Friends With Businesses

AnnMarie Rose

You know that feeling when you're hanging out with a business-owning friend who just gets it, nerding out on strategy, spilling the tea, going all the way there about work and life? That's what happens here on Friends With Businesses. I'm AnnMarie Rose, founder, mom, wife, and business strategist who has spent over a decade (and made multiple millions) helping coaches, consultants, and agency owners life-proof their businesses with leverage: multiplying revenue and impact while reducing what's required from them to make it happen. Every week, it's either just us -- me riffing solo on the ins and outs and real talk about leading a thriving business and a  full life -- or me and one of my real friends who happen to run incredible businesses. The vibe around here is  honest, unfiltered truth. Always. Not the highlight reel. Not the bloggable listicle. No press tour canned answers. Just real talk from real people who are really in it, growing businesses that last and leading lives that feel meaningful.  So, cozy up. Come as you are. Let's get into it.

  1. 3d ago

    #13 | A Breakdown of My $114k Sales Month

    A Breakdown of a $114k Sales Month  AnnMarie just had her first $100K sales month, and you asked for the full breakdown.  Here it is: $114K in new sales from an offer suite built for overflow. The same 30-day window last year? Zero dollars in new sales. So she’s walking through exactly how it went down: 14 sales to 11 different people, every offer she sold and what it cost, and where each individual sale came from. Fair warning, it’s numbers heavy. She’s also setting the record straight on a few misconceptions that popped up while she shared it in real time on Threads. Like why the “month” ran August 13 to September 12, and why $114K in sales does not mean $114K landed in her bank account. The short version? None of it happens without an offer suite “built for overflow” and a consistent lead pipeline doing the trust-building in the background. Dished in this episode: The difference between sales and cash, and the one to track if you’re only going to track oneWhy her old model, where all roads led to one mastermind, made a month like this impossibleThe two foundation pieces that made it possible: an offer suite built for overflow and a lead pipeline powered by her private podcastEvery offer she sold, its price point, and where each of the 14 sales came fromThe very low-lift birthday promotion she ran almost entirely on Instagram stories (her email list never even heard about it)Why the flash sale she ran during the same window last year made zero salesBottom line: A flash sale is an activation, not a foundation. With an offer suite built for overflow and a consistent lead pipeline already working, a few days of Instagram stories drove a big chunk of a $114K month. Without those pieces in place, the momentary activations just fall flat. Join the conversation: Which piece do you want AnnMarie to go deeper on? How she runs strategy sessions that convert, how the private podcast works as a lead pipeline, or something else she glossed over? Let her know in the DMs. Hit subscribe and share this episode with your own Friends With Businesses. Want a listen to the private podcast that’s been filling AnnMarie’s lead pipeline? The Life-Proof Business Leader audio series is free and four parts here! Resources mentioned: Life-Proof Business Leader (Free Audio Series)Life-Proof Business Accelerator The AdvisoryAnnMarie on ThreadsStay connected: AnnMarie's websiteInstagramLinkedInBook a complimentary consult

  2. Oct 13

    #12 | With Friend, Sarah Weiss, The Queen of Getting You Found, Followed & Friggin' Paid with Content

    In this episode, AnnMarie sits down with her friend Sarah Weiss (@onbrandbysarah on the internet streets), a content marketing expert who niched the f down this year and watched income increase more than 139% as a result. They're going deep on doing business as busy moms, unconventional ways to scale without giving up with hands-on work with clients, plus easy content creation tips that make it so much easier to get visible in pockets of time. Sarah is a chronic illness and chronic-anxiety girlie who navigated a difficult IVF journey all while maintaining her no-bs, no-excuses approach to getting sht done in her business. So they'll dig into the good, the not as good and the duality of all that too. Dished in this episode: How niching down increased Sarah’s July income 139% over last year, and the specific niching moves her clients have made recentlyWhy Sarah posts twice a day on TikTok and never misses a day The unconventional way Sarah is scaling without reducing client access to her Why AnnMarie hasn't niched down to Sarah's specificity standards and why she may never do so in her current businessHow Sarah holds the duality of having a chronic illness, a baby and a wildly busy season in business without using any of it as a reason to pull backThe one hire Sarah is terrified to make right now, even though she knows she needs to make itBottom line: Being the best at what you do doesn't do anyone much good if nobody knows who you are. And getting known doesn't have to be as big of an ordeal as a lot of business owners make it. You just have to take the action. Join the conversation: What is one thing you could give yourself a touch more grace around, in business or in life? Not an excuse, just a little grace. Let Sarah or AnnMarie know in the DMs. Hit subscribe and share this episode with your own Friends With Businesses. Still working out the one thing you want to be known for? AnnMarie’s Life-Proof Business Leader audio series is a good place to start. Resources mentioned: Life-Proof Business Leader (Free Audio Series)Online Business 'Tok (Sarah's 6-Week Mastermind)Sarah's InstagramSarah's TikTokAbout Today’s Friend: Sarah Weiss of On Brand by Sarah helps business owners get found, followed and frigging paid using short form video, with TikTok as her sweet spot. She is also a content creator, a former speech therapist, and an IVF mom. Sarah’s Website Stay connected: AnnMarie's websiteInstagramLinkedInBook a complimentary consult

  3. Oct 7

    #11 | 3 Offer Types Selling Like Hotcakes Right Now

    Three Offers Working Right Now AnnMarie is stuck in traffic. So obviously, she's pulling back the curtain on the three types of offers the market is responding to right now, and how each one lets you charge well for work that clients actually want to say yes to. In this episode, she breaks down all three for service-based online business owners who want more leverage and more revenue, with real examples and price points from her own offer suite, as well as her clients' and peers'. She is keeping a pulse on the market so you don't have to, and so you can make sure what you're offering is set up to sell today. Dished in this episode: How to package a "full solve" style offer for the person who wants it all handled, and why that commands a premium priceThe key to spotting add-ons your clients already want after they've invested with you or other adjacent business owners, and how to price it for a yes Why the lowest-priced offer in your offer suite can make you the most lifetime revenue if you position and deliver it rightThe alternative offer type AnnMarie recommended to a current client who was about to launch a traditional group program What AnnMarie is personally investing in right now and whyBottom line: The market shifts and your offer suite evolve over time to align with it. Three offer types are moving really well right now, and it's worth examining your offer suite for opportunities refine for better alignment with what people are buying. Join the conversation: Which of these do you already have in your offer suite OR which one are you considering weaving in? Let AnnMarie know in the DMs. Hit subscribe and share this episode with your own Friends With Businesses. Haven't caught the Life-Proof Business Leader audio series yet? Part 2 goes deep on life-proofing your offer suite, which is exactly where these three fit in. Resources mentioned: Life-Proof Business Leader (Free Audio Series)The AdvisoryAubrianna Kay — LeverageBizz BitchThe Fleet by Courtney TrafletCardinal Studio (Podcast Editor)Stay connected: AnnMarie's websiteInstagramLinkedInBook a complimentary consult

  4. Sep 29

    #10 | With Friend, Jess Freeman, An "Ordinary" Business Owner Who Takes Extraordinary Action

    How does a joke on Threads turn into multiple summits, a live event, a blockbuster membership launch, and a movement taking the online business world by storm over the course of a year? When Jess Freeman (known online as Jess Creatives) is involved, things move fast. Jess  is an SEO strategist and website designer who's 15 years into her business. She's also the founder of the Ordinary Business Network, a community for people building businesses with real life harmony as their top priority over million dollar years (or whatever "sexy" milestones the rest of the internet seems to be after).  In this episode, AnnMarie sits down with Jess, her friend of a decade, for an honest conversation about how the network actually started, the difference between talking leaning on knowledgeable friends versus paying for their expertise, and why Jess can move on from "failures" faster than most. Dished in this episode: How one Threads post about being left out turned into a real business ventureWhat happened when Jess launched her first course to crickets and why she still wonders "what if..." about itWhen it makes sense to seek peer feedback from friends versus hiring them or paying someone else for expertise in a more official capacityHow Jess thinks about "failure" and why she can move on from it faster than almost anyone she knowsThe nine years of daily voice notes that keep Jess and her closest business friends connectedThe moment Jess realized she is, in her own words, a connector, and how that serves her members inside The Ordinary NetworkBottom line: Wanting an "ordinary business", one that fully fits your real life and prioritizes peace over endless achievements doesn't make you any less extraordinary. In fact, Jess and AnnMarie would both say that radical honesty and commitment to doing things your way is part of what makes you so extraordinary. Join the conversation: What are you truly extraordinary at? Drop into Jess's DMs or AnnMarie's and let  them know. Hit subscribe and share this episode with your own Friends With Businesses. Rewriting a "safety blanket story" that your business has to look a certain way to count? Or perhaps evaluating a new business idea before you move on it?AnnMarie's Life-Proof Business Leader audio series is the perfect listen! Resources mentioned: Life-Proof Business Leader (Free 4-Part Audio Series)The Ordinary Business NetworkJess CreativesAbout Today's Friend: Jess Freeman, known online as Jess Creatives, is a website strategist and designer 15 years into her business, and the founder of the Ordinary Business Network, a community for extraordinary people building businesses that don't have to look a certain way to count. Jess's Instagram | Website Stay connected: AnnMarie's websiteInstagramLinkedInBook a complimentary consult

  5. Sep 22

    #9 | 6 Offer Tweaks Giving My Clients Leverage (And Multiplying Their Revenue)

    AnnMarie is pulling back the curtain on the offer refinements she and her clients are implementing to make more money, get better client results, and have less weighing on them through the actual delivery of it all.  In this episode, she breaks down 6 offer suite tweaks for service-based online business owners who want more leverage and more revenue. She gets into what's actually working in the market right now based on real world data, not just theory. Dished in this episode: Why a menu of add-on options extends client timelines instead of shortening them, and the two-tier core offer fixHow to create the right-fit retainer that solves a real, ongoing problem for clients so it creates recurring revenue you can depend onWhy AnnMarie sells strategy sessions instead of audits as her Welcome Mat offer, and what one client's pricing jump provedThe frequency of calls AnnMarie thinks most coaches and consultants should include in their offers Why evergreen enrollment simplifies your sales process, and why you might want to reconsider cohorts How AnnMarie builds retention conversations directly into her client experience so renewals never feel like a surprise askBottom line: Your offer suite is the first place to look when you want more revenue the life-proof way. Small tweaks to packaging, retainers, call cadence, and more can compound fast. Join the conversation: Which of these tweaks are you going to test out in your own offer suite? Let AnnMarie know in the DMs. Hit subscribe and share this episode with your own Friends With Businesses. Haven't caught the Life-Proof Business Leader audio series yet? AnnMarie references it throughout this episode, and part 2 goes way deeper than tweaks to help you start totally life-proofing your offer suite. Resources mentioned: Life-Proof Business Leader (Free Audio Series)Scalable Offer Accelerator (SOA)Sell & Scale With Workshops (SSWW)The Sold Out Workshop ToolkitStay connected: AnnMarie's websiteInstagramLinkedInBook a complimentary consult

  6. Sep 15

    #8 | With Friend, Kelly Ruta: The Mindset Advisor Who Changed My Life

    Kelly Ruta is a private mindset advisor to high-achieving women leaders. She's the one people hire when strategy has solved everything it can, but they're still not where they want to be.  She spent 20 years as a clinical psychotherapist. And on her current business journey she has had to redefine her identity multiple times over while battling multiple chronic illnesses.  In this episode, AnnMarie sits down with her former coach, past client and friend of more than half a decade, for an honest conversation about what it actually took for Kelly to stay in the business game when it seemed like all the cards were stacked against her (hint: it started with admitting she was sick, vs fighting it). Plus, they chat about the realities of discerning who gets your advice and when -- and why asking permission around this works on clients, friends, and adult sons alike. They also get into the money stories they've both had to unlearn, what it really means to be a cycle-breaker and the emotional skillset Kelly believes defines the businesses that stand the test of time. Dished in this episode: Kelly's perfect beach vacation day, delivered like a relaxing visualization so vivid you can smell the sunscreen and seasaltThe three things that rocked Kelly's identity all at once in 2020, and the one that was hardest to acceptWhat changed when Kelly stopped fighting being sick and let herself surrender to it insteadThe permission-based approach Kelly uses before giving feedback, whether it's to a client, a friend, or her own kidsThe money story Kelly had to unlearn to stay strong in the game as a business leader battling chronic illnessWhy Kelly thinks emotional agility matters more for businesses going forward than strategy ever willBottom line: You can survive almost any changing circumstances, your health, your income, your capacity, as long as you're willing to honor grief and lean into the core, rock-solid parts of who you are. Join the conversation: What was your OMG me too moment in this episode? Drop into Kelly's DMs or AnnMarie's and let one of us know. Hit subscribe and share this episode with your own Friends With Businesses. Rewriting a safety blanket story of your own? AnnMarie's Life-Proof Business Leader audio series gets into the money story she had to unlearn too. Resources mentioned: Life-Proof Business Leader (Free Audio Series)Kelly RutaAbout Today's Friend: Kelly Ruta is a private advisor to high-achieving women leaders and a former clinical psychotherapist of 20 years. She works with clients who are committed to making big moves and know that strategy alone can't get them there. Kelly's Instagram | Website Stay connected: AnnMarie's websiteInstagramLinkedInBook a complimentary consult

  7. Sep 8

    #7 | The Ridiculously Simple Habit Behind My $83K+ Sales Month

    A year ago, AnnMarie was 37 weeks pregnant, 9+ years into business, and 18 months into an income dip that seemed like it would never turn around. Today, AnnMarie just posted about her $70,000 sales month on Threads, with her highest ticket offer sold out through November and revenue locked in through the end of 2027. (Spoiler: the running total is now $83k for the month at the time this episode is being published.) In this episode, AnnMarie shares the one habit that got her from one side to the other: celebration. She gets into the daily rituals that keep her going through the hard seasons, the specific system she uses to rewrite the stories that are not serving her anymore, and why she has started letting people see her own wins, not just her clients'. Dished in this episode: The full story behind AnnMarie's $70K sales month, and where she was financially this time last yearHer "good thing happens, I celebrate" system, which helps since celebrating doesn't always come naturally to herThe daily ritual she uses to rewrite the "safety blanket stories" that aren't serving her anymoreThe celebration ritual she and Jeremy (husband) have when a new client signsWhy she threw herself a dinner with "Friends With Businesses" to celebrate her rebrandWhy she decided to start sharing her own wins publicly, not just her clients'Bottom line: The habit of celebrating the small stuff is what builds the staying power to get through the hard seasons. It is all adding up, whether you are paying attention to it or not. Join the conversation: What are you celebrating right now, big or small? Drop into the DMs and let AnnMarie know. Hit subscribe and share this episode with your own Friends With Businesses. Want more staying power through hard seasons? AnnMarie's Life-Proof Business Leader audio series goes deep on even more dips over the years and how she got through them. Resources mentioned: Life-Proof Business Leader (Free Audio Series)Episode with Allie, AnnMarie's brand strategist (Episode 2)Episode with Jazmin Cornejo of Bizz Bitch (Episode 4)Stay connected: AnnMarie's websiteInstagramLinkedInBook a complimentary consult

  8. Sep 2

    #6 | With Friend, Jaymie Tarshis: The Ad Expert With Junk In Her Trunk (And Dolla Bills In The Bank)

    You know those friends who've been ride-or-die for such a long season, that you can meet up and just jump in with zero context or formalities? That's AnnMarie and Jaymie.  Hence this episode is sparse on small talk and typical podcast formalities (like intros). and heavy on you jumping right into the juice with them. Jaymie Tarshis is the founder of Jaymie Tarshis Consulting, and has been known online as @theadexpert on social media for years. But eight months she co-founded a brand new business in a wildly different industry, with her partner who she'd been dating for less than a year.  In this episode, AnnMarie sits down with Jaymie, her friend of nearly a decade, for an honest conversation about what actually right now with social media ads (hint: it's lower maintenance than you might think) and what happens in her new business venture when there's too much junk for the trunk.  They also get into some piping hot tea about building a business with a romantic partner less than a year into the relationship. Dished in this episode: Chit chat about what it looks like for Jaymie to indulge her travel bug while running two businessesThe minimum ad budget Jaymie recommends for her clients, and why it's nowhere near what most business owners think they needThe "ugly ads" trend, and why the most polished creative isn't converting right nowHow Jaymie is learning to make quick pivots and master a whole new level of customer service in her new business ventureBuilding a business with a partner eight months into dating, and the conversation they had about what happens to it if things don't work outWhy Jaymie stopped chasing outside validation once she hit her 30sBottom line: Good systems, strong customer experience, and knowing your competitive advantage aren't industry specific. These skills can be leveraged from season to season and business venture to business venture. Join the conversation: If you could start any business tomorrow, no strings attached, no worrying about the how or if it would make money, what would it be? Drop into the DMs and let Jaymie or AnnMarie know. Hit subscribe and share this episode with your own Friends With Businesses. Considering a big business pivot or new venture? AnnMarie's Life-Proof Business Leader audio series is a must-listen. Resources mentioned: Life-Proof Business Leader (Free Audio Series)Junk ZeroJaymie Tarshis ConsultingAbout Today's Friend: Jaymie Tarshis is the founder of Jaymie Tarshis Consulting (known online as @theadexpert) and co-founder of Junk Zero, a women-owned junk removal company standing out in an industry that mostly doesn't think about marketing or customer experience at all. Jaymie's Instagram | Website Stay connected: AnnMarie's websiteInstagramLinkedInBook a complimentary consult

5
out of 5
10 Ratings

About

You know that feeling when you're hanging out with a business-owning friend who just gets it, nerding out on strategy, spilling the tea, going all the way there about work and life? That's what happens here on Friends With Businesses. I'm AnnMarie Rose, founder, mom, wife, and business strategist who has spent over a decade (and made multiple millions) helping coaches, consultants, and agency owners life-proof their businesses with leverage: multiplying revenue and impact while reducing what's required from them to make it happen. Every week, it's either just us -- me riffing solo on the ins and outs and real talk about leading a thriving business and a  full life -- or me and one of my real friends who happen to run incredible businesses. The vibe around here is  honest, unfiltered truth. Always. Not the highlight reel. Not the bloggable listicle. No press tour canned answers. Just real talk from real people who are really in it, growing businesses that last and leading lives that feel meaningful.  So, cozy up. Come as you are. Let's get into it.