AGRITECH FOUNDERS DIARY

Agritech Founders Diary

Documenting the agritech startup scene; the actors, their journey and obstacles faced.

  1. Sep 4

    Market First: Building Agritech Around Demand, Not Just Production

    What if the biggest problem in agriculture isn't production — but knowing what the market actually needs before you produce? In this episode of Agritech Founders Diary, Kenneth Obayuwana sits down with Desmond, founder of Complete Farmer, to explore what it takes to build an agritech business around demand, not just production. From his journey in engineering and manufacturing to returning to agriculture through his father’s pineapple farm, Desmond shares lessons on building systems that connect farmers, buyers, technology, data, logistics and financing. In this episode, we discuss: Why market demand should come before production Building around buyer specifications, farmer networks and traceability The role of technology, infrastructure and data in scaling agriculture Creating sustainable agritech models without increasing farmers’ production costs If you're building, investing in, or working in African agriculture, this conversation is for you. Follow the podcast for more founder stories Leave a review if you enjoyed this episode Stay informed with AgriTech Digest: Visit our Website:https://agritechdigest.com Social Media: Twitter, Facebook, LinkedIn, Instagram Be Our Guest, Fill the Guest Intent form Subscribe to our Newsletter Join Agritech Investors and Founders’ Community Listen to the full episode and tell us: What would change if African agriculture truly started with the market first? Explore ⁠CF Grower⁠ to connect your farm with expert support and verified buyers. Explore ⁠CF Buyer ⁠to source quality African produce with visibility and traceability.

    Market First: Building Agritech Around Demand, Not Just Production
  2. Aug 12

    The Infrastructure Challenge: What Founders Need to Know About Scaling Impact

    Building a startup is difficult. Building infrastructure is even harder. In this episode of Agritech Founder's Diary, host Kenneth Obayuwana sits down with Daniel Komolafe, Founder and CEO of FIRST Electric, to explore what it really takes to build infrastructure businesses that attract long-term investment and create lasting impact. Drawing from his journey of building FIRST Electric—from solving energy access challenges in rural communities to securing institutional investment after years of persistence—Daniel shares practical lessons every agritech founder should understand about fundraising, governance, execution, and scaling. Together, they unpack why investors look beyond innovative ideas, how governance builds confidence, why unit economics matter more than hype, and what founders should do today if they hope to raise institutional capital tomorrow. Whether you're building in agriculture, climate, logistics, energy, or any infrastructure-driven sector, this conversation offers a practical roadmap for creating businesses that investors trust and customers value. Why infrastructure is the foundation of thriving economies.What institutional investors actually look for before writing a cheque.How governance and credibility influence fundraising success.The importance of product-market fit and strong unit economics.The difference between debt and equity financing.Why funding amplifies your business—it doesn't fix it.How founders can prepare today for future investment opportunities.Why solving real problems creates more value than chasing hype."Capital flows where there's credibility." — Daniel Komolafe If you're building solutions for Africa's agricultural ecosystem, this episode will challenge how you think about growth, investment, and long-term impact. In this episode, you'll learn: Follow the podcast for more founder stories Leave a review if you enjoyed this episode Stay informed with AgriTech Digest: Visit our Website:https://agritechdigest.com Social Media: Twitter, Facebook, LinkedIn, Instagram Be Our Guest, Fill the Guest Intent form Subscribe to our Newsletter Join Agritech Investors and Founders’ Community

    The Infrastructure Challenge: What Founders Need to Know About Scaling Impact
  3. Aug 8

    The Infrastructure Challenge: What Founders Need to Know About Scaling Impact

    Every founder wants to scale. But what happens when the biggest obstacle isn't your product—it's the system around it? In this episode of Agritech Founder's Diary, Kenneth Obayuwana sits down with Tolu-Femi Oyewole to unpack one of the most overlooked realities in African entrepreneurship: infrastructure. From fragmented value chains and weak market systems to financing, partnerships, and ecosystem development, the conversation explores why sustainable impact requires more than innovation. It requires building businesses that can thrive despite systemic constraints. Together, they discuss: Why infrastructure goes beyond roads and electricity. The difference between building a startup and building an ecosystem. How founders can identify the right problems worth solving. Why partnerships often create more value than competition. Practical lessons on scaling solutions that create lasting impact. If you're building in agriculture, climate, fintech, or any emerging sector, this episode offers valuable insights into the realities of creating impact where systems are still evolving. Listen now and join the conversation on what it really takes to build solutions that last. Follow the podcast for more founder stories Leave a review if you enjoyed this episode Stay informed with AgriTech Digest: Visit our Website:https://agritechdigest.com Social Media: Twitter, Facebook, LinkedIn, Instagram Be Our Guest, Fill the Guest Intent form Subscribe to our Newsletter Join Agritech Investors and Founders’ Community

    The Infrastructure Challenge: What Founders Need to Know About Scaling Impact
  4. Jul 25

    From Skepticism to Trust: Driving Farmer Adoption of New Technologies.

    Technology alone does not guarantee adoption in agriculture — trust does. In this episode of AgriTech Founders Diary, host Kenneth Obayuwana sits down with Azeez, popularly known as “The Lasgidi Farmer,” to explore why many Agri-tech solutions fail to gain traction with farmers despite promising innovation. From sack farming experiments in Lagos to helping farmers understand production-enhancing technologies, Azeez shares practical insights on what truly drives adoption in rural farming communities. The conversation breaks down the importance of building with farmers in mind, involving them in the innovation process, and simplifying technology through local language, demonstrations, and trusted farmer networks. Azeez also shares why trust, research, and real problem-solving matter more than flashy features when building sustainable Agri-tech solutions across Africa. You’ll learn: • Why farmers are often skeptical about new technologies • How trust and demonstration drive adoption • Common mistakes Agri-tech startups make when building for farmers • Why co-creation with farmers leads to better solutions • The role of policy, education, and cooperatives in scaling agri-tech adoption If you’re building in agriculture, working with farmers, or exploring how technology can create real impact in food systems, this episode offers practical lessons on bridging the gap between innovation and adoption.  Follow the podcast for more founder stories Leave a review if you enjoyed this episode Stay informed with AgriTech Digest: Website:https://agritechdigest.com Social Media: Twitter, Facebook, LinkedIn, Instagram Subscribe to our Newsletter Join Agritech Investors and Founders’ Community

    From Skepticism to Trust: Driving Farmer Adoption of New Technologies.
  5. Jul 25

    Episode 50: 50 Conversations Later – Lessons from Building Agritech in Africa

    Fifty episodes. Countless founder stories. One shared mission: building the future of agriculture in Africa. To mark this milestone episode of Agritech Founders Diary, Kenneth Obayuwana sits down with two founders who are solving real problems across the agricultural value chain: Eloho Ritai Biaroma, Chief Product Officer and Co-founder of CubeSeed Africa, and IfeanyiChukwu Chukwu, Founder of FarmEazi and Consultant at Iphex Global Agri Solutions. Together, they unpack what it really takes to build products farmers will actually usefrom validating ideas in the field and narrowing your customer focus to navigating adoption challenges, funding decisions, hiring, partnerships, and sustainable growth. In this episode, you'll learn: Why execution always beats great ideasThe importance of deeply understanding your customerLessons from building products for African farmersWhy funding amplifies problems instead of solving themHow to think about bootstrapping, equity, and scaling your teamWhy collaboration is often a founder's greatest advantage If you're building an agritech startup, investing in innovation, or simply passionate about Africa's agricultural future, this episode is packed with practical lessons from founders who are doing the work every day. Follow the podcast for more founder stories Leave a review if you enjoyed this episode Stay informed with AgriTech Digest: Visit our Website:https://agritechdigest.com Social Media: Twitter, Facebook, LinkedIn, Instagram Be Our Guest, Fill the Guest Intent form Subscribe to our Newsletter Join Agritech Investors and Founders’ Community Here's to 50 conversations and many more to come.

    Episode 50: 50 Conversations Later – Lessons from Building Agritech in Africa

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Documenting the agritech startup scene; the actors, their journey and obstacles faced.