Through the lens

Evidence

Through the lens is am interactive podcast section where we discuss the struggles before success and what it takes to achieve greatness

  1. 1d ago

    Are You Marketing Your Business or Just Keeping Busy? | Wes Towers

    Are you marketing your business, or are you simply keeping busy? In this episode of Through the Lens, I’m joined by Wes Towers, founder of Uplift 360, who brings more than 20 years of experience helping trades, construction, and industrial businesses turn their marketing into a genuine driver of growth. Many businesses invest in websites, social media, SEO, advertising, and marketing agencies, yet still struggle to understand whether their efforts are actually bringing in customers. The problem isn't always a lack of marketing activity. Sometimes, it's a lack of strategy, direction, and accountability. In our conversation, Wes breaks down the difference between marketing that simply looks productive and marketing that delivers measurable results. We explore: - Why doing more marketing doesn't necessarily mean getting more customers. - Where businesses waste marketing budgets and how disconnected activities undermine results. - What makes a website an effective tool for generating enquiries rather than just looking professional. - How to manage marketing agencies and suppliers while holding them accountable for real results. - When a business needs experienced marketing leadership through a Virtual Marketing Manager. - How to prioritise marketing activities when budgets are limited. - What construction and industrial businesses need to understand about SEO and online visibility. - How AI is changing the way customers discover and choose businesses. - Why building trust is just as important as getting noticed. - The first things business owners should examine when their marketing isn't producing enough work. Wes also shares valuable lessons from more than two decades in marketing, offering a practical perspective on what business owners should understand before investing further in their growth. Connect with Wes Towers: 🌐 Website: https://uplift360.com.au Explore the Uplift 360 blog for more practical marketing insights, tips, and advice. Want to be a guest on Through the Lens? If you have a journey, experience, or perspective worth sharing, send Evidence Omoregbe a message on PodMatch: https://www.podmatch.com/hostdetailpreview/17866945262655063e41b3896 Through the Lens celebrates the journey behind success — the decisions, challenges, setbacks, lessons, and defining moments that shape who we become. Because success isn't just about where you arrive; it's also about everything it takes to get there. If you're a business owner, entrepreneur, or someone interested in understanding what makes growth sustainable, this conversation is for you.

  2. 1d ago

    Radical Acceptance: What Changes When We Stop Fighting Ourselves? | Moshe Klein

    What if the things you've spent years trying to fix about yourself are not things you need to fight, but things you first need to understand? In this episode of Through the Lens, I sit down with Moshe Klein, coach, speaker, and founder of Safe in Yourself, to explore the transformative idea of Radical Acceptance and what happens when we stop treating ourselves as problems that need to be fixed. Drawing on his 15 years of experience working with people, Moshe challenges conventional ideas about personal growth and invites us to look beneath our self-criticism, shame, emotional struggles, and recurring patterns. We explore why we sometimes become our own harshest critics, how our past influences our present relationships, and whether the pursuit of becoming a better version of ourselves can sometimes become another way of rejecting who we are today. In this conversation, we explore: - What Radical Acceptance really means — and why it doesn't mean giving up or making excuses. - Why we fight uncomfortable emotions and the parts of ourselves we struggle to accept. - How shame, perfectionism, and our inner critic influence the way we see ourselves. - How to balance self-acceptance with accountability, personal growth, and meaningful change. - Why we repeat familiar patterns and what those patterns might be protecting us from. - How self-acceptance can transform our relationships, boundaries, and responses to rejection. - What it means to feel safe within yourself, even when life is uncertain. - Practical ways to respond differently to self-criticism, shame, and difficult emotions. Perhaps the most important lesson from this conversation is that accepting yourself doesn't mean you stop growing. It means you no longer have to make rejecting yourself the price of becoming better. If you've ever felt that you're not enough, struggled to silence your inner critic, or spent years trying to become someone you think you should be, this conversation offers a different perspective on what genuine growth can look like. Connect with Moshe Klein Explore Moshe's work and learn more about Radical Acceptance through Safe in Yourself. 🌐 Website: https://safeinyourself.com Want to be a guest on Through the Lens? I'd love to hear from you! If you have a story, experience, or perspective that could inspire others, send Evidence a message on PodMatch: 🎙️ https://www.podmatch.com/hostdetailpreview/17866945262655063e41b3896 Thank you for listening to Through the Lens, where we explore the experiences, decisions, setbacks, and lessons behind the way people see the world. Sometimes, the path forward doesn't begin with fighting harder. It begins with understanding ourselves more clearly.

  3. 2d ago

    Designing Joyful Workplaces: Why Better Culture Starts With How We Work | Yolanda Fraction

    What if the key to a better workplace isn't asking people to work harder, but rethinking how work itself is designed? In this episode of Through the Lens, I’m joined by Yolanda Fraction, senior organization development consultant, speaker, and author of Joyful Workplaces, to explore what it really takes to build workplace cultures where people can connect, contribute, and thrive. With nearly 20 years of experience helping organizations rethink how they work, Yolanda challenges the idea that workplace culture can be transformed through team-building activities, motivational talks, or employee appreciation alone. Instead, she invites leaders to look deeper at the systems, processes, expectations, and everyday decisions that shape people's working lives. Together, we explore why employees sometimes struggle despite their best efforts, how leadership behaviours influence trust and belonging, and what organizations can do to create environments where people feel valued, supported, and empowered to do meaningful work. We also discuss practical ways leaders can improve their team's working environment, measure whether cultural change is making a real difference, and challenge the assumption that business performance and employee well-being must compete. In this conversation, we explore: - Why workplace culture starts with how work is designed, not just what's written in a company's values. - Why surface-level culture initiatives often fail to address deeper problems. - How leaders can distinguish individual performance issues from problems within the working environment. - The role of trust, connection, psychological safety, and belonging in helping people thrive. - Practical changes leaders can make to improve workplace experiences without a large budget. - How organizations can support both employee well-being and business performance. - The assumptions about work and leadership that may be holding organizations back. Connect with Yolanda Fraction To learn more about Yolanda's work, explore her book Joyful Workplaces, and discover ideas for creating healthier, more effective working environments, visit: 🌐 https://yolandafraction.com A final thought: When people struggle at work, the answer isn't always to ask them to do more, try harder, or become more resilient. Sometimes, the most important question is whether the workplace itself gives them a fair opportunity to succeed. Join us for a thoughtful conversation about looking beyond the obvious and rethinking what it means to create a workplace where people and organizations can thrive. This is Through the Lens — where every success has a story, and every story has something to teach us. Want to be a guest on Through the lens? Send Evidence Omoregbe a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/17866945262655063e41b3896

  4. 2d ago

    Beyond Survival: Rebuilding Identity, Purpose and Connection After Life Changes | Garret Biss

    What happens when the life that once gave you identity, structure, and purpose no longer fits? On this episode of Through the Lens, I’m joined by Garret Biss, a retired Marine Corps officer, former military pilot, TEDx speaker, award-winning author, and founder of Diamond Mind, LLC, for a thoughtful conversation about navigating major life transitions and finding a meaningful way forward. After experiencing his own difficult transition out of military service, Garret came to understand that surviving adversity is only part of the journey. Rebuilding your identity, rediscovering what matters, and reconnecting with others can be just as important. Together, we explore why even expected or chosen life changes can leave us feeling lost, the difference between appearing to cope and genuinely being okay, and why resilience is about more than simply bouncing back. We also discuss recovery, authenticity, post-traumatic growth, and how to find purpose when the roles and routines that once defined us are no longer there. Whether you're navigating retirement, a career change, the end of a relationship, or another major life transition, this conversation offers a reminder that you don't have to have your entire future figured out to begin moving forward. Because rebuilding isn't always about returning to who you were. Sometimes, it's about discovering who you can become. Connect with Garret Biss 🌐 Website: https://garretbiss.com 🔗 LinkedIn: Garret Biss — search for his profile on LinkedIn to connect and follow his work. 📚 Resources and show notes: https://garretbiss.com/shownotes Explore Garret's work, books, speaking, and training for further insights into resilience, recovery, personal growth, and navigating life's transitions. About Through the Lens Through the Lens looks beyond the achievements to explore the decisions, challenges, and lessons that shape the journey. Because every success has a story behind it.

  5. 2d ago

    Before You Invest in AI, Fix What’s Broken Behind the Scenes | Rob Broadhead

    AI is transforming the way businesses operate, but what happens when the systems, processes, and people behind the technology aren't ready for it? In this episode of Through the Lens, I’m joined by Rob Broadhead, Fractional CIO, software architect, and founder of RB Consulting, who brings over 30 years of experience helping businesses navigate technology challenges and make smarter decisions. We explore why technology projects often fail for reasons that have little to do with the technology itself, from unclear accountability and fragmented workflows to hidden operational problems and organizational debt. We also take a closer look at the growing rush to adopt AI. How can businesses distinguish between an impressive AI demonstration and a solution that delivers real results? What happens when organizations use AI to automate processes that are already broken? And what should leaders assess before investing in their next technology solution? Rob shares practical insights on identifying operational bottlenecks, improving decision-making, establishing accountability, and ensuring technology investments solve the right problems rather than adding another layer of complexity. In this conversation, we explore: - Why technology projects fail even when the technology works. - The hidden operational issues that quietly hold businesses back. - How unclear ownership, fragmented workflows, and organizational debt affect performance. - Why adopting AI without addressing underlying problems can make things worse. - What businesses should assess before investing in AI. - How leaders can make smarter technology decisions that deliver meaningful results. The central lesson? Technology alone doesn't fix a business. Real progress begins with understanding what's broken, improving how work gets done, and ensuring the organization is ready for change. Before your business invests in its next big technology or AI solution, this conversation may help you ask better questions, spot overlooked risks, and focus on what will actually make a difference. Connect with Rob Broadhead Learn more about Rob's work with RB Consulting and explore the Tech Reality Check™ executive assessment: 🔗 https://rb-sns.com Thank you for joining us on Through the Lens, where we look beyond the achievements to explore the decisions, challenges, and lessons that shape the journey.

  6. 4d ago

    Why We Stay Stuck: Breaking the Patterns Behind Self-Sabotage with Jonathan McLernon

    Why do we keep repeating behaviours we know aren't good for us—even when we're genuinely trying to change? In this episode of Through the Lens, I sit down with Jon McLernon, a board-certified health coach, creator of the NeuroQuit Method, and someone who has lost more than 100 pounds through his own journey of transformation. Drawing from his personal experiences with trauma, PTSD, anxiety, emotional eating, and significant life setbacks, Jon shares a deeper perspective on why we develop destructive patterns, why willpower alone often isn't enough, and how our attempts to cope can sometimes become the very things holding us back. We explore the connection between emotions and behaviour, the role of shame and self-sabotage, and how the stories we tell ourselves can shape our ability to change. Jon also explains how self-compassion can coexist with personal responsibility, why support matters, and how small, consistent actions can help us rebuild trust in ourselves and create lasting change. This conversation is a reminder that struggling to change doesn't necessarily mean you lack discipline or motivation. Sometimes, the way forward begins with understanding what's driving the behaviour rather than simply fighting against it. In this episode, we explore: - Why knowing what to do doesn't always translate into doing it. - How survival strategies can become patterns that keep us stuck. - Why willpower and motivation often fail under pressure. - The connection between emotional eating, identity, and self-sabotage. - How to practise self-compassion without avoiding responsibility. - What Jon's NeuroQuit Method teaches us about changing unwanted habits. - How to rebuild after trauma, loss, and major life setbacks. - Practical ways to create habits that hold up when life gets difficult. If you've ever promised yourself you'd change, only to find yourself repeating the same patterns, this conversation may help you see your struggle through a different lens. Connect with Jon McLernon If you're ready to better understand what's keeping you stuck, you can book a complimentary 15-minute clarity call with Jon to explore your challenges and identify a practical next step: https://tidycal.com/coachjon/15-minute-meeting A question to reflect on: What is one pattern you've been trying to change—and what might it be doing for you that you haven't fully understood yet? Through the Lens explores the experiences, decisions, setbacks, and lessons behind personal growth and success, reminding us that the journey often holds as much value as the destination.

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Through the lens is am interactive podcast section where we discuss the struggles before success and what it takes to achieve greatness