Reed Reports Podcast

Reed Reports

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Covering local basketball with insight from the court to the sideline. reedreportswa.substack.com

Sep 12

Beyond the Clipboard with Brett Senff

For 17 seasons, Brett Senff helped shape Anacortes basketball into one of the Northwest Conference’s most consistent programs. In this episode of Beyond the Clipboard, Senff looks back on his time leading the Seahawks, from the early days of building the program to some of the teams, players, games, and moments that still stand out years later. We talk about coaching standout players like Davis Fogle, the challenges of a season without a permanent home gym, how Northwest Conference basketball evolved during his career, and the opposing coaches and players who forced him to adjust. Senff also reflects on watching former player and assistant AJ Yost take over the program and shares what he is most proud of from his 17 years at Anacortes beyond the wins. It’s a conversation about building a program, evolving as a coach, and the relationships that last long after the final game. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit reedreportswa.substack.com
Aug 20

Beyond the Clipboard with Carl Howell

Carl Howell has accomplished just about everything there is to accomplish at the NWAC level. More than 500 career wins. Three NWAC championships. Three 30-win seasons. And most recently, another championship at Skagit Valley College. Coach Howell shared what went into this year’s championship run, what he looks for when recruiting high school players, his memories of recruiting and coaching Rodney Stuckey at Eastern Washington, and what more than two decades of coaching have taught him about helping players succeed at the college level. We also talked about how junior college basketball has changed, some of the players who surprised him along the way, and what it really takes to make the jump to the next level. There’s a lot of basketball knowledge packed into this one. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit reedreportswa.substack.com
Jul 31

Beyond the Clipboard with Brad Jackson

Brad Jackson has experienced basketball at nearly every level, but his story has always remained closely connected to the Northwest. He spent 27 seasons building Western Washington University into a nationally respected program, capped by the Vikings’ 2012 NCAA Division II national championship. He then joined the coaching staff at the University of Washington before eventually returning to high school basketball at Sehome. In our conversation, Coach Jackson shares stories from his early years in coaching, the long process of building Western’s program, the championship run, and the opportunity to coach at the Division I level. We also discuss recruiting, relationships with former players, changes in college basketball, and why he continues to enjoy coaching after such a long and successful career. Coach Jackson has accomplished a tremendous amount, but what stood out most was how much he still enjoys teaching, competing, and building relationships through basketball. I hope you enjoy hearing his story. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit reedreportswa.substack.com
Jul 12

Beyond the Clipboard with Brady Bomber

When I reached out to Brady Bomber, I asked if he’d be willing to sit down for a 30–45 minute interview. An hour later, we were finally wrapping up. From playing for Brian Roper at Lynden, to taking over the Lynden Christian girls basketball program after Curt DeHaan, to now serving as Lynden Christian’s athletic director, he’s experienced Washington high school basketball from just about every angle. We talked about what he learned from Coach Roper, the pressure of following a legendary coach, why the Lynden–Lynden Christian rivalry is so unique, how athletic directors approach conference expansion, and where he sees high school athletics headed in the future. Whether you’re a coach, player, parent, or simply someone who loves Washington high school basketball, I think you’ll enjoy this conversation as much as I did. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit reedreportswa.substack.com
Jun 20

Beyond the Clipboard with Tony Dominguez

Success in coaching often looks like championships and wins, but Tony Dominguez’s journey is also a story of patience. After spending 17 years as an assistant coach at Western Washington University, Dominguez earned the opportunity to lead the Vikings program in 2012. Since then, he has established Western as one of the premier programs in Division II basketball, winning conference championships, making multiple NCAA Tournament appearances, and becoming one of the most respected coaches in the Northwest. In this conversation, Coach Dominguez reflects on his coaching journey, the lessons learned from nearly three decades at Western, building a winning culture, and how college basketball has changed in the era of the transfer portal and NIL. We also discuss player development, leadership, and what he hopes players take with them after their basketball careers come to an end. Whether you’re a coach, player, parent, or fan of the game, there is plenty to learn from one of the Northwest’s most accomplished basketball minds. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit reedreportswa.substack.com
Jun 6

Beyond the Clipboard with Tyler Amaya

Most of my interviews so far have been with coaches. This conversation was a little different. Tyler Amaya has seen the game from nearly every angle imaginable. He played for legendary Mount Vernon coach Mac Fraser, continued his career at the collegiate level, and eventually played professionally overseas before returning home to invest in the next generation of players. Today, Amaya is one of the most respected grassroots basketball leaders in the Northwest, recently being recognized as one of the 100 most impactful boys grassroots directors in the region. Through his work with young athletes, he has helped countless players navigate the ever-changing landscape of youth basketball, recruiting, and player development. In our conversation, we discussed his journey through the game, lessons learned from playing overseas, the realities of modern AAU basketball, and what separates players who simply participate from those who truly maximize their potential. We also talked about the importance of mentorship beyond the court, including his involvement with the Ethan Chapin Foundation. Throughout the interview, one theme remained consistent: basketball can open doors, but the lessons learned through the game often matter far more than the game itself. Whether you’re a coach, player, parent, or simply someone who loves basketball, Tyler brings a unique perspective shaped by experiences at nearly every level of the sport. I hope you enjoy the conversation as much as I did. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit reedreportswa.substack.com
May 23

Beyond the Clipboard with Joe Harris

When I was hired to teach at Chelan High School in 2022, I knew about Coach Joe Harris Sr. and his son Joe Harris, but I was shocked by just how much the town of Chelan revered the Harris family name. The trophy cases were filled with their accolades, Joey’s jersey hung from the rafters, and several teachers had collages of newspaper articles and family photos displayed in their classrooms. Recently, I had the chance to travel back to beautiful Chelan to sit down with Coach Harris and learn more about the success and respect the family built within the community. In our conversation, he shares insight on building team culture, developing players, helping guide his son on the journey to the NBA, and the lessons learned throughout his WIBCA Hall of Fame coaching career. Significant Quotes “I firmly believe that culture is built everyday. It’s just not a one-time thing.” “You should be able to see, when you walk into a gym for practice, what a team really stands for.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit reedreportswa.substack.com
May 9

Beyond the Clipboard with Shane Stacy

Coach Shane Stacy was named the 2025 Pat Fitterer “You Gotta Love It” award winner by Washington Interscholastic Basketball Coaches Association, and after sitting down with him, it is easy to understand why. His passion for basketball goes far beyond wins and losses. I recently sat down with the longtime Meridian coach to talk about building a respected program, competing in one of the toughest conferences in the state, and the experiences that shaped his approach to coaching over the years. Significant Quotes “I just think that the kids that play multiple sports, they’re able to get over a tough loss more. They’re able to have more perspective. They don’t put so much pressure on themselves.” “Your record has nothing to do with who you will be in early to mid February.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit reedreportswa.substack.com
Apr 27

Beyond the Clipboard with Dave Dickson

As a Burlington-Edison Tiger from 2007 to 2011, we saw a lot of the Squalicum Storm teams led by Coach Dave Dickson. During my sophomore and junior years, we matched up in the regular season, the district championship, and the state championship. In 2011, we met again in the regular season and in districts. We lost to the eventual state champions in the semifinals that year, so it could have been a third straight Tigers vs. Storm final. What stood out then, and still stands out now, was how prepared his teams always were. That is not easy to sustain when you are a program that everyone is targeting, but year after year, Squalicum showed up disciplined, focused, and ready to compete at a high level. Significant Quotes “Feeling exceptional, feeling like you’re special for some reason, is an important quality of human culture. So I tried to do things to try to make the guys feel like we were exceptional.” “I always felt like I always needed to critique myself a lot harder than I critiqued my players.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit reedreportswa.substack.com
Apr 6

Beyond the Clipboard with Brian Roper

33 years. Seven state titles. A Hall of Fame career. Coach Brian Roper has built one of the most successful programs in Washington state history. With nearly 600 career wins and a spot among the top 10 all-time coaching leaders in the state, the accolades speak for themselves, but I had the chance to sit down with Coach Roper to find out what’s behind that success. As a Burlington-Edison Tiger from 2007 to 2011, I had the opportunity to play against Lynden teams led by Coach Brian Roper—and we always knew what we were up against. Tough defense, high basketball IQ, and a relentless, never-quit mentality. Now, 15 years later, those same qualities are still showing up. Coach Brian Roper and his staff continue to build teams that are disciplined, prepared, and consistently tough to beat. Significant Quotes “The championships are really great and the winning is good but the product that we help produce in a small way, the boys that now became men. That’s what I would say I’m the most proud of.” “I think coaches make a mistake when they overthink and try to control the game too much. You want to set your guys up for success but ultimately, players have to have the confidence to be able to make plays, and make mistakes as well.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit reedreportswa.substack.com
Mar 25

Beyond the Clipboard with Scott Novak

Scott Novak spent nearly 30 years leading the basketball program at La Conner High School, building one of the most consistent runs of success in the area. Over 26 seasons as the boys head coach, he compiled a 396–196 record, while also leading the girls program for 15 years to a 273–68 mark — a combined 669–264. For a decade, he coached both programs simultaneously. A member of the Washington Interscholastic Basketball Coaches Association Hall of Fame and the 2020 Skagit Valley Herald Coach of the Year, Novak built his career on consistency, preparation, and people. Throughout it all, he has been quick to credit his players and assistant coaches for the program’s success. In this conversation, I sat down with Coach Novak to better understand the mindset and approach behind that sustained success. Key Takeaways 1. A Growth Mindset Is EssentialCoach Novak has been a student of the game throughout his career. Whether through books, clinics, or conversations with other coaches, he consistently looked for ways to improve. 2. Love the Game — and the PlayersNovak emphasized that his passion for the game and genuine care for his players are what sustained him over the years. That connection made the long hours and commitment not just manageable, but meaningful. Significant Quotes “The leaders don’t have to be your best players but often times, they are. And if your best players are your hardest workers, you’ve got something pretty special there.” “I’ve always been one where if I get knocked down, I dust myself off, and get back up again so I hope that rubbed off on my teams too.” Conclusion I first met Coach Novak back in 2010 while playing summer league with his son, Spencer. Even then, I remember his humility and love for the game. Those same qualities stood out again during this conversation. As we added up his combined record, I was struck by the number of wins. His response was simple: “That’s a lot of losses.” That perspective says a lot about who he is as a coach. He spoke openly about the mistakes he made along the way, but more importantly, he shared the lessons that helped shape the success of his programs. It’s clear that what he built wasn’t just about winning, it was about doing things the right way. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit reedreportswa.substack.com

11 Episodes

Covering local basketball with insight from the court to the sideline. reedreportswa.substack.com

Creator

Reed Reports
Years Active

2026
Episodes

11
Rating

Clean
Copyright

© Jordan Reed
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Reed Reports Podcast