Book the Business

Book the Business is the show for entrepreneurs who want to write a book that actually builds their business — not just sits on a shelf. Writing a book is the fastest way to build authority, credibility, and influence in your industry, and this show is your playbook for doing it on purpose. Being introduced as a published author (not a salesperson) and handing someone a book (not a brochure) turns resistance into interest before you say a word. The role of "trusted expert" almost always goes to the person who wrote the book on it. Hosted by Joe Gregory, founder of Rethink Press, this podcast is for entrepreneurs, business owners, coaches, and consultants who want to use authorship as a growth strategy — not just a vanity project. Since 2003, Joe has helped publish over 1,200 books that have grown businesses, opened doors, and elevated the authority of the people who wrote them. He's a former graphic designer, copywriter, and marketer, so he brings a business-builder's lens to publishing, not just a writer’s. Each episode covers how to write a book that positions you as the go-to expert in your field, how to turn that book into a lead-generation engine, how to land media coverage and speaking opportunities off the back of it, and how to avoid the mistakes that keep most business books from ever paying for themselves. If you've been thinking "I should write a book someday," this is the show that turns someday into a plan.