Not Another Email

Melissa Seideman
  • 5.0 (1)
  • Marketing

What if your email list could run your business while you were completely offline? Not Another Email Company is the podcast for entrepreneurs who are done guessing at email marketing and ready to build a strategy that actually works. Every week, host Melissa an email strategist, hockey mom, and founder of Not Another Email Company — brings you real conversations with real business owners about the email strategies, frameworks, and systems that are growing their lists, boosting their open rates, and making them money without being glued to social media every single day. Whether you are sending your first email or trying to figure out why your open rates have stalled, this is the show that gives you straight answers, real data, and a framework you can use before you even close the episode. New episodes drop every week. Subscribe so you never miss one. Links mentioned: Join Melissa's email list for the latest email tips: https://not-another.kit.com/emailmarketingFollow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edge

Episodes

  1. 23h ago

    3. The Rule of Three Deep Dive for Higher Click Rates

    In this episode of Not Another Email Company, host Melissa Seideman discusses effective email marketing strategies that lead to high open and click rates. She introduces her signature framework, the ‘Rule of Three’, which emphasizes strategic placement of links, subject lines, and the importance of a welcome sequence. Melissa shares insights on how to avoid common pitfalls in email design that can affect deliverability and highlights the significance of structure in crafting high-converting emails. Are you struggling to get your email open rates above the standard 20%? You’re not alone. Many entrepreneurs and marketers face the same challenge. In this post, we’ll explore how to achieve remarkable open rates of 50.72% and click rates of 6.64% using a strategic approach known as the Rule of Three. Implementing the Rule of Three has led to significant improvements for my clients. For example, one client increased their click rate from 0.8% to 4.2% by following this strategic framework. High-converting emails result from a combination of talent and a solid structure. The Rule of Three is not just a strategy; it’s a proven framework that can transform your email marketing results. By focusing on structured link placement, crafting effective subject lines, managing images, and utilizing a welcome sequence, you can achieve higher open and click rates. Takeaways We specialize in getting our clients higher open rates and higher click rates. The average industry standards is 20.20% for open rates. I call it the rule of three for three reasons. Links mentioned:Join Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketingFollow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edge

    3. The Rule of Three Deep Dive for Higher Click Rates

  2. 23h ago

    2. $40K a Month: Laura's Automated Email Empire

    In this episode, Melissa Seideman discusses the transformative power of email marketing for entrepreneurs, highlighting a case study of a client who scaled her business from $2,000 to $200,000 a month through effective email strategies. The conversation emphasizes the importance of automated email funnels, welcome sequences, and the role of pop-ups in growing an email list. Melissa shares insights on how these strategies can free up time for business owners while generating revenue, and encourages listeners to consider email marketing as a vital component of their business strategy. In the digital age, many entrepreneurs struggle to generate consistent revenue streams, often relying heavily on social media and trial-and-error approaches. If you find yourself in this situation, you’re not alone. However, there’s a solution that can transform your business and free up your time: automated email marketing. In this post, we will explore how Laura, a skincare entrepreneur, scaled her income from $2,000 to $200,000 a month through effective email strategies. Let’s dive into the actionable steps you can take to implement a successful email marketing system. The Power of Automated Welcome Sequences When Laura approached us, she was overwhelmed and not seeing the results she wanted from her email marketing. By implementing an automated welcome sequence, we set her business on a trajectory for growth. This sequence included a pop-up on her website that captured email subscribers and led them into a funnel designed to nurture them into customers. Why This Matters Automated welcome sequences are crucial because they engage new subscribers right from the start, making them feel welcomed and valued. This initial interaction can significantly influence their decision to make a purchase. Takeaways Laura scaled her business from $2,000 to $200,000 a month. A welcome sequence can generate significant revenue. Pop-ups are effective for gaining email subscribers. Automated funnels can run while you live your life. Links mentioned: Join Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketingGet an email audit for 25% off with the code: emailaudit  https://notanotheremailcompany.com/product/audit/Follow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edge

    2. $40K a Month: Laura's Automated Email Empire

  3. Jul 21

    1. Why I Built A Business That Runs While I’m At The Hockey Rink?

    In this inaugural episode of Not Another Email, host Melissa Seideman shares her journey into email marketing, emphasizing the importance of building a life-first business learned from Sara Wiles’s business. She discusses her initial experiences with MailChimp, the transition to prioritizing email marketing over social media, and how strategic email systems can allow entrepreneurs to live their lives while their businesses thrive in the background. Why Email Marketing Matters for Entrepreneurs: Email marketing is not just about sending out newsletters; it’s about building relationships with your audience. Unlike social media platforms, where your content can easily get lost in the noise, email provides a direct line to your subscribers. By cultivating your email list, you have the power to reach your audience anytime you want, promoting your products and services on your terms. Email marketing is more than just a tool; it’s a way to reclaim your time and ensure your business aligns with your personal priorities. By building a solid email strategy, you can engage your audience, drive sales, and create a sustainable business model. Remember, the right email system can work in the background, allowing you to live your life fully while your business thrives. Key Takeaways1. Prioritize Your Life: Email marketing allows you to build a business that works for you, not the other way around. 2. Control Your Reach: Unlike social media, email gives you the power to reach your audience directly, on your terms. 3. Utilize Automation: Implementing automation can free up your time, allowing you to focus on what truly matters—growing your business while enjoying life. Links mentioned:Join Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketingFollow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edge

    1. Why I Built A Business That Runs While I’m At The Hockey Rink?
  • 3 Episodes

Ratings & Reviews

About

What if your email list could run your business while you were completely offline? Not Another Email Company is the podcast for entrepreneurs who are done guessing at email marketing and ready to build a strategy that actually works. Every week, host Melissa an email strategist, hockey mom, and founder of Not Another Email Company — brings you real conversations with real business owners about the email strategies, frameworks, and systems that are growing their lists, boosting their open rates, and making them money without being glued to social media every single day. Whether you are sending your first email or trying to figure out why your open rates have stalled, this is the show that gives you straight answers, real data, and a framework you can use before you even close the episode. New episodes drop every week. Subscribe so you never miss one. Links mentioned: Join Melissa's email list for the latest email tips: https://not-another.kit.com/emailmarketingFollow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edge

Information

  • Creator
    Melissa Seideman
  • Years Active
    2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © 2026 Melissa Seideman