Off the Record

The Strategy Haus
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Let's talk shop! This is where the true marketing conversations around business, sport, and culture come to life through strategy.

Episodes

  1. 17h ago

    The Power of Emotions in Sports

    Sports fandom is personal, emotional, and often passed down through generations. In this episode, Markeisha explores the emotional power of being a sports fan and why the experience extends far beyond the final score. From the driveway-to-driveway fan ...

  2. Sep 25

    Spending Power vs. Willingness to Spend

    In this episode of Off the Record, Markeisha explores the difference between spending power and willingness to spend, and why understanding that distinction matters for marketers, sales teams, and revenue leaders. From ticketing and premium experiences...

  3. Sep 3

    The Evolving World of Ticketing with Andre Luck

    In this episode of Off the Record, Markeisha sits down with Andre Luck for a conversation about revenue generation and the evolving world of ticketing. Together, they explore how the ticketing landscape continues to shift, what that means for the busin...

  4. Aug 20

    Influence Beyond the Algorithm

    Markeisha discusses how influencer marketing is built on trust and not follower counts, free tickets, or tightly controlled content.

  5. Episode 1

    Welcome to Off the Record with Markeisha Everett

    In the first episode of Off the Record, Markeisha introduces the thinking behind the mic, and the journey that led her to launch The Strategy Haus after nearly two decades in sports business. She shares what it means to be strategy-minded, why the most...

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About

Let's talk shop! This is where the true marketing conversations around business, sport, and culture come to life through strategy.

Information

  • Creator
    The Strategy Haus
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © 2026 The Strategy Haus
  • Show Website
    Off the Record