Sales Savvy Author

Amanda Wais
  • 5.0 (62)
  • Books

Score clients, not just book sales. If you’re an author who has tried traditional promotions, but still feels invisible, this podcast will help you stop chasing short-term sales and build a business ecosystem. Each episode shares practical strategies to turn your book into greater visibility, credibility, opportunities, and long-term income. You’ll learn to bring readers into a platform you own and connect a business ecosystem that works long after publication. Vibrantly hosted by Amanda Wais, a multi-award-winning author and Legacy Publishing Strategist, the show blends passion and expertise with hard-earned lessons from previous industry challenges. Expect positive, refreshingly real conversations about what works, what doesn’t, and what successful authors do first… and next. Proven advice. Clear action steps. One cohesive plan.

  1. 1d ago

    [You Asked!] Using a Pen Name? Embody It to Boost Sales

    We are answering your questions! Today's question was: How do I promote my book using a pen name? Takeaways: You can publish under a pen name, but you’ll need to create a whole new persona — new email, website, and social accounts — to promote and sell without blowing your cover.If you’re thinking of using a pen name to escape legal trouble, don’t — I’ll say it again: consult a libel attorney before you publish or you'll be in trouble later.When you show up in person to sell books, perform as that pen-name author on stage — we want the audience to meet the author, not your high school alter ego.You shouldn’t announce the pen-name on your personal social accounts; start fresh and use podcasts and niche shows to build national or global reach.If you want the pen-name to be more than a pseudonym, consider making it a full business or coaching brand, so I can help you align book, mission, and income. Chapters: 00:14 - Season Two Finale — Listener Q&A with Ahmet the Nice and his book: An Adam without an Eve: Reflections of an Involuntary Single Man00:48 - Using a Pen Name: Privacy and Legal Considerations02:37 - Show Up In Person as Your Pen Name03:34 - Operate Through Pen-Name Accounts05:09 - Pen Names and Exposure: Legal Risks When You Go National06:11 - Submit Your Question — How to Participate in Future Seasons

  2. Oct 27

    [You Asked!] Attracting the Right-Fit Eyeballs to Your Sales Page

    We are taking your questions! Here's the answer to: How do I get more eyeballs on my sales page? Takeaways: I recommend you share your story in three to five bite-sized segments so people get emotionally invested before you drop the book link.Don't burn out your friends and family by oversharing on personal social feeds — instead, tell people exactly who you’re looking to help so the right folks raise their hand.When you guest on podcasts or other media, always finish with a crystal-clear call-to-action or a juicy freebie that directs listeners straight to your sales page.Make your sales page stupid-simple: match the ad or hook, highlight the result your reader wants, and remove any friction so people click, buy, and celebrate.We also suggest leveraging credibility — enter awards, display bestseller or relevant professional suffixes, and relaunch with accolades proudly plastered on your cover.If you run ads, treat them like experiments: test different hooks and landing pages, tweak wording when things flop, and iterate until those clicks become clients. Chapters: 00:14 - Listener Question: Leticia Klementz with her book: Sell the Result, Not the Recipe00:57 - Share Your Story: A Step-by-Step Process to Get More Eyes on Your Book03:47 - Leverage Other People's Platforms: Podcasts, Media & Strategic Calls-to-Action05:56 - Turning Readers into Clients: Sales Page Optimization08:26 - Closing: Thanks, How to Submit Questions, and Final Sign‑off

  3. Oct 20

    Your Book's Missing the Essentials? 3 Moves You Can Make Right Now

    You can still turn your book into a scalable business asset even if it’s already out there. Takeaways: You can retrofit your already-published book with easy add-ons like branded bookmarks and QR codes to capture leads and make your book a mini marketing machine — I recommend keeping extra copies for signings.You have three main options when your book lacks the five essentials: work with what you have, relaunch it, or write a new book aligned to your business mission.If you're self-published on KDP, you can upload small edits and usually keep the same ISBN, but if you create a true new edition, I’ll suggest getting a new ISBN and planning accordingly.You should avoid shipping bookmarks with Media Mail since that can be considered marketing material — use ground USPS, UPS, or FedEx instead to keep things legit and simple.You might relaunch an elevated edition to increase your status and reach new readers, and I encourage you to ask your publisher or join our Skool community for step-by-step support and cheering.You can write a whole new book as the portal to your business; I’m launching mine with a co-author and will show you behind-the-scenes so you can copy the playbook. Chapters: 00:26 - Finishing the Five Essentials for a Scalable Book00:50 - Three Options If You've Already Published02:48 - Editing and Updating Self-Published Books on Amazon KDP04:16 - Option 3 — Write a New Book to Become Your Business Portal05:32 - Next Up: Bonus Interview and Listener Q&A

  4. Oct 13

    Essential #5: Share Your Best and the Mess...

    Welcome to Season #2 where we teach you the 5 Essentials for a Scalable book! Essential #5: Find your outreach platform and build from there Takeaways: We wrapped up the five essentials of a scalable book, and you gotta prioritize outreach platforms so your book doesn't stay an invisible bestseller-in-hiding.You can't just upload to Amazon and post beach selfies; I promise that doesn't sell books — you need strategic, consistent outreach and storytelling.Share the messy, human behind-the-scenes stuff — the deleted paragraphs, the fears, the late-night drafts — so people become emotionally invested before launch.I learned this the hard way: my memoir sold hundreds because I got vulnerable, but my cold-launched novel flopped without that emotional backstory.Start small and build: post weekly, grow an email list, then stretch yourself into bigger platforms where your readers actually hang out.Action step — audit your outreach platforms, show why people should choose you, and schedule tiny visibility wins that expand your comfort zone monthly. Chapters: 00:26 - Outreach Platforms — Scaling Your Book’s Reach01:56 - Sharing Vulnerability: How My Son's Birth Taught Me to Connect with Readers03:31 - A Shift to Fiction: Releasing My Next Book05:10 - Post-Launch Promotion: Get Yourself Out There06:50 - Action: Examine Your Outreach Platforms07:34 - What to Do Next: Your Visibility Action Plan

  5. Oct 6

    Essential #4: If You Want Your Readers to View You as a Professional...

    Welcome to Season #2 where we teach you the 5 Essentials for a Scalable book! Essential #4: Invest in professional publishing services Takeaways: I keep saying hire an editor and formatter — you want readers finishing your book, not face-planting on page ten.You should invest in professional cover design and formatting, because sloppy visuals scream amateur and scare potential clients away.I love editing for impact — make your reader laugh, cry, and feel something deep instead of skimming bland pages.Find out what real readers and professionals thought of your book; thank them even if it stings, then use their notes to improve.Use affordable marketplaces like Fiverr or Upwork to source pros, but consult someone experienced first so your book doesn’t end up looking “off.”Treat your book as your best business card: small professional touches like quality design, layout, and editing boost credibility and convert readers into clients. Chapters: 00:15 - The Five Essential Elements of a Scalable Book01:56 - Formatting and Readability — Make Your Book Look and Read Well03:17 - Edit for Impact — Make Your Book Stand Out04:19 - Make Your Book Cover Count07:19 - Preview: Last Essential — Transitioning From Author to Entrepreneur

  6. Sep 29

    Essential #3: Own Your Author Platform

    Intro: Welcome to Season #2 where we teach you the 5 Essentials for a Scalable book! Essential #3: Own Your Platform Takeaways: Point that QR code at your own landing page — we mean your website, not Amazon or socials; owning the page keeps your leads, emails, and controlMake a tiny investment (think two bucks a month or hiring a pro) to secure your own landing page; we recommend this because it creates an ecosystem that reflects your offerings and keeps people connected to you.You do not get buyer emails on third‑party platforms; we can't stress this enough — own the audience so you can follow up, sell more, and actually build relationships instead of hoping algorithms are nice.Comfort zone stretch alert: set up a simple website this week — I say ask YouTube or hire help; pencils out, take this action so your book and legacy aren’t hostage to someone else’s rules.Keep your mission clear, your message bold, and your book building your legacy — we want excellence in first impressions, so put your best foot forward with a strong, controlled web presence and look professional. Chapters: 00:16 - The Five Essentials for a Scalable Book00:45 - When Authors Resist: Why You Need Your Own Landing Page01:20 - Own Your Platform03:08 - Why You Should Own Your Platform03:56 - Essential # Four — Make a Lasting Impression Ask me your question! salessavvyauthor.com

  7. Sep 22

    Essential #2: Do Not Abandon Your Readers

    5 Essentials for a Scalable Book, #2! Takeaways: I urge authors to place QR codes at the front and end of books to capture engaged readers and collect email addresses for future contact.I explain that QR codes should be branded to match the book design so they feel natural and not salesy to readers.I recommend embedding podcast episodes or short videos via QR codes to let readers hear my voice and reinforce written content.We advise offering a free, relevant gift accessed by a QR code in preview pages so browsers will join our email list rather than type long URLs.I instruct authors to place multiple QR codes strategically throughout the manuscript to create a multimedia experience and deepen reader connection. Chapters: 00:21 - Essential #2 — The Second Essential for a Scalable Book Season00:42 - From the reader's perspective: turning the blank page into action04:02 - Embedding Branded QR Codes in Your Book06:17 - Make It Easy: Use QR Codes and Simple Calls-to-Action08:57 - Essential #3 — The Step Many Authors Skip Links referenced in this episode to ask your question: salessavvyauthor.com

  8. Sep 15

    Essential #1 for a Scalable Book

    Welcome to Season 2! The 5 Essential Elements for a Scalable Book Today is Essential #1: Mission -> Business -> Book Alignment Takeaways: I emphasise that clarifying our mission is foundational because it enables our book to function as a strategic business asset.I contrast the author who simply peddles books at markets with the entrepreneur who leverages a book to attract high‑value clients and scalable revenue streams.I advocate constructing a teachable framework within the book so it may be seamlessly repurposed into courses, mentorships, and other monetisable offerings.I instruct listeners to document their personal, business, and book missions immediately as an actionable step toward intentional monetisation and lasting impact.I reassure authors that published works lacking a clear mission can be retrofitted, and I promise to address pragmatic remediation strategies in subsequent episodes. Chapters: 00:16 - Celebrating our Apple Top-50 milestone00:42 - Season Two — The Five Essentials of a Scalable One Book02:36 - Paula, the Jam Maker: Building Credibility and a Business05:13 - Sell a Mission, Not Just a Product07:22 - Action Step: Define Your Mission08:36 - Inviting Readers to Stay — Turning Readers into Leads Ask your question at https://SalesSavvyAuthor.com

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About

Score clients, not just book sales. If you’re an author who has tried traditional promotions, but still feels invisible, this podcast will help you stop chasing short-term sales and build a business ecosystem. Each episode shares practical strategies to turn your book into greater visibility, credibility, opportunities, and long-term income. You’ll learn to bring readers into a platform you own and connect a business ecosystem that works long after publication. Vibrantly hosted by Amanda Wais, a multi-award-winning author and Legacy Publishing Strategist, the show blends passion and expertise with hard-earned lessons from previous industry challenges. Expect positive, refreshingly real conversations about what works, what doesn’t, and what successful authors do first… and next. Proven advice. Clear action steps. One cohesive plan.

Information

  • Creator
    Amanda Wais
  • Years Active
    2026
  • Episodes
    18
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Amanda Wais
  • Show Website
    Sales Savvy Author