Beneath The Brim

Brady Wilcox
  • 5.0 (3)
  • Society & Culture

Beneath The Brim is A VOICE in the agricultural and outdoor world. This podcast explores the agricultural industry and its many facets, featuring stories from individuals across various ag businesses. We aim to provide valuable information, education, and a touch of entertainment. We’ll shine a light on current topics, past experiences, and issues that matter. Welcoming guests who can offer great insights—whether through educational discussions, hard-earned experiences, or relatable stories. As we embark on this adventure, we also delve into the outdoor industry, lending, real estate, and different entrepreneurial topics. I humbly appreciate any follows, listens, or views, and I hope this podcast brings great value to all of you. Thank you for your support! ~ Brady

Episodes

  1. 5d ago

    25 Years Behind the Sale Barn: Gary Owen on Cattle, Business & Life

    Hey! I'd love to hear your thoughts, send me a voice note. Gary Owen grew up a farm kid with big ambition in the small town of New Hope, Texas. His entrepreneurial journey started alongside his father: farming, chopping wood, and working cows. He has always lived by a simple code: work hard and do what you say you'll do. From there, Gary expanded his own farming operation and eventually got into cattle. While building his farm and ranch, he also built golf courses, installed septic systems, and earned a reputation for integrity and an unmatched work ethic. In time, he helped a man build a livestock sale that he later bought. He turned it into a thriving business and ran it for 25 years before selling. During his sale barn years, Gary phased out most of his farming and doubled down on cattle, building a herd of 500 mama cows. Today he puts up hay, grows pecans, and runs his cows, but his favorite job these days is following his grandkids to all their activities. This is a great conversation and living proof that hard work pays off. #BeefCattle #SaleBarn #LivestockAuction #CowCalf #RanchLife #FarmLife #CattleIndustry #Agriculture

    25 Years Behind the Sale Barn: Gary Owen on Cattle, Business & Life

  2. Sep 29

    He turned his dad’s tax return into a few heifers, and today moves millions of dollars in cattle every week on a handshake.

    Hey! I'd love to hear your thoughts, send me a voice note. Clint Langley of Langley Cattle Company in Hugo, Oklahoma is an order buyer, cattle feeder, and businessman. He joins Brady to share how he got his start as a kid, what it takes to run a large order buying operation, being a partner in a good-sized feedlot, and running thousands of feeders. We break down how order buying actually works, walk through the stages and logistics of the cattle feeding process, and talk about why old-school handshake business still holds strong. Loaded with real answers to real questions about the cattle business.

    He turned his dad’s tax return into a few heifers, and today moves millions of dollars in cattle every week on a handshake.

  3. Sep 22

    Matt Lowery: World Champion Auctioneer, Sandhills Rancher, and the Man Who Reads Cattle Genetics Like a Book

    Hey! I'd love to hear your thoughts, send me a voice note. From the Sandhills of Nebraska to center ring at the world's biggest purebred sales — Matt Lowery has done it all. A World Champion auctioneer who spent 15 years teaching the next generation how to call a bid, Matt didn't grow up dreaming of the auction block. He grew up a ranch kid with deep roots in cattle country, running around 1,000 mother cows across 10,000 acres of Sandhills grass. His mom pushed him to find work off the ranch to help keep it alive — he ended up going to college on a steer wrestling scholarship and stumbling into auction school with zero idea it would change his life. Today Matt's brain is basically a walking encyclopedia of purebred genetics. He owns and partners on some of the industry's top bulls, breeds his own commercial cattle, and ships semen straws to producers around the globe — all while staying a genuine student of ranch history and the business he grew up in. In this episode, we get into: 🐂 How to actually pick the right bull 🎙️ What really happens in the auction business 🌾 How ranching practices shift with geography 💉 Modern advancements changing the game 📜 Ranch heritage, history, and everything in between If you raise cattle, buy bulls, or just love a good ranch story — this one's for you. #BeneathTheBrim #RanchLife #CattleRanching #PurebredCattle #Auctioneer #BullBusiness #SandhillsNebraska #CattleGenetics #RanchingPodcast #Agriculture #FarmAndRanch #BeefIndustry #WorldChampionAuctioneer #RanchHeritage #CattleProducers

    Matt Lowery: World Champion Auctioneer, Sandhills Rancher, and the Man Who Reads Cattle Genetics Like a Book

  4. Sep 15

    From City Kid to Multi-Business Owner: David Jones on Building a Legacy That Outlives Your Children

    Hey! I'd love to hear your thoughts, send me a voice note. From City Kid to Multi-Business Owner: David Jones on Building a Legacy That Outlives Your Children He didn't grow up on a ranch. He didn't grow up around cattle. David Jones started in the city with zero agriculture background — and built one of the most diversified businesses you'll ever hear about. Rent house portfolio? Check. The most successful motorcycle/ATV/tub dealership in the entire nation? Check. A thriving mortgage business? Check. A large-scale cattle ranch? Check. In this episode, David breaks down exactly how he did it — business by business — and the hard-earned lessons behind each one: asset appreciation, cashflow, taxes and write-offs, partnerships that actually work, and reputation. We also dig into something bigger than any business model: providing real value for the people you value, and always paying it forward. David's philosophy is simple — the return comes when you give first, and it compounds far beyond money. One of the biggest challenges of success? Raising kids who stay humble and appreciative while still enjoying a comfortable life. David shares how he approaches that balance — giving his family a good life without giving away their work ethic or their gratitude. But the real gut-punch of this conversation? We go beyond building wealth and talk about building a legacy — one that doesn't just pass to your kids, but outlives them. If you're building something — a business, a ranch, a name — this episode will change how you think about what you're really building it for. 🎧 New episode of Beneath The Brim is live now. #BeneathTheBrim #DavidJones #AgTwitter #RanchLife #CattleRanching #Entrepreneurship #RealEstateInvesting #MortgageIndustry #PassiveIncome #BuildingWealth #Legacy #GenerationalWealth #SmallBusiness #FarmAndRanch #WesternLifestyle #CashflowIsKing #TaxStrategy #Partnerships #PayItForward #ProvideValue #RaisingKidsRight #FromNothingToSomething #RanchPodcast #AgriculturePodcast #BusinessPodcast #WealthBuilding #SelfMade

    From City Kid to Multi-Business Owner: David Jones on Building a Legacy That Outlives Your Children

  5. Sep 8

    From Humble Beginnings to Ranching Success: Brandon Motley's Inspiring Journey

    Hey! I'd love to hear your thoughts, send me a voice note. We dig into the beef industry topics on everyone’s mind right now — MCOOL, rising input costs, and the day-to-day realities of running a modern operation. Brandon breaks down the full cycle of a ranching business and walks us through the different segmentations of the industry, giving listeners a real look at how the pieces fit together. We talk candidly about what it actually takes to succeed in ranching in this day and age — because it’s not the same game it was a generation ago. Brandon also shares stories from his rodeo announcing career, the lessons that stuck with him, and hard-earned words of wisdom from years spent in the arena, the sale barn, and the pasture. This one’s packed with real talk, real experience, and real perspective for anyone in — or curious about — the ranching life. 🎙️ Tune in for grit, growth, and genuine cowboy wisdom. #BeneathTheBrim #Ranching #Auctioneer #BeefIndustry #MCOOL #RodeoLife #CattleBusiness #AgPodcast

    From Humble Beginnings to Ranching Success: Brandon Motley's Inspiring Journey

  6. Sep 1

    40 Years of Horses, Cattle & Deals: Lessons From Bill's Journey | ft. Bill Lewis

    Hey! I'd love to hear your thoughts, send me a voice note. From Cutting Horses to Closing Deals: Bill’s Story of Cattle, Land & Opportunity In this episode of Beneath the Brim, we sit down with Bill to connect the dots of a life built around horses, cattle, business, and opportunity. From growing up on an irrigated farm in Montana to spending 40 years training cutting horses, custom grazing cattle, navigating real estate, and understanding mineral rights, Bill shares the lessons that only come from decades of experience. We talk entrepreneurship, creative deal structures, the value of relationships, and even a unique water product changing how horses, livestock, and people stay hydrated. If you’re building a business, working the land, or chasing your own version of success, there’s plenty to take away from Bill’s story.

    40 Years of Horses, Cattle & Deals: Lessons From Bill's Journey | ft. Bill Lewis

  7. Aug 25

    From $120K Bulls to Massive Ranches: Kelly Albrecht's Cattle-to-Real Estate Legacy | Beneath The Brim EP. 3

    Hey! I'd love to hear your thoughts, send me a voice note. Insider talk about ranches and real estate

    From $120K Bulls to Massive Ranches: Kelly Albrecht's Cattle-to-Real Estate Legacy | Beneath The Brim EP. 3

  8. Aug 18

    Non U.S. Citizens Buying Land, The Educationl System, MCOOL | Beneath The Brim (ft. David Bullard)

    Hey! I'd love to hear your thoughts, send me a voice note. Excited to announce that this week on the podcast, we have Oklahoma State Senator David Bullard! Originally from Texas, David has spent many years calling Oklahoma home. While he once dreamed of becoming a pilot, he found his true calling in teaching, inspired by his family’s roots. Later he felt called to become a voice for Oklahoman’s as State Senator. His agricultural background sets him in an advocacy position for the ag community. David’s passion for American history drives his commitment to instilling and fostering core American values in Oklahoma and our Country. What sets David apart is his genuine nature; despite his role as a senator, he comes across as a down-to-earth individual who is relatable and approachable. In our conversation, we explore a variety of timely topics, including education, data centers, land use, land ownership, agriculture, and much more. Join us as we dive into insightful discussions with a leader who truly cares about his community and its future. Don’t miss this episode—tune in this week! 🎙️🇺🇸

    Non U.S. Citizens Buying Land, The Educationl System, MCOOL | Beneath The Brim (ft. David Bullard)

  9. Aug 11

    America’s Beef Supply, Building a Business & Brand, Land Shortages | Beneath The Brim EP. 1 (Ft. Jeff Hazaleus)

    Hey! I'd love to hear your thoughts, send me a voice note. In this episode we go over many topics within the agricultural world. SOme of our topics include Advice for people wanting to get started in the cattle industry Durant Stockyards Owner Jeff Hezaleus How does a salebarn work? A much needed middle man. What is the perfect calf to bring to the sale? He has so much faith in the beef industry, he owns hundreds of head, and buys all of his beef at the store! How does the Durant Stockyards make your cattle bring the most possible? What actually happens with your animals once you unload them? There are two windows calf buyers like to fall into across the industry. Data Centers Conspiracies New World Screw Room Lab Grown Beef Cattle number Declines WE WILL NOT SEE AN INCREASE IN THE US COW HERD Follow us on all major platforms @Beneaththebrimshow

    America’s Beef Supply, Building a Business & Brand, Land Shortages | Beneath The Brim EP. 1 (Ft. Jeff Hazaleus)
  • 9 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

Beneath The Brim is A VOICE in the agricultural and outdoor world. This podcast explores the agricultural industry and its many facets, featuring stories from individuals across various ag businesses. We aim to provide valuable information, education, and a touch of entertainment. We’ll shine a light on current topics, past experiences, and issues that matter. Welcoming guests who can offer great insights—whether through educational discussions, hard-earned experiences, or relatable stories. As we embark on this adventure, we also delve into the outdoor industry, lending, real estate, and different entrepreneurial topics. I humbly appreciate any follows, listens, or views, and I hope this podcast brings great value to all of you. Thank you for your support! ~ Brady

Information

  • Creator
    Brady Wilcox
  • Years Active
    2026
  • Episodes
    9
  • Rating
    Explicit
  • Copyright
    © Beneath The Brim LLC
  • Show Website
    Beneath The Brim

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