Exploring Fashion Futures With Dr.HB

Jung Ha Brookshire
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Most people think fashion is about runway shows and designers. The reality? Fashion and textiles are among the world's largest industries, employing millions of people across sourcing, manufacturing, sustainability, technology, merchandising, retail, and more. I'm Dr. Jung Ha-Brookshire (Dr. HB), Professor and the Department Chair of Textile and Apparel Management at the University of Missouri. I grew up in Daegu, Korea. It used to be a textile and apparel manufacturing city. I came to the United States with two suitcases and $3,000 30 years ago. After spending nine years working for fashion companies in New York City and more than 20 years in higher education, I've seen this industry from every angle. I sit down with professionals across the global fashion and textile industry to learn what they actually do, how they built their careers, and what advice they might have to their young selves. Real people. Real careers. Real industry insights. Whether you're a student exploring your future, a parent seeking career insights, or an industry professional curious about the people behind the products we use every day, you're in the right place. No gatekeeping. No fashion stereotypes. Just authentic conversations with people who make the industry work. New episodes weekly. Subscribe and learn what's really inside the industry Instagram:DrHBFashionFutures Facebook:DrHBFashionFutures

Episodes

  1. 3d ago

    She Visually Merchandises The Stores For A global Luxury Watch Company

    Fashion is far bigger than buying and styling and Zoe Bednar’s career proves it. From Missouri to Manhattan, she turned curiosity, dance, and a knack for visual storytelling into a career as a visual merchandiser for a global luxury watch brand, shaping how hundreds of stores across North America and the Caribbean present their products. Dr. HB sits down with Zoe, a Mizzou Textile and Apparel Management graduate, to unpack the hidden side of fashion careers most students never hear about. Zoe shares how a college trip to New York changed everything, why her first jobs in retail and merchandising taught her what she really wanted, and how she moved from behind-the-scenes operations to leading floor sets, trainings, and brand presentation strategy for a major international company. You’ll discover: • What a visual merchandiser actually does in a luxury retail environment • Why styling and visual merchandising are related but very different career paths • The mix of creative vision, strategy, organization, and software skills that make someone stand out • How to break into fashion without a perfect internship or a linear plan • Why saying yes to coffee chats, group projects, and alumni connections can change your trajectory Zoe also explains how visual merchandising is both art and science requiring taste, planning, logistics and the ability to adapt when products sell out or guidelines change. If you think fashion degrees only lead to design or buying, this conversation opens the door to dozens of overlooked roles in retail, sourcing, sustainability, law, and more. This episode is essential listening for fashion students, parents, career changers, and anyone wondering how a creative mind can build a serious career in the fashion industry. If you’ve ever felt unsure about your path, Zoe’s story is proof that staying curious, speaking up, and trusting your instincts can take you much farther than a five-year plan ever could. 00:00 Intro – Exploring Fashion Futures with Dr. HB 01:17 Meet Zoe Bednar, Mizzou TAM alum 01:50 What a visual merchandiser does 03:19 Managing stores across North America & the Caribbean 04:01 Behind the scenes of a luxury watch store 05:12 From dancer to fashion 06:46 Discovering the TAM department at Mizzou 08:43 Plans for buying & the NYC industry trip 10:09 Merchandising vs. design & product development 12:05 First job after college: merchandise assistant at Lord & Taylor 15:13 Foot in the door: office assistant at a Fifth Ave flagship 16:15 Breaking into visual merchandising: floor sets 17:50 Landing the full-time VM role at a five-floor flagship 19:44 Moving to corporate: her current role 22:05 Skills you need for visual merchandising 24:02 Styling vs. visual merchandising 26:08 The art & science of VM: strategy and organization 28:41 Fashion for creative AND analytical minds 30:00 The "I made it" moment 30:53 Almost going to law school 32:02 A text message to her college self 33:31 The one class everyone should take 34:15 What she wants to see on a resume 35:54 What she doesn't want to see on a resume 36:42 Say yes to… 37:46 Say no to… 38:23 Coffee or networking? 38:38 Final advice: stay curious 40:47 What can you do with a fashion degree? 41:43 The Devil Wears Prada "cerulean" speech 42:44 Outro #fashionfutures #fashionandtextiles #careeroptions #fashioncareers #careertransitions #fashionstudents #fashionfprofessors #globalfashion #careerpivot #fashinvisualmerchandising #fashionstyling

    She Visually Merchandises The Stores For A global Luxury Watch Company

  2. Oct 2

    4 Skills For Fashion Entrepreneurs

    Most fashion entrepreneurs fail because they build what they love, not what the market will actually buy. Lovell’s story shows why the real advantage is learning to see opportunity, stay patient, and build systems before the spotlight hits. Dr. HB breaks down the four skill sets that matter most: visioning, long-term patience, system building, and market awareness for fashion entrepreneurship. You’ll discover: • How to develop a clearer vision for your future by asking the right people what they see in you • Why patience and a long-term outlook are essential when everyone around you seems to be moving faster • How to build systems now, not later, so your work can scale when opportunity hits • Why the most successful fashion entrepreneurs design for customers, not for their own tastes Chapters00:00 Introduction to Fashion Entrepreneurship 06:21 The Importance of Vision and Drive 12:04 Building Patience and Long-Term Outlook 14:55 System Building for Success 18:18 Understanding the Market and Target Consumers The episode also connects these lessons to real student and entrepreneurial habits, from managing your calendar to anticipating deadlines and carving out quiet time to think, plan, and reset. Whether you’re a fashion student, a creative founder, or someone trying to figure out what you’re built for, Dr. HB gives you a practical framework for turning potential into direction. If you’ve ever wondered how to spot your strengths, choose the right path, and build something that lasts, this is essential listening. Check out Lovell Faye at Website: https://lovellfaye.com Instagram: https://www.instagram.com/lovellfaye/?hl=en Tiktok: https://www.tiktok.com/@lovellfayebridal #fashionfutures #fashionandtextiles #careeroptions #fashioncareers #careertransitions #fashionstudents #fashionfprofessors #globalfashion #careerpivot #creativeanalytics #fashionscaling #fashionentrepreneurs

    4 Skills For Fashion Entrepreneurs

  3. Sep 24

    She Makes Your Wedding Dresses and Accessories From Your Mom's or Grandma's Wedding Dresses

    She turned heirloom wedding dresses into a viral business, and it started with one risky idea: what if your mom's dress could become something you actually wear? Lovell Cox, founder of Lovellfaye, reveals how she built a bridal brand around redesigning family wedding gowns into modern outfits and accessories, from rehearsal dresses and reception looks to clutches, pocket squares, headbands, and embroidered keepsakes. If you've ever wondered how a niche fashion idea becomes a real company, this is the blueprint. You'll discover how Lovell went from sewing as a child to launching an Etsy shop in high school, studying textile apparel management at the University of Missouri, and learning the bridal industry from the inside through internships, retail, and social media. She shares how a few emotional before-and-after videos on Instagram and TikTok exploded into millions of views, led to a Good Morning America feature, and transformed her business overnight. We break down the real process behind a custom heirloom redesign: inquiry forms, virtual consultations, sketches, three in-person fittings, deconstructing garments, and building a system that can handle dozens of dresses at once. Lovell also explains how she scaled from solo creator to studio owner, hired sewing help, and used a business incubator to learn the legal and operational aspects of entrepreneurship. This conversation is especially useful if you're a fashion student, aspiring entrepreneur, or anyone trying to turn creativity into a sustainable business. It is a reminder that talent gets attention, but systems, persistence, and timing build the company. If you want a story about fashion, family memory, viral growth, and the hard work behind a beautiful brand, this episode delivers all of it. Perfect for anyone who believes their next big idea might already be in the attic. Check out Lovellfaye at Website: https://lovellfaye.com Instagram: https://www.instagram.com/lovellfaye/?hl=en Tiktok: https://www.tiktok.com/@lovellfayebridal #fashionfutures #fashionandtextiles #careeroptions #fashioncareers #careertransitions #fashionstudents #fashionfprofessors #globalfashion #careerpivot #creativeanalytics #fashionscaling #fashionentrepreneurs #weddingdress #wedding

    She Makes Your Wedding Dresses and Accessories From Your Mom's or Grandma's Wedding Dresses

  4. Sep 17

    Fashion Designer. How To Build Your Own Fashion Company?

    What does it really take to build a fashion business from scratch? Not just design talent, but the ability to forecast trends, buy the right inventory, sell to customers, manage cash, handle legal risk, and figure out production before your idea runs out of steam. Dr. HB breaks down the hidden reality behind being a fashion entrepreneur. If you’ve ever dreamed of launching a boutique, a clothing line, or your own label, this episode shows you the full stack of skills behind the scenes. You’ll discover: • Why fashion entrepreneurs have to act as trend forecasters, buyers, planners, salespeople, marketers, and financers all at once • The difference between designing a product and building a business that can actually scale • How a student designer turned flea market sales into a growing brand, and where production became the bottleneck • The legal landmines around children’s clothing, product safety, and copyright infringement • Why “inspiration” can still cross the line into confusion, duplication, and lawsuits Dr. HB also shares hard-earned lessons from fashion education and real-world industry experience, including the risks of relying too heavily on outside help, the challenge of finding trustworthy production partners, and the reality that many brands fail not because the design is weak, but because the business side is overwhelming. This episode is especially valuable if you’re a fashion student, aspiring designer, boutique owner, or creative entrepreneur who wants to turn ideas into a viable business without learning every lesson the hard way. And it sets the stage for a future conversation with a wedding dress designer who built a truly distinctive company from scratch—a story you’ll want to hear if you’re serious about what it takes to make it on your own. #fashionfutures #fashionandtextiles #careeroptions #fashioncareers #careertransitions #fashionstudents #fashionfprofessors #globalfashion #careerpivot #creativeanalytics #fashionscaling #fashionentrepreneurs

    Fashion Designer. How To Build Your Own Fashion Company?

  5. Sep 10

    4 Things To Learn and Develop If You Want To Be In Production Or Sourcing.

    If you want a career in fashion sourcing or production, the skill that matters most is not what most people expect - it is the ability to juggle chaos, translate complexity, and work across cultures without missing a detail. Dr. HB breaks down the four critical skills that make sourcing and production professionals indispensable, and why they matter even if you never plan to work directly in the field. This episode reveals what it really takes to manage seasons, styles, buyers, factories, and product development at once - and why those same skills can set you apart in almost any career. You'll discover: • Why organization is non-negotiable when one season can mean 25 styles, multiple colorways, and dozens of sizes • How SKU complexity, buyer-specific needs, and factory communication all collide in real production work • Why communication in sourcing is less about talking and more about turning technical product details into plain language people can act on • How group projects sharpen communication when you work with people who think differently from you • Why the best sourcing pros need both scientific precision and artistic judgment • How cultural curiosity builds stronger vendor relationships, smoother negotiations, and better business outcomes Dr. HB also shows how these skills show up long before graduation - in class notes, deadlines, teamwork, and the way you handle competing priorities. If you can organize information, explain complex ideas clearly, think creatively when products do not turn out as expected, and stay open to different cultures, you are already building the foundation for this kind of career. For students, aspiring fashion professionals, and anyone curious about the global apparel supply chain, this episode is a practical roadmap to the mindset that makes sourcing and production work possible. Essential listening if you want to understand what this career really demands - and why it can be such a powerful fit for the right person. #fashionfutures #fashionandtextiles #careeroptions #fashioncareers #careertransitions #fashionstudents #fashionfprofessors #globalfashion #careerpivot #creativeanalytics #fashionscaling #fashioncolleges #fashionmajors #campusfashion

    4 Things To Learn and Develop If You Want To Be In Production Or Sourcing.

  6. Sep 3

    She makes $50 million worth of intimate apparel that you all wear everyday from all over the world!

    Fashion is not just runway, celebrity, and glossy magazines. It is a global supply chain puzzle with 26-component bras, seven countries, million dollar calendars, and jobs most people never hear about. Hillary Oliveira, Director of Production at an intimates brand, reveals how the industry really works and why the people who keep it all moving are the glue holding fashion together. Dr. HB brings the educator's lens and real world industry experience to the conversation, showing why textile and apparel management opens doors far beyond what most students or parents imagine. Together, she and Hillary trace the path from a Missouri classroom to New York City, Hong Kong, and factory floors across Asia. You'll discover how Hillary went from pre-med and a lost scholarship to a career she loves, why she turned down a job offer to chase New York, and how a chance connection at Mizzou launched her into product development and production. She breaks down what a tech pack really is, why a bra can require 26 separate ingredients, and how color, fit, logistics, and timing all have to align across a web of factories and vendors. We also get into the realities of leading a team, managing $50 million FOB in production, and making decisions months or even years before a product ever reaches a store. Hillary shares how she balances innovation with sustainability, what a two-year development cycle looks like, and why some of the best career moves come from saying yes before you feel ready. This episode is essential listening for students, parents, and early-career professionals who want to understand the hidden side of fashion and the real skills that matter in global sourcing, production, and apparel management. If you've ever wondered how clothing actually gets made or what it takes to build a career that spans continents, this conversation will change the way you see every garment you wear. Hillary Oliveira is Director of Production for an intimates brand, with deep experience in product development, sourcing, and global production across major fashion markets. She has led work in intimate apparel, swimwear, and athleisure, with experience spanning New York, Hong Kong, and multiple manufacturing countries across Asia. #fashionfutures #fashionandtextiles #careeroptions #fashioncareers #careertransitions #fashionstudents #fashionfprofessors #globalfashion #careerpivot #creativeanalytics #fashionscaling #fashioncolleges #fashionmajors #campusfashion

    She makes $50 million worth of intimate apparel that you all wear everyday from all over the world!

  7. Aug 27

    Production and sourcing. How do fashion companies make a large quantity of clothing to scale up?

    Most fashion brands do not fail on design - they fail on sourcing. The simple shirt, dress, or fabric idea that looks easy on paper can collapse the moment you have to scale it into 500, 5,000, or 50,000 units. Dr. HB breaks down the hidden world behind every garment you wear and explains why production is far more than finding a factory. If you are a fashion student, emerging designer, brand founder, or anyone curious about how clothes actually get made, this episode gives you the real map of the industry. You'll discover why a final label like "made in Bangladesh" or "made in Vietnam" rarely tells the full story, how fabrics, buttons, zippers, thread, and trims can come from multiple countries, and why product development is the bridge between a sketch and a manufacturable product. Dr. HB also explains how sourcing teams balance cost, capability, risk, sustainability, shipping, taxes, and compliance - not just labor cost. We break down the difference between domestic and global sourcing, why companies move production around the world, and how sourcing managers choose the right partners for specific fabrics, functions, and finishes. You will also hear why some products, like medical scrubs or highly technical fabrics, require specialized suppliers that can meet strict standards. This episode shows how much expertise sits behind one garment and why sourcing is one of the most important career paths in fashion. Miss this layer of the industry, and you miss the real reason great ideas become real products - or never make it past the sample stage. Perfect for anyone who wants to understand the business, logistics, and strategy behind fashion production before building a brand or starting a career in the industry. Dr. HB concludes this episode by introducing the next guest, Hillary Oliveira, who currently works as a director of production at a fashion company. #fashionfutures #fashionandtextiles #careeroptions #fashioncareers #careertransitions #fashionstudents #fashionfprofessors #globalfashion #careerpivot #creativeanalytics #fashionscaling

    Production and sourcing. How do fashion companies make a large quantity of clothing to scale up?

  8. Aug 22

    4 things to learn and develop if you want to be an Account Executive.

    The fastest way to stand out as a fashion account executive is not just knowing the numbers - it is knowing what those numbers mean, what buyers want, and how to turn both into action. This recap breaks down the real skills behind Molly’s role at a global luxury fashion brand, and why Excel is only the starting point. You will hear why retail math matters more than people think, how to interpret sales and return trends, and why a sharp read on macro trends, consumer mood, and even tech culture can shape what sells next season. If you want to work in fashion brands or wholesale fashion, this episode shows you what actually separates a strong account executive from someone who can only run the formulas. Dr. HB breaks down the four core skills highlighted in Molly's conversation: retail math and Excel, trend interpretation, visual creativity, and communication with follow-through. You'll discover why a high-end brand needs more than spreadsheet skills, how to connect headlines and social signals to product decisions, and how a buyer-facing role depends on note-taking, coordination, and making changes happen across designers, planners, and product teams. Dr. HB also provides practical advice you can act on today - from taking retail math and Excel courses on Coursera or LinkedIn Learning, to practicing mannequin styling at a store job or internship, to learning how to read trends before they hit the mainstream. The message is clear: these skills are built, not inherited. If you are a fashion student, retail hopeful, or anyone trying to break into wholesale and merchandising, this episode gives you a clear roadmap for what to learn next and why it matters now. #fashionfutures #fashion and textiles #careeroptions #fashioncareers #careertransitions #fashionstudents #fashionfprofessors #globalfashion #careerpivot #creativeanalytics #fashionbuying #fashionwholesaling #fashionaccountexectives #fashionbuyers #fashionskills

    4 things to learn and develop if you want to be an Account Executive.

  9. Aug 21

    She sells $20 million worth of luxury men'swear and footwear to retail buyers!

    In this episode, Dr. HB sat down with Molly Ullom, a senior account executive at a global luxury brand, responsible for $20 million worth of men's wear and footwear to sell to major retailers in the U.S.  Molly shares:  Defining the Role of a Senior Account Executive: Molly explains that her role involves "wholesale sales," where she acts as a brand expert. She works with retail buyers from department stores and online retailers to curate a specific assortment of products that will best serve their unique customers. The Importance of Data and Analytics: The conversation highlights that product curation is not based on personal preference but on sales history and data. Molly specifically notes the value of her college course in advanced retail analytics, as she uses Excel every day to compare seasonal sales and category performance. Wholesale vs. Buying: Molly compares her side of the industry (wholesale) with the buying side. While buyers manage numerous brands for a retailer, she enjoys being the dedicated expert for a single brand, representing its identity across various retail platforms. The Impact of E-commerce: The segment explores how online retail differs from physical stores. Molly discusses optimizing digital tools, such as adding video content to product pages, which she notes can increase conversion rates by over 20%. Career Journey and "Making It" in NYC: Molly describes moving to New York City two weeks after graduation. She shares her experiences with "humbling" transitions, such as navigating the subway and small living spaces, and reflects on reaching a point of professional confidence after her first year. Advice for Aspiring Professionals:Stay Authentic: She advises students to remain true to themselves during interviews, as companies hire individuals for their authentic personalities.Be "Pleasantly Persistent": When job hunting, Molly recommends following up on applications and interviews, as hiring managers are often busy with travel and market appointments.Gain Experience: She encourages students to say "yes" to any relevant experience, whether it is a "fancy" internship, a retail sales job, or temporary work, as all provide valuable industry insight. The Scope of the Fashion Industry: Addressing skeptics, Molly emphasizes that fashion is a multi-billion dollar industry. She points out that beyond design, the industry requires thousands of professionals in fields like accounting, finance, logistics, sourcing, and web development. #fashionfutures #fashion and textiles #careeroptions #fashioncareers #careertransitions #fashionstudents #fashionfprofessors #globalfashion #careerpivot #creativeanalytics #fashionbuying #fashionwholesale #fashionaccountexectives #fashionbuyers

    She sells $20 million worth of luxury men'swear and footwear to retail buyers!

  10. Aug 20

    Retailers vs. Brands? How they work together?

    Retail jobs are only the surface. The real career opportunity is in the hidden system that decides what gets made, bought, and sold. If you want to work in fashion, retail, or merchandising, this episode breaks down the difference between buyers and account executives or brands and retailers in a way that finally makes the industry click. Dr. HB explains how the fashion supply chain actually works, from manufacturers and wholesalers to department stores and discount chains. She uses real examples like Nordstrom, TJ Maxx, Calvin Klein, H&M, Walmart, and Macy's to show how products move through the market, why some brands sell everywhere while others stay tightly positioned, and how account executives and buyers work together to build assortments that match customer demand. You'll discover: -Why wholesalers are not the same as retailers, even though both are “selling” -What a buyer does at department stores like Nordstrom, Von Maur, or Macy's -What an account executive does for a brand like Calvin Klein -How open-to-buy, assortment planning, and store-level geography shape what ends up on the store floor -Why product knowledge matters differently in categories like suits, leather goods, bras, perfume, and accessories Dr. HB also explains the career ladder on both sides of the business, from assistant buyer and junior buyer to senior account executive and director roles. If you're starting out, she makes a strong case for beginning on the retail floor, where you learn consumer behavior firsthand and build a path into both retail and wholesale careers. This is especially valuable if you're a student, early-career professional, or anyone trying to understand how fashion careers actually work behind the scenes. By the end, you'll see every store, brand, and product a little differently - and you'll understand where the real jobs, skills, and long-term opportunities are hiding. Perfect for anyone exploring fashion futures and trying to figure out where they fit in the industry. #fashionfutures #fashion and textiles #careeroptions #fashioncareers #careertransitions #fashionstudents #fashionfprofessors #globalfashion #careerpivot #creativeanalytics #fashionbuying #fashionwholesale #fashionaccountexectives #fashionbuyers

    Retailers vs. Brands? How they work together?

  11. Aug 19

    Fashion beyond runway shows! Explore the global fashion and textile ecosystems!

    Fashion is not just runways and retail stores - it's a massive global system hidden behind every shirt, zipper, and seam. Dr. HB pulls back the curtain on the industry most people never see, and shows why understanding it could change how you shop, study, and build a career. With years of hands-on experience as a sourcing manager, production manager, professor, and author of Global Sourcing in the Textile and Apparel Industry, Dr. HB explains how garments actually move from fiber to fabric to finished product - and why so many talented people still miss the bigger picture. You'll discover: -How the global textile and apparel ecosystem really works, from cotton farmers and polyester producers to mills, factories, designers, buyers, and merchandisers -Why creative talent alone is not enough, and why the best professionals combine design intuition with business and analytical thinking -How students and career changers can translate their strengths into fashion, consumer products, and other creative industries -Why sustainability claims, product recalls, and hidden supply chain decisions matter more than most consumers realize -What makes this industry one of the largest employers in the world, second only to agriculture Dr. HB also lays out the podcast’s format for what’s ahead: a guided introduction to each industry role, a real-world interview with someone living it, and a practical recap that turns the conversation into next steps you can use right away. If you’re a fashion student, a curious consumer, a parent helping a teen choose a major, or anyone who loves figuring out how things are made, this is the perfect place to start. You’ll leave with a clearer view of the industry, a sharper sense of your own fit, and a lot more respect for the people who make the products you wear every day. #fashionfutures #fashion and textiles #careeroptions #fashioncareers #careertransitions #fashionstudents #fashionfprofessors #globalfashion #careerpivot #creativeanalytics #fashionscaling

    Fashion beyond runway shows! Explore the global fashion and textile ecosystems!
  • 11 Episodes

About

Most people think fashion is about runway shows and designers. The reality? Fashion and textiles are among the world's largest industries, employing millions of people across sourcing, manufacturing, sustainability, technology, merchandising, retail, and more. I'm Dr. Jung Ha-Brookshire (Dr. HB), Professor and the Department Chair of Textile and Apparel Management at the University of Missouri. I grew up in Daegu, Korea. It used to be a textile and apparel manufacturing city. I came to the United States with two suitcases and $3,000 30 years ago. After spending nine years working for fashion companies in New York City and more than 20 years in higher education, I've seen this industry from every angle. I sit down with professionals across the global fashion and textile industry to learn what they actually do, how they built their careers, and what advice they might have to their young selves. Real people. Real careers. Real industry insights. Whether you're a student exploring your future, a parent seeking career insights, or an industry professional curious about the people behind the products we use every day, you're in the right place. No gatekeeping. No fashion stereotypes. Just authentic conversations with people who make the industry work. New episodes weekly. Subscribe and learn what's really inside the industry Instagram:DrHBFashionFutures Facebook:DrHBFashionFutures

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