Beyond The Till

sam.chapman

Beyond the Till is the podcast for independent retailers who've been trading for years and want to grow further. Each episode breaks down a specific, practical strategy for increasing sales, improving conversion, fixing shop layout, sharpening your shop identity, and building repeat customers. Hosted by Sam Chapman, retail growth coach, who built and sold his own small businesses before working full time helping independent retailers worldwide grow. If you're a boutique owner, or independent retailer looking for sales strategy, retail marketing, and business growth advice, this is for you.

Episodes

  1. 3d ago

    You Don't Need More Signs, You Need The Right Two

    Want customers to find what they came for and leave with more, without covering your shop in signs? In this episode, retail growth coach Sam Chapman tackles one of the most common worries he hears from independent shop owners: "I don't want too many signs." He explains why the real problem is rarely the number of signs, it's having the wrong signs, or the right signs at the wrong moment, and breaks down the two types of in-store signage every shop needs, however small. Using the way every good website guides you, first to the section you want, then to "customers also bought" once you've chosen, Sam shows how wayfinding signage and money-making signage work together to direct shoppers' attention, build trust and increase average transaction value. In this episode you'll learn: Why "I don't want too many signs" is the wrong worry, and what's actually costing you salesThe difference between wayfinding signage and money-making signage, and the job each one doesWhy clear wayfinding matters in every shop, even the smallest, so customers head straight to what they needHow money-making signs help customers make the best choice for them and spend more without feeling sold toWhy you don't need every sign in place at onceReal examples for clothing boutiques, gift shops, jewellery shops, and farm shops or delis Whether you run a boutique, gift shop, jewellery store, farm shop, or homewares business, this episode gives you a simple way to make your shop easier to shop and more profitable, without making it look cluttered. Mentioned in this episode: 📞 Problems Solved: The Monthly Retail Call - A monthly call with Sam where you bring your shop's biggest challenge and leave with a clear plan, plus email access in between. 👉 https://www.samuelchapman.com/problems-solved 🔍 Free Retail Store Audit - Want a second opinion on your shop's sales opportunities? Sam offers a free retail store audit, in person or by video. 👉 https://www.samuelchapman.com/retail-store-audit

  2. Sep 30

    The Bundle Mistake That's Costing You Money

    Want to increase your average transaction without slashing your prices? In this episode, retail growth coach Sam Chapman explains why most bundles fail, they're built exactly like any other product, with nothing telling the customer why it's worth buying, so they only ever sell when you're stood there explaining them yourself. He shows independent retailers the shift that makes a bundle sell itself instead, with zero discount involved. If you've ever tried bundling before and it didn't work, this episode explains why, and gives you a practical, no-discount way to increase revenue from customers who've already decided to buy from you. In this episode you'll learn: Why most bundles only sell when you're personally there to explain them, and what to do insteadWhy reaching for a discount is the wrong instinct, and what actually makes a customer say yes fasterHow to write a simple label that tells a customer exactly who a bundle is for and what they getReal examples for clothing boutiques, gift shops, jewellery shops, and farm shops or delisThe most common mistakes retailers make when they try this, and how to avoid them Whether you run a boutique, gift shop, jewellery store, farm shop, or homewares business, this episode gives you a simple way to increase revenue without touching your prices. Mentioned in this episode: 📦 Bundle & Sold - Sam's course showing independent retailers exactly how to build bundles that sell themselves. 👉 https://samuelchapman.com/bundle-and-sold 🔍 Free Retail Store Audit - Want a second opinion on your shop's sales opportunities? Sam offers a free retail store audit, in person or by video. 👉 https://www.samuelchapman.com/retail-store-audit 🤝 Problems Solved: The Monthly Retail Call - Sam's low-cost monthly coaching call for independent retailers who want ongoing support without a big commitment. 👉 https://samuelchapman.com/problems-solved

  3. Sep 23

    Increase Customer Spend Without The Ick

    Want to get customers spending more per visit without discounting your stock or running any extra marketing? In this episode, retail growth coach Sam Chapman breaks down the Good, Better, Best pricing model, the same principle behind why you always end up with the medium popcorn at the cinema, and shows independent retailers how to use it to increase average transaction value using products they already stock. If you've ever wondered how to get customers to naturally spend more without feeling sold to, this episode explains the psychology behind why three options outsell one, and how to start spotting the opportunity in your own shop today. In this episode you'll learn: Why showing a customer one price forces an easy "no", and why three options changes the entire decisionWhy the middle option usually wins, and why that's not an accidentHow to build your own Good, Better, Best tiers using pairings and add-ons you already stock, not new inventoryReal examples for clothing boutiques, gift shops, jewellery shops, and cafes or delisThe most common mistakes retailers make when they try this, and how to avoid making it feel like a trick Whether you run a boutique, gift shop, jewellery store, cafe, or homewares business, this episode gives you a simple way to increase revenue from customers who've already decided to buy from you. Mentioned in this episode: 📦 Bundle & Sold - Sam's brand new course showing independent retailers exactly how to build and price their own Good, Better, Best offers. 👉 https://samuelchapman.com/bundle-and-sold 🔍 Free Retail Store Audit - Want a second opinion on your shop's sales opportunities? Sam offers a free retail store audit, in person or by video. 👉 https://www.samuelchapman.com/retail-store-audit 🤝 The Retail Growth Partnership - Sam's ongoing coaching programme for established independent retailers ready to grow beyond a plateau. For more information, get in touch at success@samuelchapman.com.

  4. Sep 16

    How to Increase The Sales You're Making

    Want to increase your average transaction value without spending more on marketing or discounting your stock? In this episode, retail growth coach Sam Chapman shares one specific add-on technique that helps independent retailers increase the sales already happening in their shop. If you've ever wondered how to increase average transaction value, or boost till sales for your shop, this episode gives you a practical retail upselling technique you can start using with your very next customer. In this episode you'll learn: Why the moment at your till is the easiest opportunity to increase a sale, and why most shops let it passHow to choose the right add-on product using your existing best sellers, not slow moving stockThe exact type of spoken offer that works at the point of sale, and why signage alone doesn'tReal examples for clothing boutiques, gift shops, jewellery shops, farm shops, and homewares storesHow to handle a customer saying no, and how to measure whether your add-on strategy is actually working Whether you run a boutique, gift shop, jewellery store, farm shop, or homewares business, this episode gives you a simple, no-discount way to increase revenue from customers who've already decided to buy from you. Mentioned in this episode: 🔍 Free Retail Store Audit — Want a second opinion on your shop's sales opportunities? Sam offers a free retail store audit, in person or by video.👉 https://www.samuelchapman.com/retail-store-audit 📈 Boost Your Retail Sales in 30 Days — A practical, low cost course for independent retailers ready to make measurable changes to their shop this month.👉 https://samuelchapman.mysamcart.com/boost-your-retail-sales-in-30-days 🤝 The Retail Growth Partnership — Sam's ongoing coaching programme for established independent retailers ready to grow beyond a plateau. For more information, get in touch at success@samuelchapman.com.

  5. Sep 9

    The Five Minute Test Your Shop Needs

    Struggling to explain why customers walk past your independent shop without coming in? In this episode, retail growth coach Sam Chapman shares a five minute test, using sales data you already have, that reveals whether your shop still has a clear identity, and whether your window display is actually communicating it. If you've ever wondered how to improve your shop window display, increase footfall to conversion, or understand why passersby aren't stopping, this episode gives you a simple retail sales analysis technique you can run today with no extra tools or spend. In this episode you'll learn: How to compare your best selling and slowest selling products to reveal your shop's real identity, not the one you assumeWhy sales data is a more honest test of shop identity than your own opinion or staff feedbackThe direct link between shop identity drift and a cluttered or confusing window displayReal examples for clothing boutiques, gift shops, and jewellery shops showing exactly how this shows upThe three most common mistakes retailers make when trying to fix their window display Whether you run a boutique, gift shop, jewellery store, or any independent retail business, this episode gives you a five minute diagnostic to find out if your shop is telling passersby a clear story, or several confusing ones at once. Mentioned in this episode: 🔍 Free Retail Store Audit — Want a second opinion on what your shop and window are actually saying to a new customer? Sam offers a free retail store audit, in person or by video.👉 https://www.samuelchapman.com/retail-store-audit 📈 Boost Your Retail Sales in 30 Days — A practical, low cost course for independent retailers ready to make measurable changes to their shop this month.👉 https://samuelchapman.mysamcart.com/boost-your-retail-sales-in-30-days 🤝 The Retail Growth Partnership — Sam's ongoing coaching programme for established independent retailers ready to grow beyond a plateau. For more information, get in touch at success@samuelchapman.com.

  6. Aug 26

    This is Exactly Where You're Losing Sales

    Struggling to increase retail sales even though your independent shop has been trading for years? In this episode, retail growth coach Sam Chapman breaks down a simple retail store audit you can run yourself in ten minutes, to find out exactly where your shop is losing customers and sales. If you've ever wondered how to improve shop conversion rate, fix a shop layout that isn't working, or understand why footfall isn't translating into sales, this episode gives you one specific, practical diagnostic tool you can use in your shop this week. In this episode you'll learn: Why guessing at your shop's problem costs more than diagnosing it properlyThe three retail customer behaviour signals that reveal exactly where sales are being lost How to run a simple in-store customer observation exercise, and what the results actually meanOne small layout change most independent retailers overlook that affects footfall to conversion Whether you run a boutique, gift shop, homewares store, or any independent retail business, this episode gives you a repeatable way to spot the sales leaks that customer surveys and staff feedback usually miss. Mentioned in this episode: 🔍 Free Retail Store Audit — Want a second pair of eyes on your shop? Sam offers a free retail store audit where he'll talk through your shop and give you at least one focus point to start making a difference in your store.👉 https://www.samuelchapman.com/retail-store-audit 📈 Boost Your Retail Sales in 30 Days — A practical, low cost course for independent retailers that has already helped others double in-store conversions and increase their average transaction value. 👉 https://samuelchapman.mysamcart.com/boost-your-retail-sales-in-30-days 🤝 The Retail Growth Partnership — Sam's ongoing coaching programme for established independent retailers ready to grow beyond a plateau. For more information, get in touch at success@samuelchapman.com

  • 6 Episodes

About

Beyond the Till is the podcast for independent retailers who've been trading for years and want to grow further. Each episode breaks down a specific, practical strategy for increasing sales, improving conversion, fixing shop layout, sharpening your shop identity, and building repeat customers. Hosted by Sam Chapman, retail growth coach, who built and sold his own small businesses before working full time helping independent retailers worldwide grow. If you're a boutique owner, or independent retailer looking for sales strategy, retail marketing, and business growth advice, this is for you.

Information

  • Creator
    sam.chapman
  • Years Active
    2026
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © sam.chapman
  • Show Website
    Beyond The Till

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