True Wealth: the NEW money & business podcast

True Wealth
  • 5.0 (2)
  • Investing
  • Updated Weekly

Conversations beyond money. If you've achieved financial success, you might think this is where your problems end. But actually, it's where a whole new set of questions begins. Hosted by exited founders Anthony Ng Monica and Fintan Costello, True Wealth explores what comes after success. From where to invest your wealth next, to raising grounded children and building a lasting legacy, each episode features founders, investors and trusted advisors sharing practical lessons for life after wealth. If you're tired of beginner business content, welcome home. New episodes every week.

Episodes

  1. 1d ago

    He Built 2 Billion Dollar Companies. Here's His One Rule

    How can you be the best CEO across every phase of your company?Get Jason's full founder operating system in our free newsletter: https://truewealthshow.com/download-guide/In this episode, True Wealth hosts Anthony Ng Monica and Fintan Costello sit down with Jason Cohen, founder of SmartBear and WP Engine, two companies that went on to become unicorns.But this conversation isn't really about building billion-dollar businesses. It's about how to be the best leader possible at every stage of a business’s growth.From how to make the best decisions, to building a company culture that matters, Jason shares his entire CEO mindset and strategy.He also confesses why stepping down as CEO of WP Engine was one of the best decisions he ever made, what most founders misunderstand about growth, and how to avoid wasting years on the wrong problems.You'll learn:- Why Jason stepped down as CEO of WP Engine- The 3 traps that lead founders into burnout- How to know if you're working on the right thing- Jason's framework for building high-performing teams- A simple hiring technique that reveals cultural fit- How to make better decisions under uncertainty- Why founder ego can become your biggest liabilityAbout Jason Cohen:Jason Cohen is the founder of SmartBear and WP Engine, two software companies that grew into unicorn businesses. He is also the author of A Smart Bear, where he has spent nearly two decades writing about startups, decision-making, leadership and entrepreneurship.Follow Jason:- Website: https://longform.asmartbear.com- X: https://x.com/asmartbear- A Smart Bear: https://longform.asmartbear.comFollow True Wealth:- Instagram: @truewealthshow- TikTok: @truewealthshow- Anthony on LinkedIn: https://uk.linkedin.com/in/anthonyngmonica- Fintan on LinkedIn: https://nl.linkedin.com/in/fintancostello- True Wealth website: —-link—-Book a direct call at Daily Body Coach with Anthony: https://www.dailybodycoach.com/00:00 He built two billion-dollar companies – here's how01:11 Your team works on the wrong thing – here's why02:16 The decision that changed everything at 80 people03:02 When you have a choice between money and time04:24 Why WP Engine could become multi-billion dollar05:46 Raising money isn't about growth – it's about freedom06:52 The fundraising strategy nobody talks about08:31 How to screen investors so they don't replace you10:44 Hiring for culture – the reference check technique12:41 The question that reveals who someone really is15:03 Testing for ownership in interviews17:46 The trap every talented founder falls into19:45 Why you burn out doing what you love21:39 The joy-need trap that destroys founders22:34 Burnout isn't weakness – it's a decision you made24:48 How to stop destroying yourself26:54 Bascamp's strategic choice most founders miss27:27 The CTO move that saved his life27:48 "I hate managing people" – and why that matters28:14 Company size changes everything – the rule of 3s32:00 Why difficult conversations get harder at scale33:32 The technique that makes hard conversations easier35:30 What they don't tell you about post-exit life38:09 Money solves money problems – nothing else39:00 The psychology of wealthy founders42:10 What billionaires actually spend money on44:33 The mistake founders make with wealth47:50 The 30-day ritual that changes how you see51:55 "Two big things but not three" – the real constraint53:42 Your company is your baby – brain scans prove it55:01 22 out of 23 founders experience this after exit56:50 What happens to founders who can't find the next thing59:53 SmartBear taught him about burnout – the hard way1:00:15 Culture is strategy – not soft stuff1:01:17 What he learned from each exit1:06:40 Find your unique intersection – that's your advantage1:08:26 Building a book system instead of a business1:14:21 The irrelevance clock starts ticking#wpengine #entrepreneurship #truewealth

    He Built 2 Billion Dollar Companies. Here's His One Rule

  2. 6d ago

    I sell to billionaires – here’s my 5-step sales strategy

    Get our free newsletter: https://truewealthshow.com/download-guide/ How do you sell to billionaires and the world’s biggest companies? Anthony Ng Monica built and sold an eight-figure business after landing clients including Walmart and some of the world’s largest retailers. In this episode, he breaks down the 5 sales lessons that helped him do it. From sending 727 emails to close Walmart, to the psychology he uses when selling to billionaires, Anthony shares the unconventional tactics he’s learnt from years of high-stakes sales. You’ll learn: • Why it took 727 emails to close Walmart • How to follow up without becoming annoying • Why Anthony sometimes prefers cold outreach to an introduction • How to take control of complex sales • Why you shouldn’t sit opposite someone in a sales meeting • How Anthony gets the attention of almost impossible-to-reach prospects • The unconventional strategy he used to break into huge global companies If you’re a founder, entrepreneur or salesperson looking to close bigger deals, this episode is for you. About Anthony Ng Monica: Anthony is an exited tech entrepreneur and co-host of True Wealth. He founded B2B SaaS company Swogo at 21, scaling it across 40+ countries and working with brands including Walmart and Sephora before exiting for eight figures to 1WorldSync. Today, he is Founder & CEO of Daily Body Coach and advises high-growth technology companies. Follow True Wealth: Instagram: @truewealthshow TikTok: @truewealthshow Anthony on LinkedIn: /anthonyngmonica Fintan on LinkedIn: /fintancostello True Wealth website: https://truewealthshow.com/ Book a direct call at Daily Body Coach with Anthony: https://www.dailybodycoach.com/ 00:00 I sell to billionaires – my 5-step sales strategy01:12 Why mastering sales can change your life02:38 How to earn the right to be in the room06:59 Why cold outreach can beat warm introductions09:01 The follow-up strategy that closes more deals13:40 How top salespeople control the buying process19:41 Ask the uncomfortable question23:25 The meeting before the meeting27:53 The psychology of selling to powerful people29:24 727 emails to close one Walmart deal34:07 Why “no” doesn’t mean the deal is dead37:03 What people really mean when they say they want something38:08 How to break into enterprise companies41:16 The pricing strategy that gives you more leverage44:05 How to hire exceptional salespeople50:44 Anthony’s 5-step sales strategy #truewealth #sales #entrepreneurship

    I sell to billionaires – here’s my 5-step sales strategy

  3. Aug 18

    Copy Sam Parr: how to build your own 8-fig personal brand

    Get our complete jet-buying guide for free here: https://truewealthshow.com/download-guide/ Why are so many wealthy founders suddenly building personal brands? In this episode, True Wealth hosts Anthony Ng Monica and Fintan Costello sit down with Sam Parr, founder of Hampton and co-host of My First Million. After selling The Hustle for tens of millions, Sam realised something surprising: his audience and personal brand became even more valuable than the business itself. This conversation is a masterclass in leverage, influence, media and long-term opportunity. Sam breaks down the exact systems he used to build one of the most recognisable founder brands on the internet, why consistency beats talent, and how becoming known creates compounding advantages in business, investing and life. You’ll learn: - Why personal brands become more valuable post-exit - The 3 fundamentals behind a strong personal brand - Sam’s framework for turning attention into opportunity - The hidden ROI of becoming known online - How to master new skills faster - The biggest investing mistakes wealthy founders make - Why consistency matters more than talent About Sam Parr: Sam Parr is the founder of Hampton, a private network for high-growth founders, and co-host of My First Million. He previously founded The Hustle, which was acquired by HubSpot, and has built one of the most influential founder-led media brands on the internet. Follow Sam: - X: https://x.com/theSamParr - Hampton: https://joinhampton.com - My First Million: https://www.youtube.com/@MyFirstMillionPod Follow True Wealth: - Instagram: @truewealthshow - TikTok: @truewealthshow - Anthony on LinkedIn: https://uk.linkedin.com/in/anthonyngmonica - Fintan on LinkedIn: https://nl.linkedin.com/in/fintancostello - True Wealth website: https://truewealthshow.com/ Book a direct call at Daily Body Coach with Anthony: https://www.dailybodycoach.com/ 00:00 — Sam Parr’s personal brand playbook 02:01 — The surprising value of a personal brand 06:48 — How to build a successful podcast 10:37 — How to grow on social media 11:40 — The fastest way to get good at content 18:01 — The biggest personal branding mistake 20:43 — Why podcasts are more powerful than social media 25:16 — How The Hustle grew to 2 million subscribers 27:04 — Why Sam didn’t use his personal brand to launch Hampton 30:26 — Sam’s framework for a successful life 34:56 — What 1,000 podcast interviews taught Sam about success 39:14 — The biggest money mistake successful founders make 43:12 — What Sam stopped doing after getting rich 47:36 — How Sam defines success after selling his company 55:15 — How Sam Parr invests his money 59:43 — How multi-millionaire founders go broke 1:01:35 — Why Sam started another company after his exit 1:04:51 — The best investment Sam Parr ever made #samparr #myfirstmillion #truewealth

    Copy Sam Parr: how to build your own 8-fig personal brand

  4. Aug 11

    7 Lessons from building & selling a $50M gambling business

    What can one of the world's most competitive industries teach you about business? After more than 20 years in the gambling industry, Fintan Costello has worked at Paddy Power, PokerStars and Google, before building and selling a gambling business for over $50 million. In this episode, he shares the 7 biggest business lessons that changed how he thinks about marketing, customer acquisition, competition and long-term growth. Whether you're building a startup, leading a team or scaling an established business, these are practical lessons you can apply immediately. You'll learn: • Why great brands don't win — the basics do • How PokerStars became more trusted than people's banks • Why companies were paying $160 per click • The one metric every founder needs to understand • Why owning your audience is a competitive advantage • How to stay ahead when competitors copy everything you do • Why the best businesses zig when everyone else zags About Fintan Costello: Fintan Costello is an entrepreneur, investor and exited founder. Over the past two decades, he's built, scaled and sold businesses across online gambling, fintech and digital media, including the $50m sale of BonusFinder. He is also an Independent Director at Gambling.com Group (NASDAQ: GAMB). His career includes senior roles at Paddy Power, PokerStars, Google and Saxo Bank, giving him a unique perspective on growth, marketing and business strategy. Follow True Wealth Instagram: @truewealthshowTikTok: @truewealthshowAnthony on LinkedIn: https://uk.linkedin.com/in/anthonyngmonica Fintan on LinkedIn: https://nl.linkedin.com/in/fintancostello True Wealth website: https://truewealthshow.com/ Book a direct call with Anthony at Daily Body Coach: https://www.dailybodycoach.com/ 00:00 — 7 lessons from 20 years in gambling 01:55 — How Fintan built and sold a $50M business 03:04 — Why the basics beat great branding 06:46 — Why PokerStars was more trusted than banks 09:59 — The $160-per-click marketing lesson 18:48 — Why you need to own your audience 26:21 — Why aggression is a business strategy 29:33 — Why you should let competitors copy you 34:56 — Zig when everyone else zags 39:13 — Why regulation can be your biggest advantage 43:04 — Knowing when to sell your business 48:50 — Why you need to be willing to walk away 52:22 — Fintan’s 7 business lessons #business #entrepreneurship #marketing #truewealth

    7 Lessons from building & selling a $50M gambling business

  5. Aug 11

    I sell private jets to billionaires: your guide to buying with Steve Varsano

    Get Steve’s full jet-buying guide in our free newsletter: https://truewealthshow.com/download-guide/ Thinking of buying a private jet? Here's how to do it without falling for the biggest traps. In this episode, True Wealth's hosts Anthony Ng Monica and Fintan Costello are joined by Founder of Steve Varsano. He's sharing the ultimate guide to purchasing a jet in 2026, and he's leaving no cards off the table. Steve breaks down the hidden economics and practical realities of private aviation – from when jet ownership actually makes sense, to the expensive mistakes even the most successful people can fall for. You’ll learn: - When it actually makes sense to own a jet - How a jet can save you 30 extra days per year - The biggest mistakes buyers make when purchasing an aircraft - Why most people massively underestimate the complexity of jet ownership - The future of private aviation, from electric planes to passenger drones - And the unbelievable story of Steve’s very first jet sale… About Steve Varsano: Steve is the founder of The Jet Business, the world’s first street-level corporate jet showroom in the heart of London. Across a 30-year career, he has brokered more than $4 billion worth of aircraft sales to the likes of Tony Robbins and Frank Sinatra. Follow Steve: - Instagram: @stevevarsano - YouTube: https://www.youtube.com/@TheJetBusiness - The Jet Business: https://www.thejetbusiness.com Follow True Wealth: - Instagram: @truewealthshow - TikTok: @truewealthshow - Anthony on LinkedIn: https://uk.linkedin.com/in/anthonyngmonica - Fintan on LinkedIn: https://nl.linkedin.com/in/fintancostello - True Wealth website: https://truewealthshow.com/ Book a direct call at Daily Body Coach with Anthony: https://www.dailybodycoach.com/ 00:00 — Inside the world of private jets 01:35 — A showroom on Hyde Park corner 03:35 — The first jet he ever sold 11:25 — How to buy the right private jet 15:10 — What actually happens when you buy a jet? 20:00 — The private jet buying mistake to avoid 21:35 — Royalty, founders, heads of state 31:15 — When private jet ownership makes sense 33:50 — Thirty more days a year 36:00 — The biggest private jet buying mistakes 43:45 — The true cost of owning a jet 51:45 — The future of private aviation #privatejet #truewealth #stevevarsano

    I sell private jets to billionaires: your guide to buying with Steve Varsano

  6. Season 1 Trailer

    Introducing True Wealth: the new money & business podcast

    Welcome to True Wealth!If you've achieved financial success, you might think this is where your problems end. But actually, it's where a whole new set of questions begins.Hosted by exited founders Anthony Ng Monica and Fintan Costello, True Wealth explores what comes after success. From where to invest your wealth next, to raising grounded children and building a lasting legacy, each episode features founders, investors and trusted advisors sharing practical lessons for life after wealth.If you're tired of beginner business content, welcome home.New episodes out every Tuesday – so make sure you're subscribed!#podcast #truewealth #business

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Conversations beyond money. If you've achieved financial success, you might think this is where your problems end. But actually, it's where a whole new set of questions begins. Hosted by exited founders Anthony Ng Monica and Fintan Costello, True Wealth explores what comes after success. From where to invest your wealth next, to raising grounded children and building a lasting legacy, each episode features founders, investors and trusted advisors sharing practical lessons for life after wealth. If you're tired of beginner business content, welcome home. New episodes every week.

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