Where's All This Going?

Kyle Kramer

Navigating the confluence of creativity, technology and business.

Episodes

  1. 4d ago ·  Video

    Where Does UGC Fit into the New Creative Economy? w/ Dustin Pagliughi

    You took a photo or filmed something. You put it on the internet. And then some stranger called you and wanted to pay you to use it. Is this an opportunity? Or an invasion of privacy? Someone somewhere may want to use your private moment (that you happened to have made public) to sell their product to people they think will relate to you somehow. Your… charisma? Your… charm? Your… Exceptional undiscovered talent? No. What they are buying is something no amount of money in the world can create, but it can certainly license. They're borrowing your AUTHENTICITY. I know, I know, we're sick of hearing the word. It's been beaten to death and bastardized in a million different ways. But that doesn't change the fact that, in this AI era we're entering, the value of Authenticity has never been at a higher premium.  This episode, I talk with Dustin Paliughi, Founder and CEO of Locomotive Content. His company pairs brands and entertainment with authentic creations. They license human made music, and they scour the internet for real clips made by real people and then go track them down the old fashioned way (which is also slightly proprietary). So how does this work? Can you make UGC and get paid for it on purpose? And where does it fit into the new creative economy that seems to be emerging in the wake of AI overload? GUEST: Dustin Paliughi - Founder / CEO, Locomotive Content 🔗 Connect with Dustin: IG: @dustypags @locomotivecontent TikTok: @dustypags @locomotivecontent LI: https://www.linkedin.com/company/locomotive-content/home/ — 📬 Subscribe for free to the newsletter, which contains zero news: https://kyleakramer.substack.com ▶️ Subscribe for new episodes: https://www.youtube.com/@UNIFORMmedia?sub_confirmation=1 — WHERE'S ALL THIS GOING? is a show about the confluence of creativity, technology, and business hosted by Kyle Kramer.  Primary objective: predict the future. Secondary objective: create the future.

  2. Sep 22 ·  Video

    Subsidies Keep AI Tools Cheap. But for How Long? w/ Madison Mills

    How much do you pay for your AI tools? Your ChatGPT or Claude or Higgsfield or Elevenlabs or Gemini or Midjourney or Runway? Maybe you're just using the free tier, or perhaps you're a professional creative that now has workflows built around a few of them, giving you superpowers for just a couple hundred bucks a month. Well, those days of affordable AI might be numbered. Because you pay far less for those tools than it costs the company to provide you with that service. The compute costs to make just five seconds of that movie you're working on is more than your monthly subscription.  Or is it?  As my guest, Mady Mills, Sr. AI Reporter at Axios, tells me, we literally have no idea. And the big discussion here is about whether AI companies will continue to build out data centers and scale infinitely, which might replace and/or kill us all, or whether the investors will decide they want a return on their money one day and the cost of all these tools skyrockets overnight (see: streaming, Uber, Doordash, etc.) So which outcome are you rooting for? Or is there something in between?   GUEST: Madison Mills – Sr. AI Reporter, Axios 🔗 Connect with Madison: IG: @madymills TikTok: @madymills X: @MadisonMills22 Axios: https://www.axios.com/local/seattle/authors/mmills — 📬 Subscribe for free to the newsletter, which contains zero news: https://kyleakramer.substack.com ▶️ Subscribe for new episodes: https://www.youtube.com/@UNIFORMmedia?sub_confirmation=1 — WHERE'S ALL THIS GOING? is a show about the confluence of creativity, technology, and business hosted by Kyle Kramer.  Primary objective: predict the future. Secondary objective: create the future.

    Subsidies Keep AI Tools Cheap. But for How Long? w/ Madison Mills
  3. Aug 11 ·  Video

    The Media Industry is in Denial About the Real Existential Threat w/ Nilay Patel

    Is the biggest threat to creative industries an Army of Teenagers Willing to Work for Free? And what do we do about it? Yes, you read that right. Nilay believes the biggest threat to the advertising and entertainment industries writ large is the aforementioned Teenager Army. What that really means, he says, is that Creators are the new ad agencies, and creative jobs at ad agencies are going away. Why employ professionals when you can throw a few bucks at the kids to market for you? So what are creatives to do? By that, I mean people who want to create things professionally and be paid for it – filmmakers, artists, writers, etc. Well, we have to build our own audience utilizing any and every tool at our disposal, and then leverage that audience as proof we should be paid for the work by Big Creative because it gives them access to our audience. This is not a new idea, necessarily. But it's happening faster and on a larger scale than ever before. So I suggest you listen to what Nilay has to say. He's very smart. GUEST: Nilay Patel — Editor-in-Chief at The Verge, Host of Decoder 🔗 Connect with Nilay: IG - @reckless1280 X - @reckless Web - www.theverge.com YouTube - https://www.youtube.com/@decoderpod — 📬 Subscribe for free to the newsletter, which contains zero news: https://kyleakramer.substack.com ▶️ For a satisfying visual experience: https://www.youtube.com/@UNIFORMmedia?sub_confirmation=1 — WHERE'S ALL THIS GOING? is a show about the confluence of creativity, technology, and business hosted by Kyle Kramer.  Primary objective: predict the future. Secondary objective: create the future   Connect with Kyle:  Email: cheers@uniform.media IG: @kyleakramer LinkedIn: linkedin.com/in/kylekramer

About

Navigating the confluence of creativity, technology and business.