Behind the Curtain

Exposure Marketing
  • 0.0 (0)
  • Entrepreneurship
  • Updated Biweekly

What do the headlines, trends, and numbers really mean for local businesses? Behind the Curtain looks beyond the surface to explore what is shaping business, marketing, technology, the economy, and consumer behaviour. Each episode connects the stories making news with what business owners are experiencing on the front line. Drawing on decades of experience, Glenn offers a practical perspective on what is changing, why it matters, and how businesses can respond. Presented by Exposure Marketing. https://www.exposure.marketing/

Episodes

  1. Sep 2

    Your Cheapest Customers Cost the Most

    Discounts can win a sale today... but you make sure every future sale harder. Learn seven ways profitable businesses protect their pricing, increase perceived value, and create a customer experience people remember. Links: Learn More: https://www.exposure.marketing/ Wine pricing study: https://www.gsb.stanford.edu/insights/baba-shiv-how-wines-price-tag-affect-its-taste Chapters: 00:00 - Secret 1: Discounting trains customers 01:50 - Secret 2: Price shapes perceived value 04:52 - Secret 3: Build a premium experience 09:37 - Secret 4: Nobody brags about cheap 16:53 - Secret 5: Incentives beat discounts 24:42 - Secret 6: Make the experience memorable 30:02 - Secret 7: Reset the customer relationship Follow us on socials: https://www.linkedin.com/company/exposure-marketing-team/ https://www.tiktok.com/@exposure.marketing https://www.facebook.com/exposure.marketing.team https://www.instagram.com/exposure.marketing/ https://bsky.app/profile/exposure.marketing https://x.com/Exposure_HQ Tags: #smallbusiness #business #marketing #marketingtips #customerservice #entrepreneur

  2. Aug 26

    AI Is Picking Your Plumber Now?

    We asked AI for a businesses survival guide for a tough 2026. Some of it is dead on. Some of it doesn't take reality into account. Glenn Purdy keeps the advice that holds up, throws out the rest, and comes back to the same point... take care of the people you already have, stay easy to find, and make the offer feel like a win. Links: Learn More: https://www.exposure.marketing/ Get your free Blueprint: https://www.exposure.marketing/blueprint/landing Chapters: 1:01 Welcome Behind the Curtain 4:01 AI's 2026 business survival list 5:21 Cash reserves vs inflation 11:08 Affordability vs perceived value 15:28 Why free beats 50 percent off 18:18 What AI can and cannot do 25:21 Keep marketing when others stop 30:11 How AI chooses who to recommend 33:15 Better message, not bigger spend 41:47 Under promise and over perform Follow us on socials: https://www.linkedin.com/company/exposure-marketing-team/ https://www.tiktok.com/@exposure.marketing https://www.facebook.com/exposure.marketing.team https://www.instagram.com/exposure.marketing/ https://bsky.app/profile/exposure.marketing https://x.com/Exposure_HQ Tags: #BusinessStrategy #Marketing #MarketingStrategy #CustomerLoyalty #Recession #ExposureMarketing

  3. Aug 20

    How Pepsi Got Coca-Cola to Blink

    In 1985, the most recognized brand on the planet voted to abandon a 100-year-old formula and taste more like its biggest competitor. New Coke lasted 79 days. But the story doesn't end there. From mid-calorie launches to AI-generated Christmas commercials, Coca-Cola has spent five decades learning the same lesson its customers keep offering for free. This is what happens when a market leader starts chasing number two, and why it matters for your business. Links: Learn More: https://www.exposure.marketing/ Get your free Blueprint: https://www.exposure.marketing/blueprint/landing Chapters: 00:00 - Why Coca-Cola changed its formula 01:12 - The definition of insanity in business 02:42 - Why only the top 2 brands get remembered 05:24 - The Pepsi Challenge explained 07:29 - Coca-Cola's boardroom vote on New Coke 12:19 - New Coke launches, original pulled 14:21 - The New Coke backlash and Coke Classic 18:57 - Coca-Cola's AI Christmas ad backlash 23:12 - What businesses should learn from New Coke Follow us on socials: https://www.linkedin.com/company/exposure-marketing-team/ https://www.tiktok.com/@exposure.marketing https://www.facebook.com/exposure.marketing.team https://www.instagram.com/exposure.marketing/ https://bsky.app/profile/exposure.marketing https://x.com/Exposure_HQ

  4. Aug 8

    Consumer Confidence Is Down... Again...

    Canadian consumers are cautious, housing activity is slowing, and more businesses are competing for fewer confident buyers. Glenn reads between the headlines to explain what the numbers mean on the front line. The businesses that stay visible, build trust and create real value have the strongest chance of winning when buyers hold more control. Links: Learn More: https://www.exposure.marketing/ Get your free Blueprint: https://www.exposure.marketing/blueprint/landing Follow us on socials:https://www.linkedin.com/company/exposure-marketing-team/https://www.tiktok.com/@exposure.marketinghttps://www.facebook.com/exposure.marketing.teamhttps://www.instagram.com/exposure.marketing/https://bsky.app/profile/exposure.marketinghttps://x.com/Exposure_HQ

  • 4 Episodes

About

What do the headlines, trends, and numbers really mean for local businesses? Behind the Curtain looks beyond the surface to explore what is shaping business, marketing, technology, the economy, and consumer behaviour. Each episode connects the stories making news with what business owners are experiencing on the front line. Drawing on decades of experience, Glenn offers a practical perspective on what is changing, why it matters, and how businesses can respond. Presented by Exposure Marketing. https://www.exposure.marketing/

Information

  • Creator
    Exposure Marketing
  • Years Active
    2026
  • Episodes
    4
  • Rating
    Explicit
  • Copyright
    © Exposure Marketing
  • Show Website
    Behind the Curtain