When Food Feels Hard

Dr Sarah Cooke

If you struggle with emotional or binge eating and feel stuck in cycles of restriction, guilt, and starting over, this podcast is for you. You’ll learn why binge eating isn’t a willpower issue, how to break free from the binge–restrict cycle, and how to approach food with compassion instead of control. This podcast is for anyone ready to leave diet culture behind and build a healthier, more peaceful relationship with food.

  1. Sep 14

    The “F**k it” button: Why You Binge When You Feel You’ve Blown It

    Have you ever eaten something you’d planned not to eat and suddenly thought, “F**k it — I’ve already blown it, so I may as well carry on”? That moment can feel like the switch has been flipped. One biscuit becomes the whole packet. One unplanned meal becomes a full day of eating. And afterwards, guilt and the urge to “make up for it” often lead straight back into restriction. In this episode, I explore the “F it” button and why it isn’t simply about a lack of willpower or self-control. We look at how restriction, food rules, perfectionism, all-or-nothing thinking and the diet voice create the perfect conditions for bingeing. You’ll learn: Why the “F it” thought often appears after breaking a food rule.How restriction can create urgency, scarcity and a need to eat everything now.Why the permission slip to binge is often the other side of the restriction coin.How perfectionism keeps you stuck in the “on track” or “off track” cycle.What to say to yourself when the “F it” button gets pressed.How to move away from compensation, guilt and starting again tomorrow.Why true food freedom comes from being able to eat imperfectly without turning it into a crisis.If you’re tired of feeling like one food choice has ruined everything, this episode will help you understand what’s really going on — and how to begin responding differently. To book a free, no-pressure chat about my 1-2-1 program, click below: https://drsarahcookenutrition.as.me/?appointmentType=47479976

  2. Sep 7

    “They’ve lost weight, they look amazing…”

    Have you ever seen someone who has lost weight and immediately thought, “they’ve lost weight they look amazing… maybe I should lose weight too?” You might not even realise it, but that thought can be your diet voice sneaking back in. In this episode, we’re talking about why someone else’s weight loss can trigger body dissatisfaction, comparison and the urge to start dieting again — even when you’ve worked really hard to move away from dieting and binge eating. We’ll explore why we’ve been conditioned to believe that smaller automatically means better, why weight loss is so often interpreted as success, and how one seemingly innocent thought can quickly turn into restriction, food obsession, cravings, overeating and bingeing. But this isn’t about pretending you can’t notice that someone has lost weight or that you have to convince yourself they don’t look different. Instead, it’s about becoming curious about what that thought means for you and what it makes you want to do next. We’ll look at: ​How to recognise when your diet voice has been activated​Why comparison can pull you back into the diet-binge cycle​The hidden assumptions behind “they look amazing”​Why you don’t actually know what someone else’s weight loss means for their health, happiness or relationship with food​How to challenge the belief that their body changing means yours needs to​What to do when you suddenly feel the urge to diet, restrict, exercise or lose weight​How to have a diet thought without automatically acting on it​Why true food freedom isn’t about never having these thoughts — it’s about not letting them dictate your behaviourThe goal isn’t to replace every uncomfortable thought with “I love my body.” It’s to get better at recognising the diet voice, questioning what it’s telling you and choosing whether you actually want to listen. Because someone else’s body changing doesn’t mean yours needs to. And sometimes freedom is simply being able to think, “There’s my diet voice,” and carry on with your life. Book a free, no pressure chat here: https://drsarahcookenutrition.as.me/?appointmentType=47479976

About

If you struggle with emotional or binge eating and feel stuck in cycles of restriction, guilt, and starting over, this podcast is for you. You’ll learn why binge eating isn’t a willpower issue, how to break free from the binge–restrict cycle, and how to approach food with compassion instead of control. This podcast is for anyone ready to leave diet culture behind and build a healthier, more peaceful relationship with food.

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