You cannot know from the tone. "We're the honest ones" is a pitch too — the oldest one there is — and a warm voice saying it is still a voice saying it. What you can know is from the paper, because the paper is checkable whoever printed it. Five checks, all on the label, none of which asks you to trust a word the show says, including about its own bottle. The five. The verbs: our own label notes list the words that must never be printed — lowers, reduces, prevents, treats, cures, heals — and the word the label is built on is support. Every plant on its own line with its part and its amount, against the long list with one number at the bottom. A warning that names people and medicines — ours names pregnant and nursing women, anyone with a medical condition, blood thinners, antiplatelet medication, blood pressure or heart medication, nitrates, and says stop two weeks before surgery — because a product that wants everybody has a warning not worth reading. A label that sends you to a pharmacist who can say no. And no promise of a feeling by a date: our directions, in full, are take 2 capsules daily with food, or as directed by your healthcare professional. Cathy's round, on her home turf, is conceded in full: every habit on that list can be performed by a seller who has listened to this podcast, and honesty as a brand is still a brand. What survives is that each check is either on the paper or it isn't, and the ones that cost a seller something — a warning that narrows the market, a pharmacist who can turn you away — are real even when they are performed. So the verdict changes: you don't know, you check, and you buy what survives the check. Don't buy honesty. Verify it. SOLEY Aged Garlic Complex supports heart health. It supports healthy circulation. It supports healthy blood flow. It provides antioxidant support. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. THE SHORT ANSWER You can't know from the tone; "we're the honest ones" is a pitch. Check the paper instead, whichever brand printed the label: the verbs (support, never lowers, reduces, prevents, treats, cures, heals); every plant on its own line with part and amount; a warning that names people and medicines; a label that sends you to a pharmacist who can say no; and no promise of a feeling by a date. Then buy what survives the check, not the brand that says "honest". Don't buy honesty; verify it. IN THIS EPISODE 00:00 — Forty years, a good nose, our bottle 00:40 — The answer: not the tone, the paper 01:30 — Check one: the verbs 02:10 — Check two: every plant on its own line 02:50 — Check three: a warning that names people 03:30 — Check four: someone who can say no 04:00 — Check five: no feeling, no date 04:40 — Cathy's round: honesty as a brand is still a brand 06:20 — His nose, aimed at the paper 07:00 — Who should skip this 07:50 — Scorecard and the four sentences SOURCES SPOKEN IN THE EPISODE - Our label's designer notes, the words that must never go on the bottle: lowers, reduces, prevents, treats, cures, heals. The label's word is support. - Our panel of record, per the manufacturer's technical data sheet, per 2 capsules: Aged Garlic Extract (Allium sativum, bulb) 500 mg, Hawthorn Berry Extract (Crataegus monogyna, fruit) 200 mg, Beetroot Extract (Beta vulgaris, root) 100 mg — 800 mg of plant material. A bottle is 120 capsules, 60 servings. - Our label's warning of record: consult a healthcare professional before use if you are pregnant, nursing, have a medical condition, or take any medication, particularly blood thinners or antiplatelet medication, blood pressure or heart medication, or nitrates; discontinue use at least two weeks before scheduled surgery; stop and consult if any adverse reaction occurs. - Our directions of record, complete: "Take 2 capsules daily with food, or as directed by your healthcare professional." - Our listing copy of record: "Break the seal and smell it first." WHO SHOULD SKIP THIS If you already read the back before the front, you can go. On the product, check three read out loud: pregnant or nursing, ask your doctor before starting; a medical condition, the same; taking medication — blood thinners, antiplatelet medication, blood pressure or heart medication, nitrates — a healthcare professional looks at your list before the first capsule, ideally the pharmacist, who is allowed to say no; surgery booked, stop at least two weeks before and tell the surgical team; anything that bothers you after you start, stop and ask. ABOUT THE PRODUCT This show is made by the SOLEY team. SOLEY makes an aged garlic complex — aged garlic extract with hawthorn berry and beetroot, 120 capsules, 60 servings, 2 capsules a day with a meal. SOLEY Aged Garlic Complex supports heart health. It supports healthy circulation. It supports healthy blood flow. It provides antioxidant support. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. FREQUENTLY ASKED QUESTIONS { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How can I tell whether a supplement brand is honest or just marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Not from the tone; we're the honest ones is itself a pitch. Check the paper, which is the same whoever printed it: the verbs the label uses, whether every plant has its own line with part and amount, whether the warning names people and medicines, whether it sends you to a pharmacist who can say no, and whether it promises a feeling by a date." } }, { "@type": "Question", "name": "Which words on a supplement label are red flags?", "acceptedAnswer": { "@type": "Answer", "text": "Our own label notes list the words that must never go on the bottle: lowers, reduces, prevents, treats, cures, heals. The word the label is built on instead is support. A bottle that uses one of the banned verbs has told you what kind of bottle it is, in its own handwriting, before you have read anything else." } }, { "@type": "Question", "name": "Why does it matter whether each plant has its own line and amount?", "acceptedAnswer": { "@type": "Answer", "text": "Because one number for twelve plants is a way of not telling you anything twelve times. Our panel reads, per the manufacturer's technical data sheet, aged garlic extract from the bulb 500 mg, hawthorn berry from the fruit 200 mg and beetroot from the root 100 mg per 2-capsule serving, each on its own line, which is what a checkable label looks like." } }, { "@type": "Question", "name": "Is a long warning on a supplement a good sign or a bad sign?", "acceptedAnswer": { "@type": "Answer", "text": "The show treats a warning that names people and medicines as a good sign, because it narrows the seller's own market. Ours names pregnant and nursing women, anyone with a medical condition, blood thinners, antiplatelet medication, blood pressure or heart medication and nitrates, and says to stop two weeks before surgery. A product that wants everybody has a warning not worth reading." } }, { "@type": "Question", "name": "Why would an honest seller tell you to ask your pharmacist?", "acceptedAnswer": { "@type": "Answer", "text": "Because it costs the seller something every time it is printed. The pharmacist might look at your list and say not this one. Forty years of marketing teaches that the pitch keeps you on the page; the show says to watch for the label that sends you off it, to someone who is allowed to turn you away." } }, { "@type": "Question", "name...
