Nick Graz Show

Nick Graz

What’s the one inner trait that, when expressed outwardly, drives real success in business? That’s the question behind The NGR Show, hosted by Nick Graz, founder of AI Sales Lab and trusted Sales Coach to health, wealth, and relationship entrepreneurs. Each episode reveals the mindset, values, and skills behind high-performing guests and offers proven insights on sales psychology, offers, and event-based selling. If you believe business starts within, you’re in the right place. www.nickgraz.com

  1. 4d ago

    Are Money Blocks Stopping Your Growth? Lenka Lutonska on Business Energetics

    In this episode of The NGR Show, Nick Graz sits down with internationally acclaimed business strategist and master NLP trainer, Lenka Lutonska. Lenka shares her powerful journey from arriving in the UK with just £30 to building a multi-million dollar coaching business, detailing the pivotal moments that changed her perspective on wealth and entrepreneurship. Please visit my website for more information: www.nickgraz.com  Lenka breaks down the concept of Business Energetics, the principle that "energy leads and strategy follows." She explains why traditional, purely logical sales strategies are failing in today's market, and how combining deep internal alignment with clear execution allows entrepreneurs to command high-ticket prices, attract dream clients, and scale without burnout. Key takeaways in this episode: How overcoming early struggles and identity shifts created the foundation for rapid business expansion The fundamental principle of Business Energetics: Why energy must lead every strategy you launch How to release the "struggler identity" and stop relying on sheer force or overworking The 4-step morning energetic process to clear anxiety, shift state, and realign for high output Why modern buyers respond to deeply embodied conviction rather than superficial sales tactics If you want to raise your prices, release subconscious resistance, and integrate strategic growth with deep internal conviction, this conversation provides a clear blueprint. TIMESTAMPS: 02:50 - What were the earliest signs or “whispers” in your life that made you feel you were meant for something more? 06:27 - Was there anyone in your life you could share that dream with, or who supported you early on? 07:53 - What ultimately pushed you to take that first step? 09:42 - What did the beginning really look like for you - no apartment, uncertainty, and not knowing what comes next? 13:41 - Was there ever a moment when you felt like giving up? 20:39 - What do you believe the future is here to teach us? 22:47 - Where did that understanding first come from for you — was it intuition, experience, or something deeper? 34:46 - You’ve said “energy leads and strategy follows.” What does that actually mean in practical terms? 44:25 - Why do so many women feel blocked when it comes to receiving money, love, and success? 47:59 - Do you find it easier to work with male or female clients, or is there no difference? 49:06 - How do you personally regulate your energy before serving or coaching others? 53:16 - What does true feminine power look like in business, and how is it misunderstood today? 56:29 - What do most women secretly fear when stepping into their biggest potential? 59:29 - What would you say to women who feel like they’ve tried everything and nothing has worked for them? 1:04:52 - What is the most misunderstood concept about wealth? 1:07:59 - Does achieving results build self-confidence over time, making each next step easier? 1:11:38 - How can people charge higher prices than they currently are? 1:17:33 - How do you define “business energetics,” and why do you see it as the future of entrepreneurship? 1:20:53 - If everything you’ve built disappeared tomorrow, what would still remain true for you?

    Are Money Blocks Stopping Your Growth? Lenka Lutonska on Business Energetics
  2. Sep 29

    How AI Amplifies Business Growth & Maximizes Productivity? | Jonathan Mast

    In this episode of The NGR Show, Nick Graz sits down with AI coach and business strategist Jonathan Mast. Addressing common misconceptions about working with artificial intelligence, Jonathan explains why you do not need to build complex software to harness AI; you simply need to know how to deploy accessible tools like ChatGPT, Claude, and Gemini to scale your operations. Please visit my website for more information: www.nickgraz.com  Jonathan shares his personal journey as an entrepreneur with ADHD and demonstrates how AI serves as an execution multiplier, taking large-scale research, content strategies, and operational frameworks from idea to launch in minutes. He tackles the big questions around job displacement, human resistance to technology, and why AI amplifies existing skills rather than replacing human creativity. Key takeaways in this episode: The fundamental difference between building AI tools and leveraging them for business growth How AI acts as a productivity engine for neurodivergent and high-output entrepreneurs Why technological shifts create more specialized careers rather than causing a total job apocalypse How to use AI to deliver high-value content without spending endless hours on manual work Balancing automated efficiency with critical human oversight across leadership and decision-making If you want to streamline your workflow, scale your content output, and stay ahead of technology shifts in your market, this conversation offers direct, practical guidance. TIMESTAMPS: 02:51 - As an AI expert, what do people most commonly misunderstand about you and your work? 07:18 - What belief about business and success did you hold for years that AI has completely changed for you? 11:13 - Before AI became mainstream, what core problems were you trying to solve in the marketplace that you now amplify using AI? 13:17 - How do you see AI impacting or replacing certain jobs in the future? 16:33 - As AI continues to grow, what types of professions or roles do you believe will emerge in the next few years? 19:05 - How quickly is AI changing the way you operate, and is it making your work more or less time-consuming as a company leader? 21:09 - Is AI making people lazier in their thinking, or is it actually improving how we think? 23:44 - Are there any industries or areas where you believe AI should not be applied? 25:39 - Do you think there is a mindset difference between people who actively explore AI and those who prefer to stick to traditional methods? 27:47 - Would you say resistance to AI is more emotional or more logical in nature? 29:40 - How heavily does your business rely on AI tools, and which ones do you personally use for specific tasks? 32:25 - How much do you use AI in your personal life outside of work? 33:44 - How much do you trust AI today? 36:08 - Can AI expose low standards faster than managers or organizations when it comes to performance, hiring, or compensation expectations? 38:21 - Is there anything about the future of AI that concerns you, and what excites you the most? 39:45 - What developments in AI do you think could create the biggest positive change in the near future? 41:42 - How has AI changed the way you think about success and money? 43:17 - Has AI forced you to confront any uncomfortable truths about yourself? 43:50 - What do you hope people feel after listening to this conversation? 44:26 - What is the one belief you want to leave people with regarding AI and facing challenges in business today?

    How AI Amplifies Business Growth & Maximizes Productivity? | Jonathan Mast
  3. Sep 22

    Reprogram Your Brain Waves & Break Ancestral DNA Limits | Dr. Patrick Porter

    In this episode of The NGR Show, Nick Graz sits down with brain expert, author, and founder of BrainTap, Dr. Patrick Porter. Drawing from over 50 years of experience in neuroscience, psychology, and mind-training technologies, Dr. Porter explains how childhood conditioning, cellular memory, and brain wave states control up to 99% of daily choices. He breaks down the true science of neuroplasticity and shares how anyone can upgrade their mental software to overcome inherited limitations. Please visit my website for more information: www.nickgraz.com  Dr. Porter unpacks the role of brain voltage in decision-making, explaining how stress drains neural energy and keeps people stuck in old behavioral loops. He reveals practical methods to lower nervous system stress, activate neurogenesis, and build lasting habits that unlock high performance and clarity. Key takeaways in this episode: How childhood programming between ages zero and seven forms your subconscious baseline The science behind ancestral DNA memory and how fear responses get passed down Why raising your brain voltage is essential for rapid neuroplasticity and decision-making The four main hidden sources of mental fatigue: thoughts, toxins, traumas, and technology Simple daily protocols to downregulate your nervous system and expand focus If you want to optimize your mental performance, eliminate subconscious blocks, and take total control of your internal state, this conversation gives you a clear scientific roadmap. TIMESTAMPS: 02:49 - What is the core of your expertise right now? 09:29 - What part of your identity as a “brain expert” do you feel is most misunderstood? 10:56 - How did everything originally start for you? 16:40 - At what point do we start working against our own nature and begin limiting ourselves? 23:04 - If someone has a fear of swimming, could that be linked to ancestral experiences embedded in DNA? 27:27 - If we truly have choice, why do people still end up limiting themselves? 36:25 - From a scientific perspective, where do thoughts actually come from? 41:47 - Can you provide some scientific context around Thomas Edison sleeping with a metal bowl in his hand, and why that matters? 52:31 - What frustrates you most about modern personal development as it appears on social media today? 55:08 - How do you personally stay grounded between scientific evidence and belief? 1:02:46 - Do you believe mindset is what separates high performers from others? 1:04:19 - Why do some people perform better under pressure? 1:07:54 - How much of success is conscious effort versus subconscious programming? 1:10:37 - What daily mental habit provides the highest long-term ROI?

    Reprogram Your Brain Waves & Break Ancestral DNA Limits | Dr. Patrick Porter
  4. Sep 15

    Steve J Larsen: Why Funnels Fail & How to Build an Irresistible Offer?

    In this episode of The NGR Show, Nick Graz sits down with top offer-creation specialist and former ClickFunnels lead funnel builder Steve J. Larsen. After going through 34 consecutive product failures, Steve unlocked the exact framework needed to build multi-million dollar offers. He breaks down the fundamental difference between building a funnel and actual marketing, sharing why most entrepreneurs fail to generate warm leads online. Please visit my website for more information: www.nickgraz.com  Steve dives into the mechanics of offer pricing, ethical offer design, and how to use customer stories as powerful marketing hooks. He also addresses the future of online business, explaining how AI is shifting market value from simple information to deep transformation and human connection. Key takeaways in this episode: The core reason 34 product failures transformed into a multi-million dollar success formula Why funnel building alone will never make money without proper marketing behind it The strategic approach to pricing your offer slightly above competitors to attract better clients How to write marketing hooks that speak directly to your target customer's current pain points How AI is reshaping digital marketing and where human value will matter most moving forward If you want to refine your marketing message, position your offers effectively, and scale your digital sales, this conversation provides clear, actionable steps. TIMESTAMPS: 02:54 - Who was Steve J. Larsen before becoming the Steve J. Larsen we know today? 06:30 - How did you first enter the world of funnels and offers? 08:08 - At that time, what were you trying to prove — that you could become someone, or that you deserved to be wealthy? 09:12 - Can any offer actually be a good offer? 13:01 - What makes an offer truly irresistible? 17:15 - How do you price offers today, and what do you consider ethical pricing? 19:09 - What is the one thing that makes an offer so powerful that people feel stupid saying no to it? 21:28 - Why do some people gain attention instantly while others need much longer to "figure it out"? 26:12 - What belief about the online business world do you hold that most people would disagree with? 26:34 - Do you think human-to-human connection will become more valuable over time, especially as AI grows? 32:46 - How do you identify leverage in your businesses today? 36:34 - What role do events and webinars play in building authority in the AI era? 39:04 - What is the one final message you would like to leave with the audience?

    Steve J Larsen: Why Funnels Fail & How to Build an Irresistible Offer?
  5. Sep 8

    Jim Rohn’s Mentor: Unlearn This ONE Belief to Build Real Wealth | Jim Britt

    In this episode of The NGR Show, Nick Graz sits down with legendary speaker and author Jim Britt. From dropping out of high school and living in an abandoned boxcar to making his first million alongside Jim Rohn, Jim shares his raw journey through poverty, rapid wealth, and total mindset transformation. He explains why most people stay stuck in old financial patterns and how early childhood programming shapes adult success. Please visit my website for more information: www.nickgraz.com  Jim breaks down the hidden traps of limiting beliefs and explains why changing your life requires certainty, not just trying. You will learn how to let go of old mental habits, stop self-sabotage, and shift your internal identity so you can handle higher levels of income, pressure, and business growth. Key takeaways in this episode: Why many people spend their first million quickly and return to being broke The crucial difference between trying to achieve a goal and knowing you will succeed How childhood programming controls your decisions and financial limits as an adult The simple process of letting go of old beliefs to clear space for real success If you want to break past your current income plateau and build a business from the inside out, this conversation gives you the exact mental shift required to reach the next level.  TIMESTAMPS: 02:37 - Who was Jim Britt before all the fame and success? 08:01 - How long did your first million last? 09:39 - How old were you when you met Jim Rohn? 10:30 - What belief about yourself did you have to unlearn when you started making serious money? 15:28 - What is the most dangerous limiting belief people hold today that prevents them from reaching their goals? 19:28 - Do you agree that to reach the next level, you must first change and align yourself with it? 32:51 - How do you make decisions nowadays? 35:13 - When making decisions, do you always focus on the outcome? 36:44 - Why do people often return to old behavioral patterns? 41:03 - What do you notice in people that they themselves might not see when they're on stage or in public? 46:17 - How do you manage your ego after experiencing significant success? 49:01 - How do you handle pressure in both business and life today? 54:46 - Do you think speed of decision-making is more important than accuracy? 1:04:34 - For someone listening who wants to take the first step toward a better life or business success, what should they do? 1:10:18 - What is one inner quality that, once mastered, changes everything? 1:13:04 - Is there anything I didn't ask you that you would still like to share?

    Jim Rohn’s Mentor: Unlearn This ONE Belief to Build Real Wealth | Jim Britt
  6. Aug 31

    Tom Ziglar: The Hidden Truth About Failure and What My Dad Never Shared Publicly

    What does it really take to step out of a legendary shadow and build your own legacy? In this episode of The NGR Show, Nick Graz sits down with Tom Ziglar, CEO of Ziglar Inc. and son of the iconic motivational legend Zig Ziglar. Tom opens up about what his childhood was actually like behind closed doors, the immense pressure of continuing a global legacy, and the critical moments where he had to unlearn public expectations to discover his own voice. Please visit my website for more information: www.nickgraz.com They break down the deep psychology of sales and leadership, discussing why people still fail even when they follow the right advice step by step. Tom also shares the painful reality of a massive business loss that cost over two million dollars, how it impacted his family's reputation, and the exact mindset shift required to rebuild from scratch. If you want to understand the true intersection of identity, belief, and business longevity, this conversation is for you.Key Takeaways:The surprising reality of growing up with Zig Ziglar and who he was off the stage.Selling is the highest moral calling when backed by character and integrity.The exact reason people fail despite following perfect business advice.How Tom handled losing millions of dollars and protecting his family's reputation.The crucial difference between selling empty hope and delivering a structured plan.Why your personal identity must shift before your business results can change.TIMESTAMPS:00:00 – Intro03:00 – How did growing up with Zig Ziglar shape you into the person you are today?07:38 – Did you ever feel pressure growing up as his son, feeling like you had to continue his legacy or even become better than him?08:49 – Is there something the world celebrates about your dad that felt different from your personal experience growing up with him?10:54 – Did you ever feel that your future and career were already destined because you were the son of Zig Ziglar, or was this path something you genuinely wanted for yourself?19:58 – Was there anything you had to unlearn in the process of becoming who you are today?25:14 – Do you think the personal development industry is often selling hope or telling the truth?31:46 – Why do people still fail even when they follow the right advice step by step?35:24 – In your own journey of personal growth, have you experienced failure? And how did you deal with it?44:21 – How do you make decisions nowadays, and how do you determine which path to take?46:19 – How have the principles of your father and your own principles managed to survive through all the changes over the years?50:49 – Do you think AI is empowering people or making them more dependent?

    Tom Ziglar: The Hidden Truth About Failure and What My Dad Never Shared Publicly
  7. Aug 24

    The Brutal Truth About Modern Relationships and Why Men Are Becoming So Soft | John Gray

    Why are modern marriages struggling more than ever, and what is truly driving the current relationship crisis?In this episode of The NGR Show, Nick Graz sits down with legendary relationship expert and author John Gray. John breaks down the timeless principles from his groundbreaking book, Men Are from Mars, Women Are from Venus, and explains how the shift in masculine and feminine dynamics is causing massive confusion in modern dating and long-term marriages. Please visit my website for more information: www.nickgraz.com They pull back the curtain on the biological and neurological differences between partners, exploring why men completely shut down when they feel blamed, and what actually happens to hormones during an argument. John shares counterintuitive insights into modern dating apps, the hidden dangers of resentment, and exactly what kills attraction between couples faster than anything else. Whether you are navigating the dating scene or looking to maintain a strong marriage for decades, this deep dive provides the exact blueprint you need.Key Takeaways:The hidden backstory of John Gray before global fame and the 15 million book sales.Why a man's mirror neurons completely shut down the moment he feels blamed by his partner.The exact biological reason why talking more can actually make an angry man worse.How dating apps are altering relationship commitment and fueling partner bitterness.What destroys attraction faster between emotional weakness and emotional shutdown?The dangerous trap of resentment and how giving too much can ruin a partnership.Practical advice for men on building testosterone, creating space, and sustaining long-term passion.TIMESTAMPS: 00:00 – Intro02:55 – Who was John before the book and before the fame?06:55 – From the time you first did marriage counseling until you decided to write the book, what time period are we talking about?08:27 – How old were you when you wrote the book?09:16 – Were you married at the time you were writing it?11:11 – What belief about women did you have to unlearn while writing the book and going through that experience?12:16 – On the flip side, was there a belief you had to unlearn about men as well?14:18 – From your experience with married couples, do you think the divorce rate is more about one partner outgrowing the other, or about changing beliefs over time?17:01 – Do you think your ability to be tolerant with your wife came from adapting and understanding her more, or from ignoring things that made you angry?23:05 – When a wife speaks in anger, how should a man position himself in that moment?25:55 – Do you think men today are confused when it comes to understanding women?28:26 – Was there ever a moment when your relationship philosophy was tested in your own marriage?30:24 – In attraction, what kills it faster: emotional weakness or emotional shutdown?32:38 – Can an ambitious woman be attracted to a non-ambitious man, and vice versa?36:36 – Are we experiencing a relationship crisis partly because of how accessible everything is through technology today?38:15 – Do you believe relationships that start on dating apps can truly last?42:31 – If you were writing Mars and Venus today, would you change anything?46:09 – How long have you been married?46:41 – What advice would you give men today to maintain a marriage for decades?

    The Brutal Truth About Modern Relationships and Why Men Are Becoming So Soft | John Gray
  8. Aug 17

    Inside Facebook at Employee #57 and The Reality of The AI Shift | Tom LeNoble

    What separates an idea that fails from a company that completely alters global human connection? In this episode of The NGR Show, Nick Graz sits down with award-winning author, leader, and philanthropist Tom LeNoble. Tom shares his incredible journey from growing up in a small shack with no hot water to operating at the very highest levels of corporate scale. He brings unparalleled behind-the-scenes insights from his time as employee number 57 at Facebook, where he built their customer operations from scratch and worked alongside a 19-year-old Mark Zuckerberg. Please visit my website for more information: www.nickgraz.com They tear down the common illusions surrounding modern business growth, breaking down what it actually means to take a risk, build resilience, and master reinvention. Tom compares the current AI transition to previous historic technological shifts like the introduction of desk computers and the internet. He gives a fascinating look at how companies like Walmart handle scale, why smart people still fail in business, and the exact internal mindset shifts required to survive high-stakes environments. Key Takeaways:From a childhood shack to executive boardrooms: Tom’s early life and lessons.Working with a teenage Mark Zuckerberg and setting the policies for early Facebook.The reality of meeting the fifth-richest man in the world for lunch ten years after leaving his company.Inside Walmart headquarters: A look at the sheer scale of global corporate giants.Why a business failing does not mean you, as an entrepreneur, have failed.How to use impostor syndrome as an immediate fuel for personal growth. TIMESTAMPS: 03:05 – Who were you before becoming the Tom Le Noble we know today?07:27 – What belief about business do you hold that most people would strongly disagree with?09:12 – Why do you think so many smart people still fail in business?11:34 – What’s the difference between people who “try” business and those who actually do business?13:16 – At what point did you realize you were good enough to work with major companies?15:32 – How did your collaboration with Facebook happen, and at what level were you involved?18:07 – Did you ever regret your decision to work with Facebook during those moments?19:55 – How long did you work with Facebook, and when did you first recognize the opportunity it represented?23:10 – How did you feel transitioning into working with such large organizations?26:19 – If you had to break it down simply, what exactly was your role when working with those major companies?29:36 – What is the biggest illusion people have when it comes to building businesses today?31:35 – Is AI truly the fastest transformation we’ve seen compared to previous technologies like the internet or mobile, or does it only feel that way?34:09 – Do you think AI acts like a “brand amplifier” that elevates what already exists in a business?36:23 – Are we, as humanity and business owners, truly ready for AI?39:16 – Can AI help already struggling businesses, or can it also accelerate their failure?40:35 – Do you see AI more as a leverage tool for business growth?41:36 – How do you personally identify leverage points in businesses you work with?45:19 – Do you see online business as a temporary trend, or as something with long-term legacy and growth potential?47:59 – What internal shift had the biggest impact on your success?49:33 – What kept you going during a life-threatening health battle while also managing business responsibilities?52:09 – Can you share more about your book and how you came up with its title?53:33 – What is the one thing you want every reader to take away from your book?54:59 – At what stage of your life did you decide to take readers on this journey?57:07 – Can you explain what philanthropy means to you?1:00:05 – What is the one essential trait every entrepreneur must have?1:02:36 – Is there anything you haven’t been asked today that you’d still like to share?

    Inside Facebook at Employee #57 and The Reality of The AI Shift | Tom LeNoble

About

What’s the one inner trait that, when expressed outwardly, drives real success in business? That’s the question behind The NGR Show, hosted by Nick Graz, founder of AI Sales Lab and trusted Sales Coach to health, wealth, and relationship entrepreneurs. Each episode reveals the mindset, values, and skills behind high-performing guests and offers proven insights on sales psychology, offers, and event-based selling. If you believe business starts within, you’re in the right place. www.nickgraz.com