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Charlie Munger once explained that if he were teaching finance, he wouldn’t start with abstract theory. He would build the course around the histories of roughly a 100 real companies—studying the decisions that made some succeed, the mistakes that caused others to stumble, and the lessons investors could draw from both... Join us as we explore those 100 companies (and many more) and play along at compoundle.com Play Compoundle at compoundle.com

  1. Sep 8

    CenterPoint Energy: The Hidden Toll Road Behind Every Power Bill

    CenterPoint Energy owns the poles, wires, meters, and substations connecting millions of customers to electricity. Its territory is protected, demand is unavoidable, and competitors still need its network. Yet none of that can guarantee the one thing a utility needs most: public trust. The business began with Houston streetlights in 1866 and grew alongside the city. Texas deregulation later split electricity generation, retailing, and delivery into separate businesses, leaving CenterPoint Energy with the regulated network every power seller needed. But management complicated that steady core with midstream assets, competitive businesses, and the debt-funded Vectren acquisition. When energy markets collapsed in 2020, the dividend was cut and the company needed $1.4 billion from new investors. CenterPoint Energy simplified, only for Hurricane Beryl to expose the operational risk that remained. In this Company Story & Playbook, we break down how a forced breakup created CenterPoint Energy’s strongest business, why owning the unavoidable layer can produce durable demand, how diversification weakened rather than protected the company, and why regulated returns mean little without reliable service and public support. Can a protected monopoly create lasting value if customers and regulators no longer trust the system? This is the story & playbook of CenterPoint Energy. Compoundle is an independent publication and is not affiliated with, sponsored by, or endorsed by CenterPoint Energy, Inc. #CenterPointEnergy #CNP #Utilities #Investing #BusinessStrategy #CompanyStory

    CenterPoint Energy: The Hidden Toll Road Behind Every Power Bill
  2. Sep 6

    Penguin Solutions: The Hidden Work Behind Every AI Factory

    Penguin Solutions began by reshaping standard memory chips for specialized computers. Now it is trying to solve the same hidden problem on a far larger scale: turning thousands of expensive AI chips into one reliable, productive system. Founded as SMART Modular Technologies, the company built its early advantage through customization, testing, and customer qualification. But memory remained cyclical, large customers held leverage, and part of its Brazilian advantage depended on government policy. The turning point came with the acquisition of Penguin Computing, which moved the company from individual components into complete high-performance systems. Stratus Technologies added continuous availability, while the rise of generative AI made deployment, uptime, and hardware utilization much more valuable. In this Company Story & Playbook, we break down how process knowledge can separate a business from commodity competitors, why companies should move toward their customers’ costliest failures, how acquisitions can build a connected system instead of a scattered portfolio, and whether Penguin can turn integration expertise into durable software-and-services revenue. Can Penguin build a lasting advantage while relying on larger companies for the chips inside its systems? This is the story & playbook of Penguin Solutions. Compoundle is an independent publication and is not affiliated with, sponsored by, or endorsed by Penguin Solutions, Inc. #PenguinSolutions #PENG #AIInfrastructure #Investing #BusinessStrategy #CompanyStory

    Penguin Solutions: The Hidden Work Behind Every AI Factory
  3. Sep 5

    Chewy: The Handwritten Cards Behind an E-Commerce Giant

    A five-pound poodle exposed a billion-dollar contradiction: neighborhood pet stores offered personal service without convenience, while online retailers offered convenience without intimacy. Chewy set out to deliver both—and discovered that winning customers was easier than overcoming the economics of shipping heavy, low-margin products across America. After more than 100 investors rejected the idea, Chewy paired unusually empathetic customer service with Autoship, turning recurring pet purchases into predictable relationships. Rapid growth attracted PetSmart’s $3.35 billion acquisition, but category leadership came with years of losses. Pharmacy, insurance, and veterinary clinics eventually offered a path beyond ordinary retail and toward a broader pet-care ecosystem. In this Company Story & Playbook, we break down why a specialist could challenge Amazon, how Autoship turned convenience into habit, why national scale was essential to Chewy’s economics, and whether veterinary care can transform a trusted retailer into the operating system for a pet’s entire life. Can Chewy carry its customer trust into healthcare without turning its strongest advantage into a collection of costly side businesses? This is the story & playbook of Chewy. Compoundle is an independent publication and is not affiliated with, sponsored by, or endorsed by Chewy, Inc. #Chewy #CHWY #PetCare #Investing #BusinessStrategy #CompanyStory

    Chewy: The Handwritten Cards Behind an E-Commerce Giant
  4. Sep 4

    Stagwell: How a $500 Camera Became a Global Advertising Network

    A $500 camera became the starting point for a global advertising network. Yet Stagwell’s defining challenge isn’t how to collect creative agencies—it’s how to make them work together without destroying the independence that made them valuable. Miles Nadal built MDC Partners around an anti-holding-company model that gave agency founders capital while preserving their equity, cultures, and identities. The approach attracted celebrated creative firms, but it also produced fragmentation, financial obligations, and a weak corporate center. After an executive-expense scandal damaged trust, Mark Penn’s digital-first Stagwell emerged with the capital, technology, and strategic direction MDC lacked. Their 2021 combination created a larger network, but not an automatic solution. In this Company Story & Playbook, we break down why creative autonomy became both an advantage and a vulnerability, how governance failures overwhelmed a valuable agency portfolio, why the merger joined two companies with opposite missing pieces, and whether Stagwell Marketing Cloud can transform human expertise into recurring software and data revenue. Can Stagwell build a durable system behind its creative talent without turning independence into corporate sameness? This is the story & playbook of Stagwell. Compoundle is an independent publication and is not affiliated with, sponsored by, or endorsed by Stagwell Inc. #Stagwell #STGW #Advertising #Investing #BusinessStrategy #CompanyStory

    Stagwell: How a $500 Camera Became a Global Advertising Network
  5. Sep 3

    Colgate-Palmolive: When a Famous Brand Was No Longer Enough

    A tube of toothpaste is inexpensive, easy to copy, and purchased with almost no thought. Yet Colgate-Palmolive turned this ordinary product into the foundation of a two-century consumer empire by building an invisible system around one of the world’s most repeated habits. That system didn’t emerge without a setback. Fluoride-backed Crest overtook Colgate in the United States, proving that a famous name could lose when scientific evidence changed the basis of competition. Colgate-Palmolive responded by strengthening its research, developing Colgate Total, and pairing mass distribution with professional trust. It later applied the same model to Hill’s Pet Nutrition, where therapeutic products and veterinary recommendations created another durable routine. Reuben Mark’s cost discipline completed the engine: efficiency funded research, advertising, and distribution, which generated the scale needed to fund the next cycle. In this Company Story & Playbook, we break down how losing to Crest reshaped Colgate-Palmolive, why Hill’s fit its capabilities despite appearing unrelated, how cost savings became fuel for growth, and why the Filorga impairment exposed the limits of expanding into adjacent categories. Was Colgate-Palmolive’s advantage ever the product itself, or the system surrounding it? This is the story & playbook of Colgate-Palmolive. Compoundle is an independent publication and is not affiliated with, sponsored by, or endorsed by Colgate-Palmolive Company. #ColgatePalmolive #CL #OralCare #Investing #BusinessStrategy #CompanyStory

    Colgate-Palmolive: When a Famous Brand Was No Longer Enough
  6. Sep 2

    Cloudflare: How Free Websites Built a $100 Billion Business

    Cloudflare grew from an experiment tracing online spam into infrastructure carrying, protecting, and programming Internet traffic. Its defining advantage was one global network—and its defining risk was that the same network could spread a mistake around the world within seconds. The company discovered that filtering malicious traffic could make websites both safer and faster. Its free plan brought traffic, threat intelligence, and future customers, while enterprise subscriptions funded expansion. That foundation enabled free encryption, unmetered attack protection, edge computing through Workers, and an eventual challenge to the regional architecture and egress fees of the largest cloud providers. But greater reach also brought global outages, difficult decisions over online access, and pressure to convert technical ubiquity into durable economics. In this Company Story & Playbook, we break down how free users strengthened Cloudflare’s infrastructure, why one expensive network allowed it to enter several markets, how Workers transformed security infrastructure into a computing platform, and why rapid global deployment requires equally powerful safeguards. Can Cloudflare turn its position within the Internet’s control layer into lasting per-share value without allowing its speed, complexity, and responsibilities to become liabilities? This is the story & playbook of Cloudflare. Compoundle is an independent publication and is not affiliated with, sponsored by, or endorsed by Cloudflare, Inc. #Cloudflare #NET #InternetInfrastructure #Investing #BusinessStrategy #CompanyStory

    Cloudflare: How Free Websites Built a $100 Billion Business

About

Charlie Munger once explained that if he were teaching finance, he wouldn’t start with abstract theory. He would build the course around the histories of roughly a 100 real companies—studying the decisions that made some succeed, the mistakes that caused others to stumble, and the lessons investors could draw from both... Join us as we explore those 100 companies (and many more) and play along at compoundle.com Play Compoundle at compoundle.com