SHOOTING THE SHEETROCK

JORDAN MUSE
  • 5.0 (3)
  • Business

Shooting the Sheetrock is where the people who actually build, sell, and finance homes sit down and talk shop — no scripts, no sales pitch, just honest conversations about how a house really comes together. Each episode brings on a different expert from across the industry — builders, realtors, title and mortgage pros, engineers, and designers — to break down the stuff nobody tells you: the decisions, the mistakes, the real costs, and the small things that make or break a project. Hosted by Jordan, who has spent the past 15 years in custom home building as well as commercial and residential remodeling and has walked every step of the process — from breaking ground to the final walkthrough. Whether you're planning to build or remodel, you work in the trade, or you just love the process, you'll walk away knowing more than you did going in.

Episodes

  1. Oct 28

    Where the Market Sits + Why I’m Going Out On My Own

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! It’s been a minute! Jordan’s back with a solo episode and a lot has changed. First up is a real-talk market check. Mortgage rates went from under 6% in February to over 7% this fall. Builder confidence fell to its lowest level since 2012, and 43% of builders are cutting prices. But Houston home prices haven’t cracked: the median is holding at $325,000 even with fewer sales. Jordan digs into why this is a split market. Homes between $500K and $1M were the only major price band that grew in September, while townhomes and condos took the biggest hit. Then the big news: Jordan has launched his own company, Muse Development & Construction. He talks about why he decided to go out on his own and his first spec home, a modern farmhouse breaking ground in Chappell Hill. He also covers how the contrarian question everyone’s asking: why start building now? In this episode: Why mortgage rates jumped from under 6% to over 7%, and what it adds to a monthly paymentBuilder confidence at a 14-year low, and what price cuts and incentives mean for buyersHouston’s September numbers: prices, inventory, days on marketWhy the $500K to $1M market is holding up while entry-level and townhomes slow downWhat buyers, sellers and investors should do right nowAnnouncing Muse Development & ConstructionThe first spec home build in Chappell Hill, which we’ll document here on the showWhy launching in a slow market can be the right moveBuilding, buying land, or interested in investing in a spec home? Reach out to Jordan: jordan@musebuildgroup.com / musebuildgroup.com / 979.627.5053 Follow along: https://www.facebook.com/Builtbyjordy Shooting the Sheetrock: shop talk that sticks. Sources: Houston Association of Realtors (HAR), September 2026 Housing Market UpdateFreddie Mac Primary Mortgage Market Survey, October 22, 2026NAHB/Wells Fargo Housing Market Index, October 2026U.S. Census Bureau, New Residential Construction, September 2026

    Where the Market Sits + Why I’m Going Out On My Own

  2. Aug 27

    From the Classroom to Closings with Carrie Smith

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! What makes a great teacher make a great realtor? Turns out, a lot. In this episode of Shooting the Sheetrock, I sit down with Carrie — a former teacher who traded the classroom for real estate — to talk about what that leap actually looked like, and why the skills that made her good with a class full of kids make her even better with buyers and sellers. We get into the honest side of the business: the mistakes people make when they're buying or selling, the stuff nobody tells first-time buyers, and how she helps people think through building or remodeling versus buying. Whether you're getting ready to make a move or you just like a good career-change story, there's something here for you. In this episode: • Why Carrie left teaching for real estate — and what that leap was really like • How the classroom made her a better agent • The mistakes buyers and sellers make (and how to avoid them) • Building/remodeling vs. buying an existing home • What's happening in our local market right now Shooting the Sheetrock is honest, no-jargon conversations with the people who build, sell, and finance homes — hosted by Jordan Muse. 📩 Reach Carrie: 713.299.0826/ carriesmith@woodwaycollective.com / woodwaycollective.com Follow her on social media: @carrietherealestateagent on Instagram 🔔 Subscribe for more straight talk on buying, building & financing homes. #RealEstate #Realtor #TeacherTurnedRealtor #HomeBuying #FirstTimeHomeBuyer #Houston #Podcast

    From the Classroom to Closings with Carrie Smith

  3. Aug 23

    How to Actually Afford a Home — with Chris Bonin (New City Mortgage)

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Buying a home is confusing, and most people never get the mortgage side explained to them in plain English. So I sat down with my friend Chris Bonin, owner of New City Mortgage, to break it all down. We get into what actually determines your interest rate, the real difference between each loan, how much you truly need for a down payment (spoiler: it's not 20%), and a few loan programs — including a couple of zero-down options — that most first-time buyers have never heard of. Chris also breaks down the mistakes that quietly cost buyers money, and how financing works when you build instead of buy. What we cover: What really goes into the rate you're quotedHow much you actually need for a down paymentFHA, conventional, USDA & VA loans — who each one is forThe mistakes that cost buyers real moneyHow a HELOC worksDon't just go to your bank for your next loan. Call Chris!Financing a new build vs. buying an existing homeGuest: Chris Bonin — Owner, New City Mortgage 📩 Reach Chris: newcitymortgage.com Shooting the Sheetrock is honest, no-jargon conversations with the people who build, sell, and finance homes — hosted by Jordan Muse. 🔔 Subscribe for more straight talk on building, buying, and financing homes.

    How to Actually Afford a Home — with Chris Bonin (New City Mortgage)

  4. Aug 12

    Holy Health with Paige Muse

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! What if real health was about more than just diet and exercise? In this episode of Shooting the Sheetrock, I sit down with my wife, Paige, to talk about Holy Health — what it is, who she helps, and what she offers. We get into why she started it / her story, juggling starting a business while being a mom and homeschooling three kids. In this episode: • What Holy Health is and who it's for • Why Paige started it / the story behind it • AI vs Person • Why Holistic is the way to go. Shooting the Sheetrock is honest, no-jargon conversations with the people building things worth talking about — hosted by Jordan Muse. This one's a personal favorite. 📍 Find Paige & Holy Health: website - holyhealth.netlify.app / Instagram - holyhealthco / TikTok - Holyhealthco 🔔 Subscribe for new episodes. #HolyHealth #Wellness #Health #Podcast #Houston

    Holy Health with Paige Muse

  5. Aug 11

    Intro to Shooting The Sheetrock

    Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Want to learn something new? Today's market, Today's loan options, Today's inventory in the housing market.

    Intro to Shooting The Sheetrock
  • 5 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

Shooting the Sheetrock is where the people who actually build, sell, and finance homes sit down and talk shop — no scripts, no sales pitch, just honest conversations about how a house really comes together. Each episode brings on a different expert from across the industry — builders, realtors, title and mortgage pros, engineers, and designers — to break down the stuff nobody tells you: the decisions, the mistakes, the real costs, and the small things that make or break a project. Hosted by Jordan, who has spent the past 15 years in custom home building as well as commercial and residential remodeling and has walked every step of the process — from breaking ground to the final walkthrough. Whether you're planning to build or remodel, you work in the trade, or you just love the process, you'll walk away knowing more than you did going in.

Information

  • Creator
    JORDAN MUSE
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © JORDAN MUSE
  • Show Website
    SHOOTING THE SHEETROCK