HR Unwritten by UnifyHub

UnifyHub

HR Unwritten by UnifyHub is an English-language HR podcast for HR, People, Talent Acquisition and L&D professionals working with international and distributed teams. Honest conversations about hiring, leadership, workplace culture, career growth, AI in HR and global teams. Season 1 was originally released as HR Circle, a joint project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin. Season 2+ is produced independently by UnifyHub and hosted by Ksenia Izotova. Episodes, transcripts and resources: https://unifyhub.eu/podcast

  1. Sep 10

    How to Build a Trusted HR Community | Timur Novopashin

    How do you build an international HR community that people return to, trust and recommend? Timur Novopashin explains how International HR Club grew from a small private chat into a peer-to-peer network, what members and HR vendors expect from professional communities, and how daily moderation, useful exchanges and clear boundaries keep the space active. Topics covered: – building an international HR community – peer-to-peer learning and professional networking – trust, moderation and zero-tolerance rules – community partnerships with HR vendors – sustainable work habits for community leaders Guest: – Timur Novopashin — Founder and Talent Community Manager at International HR Club Hosted by: – Ksenia Izotova — Co-founder of UnifyHub Season 1 was originally published as HR Circle, a joint editorial project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin. Originally released: 10 September 2026 CHAPTERS 00:00 Highlights and introduction 01:00 Timur's career in global talent acquisition 05:00 Relocation and the need for peer support 08:00 How International HR Club grew 10:00 Who benefits from an international HR community 13:00 Four ways professional communities create value 16:00 The website, partnerships and future plans 20:00 Why HR professionals need solutions, not more information 23:00 What keeps a large community active 25:00 Horizontal connections and trust 27:00 Building a zero-toxicity professional space 30:00 Avoiding burnout as a community founder 34:00 How HR vendors can work with communities 39:00 Career changes, authenticity and following your interests 41:00 Final thoughts Episode guide and full transcript: https://unifyhub.eu/podcast/how-to-build-a-trusted-hr-community-timur-novopashin Explore all HR Unwritten episodes: https://unifyhub.eu/podcast

    How to Build a Trusted HR Community | Timur Novopashin
  2. Sep 10

    How to Ask for a Salary Raise: Promotion and Career Growth | Lili Kuznetsova

    How should you ask for a salary raise or promotion without sounding vague or confrontational? Lili Kuznetsova explains how results, scope, timing and open career conversations shape the decision, and how HR leaders gain support for large cross-functional projects and AI initiatives. Topics covered: – asking for a salary raise – promotion and career growth – career conversations with managers – stakeholder support for HR and AI projects Guest: – Lili Kuznetsova — Global Talent Development Director at inDrive Hosted by: – Ksenia Izotova — Co-founder of UnifyHub – Timur Novopashin — Founder of International HR Club Season 1 was originally published as HR Circle, a joint editorial project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin. Originally released: 27 August 2026 CHAPTERS 00:00 Intro: HR across different industries 00:50 How HR processes differ by company size and maturity 02:20 Lili's current scope: development, culture and goal setting 02:45 Favourite part of HR: development conversations 03:35 Managing teams, projects and change 04:35 Implementing performance cycles and HR processes 06:15 Goal-setting automation and aligning stakeholders 08:10 How to defend an idea in front of stakeholders 09:00 Finding pain points and facilitating alignment 10:00 Why not every HR tool should be implemented 11:30 Coaching, psychotherapy and stakeholder dynamics 13:00 Decision-making culture and corporate values 14:00 inDrive's culture and mission-driven origin story 15:20 Implementing new company values 16:40 AI, automation and human-centred culture work 18:45 How to get promoted as an employee 21:50 How to ask for a salary raise 25:50 How to frame a promotion or salary conversation 29:30 AI implementation in HR: chatbot case study 30:45 Choosing the right AI platform and cross-functional work 31:55 Making internal guidelines AI-friendly 33:00 Lessons learned from launching an HR AI bot 35:20 How Lili recharges outside work 37:00 Closing remarks Episode guide and full transcript: https://unifyhub.eu/podcast/how-to-ask-for-a-salary-raise-lili-kuznetsova Explore all HR Unwritten episodes: https://unifyhub.eu/podcast

    How to Ask for a Salary Raise: Promotion and Career Growth | Lili Kuznetsova
  3. Sep 10

    AI in Recruitment: What to Automate and What Must Stay Human | Vanessa Raath

    Where should recruiters use AI, and where should human judgement remain essential? Vanessa Raath explains which recruitment tasks can be automated, why sourcing and candidate trust still matter, and how teams should evaluate AI screening and interview tools. Topics covered: – AI in recruitment – recruitment automation – talent sourcing – candidate trust and human judgement Guest: – Vanessa Raath — Talent Sourcing Trainer and AI Strategist for Recruiters Hosted by: – Ksenia Izotova — Co-founder of UnifyHub – Timur Novopashin — Founder of International HR Club Season 1 was originally published as HR Circle, a joint editorial project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin. Originally released: 16 July 2026 CHAPTERS 00:00 Introduction and Vanessa's career journey 01:25 Working as an AI strategist for recruiters 02:35 AI in sourcing and recruitment: tasks vs trust 04:10 Where AI should support recruiters 06:20 Using AI for CV formatting and administrative work 08:25 Claude Skills, ChatGPT Projects and dedicated tools 09:25 When to use an LLM versus a specialised recruitment tool 11:20 Is talent sourcing disappearing because of AI? 12:00 How AI changed sourcing after 2023 13:00 Why traditional sourcing skills still matter 14:30 Vanessa's first AI training for recruiters 15:30 Choosing between ChatGPT, Claude, Gemini and Copilot 17:30 Candidate perspectives on AI in recruitment 18:10 AI interviews and candidate experience 20:45 AI CV screening: risks and limitations 23:20 Testing screening tools against human recruiters 24:00 Headhunting passive candidates without CVs 25:00 EU AI Act, compliance and human oversight 28:00 Building a personal brand in recruitment 31:00 AI visibility, GEO and AEO 32:30 Repurposing content across channels 35:10 Advice for early-career TA and HR professionals 37:30 AI tools directory and recruiter assessment Episode guide and full transcript: https://unifyhub.eu/podcast/ai-in-recruitment-vanessa-raath Explore all HR Unwritten episodes: https://unifyhub.eu/podcast

    AI in Recruitment: What to Automate and What Must Stay Human | Vanessa Raath
  4. Sep 10

    Is SHRM Certification Worth It? AI, Coaching & HR Careers | Anastasia Mizitova

    Is SHRM certification worth it, and how should HR professionals choose between certification, a degree, coaching and hands-on learning? Anastasia Mizitova discusses focused development, career pivots and how AI can help build a more deliberate learning plan. Topics covered: – SHRM certification – HR career development – coaching and professional education – AI-assisted learning plans Guest: – Anastasia Mizitova, SHRM-SCP, PCC — CEO of Talent14, SHRM Global Faculty member and executive coach Hosted by: – Ksenia Izotova — Co-founder of UnifyHub – Timur Novopashin — Founder of International HR Club Season 1 was originally published as HR Circle, a joint editorial project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin. Originally released: 26 June 2026 CHAPTERS 00:00 Anastasia's background in HR, coaching and AI 01:25 HR certification and why it matters today 03:04 SHRM certification: levels, preparation and value 08:20 Certification, university degree or hands-on learning 08:45 Using AI for personalised career planning 11:20 How Anastasia uses AI in work and daily thinking 14:10 AI in organizations: mistakes, fatigue and application 16:16 AI tools, technology stack and ethical concerns 21:05 What coaching means and when it helps 24:47 When coaching does not work 27:00 Why people do not use development opportunities 29:20 Becoming a coach and why certification matters 32:00 Building a coaching business and finding paid clients 34:05 New ventures in career and leadership development 37:45 Building a career in the United States from scratch 38:20 Raising your professional standards 39:35 Leadership, career pivots and learning new skills Episode guide and full transcript: https://unifyhub.eu/podcast/is-shrm-certification-worth-it-anastasia-mizitova Explore all HR Unwritten episodes: https://unifyhub.eu/podcast

    Is SHRM Certification Worth It? AI, Coaching & HR Careers | Anastasia Mizitova
  5. Sep 10

    Are HR Conferences Worth It? HR Networking & Community | Polina Demidova

    When are HR conferences genuinely worth the time and budget? Polina Demidova discusses community, professional networking, sponsorship, in-person connection and the practical realities of building an HR business, including the role of art and employee choice in wellbeing. Topics covered: – HR conferences and ROI – HR networking and communities – event sponsorship – employee wellbeing and choice Guest: – Polina Demidova — Founder of HRocket and Ambassador of the MMG HR Summit Community Hosted by: – Ksenia Izotova — Co-founder of UnifyHub – Timur Novopashin — Founder of International HR Club Season 1 was originally published as HR Circle, a joint editorial project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin. Originally released: 4 June 2026 CHAPTERS 00:00 Introduction and episode highlights 00:24 Polina's background in HR, consulting and entrepreneurship 02:25 Lessons from working in large corporations 04:05 What corporate experience teaches about business and networking 06:02 The Mediterranean HR Summit in Cyprus 08:04 Building and connecting HR communities 09:00 How to promote an HR summit 10:13 Sponsorship opportunities and value for HR vendors 11:08 Why offline HR events are becoming more important 13:11 Plans for the next Mediterranean HR Summit 13:43 What Polina would improve for the next event 15:23 Connecting business and art 17:03 Art, employer experience and wellbeing 18:47 Wellbeing programmes and employee choice 20:22 What makes Polina happy personally 21:40 Lessons from running a business and working with clients Episode guide and full transcript: https://unifyhub.eu/podcast/are-hr-conferences-worth-it-polina-demidova Explore all HR Unwritten episodes: https://unifyhub.eu/podcast

    Are HR Conferences Worth It? HR Networking & Community | Polina Demidova
  6. Sep 10

    How to Build an Employer Brand That Attracts and Retains Talent | Tatiana Koval

    A strong employer brand is the experience candidates and employees actually have. Tatiana Koval explains how EVP, honest recruitment, onboarding, recognition, offboarding and alumni relationships shape trust in an employer. Topics covered: – employer branding and EVP – candidate and employee experience – onboarding and recognition – offboarding and alumni relationships Guest: – Tatiana Koval — Employer Branding, Employee Happiness and Workplace Wellbeing Expert Hosted by: – Ksenia Izotova — Co-founder of UnifyHub – Timur Novopashin — Founder of International HR Club Season 1 was originally published as HR Circle, a joint editorial project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin. Originally released: 21 May 2026 CHAPTERS 00:00 Introduction: employee happiness, experience and employer brand 01:22 Tatiana's background in employee happiness and HR consulting 03:13 Learning Portuguese and working in Brazil 05:19 How companies can make candidates fall in love with them 06:10 Authenticity, target audience and employer brand positioning 08:22 EVP, communication and the promise-versus-reality gap 09:33 Employer brand as a relationship: the marriage metaphor 10:31 The first three months: onboarding and the honeymoon period 13:12 Internal employer branding and long-term employee experience 14:20 Gratitude, recognition and employee happiness 17:14 Why benefits become normal over time 18:28 Unexpected positive moments and small employee experience wins 20:15 Offboarding, layoffs and employer brand 21:13 How to stay human during difficult employee exits 24:37 Airbnb layoff case and transparent communication 27:05 Former-employee advocacy and alumni communities 27:37 What kind of company Tatiana would join 28:20 Know your strengths, values and expectations as a candidate 31:03 Money, meaning and what you bring to the company 32:32 Employer branding across the full employee journey Episode guide and full transcript: https://unifyhub.eu/podcast/how-to-build-employer-brand-tatiana-koval Explore all HR Unwritten episodes: https://unifyhub.eu/podcast

    How to Build an Employer Brand That Attracts and Retains Talent | Tatiana Koval
  7. Sep 10

    How to Get a Job in Crypto: Recruiter Advice | Elena Logutova

    How do hiring and careers work inside the crypto industry? Elena Logutova explains where crypto companies find talent, why reputation and networking matter, how compensation can combine different components, and what HR professionals should understand before entering the sector. Topics covered: – crypto recruitment – finding a job in Web3 – networking and professional reputation – compensation in crypto companies Guest: – Elena Logutova, GRP — Chief Human Resources Officer at Àlber Blanc Hosted by: – Ksenia Izotova — Co-founder of UnifyHub – Timur Novopashin — Founder of International HR Club Season 1 was originally published as HR Circle, a joint editorial project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin. Originally released: 14 May 2026 CHAPTERS 00:00 What makes crypto different as an industry 01:30 How recruitment works in crypto 02:36 Why crypto recruiting happens on X rather than LinkedIn 04:10 How job posts and communication differ in crypto 06:00 Opinion leaders, conferences and networking 09:30 Compensation, tokens and stablecoins 11:48 What motivates people to stay in crypto 13:43 Why HR professionals choose crypto 15:25 Should HR professionals move into crypto? 17:00 Compliance, contracts and legal risks in hiring 20:48 Learning blockchain as an HR professional 22:45 Blockchain, AI and the future of HR 24:15 Why basic HR processes still matter before AI 26:04 Personal facts and work experience 27:43 Transformation, startups and unstable environments 28:19 Why the podcast guests have dogs 29:10 Final advice for entering crypto Episode guide and full transcript: https://unifyhub.eu/podcast/how-to-get-a-job-in-crypto-elena-logutova Explore all HR Unwritten episodes: https://unifyhub.eu/podcast

    How to Get a Job in Crypto: Recruiter Advice | Elena Logutova

About

HR Unwritten by UnifyHub is an English-language HR podcast for HR, People, Talent Acquisition and L&D professionals working with international and distributed teams. Honest conversations about hiring, leadership, workplace culture, career growth, AI in HR and global teams. Season 1 was originally released as HR Circle, a joint project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin. Season 2+ is produced independently by UnifyHub and hosted by Ksenia Izotova. Episodes, transcripts and resources: https://unifyhub.eu/podcast