Marketing Speedrun

Polina Kalashnikova
  • 0.0 (0)
  • Marketing

Marketing Speedrun is a podcast for founders, CMOs, and growth leaders building in AI and emerging tech. We talk to operators running marketing and growth at frontier companies and get them to share the fastest path to what's actually working. Expect campaign teardowns, live strategy breakdowns, the experiments that flopped, and frameworks you can steal and use tomorrow. If you want to grow faster by learning from people who already figured it out, you're in the right place.

Episodes

  1. 2d ago

    How Stabledash Built a Media Machine in 18 months | Drew Rogers, Founder of Stabledash

    Drew Rogers is the founder of Stabledash, the stablecoin media company that hit 12,000 listeners in its first 30 days and now runs live shows twice a week with 3-5 guests per session. With one engineer, Drew's team built their own recording platform, automated clipping pipeline, guest portal, and sponsor integration system, effectively replacing Riverside, Opus Clip, and manual distribution workflows. In this episode, he maps out the full system: how Stabledash went from a side-quest podcast to a media business with its own tech stack, segment sponsorships, and a content flywheel that turns live interviews into a revenue engine. In this episode, we cover: How Stabledash built a Riverside replacement with 1 engineer using Claude Code and custom toolingThe guest portal system that routes applicants to sponsor-aligned segments automaticallyWhy Drew thinks the hardest problems to solve with AI are the ones worth building aroundHow automated clipping identifies 3-5 key moments per guest and distributes clips within 24 hoursThe pivot from GTM services to media company, and why podcast PMF forced the decisionHow segment sponsorships (like "Neo powered by Dakota") make advertising feel native, not extractiveThe Canva + Nano Banana + FAL pipeline that generates studio-quality thumbnails from live screenshots Timestamps: (00:00) Introduction to Drew Rogers (01:15) From Square to Coinbase Commerce (03:30) Why media is the best GTM strategy (04:28) Stabledash as a new category of fintech media (05:33) Finding the hardest problems to solve with AI (07:36) What Stabledash automates vs. keeps human (09:00) Building a Riverside replacement in-house (12:18) One engineer, infinite leverage (13:17) Guest discovery and research workflows (14:23) How the stablecoin podcast found PMF (16:04) The design taste problem in AI-generated assets (19:42) Claude for brand PDFs and design standards (22:02) The Stabledash tools dashboard (22:37) Guest onboarding portal and segment routing (25:47) Run of show automation and studio product (26:53) Why good advertising feels like content (29:24) Personal tool stack: Claude, Hermes, Cursor, Canva (32:12) Canva + Nano Banana thumbnail pipeline (36:19) Post-show clipping and distribution system (39:29) Turning media guests into a sponsor funnel Where to find Drew Rogers: X: https://x.com/drewrogersLinkedIn: https://www.linkedin.com/in/drewrogersStabledash: https://stabledash.com Where to find Polina: X: https://x.com/kalashnikovapvLinkedIn: https://www.linkedin.com/in/polina-kalashnikovaWebsite: https://polium.co Subscribe to Marketing Speedrun: https://www.youtube.com/@marketingspeedrun

  2. Jul 23

    The $300M Growth Engine Behind Vibe | Romain Marsal, VP of Growth

    Romain Marsal is VP Growth and Marketing at Vibe.co, the streaming TV ad platform that scaled from $10M to $300M ARR in under 2 years and is targeting $1B by end of 2027. In this episode we discuss: 1. How a lean growth team operates $2M/month in paid across multiple platforms 2. How they generate 30 creative concepts/week with automated winner detection 3. Why Romain is replacing inbound SDR with agents, and reallocating those people to outbound 4. The warm-score system bundling tech-stack scraping, LinkedIn signals, and product activity into one outbound priority number 5. How Vibe put 20% of total marketing budget into out-of-home with zero attribution, and why it still 3X'd their growth 6. The AEO content engine shipping 40 pieces per week with Claude Code, Ahrefs, AirOps, and Dato CMS 7. Why Meta MCP, Google MCP, and Vibe's own MCP eliminated the need for platform-specific paid ads expertise In this episode, we cover: (00:00) Introduction (01:46) What Vibe.co does (03:44) Engineer to growth leader (08:37) Team structure: domain owners + GTM engineers (10:18) $2M/month paid and the creative product (12:15) New channels: OOH, AEO, creators (13:43) Dogfooding Vibe as B2B case study (16:09) AEO content engine: 40 pieces/week (19:04) Two-tier content: AI vs human (20:40) Thought leadership from sales calls (22:17) Reddit: 400K impressions, bot issues (25:36) 50 AEs and replacing inbound SDR (27:40) Headless CRM for AEs (30:21) The warm-score system (33:00) Scraping tech stacks for buying signals (36:00) OOH: 20% budget, zero attribution (39:09) Billboards people screenshot (44:15) AI stack: Claude Code + Managed Agents (46:17) How MCPs killed platform UI expertise (49:54) What's next: Netflix, agents, measurement (51:07) Where to find Romain Where to find Romain: - LinkedIn: https://www.linkedin.com/in/romainmarsal - Company: https://vibe.co --- Where to find Polina: - X: https://x.com/kalashnikovapv - LinkedIn: https://www.linkedin.com/in/polina-kalashnikova - Website: https://polium.co Marketing Speedrun is a podcast for founders, CMOs, and growth leaders building in AI and emerging tech. We talk to operators running marketing and growth at frontier companies and get them to share the fastest path to what's actually working. Subscribe: https://www.youtube.com/@marketingspeedrun

  • 2 Episodes

About

Marketing Speedrun is a podcast for founders, CMOs, and growth leaders building in AI and emerging tech. We talk to operators running marketing and growth at frontier companies and get them to share the fastest path to what's actually working. Expect campaign teardowns, live strategy breakdowns, the experiments that flopped, and frameworks you can steal and use tomorrow. If you want to grow faster by learning from people who already figured it out, you're in the right place.

Information

  • Creator
    Polina Kalashnikova
  • Years Active
    2026
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © 2026 Polina Kalashnikova
  • Show Website
    Marketing Speedrun