Dumb It Down: The Clarity Lab

Atlas777Media

Dumb It Down is Atlas777Media's original series, hosted by Abimbola Craig, breaking down Nigeria's most complex industries in conversations anyone can follow. New episodes every Friday from 6PM. Follow Atlas777Media on Social Media: @atlas777media (Instagram, TikTok, Facebook, X, LinkedIn.

Episodes

  1. Oct 16

    Dumb It Down Ep 8: Nigeria's Billion-Naira Events Industry, Explained ft. Funke Bucknor-Obruthe (S1 Finale)

    What does it really take to build a successful events business in Nigeria? On Dumb It Down, Abimbola Craig sits with Funke Bucknor-Obruthe, founder of Zapphaire Events, to unpack the business of event planning - from crisis management and surviving COVID-19 to building a training academy and staying competitive after 23 years in the industry. An honest conversation about entrepreneurship, resilience, and what happens behind the scenes of Nigeria’s biggest events. Dumb It Down by Atlas 777 Media. New episodes every Friday. #DumbItDown #ZapphaireEvents #EventPlanning #NigerianEntrepreneurs

    Dumb It Down Ep 8: Nigeria's Billion-Naira Events Industry, Explained ft. Funke Bucknor-Obruthe (S1 Finale)

  2. Oct 9

    Dumb It Down Ep 7: Ife Durosinmi-Etti of Herconomy on How Money Really Works

    What is the difference between earning a good income and building real, lasting wealth? In this episode of Dumb It Down, we sit down with Ife Durosinmi-Etti, founder of Herconomy, to unpack the honest realities of personal finance, entrepreneurship, and startup capital.From transitioning out of corporate roles to launching a high-impact fintech platform, Ife shares candid lessons on avoiding lifestyle inflation, managing burn rates, and raising venture funding. We break down the key differences between grants, equity, and debt, offering practical insights into how capital really works.Subscribe to Atlas 777 Media for more practical, jargon-free conversations on business, finance, and leadership.Dumb It Down is Atlas 777 Media's original series, hosted by Abimbola Craig, breaking down Nigeria's most complex industries in conversations anyone can follow. New episodes every Friday.Follow Atlas 777 Media: @atlas777media (Instagram, TikTok, Facebook, Spotify)#DumbItDown #Herconomy #fintech #nigerianwomen #moneymindset

    Dumb It Down Ep 7: Ife Durosinmi-Etti of Herconomy on How Money Really Works

  3. Oct 2

    Dumb It Down Ep 6: Turning Love Stories Into a Business feat Ibidunni Damilola

    Why does one wedding film cost millions while another never leaves the camera roll? On Dumb It Down, Abimbola Craig sits with filmmaker Ibidunni Damilola to unpack the business behind wedding films—from pricing and workflow to escaping the “exposure” trap and building a creative studio from the ground up. A conversation about filmmaking, creative business, and what really happens behind the lens. Dumb It Down by Atlas 777 Media. Two more episodes to go! #DumbItDown #Filmmaking #CreativeBusiness #NigerianCreatives

    Dumb It Down Ep 6: Turning Love Stories Into a Business feat Ibidunni Damilola

  4. Sep 25

    Dumb It Down Ep 5: From NNPC to Barclays to a Content Empire feat Bukie Akinmade (The Kitchen Muse)

    You know the Instagram page. You've seen the food. You've saved the recipes. But this episode of Dumb It Down isn't a cooking conversation, it's a business conversation. Host Abimbola Craig sits down with Bukie Akinmade, better known as TheKitchenMuse, to trace a career that moved through NNPC, Barclays Bank in the UK, six years running a catering business, and now content and television.Bukie breaks down what corporate Nigeria and international banking actually taught her, how she learned what to charge in the early days of her catering business, why she eventually walked away from it, and what she's really building now — visibility, a food business, or a system of work that can outlast her.Dumb It Down is Atlas 777 Media's original series, hosted by Abimbola Craig, breaking down Nigeria's most complex industries in conversations anyone can follow. New episodes every Friday.Follow Atlas777Media on Social Media: @atlas777media (Instagram, TikTok, Facebook, X, Spotify)#contentcreator #atlas777media

    Dumb It Down Ep 5: From NNPC to Barclays to a Content Empire feat Bukie Akinmade (The Kitchen Muse)

  5. Sep 18

    Dumb It Down Ep 4: Private Equity, Fintech & the Business of Law feat. Bukola Bankole

    What really happens behind Nigeria’s biggest business deals?On this episode of Dumb It Down, Abimbola Craig sits down with Bukola Bankole, Partner at TNP, where she leads the firm’s Fintech, TMT, Corporate Finance and Capital Markets teams.Bukola takes us inside the world of corporate and commercial law, breaking down what lawyers actually do when businesses are raising money, making investments, restructuring or entering major transactions.She explains the difference between private equity and venture capital, why lawyers can be more than just the people reviewing contracts, what it means to be a “revenue enabler,” and how legal advisers help businesses navigate complex deals.She also shares her perspective on Nigeria’s fintech ecosystem, the changing investment landscape, what international investors need to understand about African businesses, and the mindset needed to operate at the intersection of law, finance and business.Dumb It Down is Atlas 777 Media’s original series, hosted by Abimbola Craig, breaking down Nigeria’s most complex industries, businesses, systems and ideas through conversations anyone can follow.New episodes every Friday.Follow Atlas 777 Media: @atlas777media on Instagram, TikTok, Facebook & Spotify.#DumbItDown #BukolaBankole #capitalmarkets #privateequity #nigerianlaw #fintech

    Dumb It Down Ep 4: Private Equity, Fintech & the Business of Law feat. Bukola Bankole

  6. Sep 11

    Dumb It Down Ep 3: Inside Lagos's Shortlets Market feat. Toyosi Adeyemo of The Plush Apartments

    You pay someone you've never met, unlock a door to a place you've never lived in, and settle in as though it's home. On this episode of #DumbItDown, host  @AbimbolaCraig  sits down with Toyosi Adeyemo, founder of The Plush Apartments, The Plush Real Estate, and a luxury jewelry line, to unpack how she turned that leap of faith into a business.Toyosi breaks down how she builds trust with guests who've never met her, the hidden operational costs behind a shortlet business, what she'd tell anyone about to invest their money into one, and - away from the brand - what "home" actually means to her.Dumb It Down is Atlas777Media's original series, hosted by Abimbola Craig, breaking down Nigeria's most complex industries in conversations anyone can follow. New episodes every Friday from 6PM.Follow Atlas777Media on Social Media: @atlas777media (Instagram, TikTok, Facebook, X, Spotify)#shortlets #realestate #nigerianrealestate #atlas777media

    Dumb It Down Ep 3: Inside Lagos's Shortlets Market feat. Toyosi Adeyemo of The Plush Apartments

  7. Sep 5

    Dumb It Down Ep 2: The Price of Mobility in Nigeria feat. Dimeji Timothy of InDrive Nigeria

    Lagos has danfos, keke, okadas, BRT, rail, ferries and ride-hailing - more ways to move than almost any city on earth. And somehow, crossing the city can still take hours.So, what’s really going on with ride-hailing in Nigeria? On this episode of #DumbItDown, host Abimbola Craig sits down with Dimeji Timothy, Country Manager of InDrive Nigeria, for a candid conversation about the business of moving people in one of the world’s most chaotic transport ecosystems.They unpack what innovation in Nigerian mobility really looks like, what Dimeji would rebuild if Lagos transport were starting from zero, how leadership changes when you’re risking your own money, and what trust and fairness actually mean when you’re building a business around people, drivers and the road.Is ride-hailing fixing Nigeria’s transportation problems, or simply finding smarter ways to navigate a broken system?Watch the full conversation and #DumbItDown.Dumb It Down is Atlas777Media’s original series, hosted by Abimbola Craig, breaking down Nigeria’s most complex industries through conversations anyone can follow. New episodes every Friday.Follow Atlas777Media:@atlas777media on Instagram, TikTok, Facebook & Spotify#RideHailing #LagosTransport #mobility #nigeria #indrive

    Dumb It Down Ep 2: The Price of Mobility in Nigeria feat. Dimeji Timothy of InDrive Nigeria

  8. Aug 28

    Dumb It Down Ep 1: What Does A Fashion Stylist Really Do? feat. TheStyleInfidel

    Most people think fashion styling means picking pretty outfits for pretty pictures. On this episode of #DumbItDown, host  @AbimbolaCraig  sits down with Tosin Ogundadegbe, popularly known as TheStyleInfidel, fashion critic turned image architect and founder of TheStyleInfidelStudio, to unpack everything that happens before the outfit.Tosin breaks down where the name "TheStyleInfidel" came from, what a stylist actually sells beyond the clothes, the real relationship between adire, okrika and Nigeria's sustainability conversation, what it took to grow from a solo stylist into a studio behind "Brides of the Infidel" and "Grooms of the Infidel," and how to break into fashion with zero industry connections. Dumb It Down is Atlas777Media's original series, hosted by Abimbola Craig, breaking down Nigeria's most complex industries in conversations anyone can follow. New episodes every Friday from 6PM.Follow Atlas777Media on Social Media: @atlas777media (Instagram, TikTok, Facebook, X, Spotify)#africanpodcasts #nigerianpodcast #businessoffashion #atlas777media

    Dumb It Down Ep 1: What Does A Fashion Stylist Really Do? feat. TheStyleInfidel
  • 8 Episodes

About

Dumb It Down is Atlas777Media's original series, hosted by Abimbola Craig, breaking down Nigeria's most complex industries in conversations anyone can follow. New episodes every Friday from 6PM. Follow Atlas777Media on Social Media: @atlas777media (Instagram, TikTok, Facebook, X, LinkedIn.

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