Why Not Now! Podcast

whynotnowpod

Why Not Now! is a podcast and inspiration platform exploring the moments that change our lives. Hosted by Emma Elston MBE and Chloe Everton, every week we sit down with inspiring people who chose action over waiting. They started businesses. Changed careers. Rebuilt their health. Found new purpose. Climbed mountains. Crossed oceans. Left relationships. Started again. Or simply did the one thing they'd spent years telling themselves they couldn't. Every story is different. Every journey is unique. But they all begin with one simple question... Why Not Now? More than a podcast, we're building a community, live experiences and partnerships that inspire people to embrace change, take the next step and realise it's never too late to start.

Episodes

  1. 1d ago ·  Video

    Why Not Now! Podcast S2E1 with Linda Plant: From Market Stall to The Apprentice… Why You Should Start Now

    What does it take to go from working on a market stall to interviewing candidates on The Apprentice? This week on WHY NOT NOW!, Emma Elston MBE and Chloe Everton sit down with entrepreneur Linda Plant for a candid conversation about building businesses, raising a family and having the courage to begin. Linda shares how helping her mum on a market stall sparked her ambition, why she left school at 15 without formal qualifications, and how she went on to build businesses across fashion and electronics and take a company to the London Stock Exchange. But success comes with a few “what ifs”… including passing up a £250,000 investment opportunity in the business that became Matalan. From trusting your gut when hiring to learning from mistakes, Linda explains why relationships matter, why children need encouragement to find their own path, and why waiting for the perfect moment can leave you waiting forever. Thinking you’re too old, not qualified enough or already too late? This conversation is for you. IN THIS EPISODE • From a childhood market stall to working full-time at 15. • Finding what motivates you and building on your strengths. • Raising three boys while growing a business. • Taking a company to the London Stock Exchange. • Moving from fashion into electronics. • Why relationships are the backbone of business. • Trusting your instincts when hiring. • Joining The Apprentice as an interviewer. • The Matalan investment opportunity Linda turned down. • Handling regret, learning from mistakes and moving forward. • Why you can start at any age. CHAPTERS 00:00 How Linda became an interviewer on The Apprentice 02:03 From a childhood market stall to working full-time at 15 04:26 Building ambition by taking opportunities 05:54 Find what motivates you 08:05 Different children, different paths 09:26 Raising a family while building a business 11:21 Taking a company to the London Stock Exchange 13:14 Applying trading skills to electronics 15:07 Why relationships are the backbone of business 16:40 Why Linda trusts her gut when hiring 18:34 How she joined The Apprentice 20:43 The Matalan investment she passed up 23:22 Regrets, mistakes and moving forward 24:46 Why there’s no perfect time to start 26:00 What “yes you can” really means 27:25 Authenticity, inspiration and connecting with people 29:33 The life lesson Linda puts first: relationships 31:08 Why age is no barrier to starting again WATCH, LISTEN AND FOLLOW Watch WHY NOT NOW! on YouTube: https://www.youtube.com/@WhyNotNowPod Listen on Spotify: https://open.spotify.com/show/5a4P14l6fBPeacxLRc9Ayi You can also listen on Apple Podcasts and Podbean. https://podcasts.apple.com/gb/podcast... Follow or subscribe so you never miss an episode. If this conversation gives you the nudge you needed, share it with someone who’s been putting their idea off. What would you start if you stopped waiting for the perfect time? Real people. Real stories. Real change. There’s no right or perfect time. There’s only now.

  2. Oct 27 ·  Video

    Why Not Now! Podcast S1E6 with Lindsay Kane: ADHD, Ambition & Finding the Confidence to Back Yourself

    Lindsay Kane: ADHD, Ambition & Finding the Confidence to Back Yourself What if confidence comes after you take the leap? This week on WHY NOT NOW!, Emma Elston MBE and Chloe Everton sit down with entrepreneur, Jolt CEO and Yes Club founder Lindsay Kane for a funny, honest conversation about ambition, motherhood, identity and doing things before you feel ready. From false eyelashes and property to health supplements, Lindsay shares how spotting unmet needs has shaped her businesses, why failure is part of the process, and how ADHD medication has helped her organise her constant stream of ideas. She opens up about postnatal depression, therapy and the pressure to feel grateful when you’re struggling. She also explains how becoming a mother inspired Jolt, whose first product sold out within 24 hours. Along the way, they discuss rediscovering creativity, the messages we teach our daughters and why women should support one another. There’s also a Berlin club story and Lindsay’s first solo rave — a reminder that you don’t always need someone else to say yes before you go. In this episode Living with ADHD while building businesses. Spotting opportunities and learning from ventures that didn’t go to plan. Motherhood, identity and the inspiration behind Jolt. Postnatal depression and making space for difficult emotions. Rediscovering art, creativity and play. Therapy, intuition and a lesson in “tree wisdom”. Building confidence through action. Letting go of other people’s opinions. Disney princesses and the messages we pass on to our daughters. Women supporting women. Going to a rave alone and finding freedom in your own company. Episode chapters 00:00 – Welcome and introduction to Lindsay Kane 01:26 – Seeing business opportunities everywhere 01:45 – ADHD diagnosis and a constant stream of ideas 04:31 – Childhood: always the one creating things 05:23 – Makeup artist days, art and creativity 09:35 – How Jolt began and what it is 12:54 – The libido supplement: “Get Britain banging again” 15:16 – A Berlin club night and talking openly about sex 18:01 – Motherhood, identity and postnatal depression 20:48 – Therapy and the “tree wisdom” story 24:19 – Confidence: are you born with it or can you build it? 25:54 – Other people’s opinions and being called “fickle” 28:31 – The Handmaid’s Tale and “escaping Gilead” 29:13 – Lindsay’s “why not now” moment 29:57 – Disney princesses and the messages we teach our daughters 33:38 – Women supporting women 37:10 – House music and Lindsay’s first solo rave 39:38 – Plans for the future 40:45 – Thank-yous and goodbyes Watch and listen Watch WHY NOT NOW! on YouTube. Listen on Spotify or Apple Podcasts. Subscribe free on YouTube and follow the podcast so you never miss a conversation. Enjoyed this episode? Leave us a five-star review and share it with someone who could use a little encouragement to back themselves. Follow WHY NOT NOW! Instagram — @whynotnowofficial TikTok Facebook What would you try if you stopped worrying about what everyone else thought? ⚠️ Explicit: contains strong language and adult themes. This episode includes discussions of postnatal depression, mental health and sex. The views and experiences shared are personal and do not constitute medical, health or nutritional advice. Please speak to your GP or a qualified healthcare professional before starting any medication or supplement. WHY NOT NOW! does not endorse or verify claims about any products mentioned. If anything in this episode affects you, support is available from Mind and the NHS. REAL PEOPLE. REAL STORIES. REAL CHANGE.

  3. Oct 20 ·  Video

    Why Not Now! Podcast S1E5 with special guest Jacqui Joseph: Reinvention, Resilience & Finding Your Way Through Grief

    Over 100 showreels. Nearly 30 years in television. A lifetime of finding the courage to keep going. This week on WHY NOT NOW!, Chloe Everton and Emma Elston MBE welcome presenter, designer and upcycling expert Jacqui Joseph for an honest conversation about reinvention, resilience and rebuilding life after loss. Known for Homes Under the Hammer, Money for Nothing and Morning Live, Jacqui shares the story behind her television career. From making clothes at home and selling at London markets to modelling, dancing and sending out more than 100 showreels, her success was built through persistence, curiosity and a willingness to put herself forward. Jacqui also speaks candidly about losing her husband Andy, the reality of grief and why finding your way forward has to happen at your own pace. Alongside the deeper moments, there are celebrity encounters, unexpected interview stories, a love of upcycling and a discussion about why we’re often better at celebrating other people than ourselves. An episode about taking chances, recognising your own achievements and asking yourself… WHY NOT NOW! IN THIS EPISODE • Growing up in North West London and finding a love of fashion. • Launching a clothing label and selling at London markets. • Getting into television through persistence and relentless follow-up. • Handling rejection without losing confidence. • Navigating bereavement and moving at your own pace. • Celebrating small wins and being kinder to yourself. • Making space for solitude, creativity and self-care. • Interviewing famous faces, including Oprah, Beyoncé and Naomi Campbell. • Upcycling, sustainability and seeing potential in things others discard. • Taking a chance instead of living with “what if?” CHAPTERS 00:00 Rock bottom, grief and taking time to heal 01:44 Introducing Jacqui Joseph 03:11 Inside Jacqui’s creative world 04:37 Growing up in North West London 05:36 Fashion training and the clothing industry 06:33 Building a label and selling at London markets 07:59 Modelling, dancing and touring with Lonnie Gordon 11:49 First television jobs and Bloomberg Entertainment 13:15 Over 100 showreels and finally getting a yes 15:10 Knocking on doors at ITV2 16:08 Hollywood, live television and meeting Oprah 17:34 Nearly 30 years in television and dealing with rejection 19:17 Working with Andy and building a life together 20:41 Losing Andy and the reality of grief 21:40 Why grief has no manual 23:32 Being kinder to yourself and celebrating small wins 27:14 Jacqui’s approach to self-care 30:58 Solitude, sewing and switching off 32:26 Married at First Sight and multitasking 35:40 A conversation about ADHD and creativity 36:35 Hosting 46664 and interviewing famous faces 40:53 Naomi Campbell and celebrity surprises 42:42 Taking risks and avoiding “what if?” 44:33 Strictly, the jungle and saying yes or no 45:32 Quick-fire questions 48:23 Dream dinner guests and the Mel Gibson interview 51:44 Alignment, coincidence and meaningful moments 52:44 Upcycling, sustainability and a love of the tip 54:08 Closing thoughts and next week’s episode WATCH, LISTEN & JOIN IN Watch WHY NOT NOW! on YouTube or listen on Spotify and Apple Podcasts. Subscribe or follow so you never miss an episode. If you enjoyed this conversation, leave a rating or review and share it with someone who needs a little encouragement to take their next step. Follow us on Instagram: @whynotnowofficial https://www.instagram.com/whynotnowofficial/ What’s something you’ve been putting off? Tell us your WHY NOT NOW! moment. Hosted by Chloe Everton and Emma Elston MBE. Guest: Jacqui Joseph. REAL PEOPLE. REAL STORIES. REAL CHANGE. Content note: This episode includes personal experiences of bereavement, grief and the loss of a spouse. If anything in this episode has affected you, you can talk to Samaritans any time, day or night, on 116 123, or young people can call Childline on 0800 1111.

  4. Oct 13 ·  Video

    WHY NOT NOW! S1E4 with special guest Juliet Barratt: Building Grenade from £500 to a £200 Million Exit

    Four years without a salary. A tank driven into the NEC. A £200 million exit. And a feeling nobody had prepared her for. This week on WHY NOT NOW!, Emma Elston MBE and Chloe Everton sit down with Juliet Barratt, co-founder of Grenade, to talk about building a globally recognised brand — and why selling it felt more like grief than celebration. Juliet shares the reality behind the success: years spent learning the industry, bold packaging, relentless work, break-ins and the pressure of private equity. There was no overnight breakthrough. There were plenty of days when she just had to keep going. She also opens up about working with her husband, navigating their separation while running the business, and finding her identity again after stepping away from something that had consumed her life for 14 years. Honest, funny and full of lessons you won’t find in a business textbook. IN THIS EPISODE • How a small distribution business laid the foundations for Grenade. • The story behind the name and its distinctive packaging. • Why taking a tank to a trade show made perfect marketing sense. • Four years without a salary — and the myth of easy entrepreneurship. • Marriage, separation and running a business together. • Private equity, selling up and the emotional reality of an exit. • Finding purpose again through new businesses, charity work and dogs. CHAPTERS 00:00 — The hidden downside of a successful exit 02:24 — Meet Juliet Barratt, co-founder of Grenade 03:21 — From teaching to meeting co-founder Al 04:31 — Learning the ropes through distribution 04:58 — Launching Grenade 06:21 — How Grenade got its name 07:18 — Standing out in sports nutrition 08:34 — Branding, marketing and attention to detail 10:01 — The grenade-shaped packaging: a blessing and a risk 10:30 — Taking a tank to Body Power 11:54 — Knowing the business was onto something 12:53 — Being a woman in a male-dominated industry 14:45 — Private equity pressure and break-ins 16:35 — The myth of the easy entrepreneur story 17:01 — Four years without a salary 18:55 — Why timing mattered 20:43 — Marriage, trust and working together 22:07 — Separating while running the business 24:08 — From building a business to selling it 26:32 — Losing your identity after an exit 28:55 — Why the sale felt anticlimactic 29:20 — What Juliet is most proud of 30:42 — Life after Grenade 32:32 — Can entrepreneurship be taught? 33:02 — Red tape, timing and opportunity 35:19 — The quick-fire round 39:00 — Juliet’s dream dinner party “It was like grieving. You're grieving something that's been 24-7 for the last 14 years.” — Juliet Barratt WATCH, LISTEN & GET INVOLVED Watch WHY NOT NOW! on YouTube or listen on Spotify and Apple Podcasts. Follow or subscribe so you never miss an episode. If you enjoyed this conversation, leave us a review and share it with someone building their own business — or wondering what comes next. Follow us on Instagram: @whynotnowofficial What’s your WHY NOT NOW moment? REAL PEOPLE. REAL STORIES. REAL CHANGE.

  5. Sep 29 ·  Video

    Why Not Now! Podcast | S1E2 with Vick from @VickandAl: Going Viral, Family Chaos, Autism & Life Behind TikTok

    This week on Why Not Now!, Emma Elston MBE and Chloe Everton are joined by Vick from @VickandAl, one half of the viral husband-and-wife duo whose brilliantly chaotic family life has built a huge following online. From meeting Al in a call centre and their dog Benny accidentally helping them go viral, to 4 million TikTok views, Kendall Jenner, Guy Ritchie events and red carpets, Vick shares what life behind @VickandAl is really like. But this episode goes much deeper too. Vick opens up about parenting their non-verbal autistic son, navigating the diagnosis journey, protecting their children online, dealing with trolls and why families desperately need better SEND support. She also shares the story behind Victoria Hair Design, taking a leap of faith to open her own salon and why it remains one of her proudest achievements. Funny, honest, chaotic and completely unfiltered. Real people. Real stories. Real change. In this episode • How Vick and Al met in a call centre • Benny the dog and the viral frozen chips video • How @VickandAl grew online • Rage-baiting Al and why their humour works • The post Vick regretted and deleted • Kendall Jenner, Guy Ritchie and red-carpet moments • Balancing marriage, children and social media • Dealing with trolls and protecting their children online • Parenting a non-verbal autistic child • The realities of the autism diagnosis journey • Why SEND support desperately needs to improve • Building Victoria Hair Design from scratch • Staying grounded while their online following grows • Why authenticity matters more than numbers Subscribe & follow Subscribe for weekly conversations with inspiring people who chose action over waiting. YouTube: https://www.youtube.com/@WhyNotNowPod What is your “Why Not Now?” moment? Tell us in the comments or message us on social media. Instagram: https://www.instagram.com/whynotnowofficial TikTok: https://www.tiktok.com/@whynotnowpodc... Facebook: https://www.facebook.com/share/19YU7x

About

Why Not Now! is a podcast and inspiration platform exploring the moments that change our lives. Hosted by Emma Elston MBE and Chloe Everton, every week we sit down with inspiring people who chose action over waiting. They started businesses. Changed careers. Rebuilt their health. Found new purpose. Climbed mountains. Crossed oceans. Left relationships. Started again. Or simply did the one thing they'd spent years telling themselves they couldn't. Every story is different. Every journey is unique. But they all begin with one simple question... Why Not Now? More than a podcast, we're building a community, live experiences and partnerships that inspire people to embrace change, take the next step and realise it's never too late to start.

You Might Also Like