Not Another Email

Melissa Seideman
  • 5.0 (4)
  • Marketing

What if your email list could run your business while you were completely offline? Not Another Email Company is the podcast for entrepreneurs who are done guessing at email marketing and ready to build a strategy that actually works. Every week, host Melissa an email strategist, hockey mom, and founder of Not Another Email Company — brings you real conversations with real business owners about the email strategies, frameworks, and systems that are growing their lists, boosting their open rates, and making them money without being glued to social media every single day. Whether you are sending your first email or trying to figure out why your open rates have stalled, this is the show that gives you straight answers, real data, and a framework you can use before you even close the episode. New episodes drop every week. Subscribe so you never miss one. Links mentioned: Join Melissa's email list for the latest email tips: https://not-another.kit.com/emailmarketingFollow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edge

Episodes

  1. 4d ago

    6. Unlocking Email Deliverability with Alyssa Dulin

    Are you scratching your head wondering why your carefully crafted emails aren't landing in your subscribers' inboxes? If your open rates are dropping or your emails are getting sidelined to the spam folder, this episode is for you. Today, we dive into the world of email deliverability with Alyssa Dulin from Kit. Alyssa unpacks the crucial difference between delivery and deliverability and provides a step-by-step masterclass on how to troubleshoot your email marketing strategy. Whether you're a small business owner or a seasoned creator, this conversation is packed with actionable insights to help you master the essentials of email success. What You’ll Learn in This Episode: Delivery vs. Deliverability: Why getting your email accepted by a server isn't enough, and why landing in the actual inbox is the only metric that matters.Diagnosing Declining Open Rates: How to do the "detective work" by analyzing open rates by email provider and sending test emails to isolate the problem.Troubleshooting Spam Issues: How to identify the root cause of your deliverability woes—from backend DNS authentication issues to poor sender reputation and list fatigue.The Power of Replies: Alyssa shares her favorite "sneaky tip" to boost your sender reputation: encouraging subscriber replies.Tools for Success: Discover how tools like Send Gauge can automate replies and drastically improve your open rates."There’s no metric for deliverability. You find out from your subscribers or your own testing where the email landed." – Alyssa Dulin Actionable Takeaway: If you do one thing after listening to this episode, find a creative way to encourage your subscribers to hit "reply" to your next email—and watch your engagement soar! Connect with Alyssa & Resources Mentioned: Connect with Alyssa: Find Alyssa Dulin on LinkedInListen to her Podcast: Deliverability DefinedTools Mentioned: Send Gauge & Kit If you enjoyed this episode, please leave us a review and be sure to subscribe for more actionable insights on growing your business! Links Mentioned: Join Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketingGet an email audit for 25% off with the code: emailaudit  https://notanotheremailcompany.com/product/audit/Connect with Melissa: www.notanotheremailcompany.comDon't have an email service provider or want a better one: Check out Kit you won't be disapointed. https://partners.kit.com/notanothervaAlyssa recommends sendgauge.com

  2. Aug 17

    5. Mastering Email Marketing: Strategies for Success

    In this episode of Not Another Email Company, Melissa Seideman addresses common email marketing questions submitted by listeners. She emphasizes the importance of auditing email systems, re-engaging audiences, and building trust to drive sales. Melissa also discusses the benefits of batching emails for consistency and shares innovative strategies to enhance email engagement. Questions answered:Here are the five user-submitted questions Melissa answered in that podcast episode: Question 1: "What is the first step you would take if your emails aren't converting?" Question 2: "When you've ghosted your audience for a while, how do you start again without seeming fake?" Question 3: "Is it a good or bad idea to have a base of 52 emails for the year, batched and scheduled out? ... Yes or no? If yes, how would you go about with it? If no, then why not? And what's a better way?" Question 4: "How do I get people to buy?" Question 5: "I'd love to hear creative ideas how to increase email follower engagement." Takeaways Evaluate your lead magnets to attract the right audience. A smaller engaged list is better than a large unengaged one. Use multiple calls to action in your emails. Be honest with your audience about your absence. Batching emails can ensure consistency in communication. People need to like, know, and trust you to buy. Build relationships to strengthen your business. Links mentioned: Join Melissa's email list for the latest email tips: https://not-another.kit.com/emailmarketingFollow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edge

    5. Mastering Email Marketing: Strategies for Success

  3. Aug 10

    4. Email Transformation with a Guest Carrie Ogulnick

    How to Achieve Higher Email Open and Click Rates: Insights from a Digital Seller Email marketing can often feel like a daunting task, especially for busy educators and entrepreneurs. Many struggle to create engaging content that not only gets opened but also encourages clicks. In this post, we’ll dive into the effective strategies that Carrie Ogulnick, a digital seller with remarkable open rates above 60% and click rates exceeding 8%, used to transform her email marketing. By the end of this podcast, you’ll have actionable insights to enhance your own email campaigns. Understanding the Challenges of Email Marketing In the beginning, Carrie faced significant hurdles in her email marketing efforts. As a teacher with limited time, she often found it difficult to craft compelling emails. "I didn’t know how to write the emails or what good titles were," she shared. This lack of knowledge made it challenging to connect with her audience. The Importance of ConsistencyOne of Carrie’s key takeaways was the importance of consistency in email marketing. She emphasized that sending emails on a regular schedule allowed her subscribers to anticipate her messages. "We just do one day a week," she noted, explaining that this predictability helps build a relationship with her audience. By establishing a routine, she increased engagement, leading to better open and click rates. Carrie Ogulnick is a kindergarten teacher, educational resource creator, and the founder of Adventures in Kinder and Beyond. With years of classroom experience, she is passionate about creating engaging, hands-on resources that help young learners build strong foundations in reading, writing, and math. Through her Teachers Pay Teachers store, blog, and social media, Carrie has created hundreds of classroom-tested activities used by teachers around the world. She loves sharing practical strategies that save teachers time while making learning meaningful and fun for students. As an ovarian cancer survivor, Carrie also brings resilience, gratitude, and a heartfelt appreciation for educators to everything she does. Her mission is simple: help teachers feel confident, supported, and excited to create classrooms where every child can thrive. Connect with Carrie: https://adventuresinkinderandbeyond.com/ Links mentioned:Join Melissa's email list for the latest email tips: https://not-another.kit.com/emailmarketingFollow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edge

    4. Email Transformation with a Guest Carrie Ogulnick

  4. Aug 3

    3. The Rule of Three Deep Dive for Higher Click Rates

    In this episode of Not Another Email Company, host Melissa Seideman discusses effective email marketing strategies that lead to high open and click rates. She introduces her signature framework, the ‘Rule of Three’, which emphasizes strategic placement of links, subject lines, and the importance of a welcome sequence. Melissa shares insights on how to avoid common pitfalls in email design that can affect deliverability and highlights the significance of structure in crafting high-converting emails. Are you struggling to get your email open rates above the standard 20%? You’re not alone. Many entrepreneurs and marketers face the same challenge. In this post, we’ll explore how to achieve remarkable open rates of 50.72% and click rates of 6.64% using a strategic approach known as the Rule of Three. Implementing the Rule of Three has led to significant improvements for my clients. For example, one client increased their click rate from 0.8% to 4.2% by following this strategic framework. High-converting emails result from a combination of talent and a solid structure. The Rule of Three is not just a strategy; it’s a proven framework that can transform your email marketing results. By focusing on structured link placement, crafting effective subject lines, managing images, and utilizing a welcome sequence, you can achieve higher open and click rates. Takeaways We specialize in getting our clients higher open rates and higher click rates. The average industry standards is 20.20% for open rates. I call it the rule of three for three reasons. Links mentioned:Join Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketingFollow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edge

    3. The Rule of Three Deep Dive for Higher Click Rates

  5. Aug 3

    2. $40K a Month: Laura's Automated Email Empire

    In this episode, Melissa Seideman discusses the transformative power of email marketing for entrepreneurs, highlighting a case study of a client who scaled her business from $2,000 to $200,000 a month through effective email strategies. The conversation emphasizes the importance of automated email funnels, welcome sequences, and the role of pop-ups in growing an email list. Melissa shares insights on how these strategies can free up time for business owners while generating revenue, and encourages listeners to consider email marketing as a vital component of their business strategy. In the digital age, many entrepreneurs struggle to generate consistent revenue streams, often relying heavily on social media and trial-and-error approaches. If you find yourself in this situation, you’re not alone. However, there’s a solution that can transform your business and free up your time: automated email marketing. In this post, we will explore how Laura, a skincare entrepreneur, scaled her income from $2,000 to $200,000 a month through effective email strategies. Let’s dive into the actionable steps you can take to implement a successful email marketing system. The Power of Automated Welcome Sequences When Laura approached us, she was overwhelmed and not seeing the results she wanted from her email marketing. By implementing an automated welcome sequence, we set her business on a trajectory for growth. This sequence included a pop-up on her website that captured email subscribers and led them into a funnel designed to nurture them into customers. Why This Matters Automated welcome sequences are crucial because they engage new subscribers right from the start, making them feel welcomed and valued. This initial interaction can significantly influence their decision to make a purchase. Takeaways Laura scaled her business from $2,000 to $200,000 a month. A welcome sequence can generate significant revenue. Pop-ups are effective for gaining email subscribers. Automated funnels can run while you live your life. Links mentioned: Join Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketingGet an email audit for 25% off with the code: emailaudit  https://notanotheremailcompany.com/product/audit/Follow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edge

    2. $40K a Month: Laura's Automated Email Empire

  6. Jul 21

    1. Why I Built A Business That Runs While I’m At The Hockey Rink?

    In this inaugural episode of Not Another Email, host Melissa Seideman shares her journey into email marketing, emphasizing the importance of building a life-first business learned from Sara Wiles’s business. She discusses her initial experiences with MailChimp, the transition to prioritizing email marketing over social media, and how strategic email systems can allow entrepreneurs to live their lives while their businesses thrive in the background. Why Email Marketing Matters for Entrepreneurs: Email marketing is not just about sending out newsletters; it’s about building relationships with your audience. Unlike social media platforms, where your content can easily get lost in the noise, email provides a direct line to your subscribers. By cultivating your email list, you have the power to reach your audience anytime you want, promoting your products and services on your terms. Email marketing is more than just a tool; it’s a way to reclaim your time and ensure your business aligns with your personal priorities. By building a solid email strategy, you can engage your audience, drive sales, and create a sustainable business model. Remember, the right email system can work in the background, allowing you to live your life fully while your business thrives. Key Takeaways1. Prioritize Your Life: Email marketing allows you to build a business that works for you, not the other way around. 2. Control Your Reach: Unlike social media, email gives you the power to reach your audience directly, on your terms. 3. Utilize Automation: Implementing automation can free up your time, allowing you to focus on what truly matters—growing your business while enjoying life. Links mentioned:Join Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketingFollow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edge

    1. Why I Built A Business That Runs While I’m At The Hockey Rink?
  • 6 Episodes

5
out of 5
4 Ratings

About

What if your email list could run your business while you were completely offline? Not Another Email Company is the podcast for entrepreneurs who are done guessing at email marketing and ready to build a strategy that actually works. Every week, host Melissa an email strategist, hockey mom, and founder of Not Another Email Company — brings you real conversations with real business owners about the email strategies, frameworks, and systems that are growing their lists, boosting their open rates, and making them money without being glued to social media every single day. Whether you are sending your first email or trying to figure out why your open rates have stalled, this is the show that gives you straight answers, real data, and a framework you can use before you even close the episode. New episodes drop every week. Subscribe so you never miss one. Links mentioned: Join Melissa's email list for the latest email tips: https://not-another.kit.com/emailmarketingFollow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/Connect with Melissa: www.notanotheremailcompany.comEmail Edge Community: www.notanotheremailcompany.com/join-the-email-edge

Information

  • Creator
    Melissa Seideman
  • Years Active
    2026
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © 2026 Melissa Seideman