The Pipeline

Josh Wolfe

I'm Josh. 11 years in construction marketing, millions generated for contractors and home service businesses across the country.I share what actually works so you can stop guessing and start growing.New episode every week.

  1. Oct 16

    My Biggest Mistake as a Business Owner

    Hiring a salesman was supposed to be the move that made WolfeCo take off. Instead, payroll doubled, the new business never came, and I spent nights lying awake wondering if we'd make payroll. This is the biggest mistake I've made running WolfeCo Media, and what it taught me. In this episode: - Why it was abdication, not delegation, and why that's on me - Why nobody can sell like the founder of a business - Burning through years of cash reserves and cutting my own pay so the team got paid - How building a global team closed our knowledge gaps fast - Why we sell with proof, not promises - How to face a mistake head-on when you're the one who made it If you own an HVAC or plumbing company and you're thinking about handing off sales or marketing, watch this first. CHAPTERS 0:00 The biggest mistake: hiring a salesman 1:35 The bet that doubled our payroll 2:45 Nobody can sell like the founder 3:52 Wondering if we'd make payroll 5:27 Coming out the other side 5:47 Building a global team 7:14 Big agency salesmen vs. proof 9:11 What kept me going 9:51 How to face a mistake head-on 11:15 Treat people well under stress Want a second set of eyes on your marketing? Book a free 30-minute consultation. We'll walk through your website and marketing and give you steps you can take that same day: https://tinyurl.com/schdulehere WolfeCo Media helps HVAC and plumbing contractors turn local trust into booked jobs through websites, SEO, and content.

About

I'm Josh. 11 years in construction marketing, millions generated for contractors and home service businesses across the country.I share what actually works so you can stop guessing and start growing.New episode every week.