Midwest Multifamily w/Isaac Holtz

Isaac Holtz

The Midwest multifamily market is full of opportunity. This podcast helps you find it. Join Kansas City multifamily agent Isaac Holtz for weekly conversations with operators and investors on deals, market shifts, scaling strategies, and the tools reshaping apartment investing.

Episodes

  1. Oct 16

    No Silver Bullets: Building Axiom One Operational Test at a Time - John Emanuels | Episode 5

    John Emanuels is a co-founder of Axiom Equities, the Kansas City real estate investment company he started with Ben Kalny in 2007. He began in industrial brokerage in Seattle, built a portfolio of small rental properties, and eventually helped build an owner-led operating platform that includes Axiom Property Management and Swyft Property Care. In this episode, John shares: How a side-lot sale gave him the capital to buy his first small investment propertiesWhy he moved from flipping houses and small multifamily properties toward long-term ownershipHow he tested a hypothetical 100-unit deal with ten prospective investors before buying Axiom's first larger propertyWhy Axiom brought property management in-house after relying on a third-party managerThe "value values" culture behind Axiom's approach to hiring, retention, and leadershipHow the team ties incentives to operating results while guarding against the wrong behaviorsWhy Axiom uses "low cost probes" to test changes before rolling them across propertiesHow resident priorities, not the owner's aesthetic preferences, shape renovation decisionsWhy John prizes downside protection, patient wealth-building, and time to think while exercisingLearn more about John and connect with him: Axiom Equities: https://axiomequities.com/who-we-are/ Axiom Family of Companies and careers: https://www.axiomfc.com/ Axiom Property Management: https://www.axiompropertymanagement.com/ Swyft Property Care: https://www.swyftpropertycare.com/

  2. Sep 3

    Don't Tell Me How Much I Could Win: Tell Me How Much I Could Lose - Josh Stall | Episode 2

    Josh Stall is a full-time multifamily real estate investor based in Atlanta, running a portfolio of 227 units through joint ventures and another 150 units through syndications. He started nine years ago grinding through single-family value-add deals before making the jump into multifamily at real scale, and today he operates across four markets: Northern Alabama, Atlanta, Kansas City, and Tulsa. He focuses on risk assessment, underwriting, partner alignment, and executing business plans across a portfolio that spans very different regulatory and market environments. In this episode, Josh shares: Why he believes investors should focus less on how much they could win and more on how much they could loseThe difference between real value-add and cosmetic unit turns that just "sell the story"How he made the jump from single-family flips into multifamily joint ventures and syndicationsThe difference between physical and economic occupancy — and why that gap matters more in some markets than othersThe slab-leak moment that changed how he assesses risk as an ownerWhy he evaluates deals by how many things have to go wrong, not how many have to go rightHow a long sales career shaped the way he builds trust and negotiates with brokers and partnersThe role coaching and mentorship played in his growth as an investorHis take on AI's long-term promise and short-term valuation risk in real estate

About

The Midwest multifamily market is full of opportunity. This podcast helps you find it. Join Kansas City multifamily agent Isaac Holtz for weekly conversations with operators and investors on deals, market shifts, scaling strategies, and the tools reshaping apartment investing.