Help Tom Build A Wine Business... Please

Tom
  • 0.0 (0)
  • Entrepreneurship

I ask guests to help me to build a wine business... please

Episodes

  1. Oct 7

    Elliot Awin. The product is the story and not the wine itself

    In this episode, Elliot Awin joins Tom Noble to explore what makes a wine brand work, from pricing and trust to storytelling and distribution. Elliot shares his background in wine and discusses how costs, margins, and consumer perception shape a viable business. Together, they look at how to build a brand around the story behind the wine. Chapters 00:00 Intro: Wine pricing and building trust 04:00 Elliot’s background in wine 10:01 Why trust and storytelling matter in wine 19:55 Understanding distribution costs and margins 30:06 Building a viable wine business 40:01 Marketing and how consumers perceive wine 50:01 Pricing strategies and managing costs

  2. Sep 29

    Keelan Waldock. Visual Hooks Beat Great Storytelling on Social Media

    In this episode, Keelan shares how he went from coaching women’s cricket to building Wownies, a brownie business powered by social media. He talks about finding his content style, experimenting with new ideas, and turning views into sales. Then he helps Tom brainstorm ways to grow a wine brand through storytelling, visual hooks, and creative collaborations. Chapters 00:00 Intro: Meet Keelan from Wownies 02:07 From cricket coaching to selling brownies 03:11 Getting the first orders through social media 03:54 Capturing content with less friction 05:24 Falling out of love with baking and into social media 06:40 Finding a social media style 07:42 The “wow face” and Keelan’s personal brand 08:37 Taking creative risks with a McDonald’s brownie idea 09:01 Experimenting and repeating what works 10:04 Why visual hooks can beat verbal hooks 11:02 Turning everyday work into engaging content 12:27 Why you need to keep retelling your story 14:22 Social media hooks versus traditional storytelling 16:57 Converting followers into customers 18:44 How TikTok Shop is helping Wownies 20:55 What Keelan’s TikTok Lives are like 22:08 Answering customer questions through live selling 24:15 Growing a following through TikTok Lives 26:49 Getting views without getting sales 28:32 Building a more reliable sales system 30:00 How the pandemic helped grow the business 31:23 Keelan’s advice for Tom’s wine business 32:26 Turning real moments into video scripts 34:40 Pairing strong ideas with visual hooks 35:29 Leaning into your unique advantages 37:25 Finding content ideas in unexpected moments 38:27 Creative collaborations and wine tastings 39:18 “What will someone do for a bottle of wine?” 40:21 Brainstorming unusual brand collaborations 41:12 Selling wine through story and personality 41:58 Wrap-up

  3. Sep 17

    Toby Hart. How to Stop Thumbs.

    In this episode, Toby Hart and Tom Noble discuss strategies for creating engaging social media content, building brand awareness, and turning viral videos into sales, with a focus on the wine industry. Chapters 00:00 Introduction to Content Strategies for Social Media 03:10 The Power of Emotional and Primal Content 06:20 The Vanity Metric of Followers 09:43 Focusing on Content Formats and Testing 12:33 Trying Different Styles and Formats 13:53 Creating Content that Converts 14:17 Organic vs. Paid Social Strategies 15:28 Virality and Its Impact on Brand Awareness 16:26 Turning Views into Sales 22:27 Finding Your Unique Content Angle 24:28 Ideas for Viral Content in Wine 25:10 Storytelling as a Viral Strategy 26:01 Planning Content Around Journeys and Events 28:05 Maximizing Content Angles and Reuse 30:28 Shooting Content: Tips for Efficiency 32:16 Faces and Personal Branding in Content 33:05 Balancing Multiple Channels and Content Themes 34:20 Avoiding Selling Out for Views 35:39 Summary: Building Brand Through Content 36:02 Creating Distinctive Assets and Style

  4. Sep 9

    Episode 2: Ben Franks. Why Most Wine Brands Fail Before They Reach Customers

    In this episode, Tom Noble explores building a wine business from scratch, sharing his plans to source wines globally and connect directly with consumers. Ben Franks offers insights on market strategies, branding, and the importance of tasting and personal connection in wine sales.

  5. Sep 2

    Episode 1. A Podcast On How To Start A Podcast.

    In this episode, Tom Noble and Liam Heffernan discuss how to start and grow a successful podcast, focusing on strategy, equipment, distribution, and personal branding. Perfect for entrepreneurs and content creators looking to leverage podcasting for business growth.

  • 5 Episodes

About

I ask guests to help me to build a wine business... please

Information