The AI Social Playbook

Agorapulse

Let’s be real - social media moves too fast for traditional execution to keep up anymore. Between shifting algorithms and the constant demand for high-velocity content, just grinding harder isn't a strategy. Welcome to The AI Social Playbook, a hands-on tactical lab built for modern social media pros and marketing leaders who are ready to build something bigger. We believe AI isn't just about clearing a few tedious tasks off your desk; it’s about giving you a brand-new creative and strategic superpower so you can execute at a level that used to be impossible. Each week, we break down the workflows of elite practitioners who are actively building new engines for brand success. Whether you want to coordinate multi-agent pipelines or build custom setups that scale your actual impact, this show delivers the exact, step-by-step blueprints you need to lead the space. Hosted by Mike Allton, a veteran social media professional and international speaker who has spent over a decade training teams to master the machine. Join us at agorapulse.com/blog/ai-social-playbook/ and see how creative builders are using AI to change the game and scale their success.

  1. 22h ago

    Build Your Own AI LinkedIn Outreach Engine

    Most social pros skip outreach because doing it properly for even ten people eats a morning, and the software that automates it is priced for sales teams. Taylor Logue rebuilt hers as AI for social media work instead: one computer-use agent that sources its own prospects, with Claude holding the voice. The agent finds the contacts itself, so the separate prospect database comes out of the stack. Twenty connection requests a day for a month, and it still has not run out of matching people. She makes it produce a CSV rather than send, so the LinkedIn accounts stay out of risk and every message gets read first. Two Claude Skills carry her brand voice and her ideal client, written once and reused. An agent that never asks clarifying questions turns a thin brief into a wasted half hour. Outreach data gives her an attribution story that impressions never did. CHAPTERS 00:00 The prospect database she stopped paying for 01:00 Why most social pros never actually do outreach 04:00 What the off-the-shelf outreach tools get wrong 05:00 Why two good tools beat twenty 06:00 What a computer-use agent does on your screen 07:00 Scheduling the daily run so the list is waiting for you 08:00 Why she makes the agent stop at a CSV instead of sending 09:00 The contact database that dropped out of the stack 11:00 The Claude Skills holding her voice and her ideal client 12:00 Why an agent that never asks questions needs a fuller brief 15:00 Her gut check on whether a DM still reads human 17:00 What changed about why clients hire her 20:00 Where to find Taylor https://www.agorapulse.com/blog/ai-social-playbook/e13/ CONNECT WITH TAYLOR LOGUE Website LinkedIn Instagram Connect with Mike Allton Put AI for social media to work across your whole team with Agorapulse - publishing, inbox, listening and reporting in one place. Try it free THE AI SOCIAL PLAYBOOK YouTube Apple Spotify Connect with Mike Allton Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Build Your Own AI LinkedIn Outreach Engine
  2. Nov 2

    Claude Said $3,500. She Charged $1,500. Here's Why

    Writing a client proposal isn't hard, but getting yourself to start is. Corey Walker shows the Claude Project that drafts hers in about two minutes from her call notes, and the places she still sets the price herself. WHAT YOU'LL LEARN What goes in the project instructions, and why past proposals go in as context The short per-client prompt: what the client needs, her hourly rate and an hour estimate How Claude's detailed scope reminds her to charge for work she'd have done free Why she lowers Claude's price for some small businesses, and when Claude shows she's undercharging Why a proposal that takes minutes still waits a day before it goes out How to use the same setup for campaign briefs that ask you for missing sections CHAPTERS 00:00 Claude tells her to charge another hour 01:23 Proposals before Claude: a Canva template and a lot of dread 02:41 From one-off chats to a Claude Project 04:24 Where every proposal starts: a spiral notebook or Zoom notes 06:26 A branded draft in two minutes, then tweak or download 08:06 When Claude says to charge another hour 09:51 Setting up the project: description and instructions 13:23 When Claude's price is too high for the client 14:08 When Claude shows she's selling herself short 14:38 Why she still waits a day before she sends it 16:29 Using the same setup for campaign briefs 17:26 Tell Claude to ask when a section is missing https://www.agorapulse.com/blog/ai-social-playbook/e12/ CONNECT WITH COREY WALKER Website LinkedIn Instagram Connect with Mike Allton   THE AI SOCIAL PLAYBOOK YouTube Apple Spotify Connect with Mike Allton Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Claude Said $3,500. She Charged $1,500. Here's Why
  3. Oct 26

    Build a Custom LinkedIn Feed That Closes Deals

    LinkedIn decides whose posts you see, and the people you most want to network with get buried. Judi Fox built rooms with Claude: hand-picked groups of up to 29 people, each one a single tap away from a LinkedIn feed of only their posts. WHAT YOU'LL LEARN What a room is, and why Judi describes it as Clubhouse meeting Google+ How she built a room from an event post in under an hour and used it to recognize people at the door Why rooms cap at 29 seats and send you to LinkedIn's own feed Where AI got LinkedIn profiles wrong, and the manual step she kept because of it Why AI-written comments feel empty to the people receiving them How showing up in a prospect's circle beats chasing the prospect CHAPTERS 00:00 A room she built before an in-person event 01:26 Why she stopped letting an algorithm pick her network 02:59 Why Sales Navigator is overkill for this job 05:37 Clubhouse meets Google+: what a room is 07:37 Rooms for prospects, partners and future employers 09:09 Building a room an hour before RVA Showcase Night 10:51 Recognizing faces on her phone at the door 14:35 Why every room caps at 29 seats 15:39 It sends you to LinkedIn; it never scrapes it 16:00 The curator page and the step she keeps manual 18:39 Don't let AI write your comments 20:35 Network the prospect's circle, not the prospect 22:58 AI that surfaces moments instead of faking them https://www.agorapulse.com/blog/ai-social-playbook/e11/ CONNECT WITH JUDI FOX Website LinkedIn Instagram Connect with Mike Allton   THE AI SOCIAL PLAYBOOK YouTube Apple Spotify Connect with Mike Allton Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Build a Custom LinkedIn Feed That Closes Deals
  4. Oct 19

    One Brief In, a Full Social Campaign Out

    Building a social campaign usually means writing every post in one place and then rebuilding every graphic somewhere else. Peg Fitzpatrick wrote a Claude skill that does both from a single brief and hands back editable Canva designs. WHAT YOU'LL LEARN Why Peg refuses to publish AI-generated imagery for a brand, and what she built instead What goes inside a campaign skill: brand voice, a what-to-avoid list, hashtag rules, and per-platform output How one brief produces Instagram captions, story graphics, Pinterest pins and LinkedIn variations in about two minutes Why the designs download with no AI label attached, and her reasoning for it The flaw in the Canva handoff and the quick check that catches it What a decade of campaign experience contributes that the model cannot CHAPTERS 00:00 Why more expertise beats a better prompt 01:22 She will not use AI graphics for a brand she works for 02:29 Forty templates built once, reused all month 03:27 Setting up the Canva connector before anything runs 04:20 Opening the campaign skill she wrote 05:35 The what-to-avoid list that keeps copy off-template 07:16 The Pinterest end-date flag most people forget 09:23 How much detail the demo prompt actually needs 12:04 The full campaign lands in about two minutes 12:23 Why her posts come back with no AI label 14:34 She never sends a design back for revisions 15:05 The one thing the Canva handoff gets wrong 18:16 Why this takes more expertise, not less 20:44 What a month of saved time actually buys her https://www.agorapulse.com/blog/ai-social-playbook/e10/ CONNECT WITH PEG FITZPATRICK Website LinkedIn Instagram Connect with Mike Allton   THE AI SOCIAL PLAYBOOK YouTube Apple Spotify Connect with Mike Allton Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    One Brief In, a Full Social Campaign Out
  5. Oct 12

    Stop Uploading Client Data to ChatGPT

    Every agency has a client contact list sitting in a spreadsheet, and pasting it into a chatbot puts personally identifiable information on somebody else's servers. AJ Wilcox, who has managed over $200 million in LinkedIn Ads spend, cleans those lists with a model running in his own basement and then builds the LinkedIn audience from the result. WHAT YOU WILL LEARN An AI agent can agree to pass your data to a local model and then process it itself. AJ makes it confirm the handoff before he uploads anything. The client list never reaches Anthropic or OpenAI. It goes to a model running under Ollama on a Mac Mini, driven from a Telegram channel. 986 contact records across three tabs became three LinkedIn-ready CSVs, with nobody copying a column by hand. Email addresses alone get you roughly a 50 percent match rate on LinkedIn. First name, last name, title and company gets you 90 percent or better. LinkedIn's brand kit holds your logo, colors, fonts, and a description of your voice, and everything Draft with AI produces is shaped by it. Asked what AI lets him do that he could not do two years ago, AJ said nothing. The capability that changed his agency was Thought Leader Ads. CHAPTERS 00:00 The match rate most advertisers settle for 00:37 Why a client contact list cannot go in a chatbot 01:23 One client lawsuit is all it takes 02:29 What happens to your data after it leaves your machine 03:39 A real client list: three tabs, no standard format 05:38 The copy-paste job that eats an afternoon per client 06:19 OpenClaw on a Mac Mini, driven from Telegram 07:17 Telling the agent to hand off the file and not read it 08:22 Why AJ makes the agent confirm before he sends anything 09:23 986 records mapped into LinkedIn's template 10:24 Building a matched audience in Campaign Manager 11:14 What LinkedIn tells you 48 to 72 hours later 12:16 Four fields that beat an email address 13:40 What goes into a LinkedIn brand kit, and what stays out 15:37 Filling the brand kit from an Archie playbook 17:42 The honest answer about what AI unlocked 18:00 Thought Leader Ads and cheaper retargeting https://www.agorapulse.com/blog/ai-social-playbook/e9/ CONNECT WITH AJ WILCOX Website LinkedIn THE AI SOCIAL PLAYBOOK YouTube Apple Spotify Connect with Mike Allton Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Stop Uploading Client Data to ChatGPT
  6. Oct 5

    Claude Podcast Producer: Turn One Transcript Into a Week of Content

    Most podcast repurposing depends on whoever has time that week, so it comes out inconsistent or not at all. Rich Brooks of Flyte New Media shows the Claude project that drafts his blog post, social copy and SEO fields from one transcript, and how he keeps it sounding like him.KEY TAKEAWAYSRich spends five to 10 minutes editing a Claude draft instead of two to three hours writing the post himself.His project instructions set exact rules per platform, including no hashtags on Facebook and "link in bio" on every Instagram post.He uploaded finished outputs he was proud of as knowledge docs so the project could see what good looks like.When the drafts overused "actually," Rich capped it at once per post, and the project now reports what it removed.Republishing the edited post as a Friday LinkedIn newsletter takes about 10 minutes and has drawn more than 1,300 subscribers.CHAPTERS00:00 Two to three hours per blog post, cut to 10 minutes of editing01:19 Why repurposing broke down whenever client work came first04:02 Recording in Descript and exporting the transcript07:49 "Do your voodoo" and uploading the transcript as markdown08:08 Descript returns 10 clips, Rich keeps the best three10:50 Capping "actually" at one use per post12:29 Republishing the blog post as a LinkedIn newsletter16:04 Uploading finished examples as knowledge docs18:29 Why a raw transcript may rank worse than a structured post21:05 What changed on social: LinkedIn and YouTube, not Facebook22:50 Where to find Richhttps://www.agorapulse.com/blog/ai-social-playbook/e8/CONNECT WITH RICH BROOKSWebsiteLinkedIn:  THE AI SOCIAL PLAYBOOK YouTube Apple Spotify Connect with Mike Allton Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Claude Podcast Producer: Turn One Transcript Into a Week of Content
  7. Sep 28

    Interview Your B2B Buyer in Claude Before You Build the Campaign

    The customer interviews that would tell you what your buyer thinks take weeks to book, and a survey only answers the questions you already thought to ask. Luan Wise builds a B2B buyer in Claude from research she already had, interviews her live, and switches Claude into the marketing lead's seat to work out what the answers mean for the campaign. KEY TAKEAWAYS Luan starts every persona from customer research she already has, because a blank page leads Claude down the wrong path. Her seed prompt tells Claude to stay in character, skip generic marketing advice, and say so when something is uncertain. Switching Claude from Sarah to the provider's marketing lead in the same chat turns the interview into an instant debrief. Sarah rated her protection a four out of ten, and admitted she'd never asked her IT provider a direct question about it. Her biggest barrier was the relationship: she didn't want her provider to feel accused, so she wants prep material and plain language before any sales call. Luan asks Claude for a percentage confidence on its answers, and keeps asking why when the number comes back low. CHAPTERS 00:00 The buyer who assumed her IT provider had it covered 00:54 Why Luan swapped surveys and focus groups for AI role-play 02:12 Plan your scenarios before you type a prompt 03:16 The seed prompt: build Sarah from research you already have 05:19 The follow-up question a survey could never ask 07:17 Sarah rates her protection a four out of ten 08:30 Switch seats and let Claude debrief as the marketing lead 11:34 Would Sarah actually ask her IT provider? 12:19 "I've been asking the wrong question all along" 13:25 What Sarah's answers mean for your content and your jargon 15:23 Turn the avatar into a one-pager, a landing page or an email test 16:47 How to stop the persona agreeing with you 19:05 The biggest mistake: starting from a blank page 20:02 Geoff Woods and the AI board of directors 22:02 Where to find Luan Luan shares her screen for most of this session, so the video is worth a look on YouTube. Full episode breakdown and the blueprint: https://www.agorapulse.com/blog/ai-social-playbook/e7/ CONNECT WITH LUAN WISE Website: https://www.luanwise.co.uk/ LinkedIn: https://www.linkedin.com/in/luanwise/ Instagram: https://www.instagram.com/luanwise/ THE AI SOCIAL PLAYBOOK YouTube: https://www.youtube.com/@TheAISocialPlaybook Apple: https://podcasts.apple.com/us/podcast/the-ai-social-playbook/id6808658318 Spotify: https://open.spotify.com/show/4tmvz9PRDHA9qX2SCoFF8h Connect with Mike Allton: https://www.linkedin.com/in/mikeallton/   THE AI SOCIAL PLAYBOOK YouTube Apple Spotify Connect with Mike Allton Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Interview Your B2B Buyer in Claude Before You Build the Campaign
  8. Sep 21

    Build Custom AI Social Personas in Claude

    Generic prompts produce generic social posts, and the good ones you do write get stranded in a chat window you cannot find again. Loren Bartley fixed both with the same move: over 150 named skills inside one Claude project, handing work to each other until a week of posts lands in Agorapulse as drafts. KEY TAKEAWAYS A skill carries your standards as well as your instructions, so the work runs to the same bar every time instead of drifting with whatever you typed that day. A chat with no memory of your past positions will contradict you across a month of posts, and you will miss it because you did not write them. Loren rewrites her old talks with a skill called Trini before they enter her knowledge folder, so her ums and tangents never become source material. Constance plans the quarter, Edison plans the week, Connie assigns the batch, and each one saves its output for the next cycle to read. Naming 150 skills after their jobs turns the list into a retrieval system, which is how Audrey Ads Auditor gets found. Agatha checks the approved rows before staging them and caught Loren attaching a still image to a post briefed as video. CHAPTERS 00:00 Why another post stopped feeling like a chore 00:52 The two bottlenecks that had nothing to do with writing 02:17 Why a fresh chat every time produces contradictions 03:41 What a skill holds that a saved prompt does not 06:22 Inside the Content Accelerator project and its knowledge files 08:12 Trini rewrites her old talks before they enter the knowledge base 09:29 Constance builds the quarterly content reference guide 11:38 Edison turns the strategy into a weekly cycle brief 15:09 Naming 150 skills so she can find the right one 16:22 Connie assigns the batch to Caprice, Vivian and Hugo 17:51 Hubert's Notion hub replaces posts buried in chats 21:13 Agatha stages the approved rows into Agorapulse 23:17 Agatha catches the still image on a video post 26:22 What Loren does with the time she got back 28:04 Where to get Edison Loren shares her screen for most of this session, so the video is worth a look on YouTube. Full episode breakdown and the blueprint: https://www.agorapulse.com/blog/ai-social-playbook/e6/ Loren is giving away Edison, the skill that builds her weekly cycle brief: https://aimegasuccess.com/academy CONNECT WITH LOREN BARTLEY Website: https://impactiv8.com.au/ LinkedIn: https://www.linkedin.com/in/lorenbartley/ Instagram: https://www.instagram.com/impactiv8/ THE AI SOCIAL PLAYBOOK YouTube: https://www.youtube.com/@TheAISocialPlaybook Apple: https://podcasts.apple.com/us/podcast/the-ai-social-playbook/id6808658318 Spotify: https://open.spotify.com/show/4tmvz9PRDHA9qX2SCoFF8h Connect with Mike Allton: https://www.linkedin.com/in/mikeallton/ THE AI SOCIAL PLAYBOOK YouTube Apple Spotify Connect with Mike Allton Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Build Custom AI Social Personas in Claude

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Let’s be real - social media moves too fast for traditional execution to keep up anymore. Between shifting algorithms and the constant demand for high-velocity content, just grinding harder isn't a strategy. Welcome to The AI Social Playbook, a hands-on tactical lab built for modern social media pros and marketing leaders who are ready to build something bigger. We believe AI isn't just about clearing a few tedious tasks off your desk; it’s about giving you a brand-new creative and strategic superpower so you can execute at a level that used to be impossible. Each week, we break down the workflows of elite practitioners who are actively building new engines for brand success. Whether you want to coordinate multi-agent pipelines or build custom setups that scale your actual impact, this show delivers the exact, step-by-step blueprints you need to lead the space. Hosted by Mike Allton, a veteran social media professional and international speaker who has spent over a decade training teams to master the machine. Join us at agorapulse.com/blog/ai-social-playbook/ and see how creative builders are using AI to change the game and scale their success.

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