Search Tea Podcast

Search Tea Podcast
  • 5.0 (3)
  • Marketing

Search Tea is your go to podcast for search trends, AI updates, and of course, piping hot takes! Join co-hosts Laura and Grace as they spill the tea on everything SEO, AI search, and digital marketing.

Episodes

  1. 3d ago

    Tech SEO & AI Impact

    In this episode, Sam Torres, a tech SEO (aka, the SEO mermaid), shares insights on the evolving role of technical SEO in the age of AI, the impact of JavaScript and schema markup on AI crawlers, and practical strategies for SEO testing and implementation. Key Topics The importance of crawlability and site structure in AI searchDifferences in how AI crawlers and Googlebot crawl websitesSchema markup and JSON-LD in AI understandingStrategies for effective SEO testing and experimentationThe impact of JavaScript rendering on AI content visibilitySam Torres The SEO Mermaid websiteSam’s LinkedInResources Tech SEO Pro course – Technical SEO course created by Kristina Azarenko. Recommended by Sam for anyone new to technical SEO. Sam contributed the JavaScript module.Free JavaScript SEO course – Free, on-demand training covering JavaScript SEO, auditing, rendering, communicating with developers, and a dedicated module on JavaScript and LLMs. Sam is one of the course instructors.JavaScript SEO learning resources – Guides and educational material covering JavaScript SEO fundamentals and common technical issues.Google Search Central documentation – Google's official documentation, recommended by Sam as a way to explain technical SEO requirements to development teams.Join Women in Tech SEO – Global SEO and marketing community founded by Areej AbuAli. Sam recommends joining for learning, networking, webinars, office hours, and discussions beyond technical SEO.Join The SEO Community – Community founded by Noah Learner. Recommended as a place to ask questions, exchange knowledge, attend webinars, and connect with other SEO professionals.

  2. Oct 11

    EP08: Digital PR & Impact on AI Search

    In this episode, Debbie Chew shares insights on digital PR, its evolving role in SEO, and how it influences AI search results. Discover practical strategies for effective link building, industry-specific tactics, and how to measure success in digital PR campaigns. Key topics The evolving role of digital PR in SEOHow backlinks influence search rankingsStrategies for effective outreach and content creationMeasuring success in digital PR campaignsThe impact of AI on search and PRTools and frameworks for campaign planningAudience research and targeting in digital PRResources Debbie Chew’s website — Debbie’s personal website, shared at the end of the episode.https://www.linkedin.com/in/debbiechew/SparkToro — Audience research tool Debbie recommends for discovering the websites, podcasts, YouTube channels, newsletters, and social accounts your audience follows.Google Trends — Used in Debbie’s Martinelli’s cider example to compare search interest in “mocktail” and Martinelli’s and identify seasonal trends.XFunnel AI search research — Research on which sources AI search engines cite, including how third-party sources feature in top-of-funnel answers. The transcript references a study by XFunnel.Finchling — A digital PR resource mentioned by Debbie in connection with Aleyda Solís and a weekly newsletter showcasing digital PR campaigns for inspiration.

  3. Sep 27

    EP06: AI Search Measurement & Reporting

    In this episode, Grace and Laura explore how to measure and report on AI search visibility and impact. They discuss the challenges of benchmarking, the importance of layered metrics, and tools to track AI visibility effectively. Key topics Measuring AI search and SEO performanceBenchmarking in a rapidly evolving landscapeLayering metrics for comprehensive insightsTools like Authoritas, SEMrush, Profound for AI trackingAI Metrics: citations, mentions, and sentiment analysis in AI visibilityResources Google Search Console — AI Overviews & AI Mode — Google Search documentationAuthoritas — AI Search Visibility Tracking — Authoritas AI SearchProfound — AI Citation Tracking — ProfoundseoClarity — AI Search Visibility — seoClarity AI Search VisibilitySearchPilot — GEO A/B Testing — SearchPilot GEO A/B TestingSearchPilot — Beyond Prompt Tracking — Is GEO Working? How to Get Beyond Prompt TrackingSemrush — Ghost Citations Study — The Ghost Citations Study

  4. Sep 13

    EP05: GEO, LLM, Agentic, Oh My!

    In this episode of Search Tea, Grace and Laura are joined by Crystal Carter, Head of AI Search and SEO Communications at Wix, international keynote speaker, and bestselling author, for a deep dive into the rapidly evolving world of AI search, GEO, LLMs, and agentic search. Crystal breaks down how AI models decide what information to surface, why brand entities matter, how Reddit and other platforms influence how brands are understood, and what SEOs should actually be doing to prepare for the next evolution of search. And, of course, there is plenty of tea along the way. ☕️ In this episode, we cover:How LLMs decide what to recommend and cite Why your brand's entity mattersReddit and AI searchWhy updating existing content matters for AINLWeb and agentic searchAgentic shoppingAbout Crystal CarterCrystal Carter is Head of AI Search and SEO Communications at Wix, an international keynote speaker, and bestselling author. With around 20 years of experience across digital marketing and SEO, Crystal focuses on AI search, GEO, and the evolution of agentic search. She's spoken on stages including MozCon, Brighton SEO, SearchLove, and Harvard Business School, and is known for making complex developments in search practical, accessible, and actionable. Resources Crystal Carter on LinkedInWix AI Search LabCrystal Carter at Wix AI Search LabRoss Simmonds for Reddit SEO adviceHow to optimize Wix websites for NLWebWTF is NL Web? — Moz Whiteboard FridayWix: What is LLMs.txt?

  5. Aug 30

    EP04: Holistic Search

    In this episode, Laura and Grace explore the evolving landscape of holistic search, the integration of SEO and PPC, and the impact of AI on marketing strategies. Our experts share insights on how to align teams, leverage data, and adapt to changing search behaviors to drive better results. Key topics Holistic search evolution and definitionIntegration of SEO and PPC strategiesImpact of AI on search and marketingTeam collaboration and communication in marketingSearch behavior changes and user experience Resources Moz Whiteboard Friday - https://moz.com/blog/seo-ppc-integration-whiteboard-friday Google Performance Max - https://support.google.com/google-ads/answer/10724817?hl=en Google AI Max - https://support.google.com/google-ads/answer/15910187?hl=en

  6. Aug 16

    EP03: Let's Get Technical (SEO)

    In this episode, Laura and Grace explore the evolving role of technical SEO in the age of AI, discussing best practices, common mistakes, and the impact of JavaScript and structured data on AI visibility. Key topics The importance of technical SEO in the age of AICommon mistakes in technical SEO auditsThe impact of JavaScript frameworks on SEO and AIHow structured data influences AI understandingPrioritization frameworks for technical SEO issues Resources Can LLMs see your JavaScript rendered content? - https://visively.com/kb/ai/ai-crawlers-javascript-renderinghttps://www.getpassionfruit.com/blog/javascript-rendering-and-ai-crawlers-can-llms-read-your-spa Brighton SEO Conference - https://brightonseo.com/events/san-diego-2026 Chapters 00:00 Introduction to SEO and AI's Impact on Technical SEO 01:55 Is Technical SEO Still Relevant in the AI Age? 04:02 Fundamentals of Technical SEO and Website Crawling 08:00 Common Mistakes in Technical SEO Audits 11:55 Handling Pagination and Facet Navigation for SEO 16:10 Using Redirects, Noindex, and Canonicals Strategically 20:03 JavaScript Frameworks and Their Effect on SEO and AI 24:58 Prioritizing Technical SEO Tasks with Frameworks like ICE 29:58 The Role of Structured Data and Schema Markup in AI Visibility 40:12 Tools and Testing for JavaScript and AI Accessibility

  7. Aug 2

    EP02: Is Content Still King?

    Discussion, Educational Summary In this episode, Laura and Grace explore the evolving role of content in the age of AI, discussing topics like SEO, content quality, AI's impact on search, and strategies for building authority and visibility. Key Topics The importance of content in the AI eraBalancing quality and quantity in content creationAI's role in surfacing and ranking contentThe significance of EAT (Experience, Authority, Trust)The evolving role of keywords and entities in SEOPrompt tracking and AI visibility strategiesThe impact of user-generated content and forums Resources Google EEAT Guidelines - https://developers.google.com/search/docs/fundamentals/creating-helpful-content#eatGoogle’s Guidelines on Optimizing for AI - https://developers.google.com/search/docs/fundamentals/ai-optimization-guideLily Ray's Insights on AI feedback loop - https://www.linkedin.com/posts/lily-ray-44755615_last-year-i-asked-perplexity-about-the-latest-share-7449931416840118273-U8nY/What is Retrieval-Augmented Generation (RAG)? - https://cloud.google.com/use-cases/retrieval-augmented-generation Chapters 00:00 Introduction  03:00 Is Content Still King in the Age of AI? 06:04 Quality vs. Quantity in Content Creation 09:03 The Role of AI in Content Production 12:01 AI's Impact on Content Discovery 14:58 Navigating Sensitive Topics with AI 18:00 Understanding Google's E-A-T Guidelines 20:58 The Importance of Reviews and User Experience 26:19 The Importance of Authority in SEO 30:15 Evolving Role of Keywords in SEO 35:23 The Shift from Keywords to Entities 40:05 Prompt Tracking vs. Keyword Tracking 44:07 Engaging with Audiences for Better Visibility

  8. Jul 18

    EP01: AI Search - Let's Talk About It

    Content type Discussion Primary goal Educational Summary In this episode, Laura and Grace explore the evolving landscape of AI search, SEO, and how generative models like ChatGPT are transforming digital visibility. They discuss the implications for brands, technical strategies, and the future of search behavior. Key topics The evolution of AI search and its impact on SEODifferences between traditional SEO and GEO strategiesThe importance of authority and trust for brands in AI searchTechnical considerations: JavaScript, structured data, and AI algorithmsConsumer behavior shifts due to AI and social platformsFuture trends: agentic search and AI-powered personal assistants Chapters 00:00 Is SEO Dead? The Evolution of Search 02:57 Generative Engine Optimization: A New Buzzword 06:00 AI in Search: The Role of Large Language Models 08:54 Consumer Behavior and AI: A Shift in Search Dynamics 12:08 The Importance of Visibility in AI Search 15:08 The Future of Search: Traditional vs AI 18:00 AI Agents: The Next Step in Search Technology 20:53 The Debate: GEO vs SEO 23:53 Citations vs Visibility in AI Responses 29:35 Navigating SEO Metrics and Tools 32:39 The Shift from Keywords to Topics 37:27 Establishing Authority in AI Search 39:44 The Role of Structured Data 44:23 Exploring LLMs.txt and Its Impact 49:11 Trusting AI: A Critical Perspective 52:31 SEO Evolution: Is It a Rebrand? 54:19 Building Brand Authority Across Platforms

  • 8 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

Search Tea is your go to podcast for search trends, AI updates, and of course, piping hot takes! Join co-hosts Laura and Grace as they spill the tea on everything SEO, AI search, and digital marketing.

Information

  • Creator
    Search Tea Podcast
  • Years Active
    2026
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © 2026 Search Tea Podcast
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    Search Tea Podcast