:01 The Transaction Phase: Building Trust41:31 Implementation Phase: Deepening Relationships45:31 Cross-Selling and Upselling Strategies51:44 Enhancing Customer Experience Through Value01:04:51 Preparing for the Extension PhaseCustomerFollowUpFormula.com

  4. Oct 16 ·  Bonus

    Season 1 Sick Day! Clips.

    My voice is gone!! Here's a couple highlight clips to remind you to stay tuned for next Friday's Season 1 wrap up episode. You don't want to miss it! Takeaways Customer follow-up is crucialSeries will resume next weekChapters 00:00 The Cost of Customer Neglect00:38 Looking Back at Previous InsightsCustomer Follow-Up Formula

  5. Oct 9

    Stop Leaving Money on the Table Repeat Season 1 - Episode 1

    I tried to have episode 12 ready before leaving for my anniversary. Instead, here's a repeat of season 1 episode 1. It is still great information, but it's also amazing to see how far we've come in just 12 weeks. Tune in, make a change, leave a comment.

  6. Oct 2

    The Biggest Check You're Not Cashing

    Re-engaging cold customers for repeat salesStep 10 of the Customer Follow-Up Formula makes the case that a neglected past-customer list is one of the fastest ways to generate revenue. This episode focuses on how to re-engage cold customers, who to contact, what to say, and how to use simple campaigns to drive repeat sales or clean your list. If you have a database full of old customers and no follow-up system, this episode shows how to turn that dormant list into revenue without spending more on marketing. Explore the formula: CustomerFollowUpFormula.com Key topicsWhy cold customer lists are money on the table Thousands of past customers are often sitting in a database untouched, even while business owners complain about slow sales.Re-engagement can produce fast wins See examples from workshops where clients generated repeat sales within an hour of sending outreach.Who to contact first Decide whether to follow up with the entire list, a segment, or just a few customers to practice before scaling.How to choose the right outreach method The episode compares calling, texting, and emailing, noting that product, SaaS, membership, and service businesses have different constraints.Service businesses need to consider capacity For companies with limited staff or appointment slots, reverse-engineer the follow-up list based on availability.Value-first emails can reactivate dormant customers Sample home-service email built around maintenance tips, an opt-out, and a “stay tuned” approach rather than a hard sales pitch.A large list can produce real revenue quickly One example cited 17 booked appointments in 21 days from a 10,000-customer list, leading to more than $20,000 in additional appointments over six weeks.Re-engagement also clarifies list quality The campaign is framed as both a revenue opportunity and a way to identify customers who should be removed from the list.Cold outreach does not have to feel risky It is normal to feel nervous, but reaching out to past customers is a way of continuing to serve people who already trusted the business.Four re-engagement frameworks Four campaign angles: a pattern interrupt, reverse psychology purge, problem check-in, and welcome-back special offer.Timestamps00:00 - The hidden revenue in your past customer list 00:34 - Real workshop examples of repeat sales before the hour ends 01:30 - How to choose who to contact and whether to call, text, or email 02:28 - Why re-engagement is serving customers, not bothering them 03:26 - Sending weekly value emails to 10,000 past customers 04:37 - Sample maintenance email for a home-service business 06:22 - 17 appointments in 21 days from dormant customers 07:20 - Re-engagement revenue beats new-customer revenue 00:08 - Step 10 of the customer follow-up formula 01:06 - Two roads into re-engagement: silent drift or no follow-up system 03:40 - Why this step can wake up, make up, or break up with customers 00:28 - Choosing the tone for your campaign: bold or nurturing 00:58 - Framework 1: Are you alive? 01:27 - Framework 2: Please unsubscribe 02:04 - Framework 3: Problem check-in 03:02 - Framework 4: Welcome-back special offer 04:29 - Why every business should consider the full follow-up kit 06:05 - Why re-engagement is one of the most profitable campaigns you can run 07:02 - Preview of the season one roundup and full formula recap “This re-engagement campaign is amongst the most profitable campaign you will ever run.”

  7. Sep 25

    The Unpaid Sales Team That Pays You

    Unlock the secret to skyrocketing customer loyalty by giving away your best-kept secrets! In this episode, Brandyn reveals the powerful strategy that transformed his Massage Yoga and Acupuncture Clinic into a thriving business by providing clients with invaluable tips to alleviate pain—without ever charging them a dime. Discover how sharing your expertise can lead to a surge in repeat business and trust, making customers crave your services even more. Brandyn dives deep into the pivotal moments that changed the game for his practice. He discusses the rationale behind offering potent, actionable advice—like three quick stretches to relieve shoulder pain and tips to fight sinus pressure headaches—all while ensuring listeners understand they’ll still need to come back for the genuine experience only he can provide. You’ll discover: - The underestimated power of transparency and how it builds customer trust. - Real-world examples of businesses, like an auto repair shop, that flourished by giving away their trade secrets on platforms like YouTube. - Specific tactics to guide your customers through DIY solutions while positioning yourself as the go-to expert for when they need help. Don't miss out on this opportunity to learn how to leverage your knowledge for greater long-term success. Brandyn emphasizes that sharing valuable insights isn’t about losing clients; it’s about creating a loyal customer base that will turn to you for more complex needs. This episode is essential listening for business owners, coaches, and anyone looking to enhance their customer relationships through genuine value. Tune in and start transforming your business approach today! Perfect for entrepreneurs eager to elevate their engagement strategy and drive profitability through trust and transparency. CustomerFollowUpFormula.com

  8. Sep 18

    The Most Expensive Question You're Not Asking

    Unlock the hidden profits in your business with the powerful art of customer follow-up! In this episode, Brandyn Miller reveals the critical steps to transforming casual customers into loyal advocates who can't imagine life without your brand. This isn't just about sales—it's about building lasting relationships that drive repeat business and skyrocket your revenue. Brandyn takes you through the three essential phases of the customer follow-up formula: the Transaction Phase, where trust is built; the Implementation Phase, where value is consistently delivered; and the Extension Phase, where your brand becomes an inseparable part of your customers' lives. Learn how to elevate your customer engagement strategy like never before! You'll discover: The surprising number of businesses leaving money on the table and how you can avoid this pitfall.Strategies to audit your current follow-up system and identify improvement areas.How to create a nurturing campaign that turns dedicated customers into brand ambassadors, bringing new clients to your doorstep. Failing to implement these follow-up tactics could mean missing out on substantial profits and customer loyalty. In an era where customer experience is paramount, understanding these phases can set you apart from the competition and position your brand for sustained growth. Perfect for business owners and marketers eager to boost their bottom line, this episode is essential listening for anyone looking to cultivate a loyal customer base. Don’t miss out—tune in and start turning your customers into lifelong fans today! CustomerFollowUpFormula.com for the free download.

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Failing to follow up with customers costs businesses millions of dollars. Almost every business on the planet leaves money on the table because they don't have a plan to stay connected to the customers who have already made the hardest decision, to trust them once. Each week we'll explore ways to increase revenue. From the Customer Follow-Up Formula to elevating customer experiences I'll help you maximize every marketing dollar you have already spent by keeping the customers you have already earned. Tune in each Friday for the fastest way to increase revenue in your business.

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