Building A Coaching Business In Motherhood

Gillian Bennett - mentor for nutrition and fitness coaches navigating motherhood
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Hi! I'm Gillian, mom, mentor for nutrition + fitness coaches since 2022, nutrition and relationship with food coach for over a decade, crazy dog lady and sci fi/fantasy book lover. This podcast is built to help moms build a coaching business that supports the kind of life you want- one where you can be a present, engaged mother while also running a coaching business you love. Listen for weekly episodes on everything from AI use to business strategy to managing emotional capacity. Free strategy audit: https://bitesize.kit.com/strategy

  1. Oct 26

    12- 5 ways shame is holding you back in motherhood + business

    It's not mom guilt... it's shame that keeps us stuck, doom scrolling, and planning over and over without following through. In this episode Gillian breaks down five specific shames she sees in mom coaches (and has felt herselv coming back from maternity leave). If you’re building a coaching business in motherhood and keep asking “what is wrong with me?”, this one’s for you, and if you want support with it, you can enquire about mentorship here. What We Cover the difference between guilt and shamethe five shames Gillian sees and has felt herself: it’s harder than expected, wanting to work AND be with your child, losing yourself in motherhood, not figuring it out alone, not living up to old standardswhy talking about shame is so important and why compassion doesn't mean letting go of business goals the importance of knowing what can be left undone in your businessWork With Gillian Enquire about mentorship: https://forms.gle/p5HppyZCytHRAkUa9Connect with Gillian on Instagram: https://www.instagram.com/bitesizenutri/Get your free strategy audit: https://bitesize.kit.com/strategy

  2. Oct 19

    11- should you document your postpartum bounce back? w/ Michelle Carroll, PhD and body image expert

    What does ethical marketing look like in your coaching business as a postpartum mom? Gillian is joined by body image researcher Michelle Carroll (currently finishing her PhD) to talk through the ethics of marketing to and as a postpartum mom, and how to build a business that doesn't rely on weight loss as the hook. What body image actually is (it's way more than "do I like how I look") and how it drives eating and exercise behaviourWeight bias, healthism, and why "bounce back" culture ignores how much of postpartum is out of your controlWhy intention and positioning matter when you show your own body in your marketingThe "if your weight never changed again, what would you be doing to support your health?" question for coachesWhy ethical, body-image-informed marketing to moms is an open lane (and an easier business long term)Resources and Links: Enquire about mentorship: https://forms.gle/p5HppyZCytHRAkUa9Connect with Gillian on Instagram: https://www.instagram.com/bitesizenutri/Get your free strategy audit: https://bitesize.kit.com/strategyConnect with Michelle on Instagram: https://www.instagram.com/michellecarroll1/Listen to Michelle's podcast, WeightlessMichelle's course, Disordered Eating Informed: https://www.michellecarroll.co.uk/dei-course

  3. Oct 12

    10- listen to this if you're considering a Black Friday deal (as a mom who coaches)

    Is a Black Friday sale actually a quick cash injection, or is it a time and energy suck that you don't have space for in your life right now? Gillian walks through how she'd help a mentoring client decide and start to plan out a successful Black Friday offer, so you can choose what and if that fits your capacity as a mom. What a successful sale means for your capacity for new clientsWho the offer is for and how to tell whether they're already in your audienceWhy "lower price" isn't a compelling reason to buy nowHow to test interest first and why polls might need re-posting The importance of audience clarity on what you're offering BEFORE the launch even starts How to plan a launch based on what you can actually commit to, not what you wish you couldResources and Links: Book a $99 capacity call: DM "capacity" on Instagram (new clients only) Enquire about 1.1 mentorship: https://forms.gle/p5HppyZCytHRAkUa9Connect with Gillian on Instagram: https://www.instagram.com/bitesizenutri/Get your free strategy audit: https://bitesize.kit.com/strategy

  4. Oct 5

    9- 3 filters to build more self trust in your business decisions and direction

    How do you know which business advice is actually right for you when you're getting told what you "should" be doing from every direction? Gillian shares how she defines self-trust in business and three filters to run any advice through, so your decisions fit this season of motherhood and not someone else's. Why so much "should" content undermines self-trust, and the parallel to sorting through parenting adviceFilter 1: Would following this advice lead me to the business I want?Filter 2: Does it fit my current capacity (time and emotional)?Filter 3: Does it align with my values, in business and in life? (including Gillian's own daycare hours decision)Why self-trust is a life skill, not just a business skillResources and Links: Enquire about mentorship: https://forms.gle/p5HppyZCytHRAkUa9Connect with Gillian on Instagram: https://www.instagram.com/bitesizenutri/Get your free strategy audit: https://bitesize.kit.com/strategy

  5. Sep 28

    8- do moms who coach need to reconsider their niche?

    Scared that niching down will shrink your pool of potential clients? Gillian explains why getting hyper-specific does the opposite, especially when you're building a coaching business in motherhood and don't have time or capacity to waste on clients who aren't the right fit. Why trying to reach everyone (even with a "big niche") means you end up reaching no oneHow being specific makes content creation easier, not harderBuilding trust faster in a way that fits your capacity as a mom4 questions to get clear on who you actually want to help, and are qualified to help, in this season of your lifeResources and Links: Free Strategy Audit: ⁠https://bitesize.kit.com/strategy ⁠Enquire about business mentorship: https://forms.gle/p5HppyZCytHRAkUa9Connect with Gillian on Instagram: https://www.instagram.com/bitesizenutri/

  6. Sep 21

    7- work with your 'mom brain': increase focus + reduce distraction in business

    Gillian breaks down the difference between "Big F" focus (your overarching business strategy) and "little F" focus (the day-to-day follow-through that actually moves you toward it) — and why focus in motherhood works differently than it did before kids. She unpacks the internal and external forces that drive distraction, and shares practical ways to support your focus depending on where you're actually getting stuck. What We Cover Big F focus vs. little F focus — and why you need bothInternal drivers of distraction: self-doubt, comparison, perfectionism, competing ideas, and plain exhaustionExternal drivers: who you're taking advice from, your work environment, and task management toolsWhy knowing your capacity is the foundation for fixing either kind of focusPractical ways to support focus: Links Mentioned/Work with Gillian Free Strategy Audit —https://bitesize.kit.com/strategy Enquire about 1.1 mentorship: https://forms.gle/p5HppyZCytHRAkUa9Connect with Gillian on Instagram: https://www.instagram.com/bitesizenutri/

  7. Sep 14

    6- does your business strategy align with motherhood?

    Are you actually being productive in your business, or just feeling productive? In this episode, Gillian breaks down what strategy really means for coaches building a business in motherhood. She shares two real client examples of totally different strategies that both work, plus a free strategy audit so you can figure out where yours might be falling short. What We Cover The difference between feeling productive and actually moving your business in the direction you wantWhat "strategy" actually means without the word salad you often hear online Why advice from business coaches outside the fitness/nutrition space — or without kids — often doesn't fit your lifeTwo client examples: building a low-ticket offer that feeds into 1:1 coaching, vs. moving existing clients into a higher-ticket offer without adding client loadWhy content creation might be your biggest time-suck, and how to approach it strategically instead of just "getting something out there"Links Mentioned Free Strategy Audit — https://bitesize.kit.com/strategy Enquire about 1.1 mentorship: https://forms.gle/p5HppyZCytHRAkUa9Connect with Gillian on Instagram: https://www.instagram.com/bitesizenutri/

  8. Sep 7

    5- six ways I use AI as a mother and mentor growing a business

    In this episode, Gillian breaks down the 6 specific ways she uses AI (primarily Claude) to run her coaching business as a mother with limited, unpredictable time — from dictation to show notes to call summaries — plus the hard lines she won't cross with her AI usage. What We Cover Using dictation + Claude to turn stroller-walk ideas into podcast outlines, reel concepts, and postsBuilding a loose weekly schedule around the time she actually has, not the time she wishes she hadBrain-dumping tech and workflow questions into Claude instead of digging through Practice Better, Zapier or ThriveCart help pagesTurning a Zoom transcript into show notes and content ideas — and why giving AI specific parameters mattersEditing Zoom call summaries instead of hand-writing notes, so she can stay fully present with clientsThe one line she won't cross: why she'll never let AI coach for her, and the ethics she's still sitting withLinks: Enquire about 1.1 business mentorship for mothers: https://forms.gle/p5HppyZCytHRAkUa9Connect with Gillian on Instagram: https://www.instagram.com/bitesizenutri/Download the free Strategy Audit: https://bitesize.kit.com/strategy

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About

Hi! I'm Gillian, mom, mentor for nutrition + fitness coaches since 2022, nutrition and relationship with food coach for over a decade, crazy dog lady and sci fi/fantasy book lover. This podcast is built to help moms build a coaching business that supports the kind of life you want- one where you can be a present, engaged mother while also running a coaching business you love. Listen for weekly episodes on everything from AI use to business strategy to managing emotional capacity. Free strategy audit: https://bitesize.kit.com/strategy

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  • Creator
    Gillian Bennett - mentor for nutrition and fitness coaches navigating motherhood
  • Years Active
    2026
  • Episodes
    13
  • Rating
    Explicit
  • Copyright
    © Gillian Bennett - mentor for nutrition and fitness coaches navigating motherhood
  • Show Website
    Building A Coaching Business In Motherhood