MIRE Playbook Series

Kristen Cantrell & Randi Mendea
  • 5.0 (1)
  • Entrepreneurship

One guest. One tactic. Fifteen minutes or less. Kristen Cantrell and Randi Mendez run Moms in Real Estate, a nationwide community of 45,000+ women in real estate. Now they're bringing you the MIRE Playbook Series, the tactical companion to the Moms in Real Estate Podcast. Just Kristen and Randi sitting down with someone who does one thing really well and asking them exactly how. Every episode is a fly on the wall conversation with a real agent, coach, or expert who has one specific skill worth stealing. Ad strategy. A script that works. A system that saves hours. The exact tactic, no filler. New episodes drop weekly. If you're a mom building a real estate business and you're tired of content that sounds good but doesn't tell you what to actually do, this is your show. All signal. No noise.

Episodes

  1. 2d ago

    S1Ep7: Stop Selling Yourself: How to Win Clients Through Better Conversations with Mindy Jones

    What if the secret to winning more clients isn’t having the perfect pitch, but asking better questions? In this episode of the Moms in Real Estate Playbook Series, Kristen Cantrell and Randi Mendez sit down with Mindy Jones of the Amy Jones Group** to talk about one of the most important skills in real estate: knowing what to say, when to say it, and how to make people feel understood. As a real estate team leader, communication expert, and founder of On Purpose Strategies, Mindy shares why agents often make the mistake of jumping straight into their services and explaining their value before understanding what a potential client actually needs. Her approach? Lead with curiosity, listen for context, and make your recommendations based on what matters most to the person in front of you. **In this episode, you’ll learn:** * Why asking better questions is more powerful than having all the answers* How to respond when someone asks, “How’s the market?”* Why leading with your services and accomplishments can miss the mark* How to build trust by understanding a client’s past experiences before offering solutions* The importance of making people feel seen, heard, and understood* How to explain your value in a way that connects directly to a client’s needs* Why every conversation should end with a clear, helpful next step* How to stop chasing leads and start guiding people toward decisions that make sense for them* Why getting better at communication starts with identifying the specific moments you want to improve* How these conversation skills can strengthen relationships with clients, vendors, team members, and potential recruits Mindy also shares how curiosity can help agents build confidence without relying on rigid scripts or trying to fake their way through a conversation. When you understand someone's situation, you can offer guidance that feels relevant, personal, and genuinely helpful. **The big takeaway:** You don't have to convince everyone to work with you. You have to understand what they need, show them how you can help, and guide them toward the right next step. If you want to build stronger relationships, communicate your value more effectively, and create conversations that lead to meaningful business opportunities, this episode is for you! Learn more about her coaching, workshops, and communication training through On Purpose Strategies. **Remember:** Be curious before you give advice. Understand the problem before offering the solution. And never leave a great conversation without a clear next step. Follow along:Hosts: Kristen: https://www.instagram.com/heykristencantrell/ https://www.instagram.com/heyconnectandcultivate/Randi: https://www.instagram.com/risewithrandi/Guest:Mindy: https://www.instagram.com/mindyejones/ Become A Hello Culture Chapter Leader: https://thehelloculture.com/ Resources & LinksJoin Our Facebook Community: https://www.facebook.com/groups/therealmomsofrealestateFollow along on Instagram @heykristencantrell @momsinrealestateListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/moms-in-real-estate/id1434458650Subscribe to our Newsletter: https://heymire.myflodesk.com/momsinrealestateBecome a Sponsor: https://heymire.myflodesk.com/partner

  2. Oct 6

    S1Ep6: Stop Losing Leads: Simplify Your CRM & Prioritize the Right People with Elena Kee

    What if the business you’re chasing is already sitting in your CRM? Kristen Cantrell and Randi Mendez sit down with Elena Kee, founder of Kee Technology to talk about simplifying your systems, prioritizing the right leads, and building a business that works for you instead of keeping you stuck in reaction mode. Elena shares why real estate agents often lose opportunities—not because they aren’t working hard, but because their systems are too complicated and their most valuable relationships get overlooked. From identifying your VIPs to creating simple, actionable CRM lists, she breaks down how to focus on the people most likely to generate business. In this episode, you’ll learn: * Why simplifying your CRM can help you stop losing track of important leads* How to identify your A-list, VIPs, and highest-priority contacts* Why past clients and sphere of influence may be your most valuable lead sources* How to use lead source reports to understand what’s actually generating closings* The simple CRM filters that can help you reconnect with people you haven’t contacted in months* How to create a second priority list based on recent lead activity* Why you should focus on the business model that fits your strengths and goals* How to stop chasing every new lead and start nurturing the relationships you already have* Why structure comes before automation and AI Elena’s biggest reminder? You don’t need a more complicated system. You need a system that helps you focus on what matters. If you’re constantly putting out fires, chasing cold leads, or wondering where your day went, this conversation will help you take a step back, simplify your processes, and become more intentional with your time. Connect with Elena:Website: https://keetechnology.com Book a strategy call to review your business model, identify what’s working, and discover opportunities to simplify your systems. The takeaway: Before you chase another lead, make sure you’re taking care of the people who already know, like, and trust you. Become A Hello Culture Chapter Leader: https://thehelloculture.com/ Resources & LinksJoin Our Facebook Community: https://www.facebook.com/groups/therealmomsofrealestateFollow along on Instagram @heykristencantrell @momsinrealestateListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/moms-in-real-estate/id1434458650Subscribe to our Newsletter: https://heymire.myflodesk.com/momsinrealestateBecome a Sponsor: https://heymire.myflodesk.com/partner

  3. Sep 22

    S1E5: What Real Estate Agents Are Leaving on the Table (Tax-Wise)

    Hosts: Kristen Cantrell & Randi Guest: Barbara "Barb" Schreihans Barbara Schreihans, founder of Your Tax Coach, joins Kristen to break down exactly what real estate agents are missing when it comes to taxes. With 16 years in the industry, Barb walks through why so many agents are overpaying in self-employment tax, the real difference between an accountant and a tax strategist, and how to start thinking like a business owner instead of just an agent collecting commissions. In This Episode Why so many agents never get taught they're actually running a business — and what that means for how you should be structuredThe #1 mistake Barb sees: agents who should be an S Corp but aren't, and how that can save roughly $15,000 in taxes for every $100K earnedLLC vs. S Corp — why protecting yourself legally matters just as much as the tax savings"Writing off your life" — how to turn everyday spending into legitimate business deductionsThe client gift loophole most agents don't know about: reframing gifts as marketing expenses to unlock bigger write-offsAccountant vs. tax strategist: the real difference between filing once a year and working ahead of your numbers all year longWhen it makes sense to move from a basic accountant to a tax strategistWhy community and delegation matter as much as tax strategy — and Barb's advice to "fire yourself" over and over as your business growsBarb's signature course, Write Off Your Life, and her September relaunch and free masterclass"If someone were to ask me the real reason why I have an 8-figure business, I can't really say it's because of 20 years of therapy and breath work — I just say I'm a really good marketer." — Barbara Schreihans "Stop trying to be 12 different people at once." — Barbara Schreihans Resources & Links Join the Facebook Community: Moms in Real EstateApply to get into the Referral RoomSign up for the Write Off Your Life masterclassFollow Barbara Schreihans on Instagram @yourtaxcoachFollow along on Instagram @heykristencantrell @risewithrandi @momsinrealestateSubscribe to our NewsletterBecome a Sponsor

    S1E5: What Real Estate Agents Are Leaving on the Table (Tax-Wise)

  4. Sep 15

    S1E4: The Facebook Retargeting Hack Most Agents Are Missing

    Hosts: Kristen Cantrell & Randi Guest: Nina Hunt Nina Hunt, a Moms in Real Estate vendor partner and self-described "queen of Facebook ads," joins Kristen for a fast, tactical breakdown of retargeting ads. Nina explains the difference between prospecting and retargeting, how to build an ad strategy on a small budget, and shares a free hack using Instagram trial reels to find new audiences before you ever spend a dollar on ads. In This Episode The difference between prospecting ads (people who've never seen you) and retargeting ads (people who already have)Why you should start with prospecting before building a retargeting audienceThe different ways to retarget: specific listing pages, lifestyle and awareness content, educational content, and lead magnets like city guides or curated home listsNina's free hack: using Instagram trial reels to reach brand-new audiences without paying for prospecting adsRealistic ad budgets — what $20-50/day buys you versus what you can do on $5-10/dayWhy retargeting is a long game: it now takes up to 70 touch points (not the old 10-20) before someone trusts you enough to buyHow to set up a lead campaign using Facebook Instant Forms so leads don't drop off to another browser or landing pageConnecting leads directly to your CRM so you own the contact instead of just borrowing attention on social mediaFair housing restrictions agents need to know before writing ad copy or targeting an audienceWhat it looks like to work with Nina directly versus learning to run your own ads "Retargeting is a psychological thing — the more people see you, the more they unconsciously start to trust you." — Nina Hunt Resources & Links Join the Facebook Community: Moms in Real EstateJoin the waitlist to get into the Referral RoomFollow Nina Hunt on Instagram @elysianlaunchFollow along on Instagram @heykristencantrell @risewithrandi @momsinrealestateSubscribe to our NewsletterBecome a Sponsor

    S1E4: The Facebook Retargeting Hack Most Agents Are Missing

  5. Sep 8

    S1Ep3: 150 Homes, 17 Clients — Growing Big by Growing Small

    Ryan Major joins Kristen and Randi to break down how she sells 150+ homes a year with only 17 personal clients, in a Texas town of just 7,000 people. Ryan walks through how she built a new construction and development niche from scratch, why going deep with builders and orphan buyers has outperformed chasing online leads, and how treating every buyer in her subdivisions like a VIP — client or not — keeps her database working for her for life. In This Episode: How Ryan built a 62% market share in her town by only taking listings from her top 17 clients while her six-person team handles the restThe origin story: getting her real estate license so her kids could take dance lessons, and landing her first builder relationship almost by accidentWhy roughly 70% of her business is new construction and developmentHow population growth from the Dallas metro feeds her small-town market, and why that migration pattern matters for her businessThe Major Team VIP program — how every buyer in her subdivisions gets treated like a client for life, whether they bought with her or notWhy 82% of agents never follow up with buyers post-close, and how Ryan captures that gap through resale business in her own neighborhoodsHow to break into a new construction niche: build trust with one builder, deliver, and let that relationship open the next oneThe financial transparency Ryan uses with builders — showing them exactly what she's investing in marketing every spec houseBreaking down specs, semi-customs, and full customs, and how she gets paid at the slab pour stage on custom buildsHer referral network with Dallas, Austin, and Houston teams, and how migration patterns turned into six figures of GCI last yearThe snow cone story — how one small, human moment turned into a listing years later "Going deep in relationship with the right people can change the trajectory of your business." — Ryan Major "It would be absolutely unreasonable for someone to not want to have you represent their friends and family." — Ryan Major Resources & Links: Join the Facebook Community: Moms in Real EstateJoin the waitlist to get into the Referral RoomFollow Ryan Major on Instagram @rymajorFollow along on Instagram @heykristencantrell @risewithrandi @momsinrealestateSubscribe to our NewsletterBecome a Sponsor

    S1Ep3: 150 Homes, 17 Clients — Growing Big by Growing Small

  6. Sep 1

    S1Ep2: The 4 P's of Pricing: How to Price Listings Without Losing the Client

    Rachel Krill joins Kristen and Randi to break down exactly how she prices listings in today's market, without ever taking an overpriced listing just to win the business. Rachel, a top producer doing $30-40M+ a year with a micro team, walks through her four P's framework: price, product, promotion, and patience, and shows how she uses real market data to guide sellers toward smart pricing decisions instead of chasing the price down. In This Episode: Why Rachel refuses to take overpriced listings, even though she's the one agent who could afford toThe original three P's, price, product, promotion, and why a home won't sell unless all three line upThe new fourth P: patience, and why average days on market used to run 100+ days before COVID skewed everyone's expectationsHow Rachel gets a property "launch ready", decluttering, painting, staging, before it ever goes liveWhy Rachel says "we don't list properties, we launch them"Using local data, absorption rate, showing activity by zip code, to guide pricing conversations instead of gut feelingHow asking questions (instead of pushing back) helps sellers arrive at their own aha moments on pricingA real example: a listing that sold at full asking price after 120 days with only one price reductionThe Moms in Real Estate Vendor Partner Program and how it gets your business in front of 45,000+ moms in real estateThe Referral Room leveling up this September"We don't list properties, we launch them." — Rachel Krill "Stop taking overpriced listings — that's one of the keys in this market." — Rachel Krill Resources & Links Join the Facebook Community: Moms in Real EstateJoin the waitlist to get into the Referral RoomFollow Rachel Krill on Instagram @rachelkrillFollow along on Instagram @heykristencantrell @risewithrandi @momsinrealestateSubscribe to our NewsletterBecome a Sponsor

    S1Ep2: The 4 P's of Pricing: How to Price Listings Without Losing the Client

  7. Aug 25

    S1Ep1: Welcome to the Playbook Series!

    Kristen and Randi are kicking off The Playbook Series, a new spinoff of Moms in Real Estate built for the car ride between appointments. Each episode is one guest, one conversation, and one practical strategy you can actually use in your next listing appointment or Instagram post.  No fluff, no gatekeeping, just real, boots-on-the-ground tactics from top producers who are running their businesses in today's market, not observing from the sidelines. In this first episode, Kristen and Randi share what to expect from the show, introduce themselves, and give you a first look at Episode 2 with guest Rachel Krill. In This Episode: Why Kristen and Randi built The Playbook Series and what inspired itWhat to expect from every episode: one guest, one conversation, real takeawaysMeet your hosts, Kristen (Moms in Real Estate, Hello Culture, Real Broker) and Randi (Faithful Living production team, Real Broker, Moms in Real Estate)A first look at Episode 2: Rachel Krill, a $40M+ personal production agent, on how to price listings in a shifting market without losing the clientThe Referral Room is leveling up this September: stronger connections, stronger referrals, stronger businessWhat the Vendor Partner Program is and how it gets your business in front of 45,000+ moms in real estate"This is going to be like pulling up a chair to those good conversations that actually happen when the microphones are off." — Kristen Resources & Links Join the Facebook Community: Moms in Real EstateJoin the waitlist to get into the Referral RoomFollow along on Instagram @heykristencantrell @risewithrandi @momsinrealestateSubscribe to our NewsletterBecome a Sponsor

    S1Ep1: Welcome to the Playbook Series!
  • 7 Episodes

About

One guest. One tactic. Fifteen minutes or less. Kristen Cantrell and Randi Mendez run Moms in Real Estate, a nationwide community of 45,000+ women in real estate. Now they're bringing you the MIRE Playbook Series, the tactical companion to the Moms in Real Estate Podcast. Just Kristen and Randi sitting down with someone who does one thing really well and asking them exactly how. Every episode is a fly on the wall conversation with a real agent, coach, or expert who has one specific skill worth stealing. Ad strategy. A script that works. A system that saves hours. The exact tactic, no filler. New episodes drop weekly. If you're a mom building a real estate business and you're tired of content that sounds good but doesn't tell you what to actually do, this is your show. All signal. No noise.

Information

  • Creator
    Kristen Cantrell & Randi Mendea
  • Years Active
    2026
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © 2026 Kristen Cantrell & Randi Mendea
  • Show Website
    MIRE Playbook Series