Moving the Needle Forward

Chinelo Onunekwu

Moving the Needle Forward® is the podcast from experts who bring real-world experience to the challenges that matter most to ambitious mums in business - visibility and marketing strategy, recurring income, delegation and systems, mindset and self-leadership, financial clarity, and the honest intersection of business growth with family life. Episodes with advice you can listen to and implement before the week is out. entrepremums.substack.com

  1. Oct 30

    A Good VA–Client Relationship Takes More Than Finding the Right Person

    A business owner can hire a brilliant Virtual Assistant and still end up with a working relationship that doesn’t last. And a highly capable VA can find themselves working with a client who never quite allows them to do their best work. Sometimes, the problem isn’t the person on either side. It’s what happens, or doesn’t happen, after they agree to work together. We often talk about hiring the right people, finding the right clients and making sure the skills match the job. All important considerations, of course. But what actually makes a professional relationship work well enough for both parties to want to continue? That’s the question at the heart of this special episode of Moving the Needle Forward®. On 28 October, Chinelo, alongside other panellists, joined Cory Blumenfeld’s live panel discussion titled “VAs Aren’t Cheap Labour: Fair Pay and Real Fit From Both Sides.” The conversation brings together perspectives from business ownership, business support and the VA profession, raising questions that deserve attention from both sides of the relationship. Hiring support and knowing how to use it are two different things For many business owners, hiring a VA is a significant decision. Perhaps the business has grown, the workload has become difficult to manage, or there are simply too many tasks competing for the owner’s attention. Bringing someone on board seems like the logical next step. But hiring support doesn’t automatically mean the business is ready to make good use of it. If processes haven’t been documented, responsibilities aren’t clear or important information is still sitting in the business owner’s head, even an experienced VA may struggle to deliver what’s expected. The business owner ends up frustrated because things still require their attention. The VA becomes frustrated because they’re expected to figure things out without sufficient direction. Neither is necessarily getting what they hoped for. And it’s worth asking whether the problem is really the person who’s been hired, or the way the work has been set up. Fair pay matters. So does the value being delivered. One of the central themes of this panel is fair compensation. It’s an important conversation, particularly when Virtual Assistants work with clients across countries with very different economic circumstances. For business owners, keeping costs manageable is a legitimate concern. Every expense has to make financial sense. But there’s a difference between being thoughtful about business expenditure and treating professional support as something that should cost as little as possible. The lowest rate doesn’t necessarily represent the best value. Equally, VAs have a responsibility to demonstrate why their services are worth paying for. Experience, reliability, initiative, communication and the ability to understand a client’s business all contribute to the value of the work. Fair pay and professional value shouldn’t be treated as opposing arguments. They’re two parts of the same conversation. The right fit is about more than a list of skills A VA might be excellent at managing calendars, organising projects, handling customer enquiries or working with technology. But having the right technical skills doesn’t automatically mean they’re the right person for every business. How someone communicates, approaches problems, responds to feedback and manages responsibility can make a considerable difference. And the same is true in reverse. A business owner may have interesting projects, a growing company and a reasonable budget, but that doesn’t automatically make them a good client for every VA. Working styles, expectations and professional values matter. Sometimes, two capable people simply aren’t suited to working together. Recognising that early can save a great deal of frustration. Delegation requires something from both sides One of the mistakes business owners can make is assuming that delegation means handing over a task and no longer having to think about it. Ideally, effective delegation does reduce how much involvement is required from the owner. But getting to that point often requires an initial investment of time. Someone needs to explain the desired outcome, provide access to the right information and establish how progress will be communicated. The VA, meanwhile, needs to take responsibility for understanding the assignment, asking questions when necessary and keeping the client informed. There also needs to be room for feedback. A business owner shouldn’t have to follow up constantly to find out whether something has been done. And a VA shouldn’t have to guess what success looks like. Good delegation isn’t about removing responsibility from one person and placing it entirely on another. It’s about making responsibilities clear enough for both people to do their part. Systems have a role to play in good working relationships This is an area I find particularly interesting from a business strategy and technology perspective. It’s easy to assume that when a working relationship becomes difficult, the answer is better communication. Sometimes it is. But sometimes the business simply needs better systems. Think about how much unnecessary back-and-forth happens when instructions are scattered across messages, files are difficult to locate or nobody knows which version of a document is current. A well-organised business makes it easier for people to work together. Clear workflows, sensible automation, documented processes and appropriate technology can remove some of the friction that would otherwise be mistaken for poor performance. Of course, systems won’t make an unsuitable working relationship successful. But they can give a good working relationship a much better chance. A lasting relationship needs room for growth Businesses change. So do the people who support them. The tasks that made sense when a VA first joined a business may not be the same ones that need attention a year later. New technology becomes available. Processes evolve. Responsibilities expand. For VAs, continued professional development is part of remaining valuable to the businesses they support. For business owners, it’s worth recognising when someone has developed capabilities that could benefit the business beyond their original responsibilities. That doesn’t mean every VA needs to become a manager or take on increasingly complex work. It means remaining open to the possibility that the relationship can develop as the needs and capabilities of both parties change. The real question is whether the relationship works for both people It’s possible to have a business owner who pays fairly and a VA who works diligently, yet still have a relationship that isn’t particularly effective. And that’s worth remembering. Compensation matters. Competence matters. So do communication, mutual respect, realistic expectations and the working environment. No single factor can carry the entire relationship. Perhaps the better question isn’t simply whether a business owner has hired the right VA, or whether a VA has found the right client. It’s whether both people are creating the conditions for a professional relationship that can continue to work well. TAKEAWAYS (but not in a box 😁) A few moments from the discussion worth remembering: * “You need to get your processes straight first. You need to know what your business is doing before you bring somebody into it.” - Chinelo * “The key that made me last for a very long time working with Chinelo is because there’s mutual trust and understanding, transparency, respect, and open communication.” - Rein * “The only way you get your time back is when you invest it.” - Cory * “Get out of the mindset of I’m being interviewed and get into the mindset of I’m interviewing somebody I want to work with.” - Chinelo * “Our professional growth is our responsibility.” - Rein A good VA–client relationship doesn’t happen simply because two capable people agree to work together. It’s something both parties have a hand in building. And when it works well, the benefits go… This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit entrepremums.substack.com

  2. Aug 22

    You're Already Leading. You Just Don't Call It That.

    Jill Golledge is back for round two — and this time, Chinelo brought every question her community had been saving since the first episode. In this follow-up conversation, the leadership and confidence coach behind The Thoughtful Leader goes further into the practical side of leading as an introvert: how to tell burnout apart from ordinary introverted energy drain, how to say no without over-explaining, and why the meeting you walked out of thinking “why didn’t I say that” wasn’t a failure of confidence at all. If you’ve ever compared your quieter leadership style to someone louder and concluded you must be doing it wrong, or felt guilty for needing to recharge before you can be present with your own family, this episode is for you. What you’re navigating isn’t a personality flaw to manage around. It’s a genuinely different operating system — and once you understand its actual rules, most of the guilt stops making sense. The old assumption isn’t the real problem For a lot of introverted women, the working theory is that everyone else simply thinks faster. That’s not what’s happening. An introvert’s information processing pathway is measurably longer than an extrovert’s — not slower in a bad way, just routed through more of the brain before it reaches speech. The idea that arrives on the walk home, long after the meeting’s moved on, was never a missed chance. It was the process working exactly as it’s built to. What understanding your own energy actually gives you Jill’s clearest distinction from this episode is one a lot of mums have never had named for them: introversion and burnout are not the same thing, and confusing them keeps people stuck. Introversion is about how you lose and gain energy. Burnout is when nothing recharges you anymore — not even the things you used to love. Once you can tell the two apart, the fix changes completely: introverted depletion asks for rest and boundaries, but burnout is telling you something in your workload actually needs to go. The mistake almost every introverted leader makes Most people who feel behind in their leadership journey assume the problem is that they’re simply not leader material. That’s the wrong read. Leadership, in Jill’s framing, just means people are looking up to you — which most people already are, in ways they’ve never credited themselves for. The real question isn’t “am I a leader,” it’s “where am I already leading, and why haven’t I noticed?” What actually belongs in your visibility strategy Most people believe visibility means daily video, face to camera, every time. It doesn’t have to. Long-form written posts, thoughtful comments in someone else’s DMs, even a reel that’s just feet walking with text overlaid — all of it counts, and none of it requires performing a version of yourself that isn’t sustainable. What actually belongs in a visibility strategy is whatever keeps you showing up consistently without it costing you everything else. The mechanics that actually move the needle Once the mindset is right, a handful of concrete practices do most of the remaining work: Treat “no” as a complete sentence. Every yes has a hidden cost — something else always gets dropped to make room. Over-explaining a “no” only hands the other person more room to push back. Visualise the day’s one priority before you get out of bed. Picturing the single most important task already completed makes it noticeably easier to actually do. Map your energy, not just your schedule. Notice when you’re depleted and change state — even five minutes away from a task — rather than pushing through fatigue that’s already slowing you down. Have the boundary conversation with your kids too. Explaining that you need quiet time to recharge, rather than hiding it, teaches children that other people’s need for space is normal and worth respecting. Focus is what makes it work None of this holds up if the comparison trap keeps running in the background. Jill’s advice for women who measure themselves against louder entrepreneurs is to stop asking “why don’t I do it like Jenny” and start asking what you’re actually good at that Jenny isn’t — because comparison built on someone else’s strengths will always leave you feeling short. Lean into what makes you different Jill’s closing message for this episode is blunt in the best way: there is nothing wrong with you at all. You just do things differently from somebody else, and that’s your superpower. Lean into it, and the things that felt like obstacles — visibility, leadership, growth — start feeling less like a performance you have to survive and more like something you were already doing all along. TAKEAWAYS (but not in a box 😁) * “When you're being more quiet and more thoughtful, it's not a weakness. It's actually your advantage.” * “It’s not until you understand the information processing pathway in an introvert’s brain is much longer that you kind of go, oh, there is nothing wrong with me.” * “Introversion is all about how you lose and how you gain energy. Whereas burnout is when nothing recharges you anymore.” * “No is a full sentence.” * “Every time you say yes to something, it has a cost in some way.” * “You would never talk to your best friend the way you talk to yourself.” * “When you’re being yourself, it just comes across better anyway.” * “Most of us are leaders in some form, way, shape or form. We just don’t see it that way because we are comparing ourselves or measuring ourselves against a specific type of leader, those who are more extroverted.” * “Trust in your gut, trust in your gut instinct, listen to it as well.” * “The comparison comes from believing that there’s only one right way of doing things.” Ready to go deeper? The Vault has exclusive expert training and extended interviews from every Moving the Needle Forward® guest. Join at The Vault for EntrepreMums | Expert Strategies for Business & Life This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit entrepremums.substack.com

  3. Aug 21

    The Mental Load Is a Business Problem — And Decluttering Your Home Could Be the Fix

    When your home environment is chaotic, your business clarity suffers. In this conversation with award-winning decluttering specialist Janine McDonald, Chinelo explores how the physical and mental clutter in a mum's home directly impacts her ability to lead, think, and build. Janine shares her own journey from decision paralysis and “doom bags” to creating a career helping families find more clarity, confidence, and calm. You’ll hear practical, judgement-free decluttering advice that works in real homes — not Instagram houses — including why you should start with just three items, how to involve children without turning tidying into a battle, ways to handle sentimental clutter, and how to create separation between work and home when both happen under the same roof. In this episode, you’ll learn: • Why clutter can feel emotionally heavy and mentally draining • How to start decluttering when you feel overwhelmed • The simple “three things” method for building momentum • How to manage sentimental items such as baby clothes and memory keepsakes • Practical organisation tips using storage you already have • How labels and family systems can reduce the mental load • Ways to create a calmer work-from-home environment • What not to do when you are exhausted, stressed, or already overwhelmed Decluttering is not about having a perfect home. It is about creating a space that supports your peace of mind, your family, and the life you are building. Ready to go deeper? The Vault has exclusive expert training and extended interviews from every Moving the Needle Forward® guest. Join at The Vault for EntrepreMums | Expert Strategies for Business & Life This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit entrepremums.substack.com

    The Mental Load Is a Business Problem — And Decluttering Your Home Could Be the Fix
  4. Aug 20

    Quiet Isn't a Flaw: What a Forensic Scientist Turned Coach Wants Introverted Mums to Know About Leadership

    You do not have to become louder, harder, or more extroverted to become a powerful leader. In this episode of Moving the Needle Forward, Chinelo sits down with leadership and self-confidence coach Jill Golledge, founder of The Thoughtful Leader, to explore what authentic leadership really looks like for introverted EntrepreMums building businesses in a noisy world. Together, they unpack the strengths introverted women often overlook in themselves. Jill shares practical insight on how introverted business mums can lead with confidence, show up visibly without pretending to be someone else, protect their energy, communicate boundaries, and grow a business in a way that feels sustainable and aligned. This episode speaks to the woman who has ever felt too quiet to lead, too drained by constant visibility, or too aware of how often business advice seems built for louder personalities. From perfectionism and overthinking to social media, decision-making, and heart-centred leadership, this conversation is a powerful reminder that thoughtful leadership is not a weakness. It is a strength. If you are navigating business growth while trying to stay true to yourself, this episode will encourage you to lead from who you are instead of performing who you think you need to be. Ready to go deeper? The Vault has exclusive expert training and extended interviews from every Moving the Needle Forward® guest. Join at The Vault for EntrepreMums | Expert Strategies for Business & Life This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit entrepremums.substack.com

    Quiet Isn't a Flaw: What a Forensic Scientist Turned Coach Wants Introverted Mums to Know About Leadership
  5. Aug 19

    The Reason You Keep Losing Your Keys Might Not Be a Character Flaw

    What if the reason business feels harder isn’t because you are failing… but because your brain works differently? In this powerful Moving the Needle Forward episode, Peggy Cheyo opens up about her journey of discovering her neurodiversity, understanding ADHD and autism, and learning how to navigate life and business with more self-awareness, compassion, and practical support. This conversation shines a light on what it really looks like to build a business while managing overwhelm, time blindness, mental load, and the everyday challenges that many neurodivergent women, mums, and entrepreneurs quietly carry. Peggy shares honest insight into the emotional side of diagnosis, the process of acceptance and grieving, and why understanding how your mind works can change everything. She also offers practical strategies for managing ADHD, organisation, self-care, energy, and time management, especially for women trying to balance motherhood, entrepreneurship, and mental wellbeing. This is a conversation filled with wisdom, reassurance, and practical reminders that success does not have to look one way. Ready to go deeper? The Vault has exclusive expert training and extended interviews from every Moving the Needle Forward® guest. Join at The Vault for EntrepreMums | Expert Strategies for Business & Life This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit entrepremums.substack.com

    The Reason You Keep Losing Your Keys Might Not Be a Character Flaw

About

Moving the Needle Forward® is the podcast from experts who bring real-world experience to the challenges that matter most to ambitious mums in business - visibility and marketing strategy, recurring income, delegation and systems, mindset and self-leadership, financial clarity, and the honest intersection of business growth with family life. Episodes with advice you can listen to and implement before the week is out. entrepremums.substack.com