Fashion in Five

Fivewire

Fashion in Five is the daily five-minute brief on the fashion business: the five stories that matter, every weekday. Deals and results, creative and executive moves, retail and wholesale, and the shifts moving luxury, apparel and resale, across prestige and mass. Curated daily, sourced and straight. For brands, retailers and the investors and operators building the category. Walk in already caught up. In the know. In five.

Episodes

  1. Jul 31

    Adidas Takes Its Worst Day, and Reformation Prices Low

    Adidas Shares Fall After World Cup Marketing Spend. The Business of Fashion reports Adidas shares fell the most on record after World Cup marketing costs pushed quarterly profit below expectations, putting the cost side of event sponsorship in front of brand and media planners. (The Business of Fashion, Drapers) Hermès Second-Quarter Sales Up 7%, China Lags. The Business of Fashion reports Hermès second-quarter sales rose 7 percent on European tourism and US demand, while Chinese performance disappointed, sharpening a regional split buyers are already pricing in. (The Business of Fashion) Miu Miu Sales Growth Slows to 3% in Quarter. The Business of Fashion reports Miu Miu quarterly sales grew 3 percent, in line with the prior quarter, giving the trade a first read on whether the brand's surge is levelling off. (The Business of Fashion, nss magazine) Reformation Valued at $886 Million in NYSE Debut. The Business of Fashion and WWD report Reformation and some shareholders raised $211 million in a New York Stock Exchange IPO, setting a public reference point for contemporary womenswear valuations. (The Business of Fashion, WWD, The Business of Fashion) Also moving today: Trump’s new wave of tariffs stir further uncertainty (Drapers) Mango sales surge as it hails growth ‘ahead of wider market’ (Drapers) Shein Will Struggle to Justify Up to $50 Billion Hong Kong IPO Valuation (The Business of Fashion, FashionNetwork.com) Frasers increases Hugo Boss stake (Drapers) Steven Madden Tops Expectations and Lifts Full-Year Outlook (The Business of Fashion) Get Fashion in Five in your inbox every weekday: https://fashioninfive.com

  2. Jul 28

    LVMH Stops Shrinking, Jewels Pull Ahead

    LVMH fashion division returns to growth, WWD reports. Organic sales at LVMH's fashion and leather goods division rose 1 percent in the second quarter, ending seven straight quarters of decline and giving the trade a first read on whether the slowdown has bottomed. (WWD, The Business of Fashion) Reuters: jewellery mix seen dividing luxury groups. Reuters reports investors are focusing on jewellery exposure as fashion sales stay weak, a framing that shapes how buyers, brand teams and suppliers read where luxury investment moves next. (Reuters, FashionNetwork.com, US News & World Report) Capstone counts 75 fashion deals so far in 2026. The investment bank reports dealmaking is rising, with brand-management companies taking a buyer role previously held by private equity, a shift that bears on exit paths for mid-market brands. (WWD) Small businesses sue over new forced-labour tariffs. Two US businesses argue the new duties exceed presidential taxing authority, a challenge that, if successful, would bear directly on sourcing compliance costs and landed-duty exposure. (The Business of Fashion) Also moving today: Shein swings to quarterly loss ahead of Hong Kong IPO (Drapers, The Business of Fashion) Textiles and Apparel Targeted By Trump’s 50% Tariffs on Canada (WWD, Glossy) Vietnam Faces Trade Squeeze as Wages Rise (WWD) Hoka Leads Deckers’ $1B First Quarter Performance After Earnings Beat (WWD, WWD) Japanese Shoppers Are Driving Up Jewellery Sales to a Record (The Business of Fashion, The Straits Times) India’s Tata Group Plans 100 Annual Stores for Its Westside Brand (The Business of Fashion) Get Fashion in Five in your inbox every weekday: https://fashioninfive.com

  3. Jul 24

    The EU Stops the Burn Pile

    EU ban on destroying unsold apparel takes effect. The EU ban on destroying unsold clothing, footwear and accessories came into force July 19, which reports say raises inventory carrying costs for luxury groups. (Retail Gazette, China Daily, Financial Times News) USTR imposes duties on 60 economies over forced labor. WWD and The Business of Fashion report the USTR is taking "final action" to apply double-digit tariffs to roughly 60 economies over forced-labor enforcement, a direct input to landed costs. (WWD, The Business of Fashion) Kering names Romain Spitzer CEO of Bottega Veneta. Kering has appointed Romain Spitzer to lead Bottega Veneta from September 1, one of two chief executive changes reported this week alongside Bluesign. (WWD, Yahoo! Finance, The Business of Fashion) Frasers raises Hugo Boss stake above 30 percent. Mike Ashley's Frasers has crossed the 30 percent threshold in Hugo Boss, which reports say triggers a mandatory takeover bid under German rules. (The Business of Fashion, Drapers) Zegna reports 17 percent sales increase. Zegna's sales rose 17 percent with acceleration at Thom Browne and Tom Ford, per reports, a counterpoint to a uniformly weak read on luxury demand. (The Business of Fashion, WWD) Also moving today: Italian police raid Bulgari, Chanel offices - news (The European Times News, The Business of Fashion, The Business of Fashion) Richemont opens FY27 with growth across all regions (Luxury Daily) Burberry’s US Sales Boost Growth as Turnaround Gains Momentum (The Business of Fashion) Nike to Slash Number of Online Distributors in China (The Business of Fashion)

About

Fashion in Five is the daily five-minute brief on the fashion business: the five stories that matter, every weekday. Deals and results, creative and executive moves, retail and wholesale, and the shifts moving luxury, apparel and resale, across prestige and mass. Curated daily, sourced and straight. For brands, retailers and the investors and operators building the category. Walk in already caught up. In the know. In five.