It's Not That Personal - The Personal Branding Podcast for Therapists and Coaches By Ritu Riedweg

Ritu Riedweg
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Welcome to It’s Not That Personal—the podcast for therapists, coaches, and heart-centered entrepreneurs who are ready to stop performing confidence and start embodying a high-authority brand. Hosted by personal brand strategist Ritu Riedweg, this show sits at the intersection of deep strategy, lived experience, and unshakeable integrity. We strip away the sleazy marketing tactics and safe corporate boxes to explore what it actually takes to turn your story into a magnetic, high-trust personal brand that naturally attracts soul-aligned clients.

Episodes

  1. 2d ago

    Hidden Energetic Patterns & Business Breakthroughs with Laura Morrice, The Chakra Coach - S1E6

    Why Mindset Hacks Don't Work: Energetic Alignment & Business Growth with Laura Morrice | S01E06 Are you a therapist, practitioner, or coach hitting an invisible revenue ceiling or struggling with burnout? In this episode of It’s Not That Personal, host Ritu Riedweg sits down with Laura Morrice, known as The Chakra Coach, to explore why traditional mindset "hacks" often fail—and what it really takes to achieve sustainable business breakthroughs. Together, they unpack: The Chakra Diagnostic Framework: How physical glands, hormones, and emotional patterns signal root-cause business blocks. 0–21 Conditioning: How subconscious beliefs and early rules create imposter syndrome, guilt, and fear of high-ticket pricing.Flow vs. Force: Why forcing outcomes creates energetic resistance—and how "energetic literacy" prevents practitioner burnout.Personal Branding for Experts: How experienced clinicians can step out of clinical distance and build high-authority coaching brands. 🔗 Episode Resources & Links: ✨ Connect with Laura Morrice (The Chakra Coach):Grab her free Chakra Diagnostic Tool & explore her masterclass at lauramorrice.com. 💼 Ready to Pivot from Therapist to High-Ticket Coach?Book a free 1:1 strategy session with Ritu Riedweg to build an aligned, high-authority personal brand at rituriedweg.com. 🎙️ Subscribe & Review: If this episode resonated with you, hit subscribe and leave us a 5-star review!

    Hidden Energetic Patterns & Business Breakthroughs with Laura Morrice, The Chakra Coach - S1E6

  2. Oct 29

    Recovering from ME/Chronic Fatigue and Turning Lived Experience into a Thriving Practice with Elaine Wilkins - S1E5

    In this episode of It’s Not That Personal, host Ritu Riedweg sits down with Elaine Wilkins, founder of The Chrysalis Effect, for a deeply inspiring conversation on chronic illness recovery, trauma, neurodivergence, and the power of lived experience in health and coaching. After a sudden collapse in 2000 left her bed-bound with debilitating fatigue, brain fog, and chronic pain, Elaine spent 18 months waiting for an ME diagnosis and six years navigating trial-and-error treatments. Her recovery in 2006—achieved through major lifestyle shifts and uncovering root thyroid and adrenal dysfunctions missed by standard testing—became the catalyst for a global movement. Following a tragic ME-related suicide in her community, Elaine interviewed 30 fully recovered individuals to map out a coaching-based recovery pathway. What started as a local support effort evolved into The Chrysalis Effect: a multidisciplinary recovery model spanning eight core areas, six recovery phases, NHS pilot programs, and trauma-informed practitioner training. Elaine and Ritu explore how trauma, burnout, hormone imbalances, and neurodivergence intersect with chronic fatigue—and why sharing your personal or third-party recovery story is the single most powerful way for health practitioners and therapists to build trust, authority, and hope. thechrysaliseffect.co.uk CHAPTER TIMESTAMPS: 00:00 - Why Your Story Matters01:13 - Podcast Intro & Guest Setup01:34 - Elaine’s Collapse & ME Diagnosis06:36 - Searching for Answers in a Broken System09:02 - Root Causes: Stress, Trauma & Values Misalignment12:09 - Breakthrough: Thyroid/Adrenal Support & Recovery16:14 - Building The Chrysalis Effect Model18:40 - From Personal Recovery to a Global Movement21:40 - First Clients & Proof of Concept26:35 - Scaling Support: Trauma-Informed & Online Care29:52 - The Surge in Neurodivergence Awareness31:05 - A Serendipitous Meeting33:00 - Burnout Misdiagnosed as Chronic Fatigue Syndrome35:30 - Hormonal Health & Misdiagnosis36:54 - The Power of Sharing Your Lived Experience37:47 - Personal Branding for Therapists & Practitioners43:34 - Community Support & "Role Model Medicine"47:16 - Using Third-Party Stories to Build Trust & Visibility51:18 - What’s Next for The Chrysalis Effect Programs53:47 - Courses, Boundaries & Healthy Self-Assertion

    Recovering from ME/Chronic Fatigue and Turning Lived Experience into a Thriving Practice with Elaine Wilkins - S1E5

  3. Oct 14

    Why Your Body Remembers: Overcoming Brain Fog And Chronic Pain With Dr. Patricia Worby - S1E4

    Why Your Body Remembers: Overcoming Brain Fog And Chronic Pain With Dr. Patricia Worby - S1E4 What if your debilitating brain fog, chronic fatigue, and unexplainable physical pain aren't signs of a broken body, but a profound survival mechanism triggered by trapped emotional memory? In this episode of It's Not That Personal, host Ritu Riedweg sits down with therapist, educator, and author Dr. Patricia Worby to explore the frontier of mind-body healing and somatic recovery. Moving beyond traditional talk therapy—which often fails to access the subconscious and survival brain—Dr. Worby reveals how "bottom-up" somatic approaches work directly through physical sensations to resolve deeply held trauma. Dr. Worby breaks down the cellular science behind fatigue, explaining how perceived danger downshifts mitochondrial energy to create brain fog and physical shutdown. She shares her personal story of recovering from a severe health collapse in her early 30s, how she developed an integrated trauma-informed practice, and how practitioners can build a thriving, authentic brand outside mainstream medical models. In this conversation, we explore: Why Talk Therapy Isn't Enough: Accessing the limbic and survival brain through "bottom-up" somatic sensation The Biology of Brain Fog & Fatigue: How cellular danger signals shut down mitochondrial energy as a protective response Somatic Tools in Action: Combining Havening (self-touch for grounding and safety) with EMDR as surgical trauma tools The Scar That Won’t Heal: Dr. Worby’s personal recovery story and her framework for resolving unconscious emotional memory Building an Authentic Practice: Overcoming rejection sensitivity, honoring gentle trauma work, and attracting dream clients as a high-authority practitioner Timestamps:00:00 - Alchemy, Authenticity, and Mind-Body Healing 00:25 - Podcast Welcome & Guest Intro 02:32 - Why Body-Based Healing Reaches What Talk Therapy Misses 04:49 - Havening & EMDR: Surgical Tools for Subconscious Trauma 07:04 - Chronic Fatigue & Cellular Danger Signals Explained 08:40 - Ritu’s Personal Brain Fog Story 11:33 - From Collapse to Recovery: Dr. Patricia Worby’s Origin Story 14:19 - Writing The Scar That Won’t Heal 17:03 - Creating Authentic Content & Building a Purpose-Led Brand 21:39 - Building a High-Authority Practice Outside Mainstream Models 27:19 - Healing as Sacred Service 30:28 - Attracting Dream Clients & Recognizing True Fit 32:17 - Navigating Rejection Sensitivity as a Practitioner 38:14 - The Importance of Gentle, Safe Trauma Work 39:26 - How to Work With Dr. Patricia Worby 40:39 - Closing Takeaways & Wrap-Up Resources & Links: Learn more about Dr. Patricia Worby and Alchemy Therapies: https://www.alchemytherapies.co.ukRead about my own life changing experience working with Patricia: https://rituriedweg.com/dr-patricia-worby Download the Free Personal Branding Crash Course to build a heart-centered, high-authority practice: rituriedweg.com/crash-course Loving the podcast? Leave a 5-star review on Apple Podcasts, take a screenshot before submitting, and email it to Ritu to claim a Free 1:1 Brand Strategy Session!

    Why Your Body Remembers: Overcoming Brain Fog And Chronic Pain With Dr. Patricia Worby - S1E4

  4. Oct 6

    The Map in Your Hands: Decoding Nervous System Patterns & Life Purpose with Brent Bruning - S1E3

    What if your hands hold the exact empirical blueprint of your nervous system, transgenerational trauma patterns, and highest soul purpose? In this episode of It's Not That Personal, host Ritu Riedweg welcomes Master Hand Analyst Brent Bruning. Moving far beyond intuitive palmistry, Brent shares the fascinating science of hand analysis—an empirical study mapping fingerprints, hand structure, and stress responses directly to subconscious patterning. Brent breaks down how transgenerational trauma and nervous system contraction physically imprint in the hands (such as index-finger contractions signaling anxiety, boundary leaks, and procrastination).  He opens up about his journey from low self-esteem and software robotics to studying under Richard Unger, navigating severe business burnout, and helping people step into their Hero’s Journey. In this conversation, we explore: Scientific Hand Analysis vs. Palmistry: Decoding the empirical blueprint of your nervous system and soul contract Trauma Written in the Body: How anxiety, boundary issues, and self-sabotage show up as physical contractions in the hands The Path Through Burnout: How morning energy practices, time blocking, and radical self-compassion dissolve toxic projection "The Shift" Framework: Brent’s three-step process combining memory reconsolidation with a 3-month Hero’s Journey Ritu’s Personal Experience: The exact insights from her session with Brent that kickstarted deep personal transformation Timestamps:  00:00 - The Painful Lesson That Sparked Growth 00:51 - Podcast Welcome & Guest Intro 02:36 - Hand Analysis vs. Palmistry: The Empirical Map 06:16 - Common Subconscious Blind Spots Hidden in Plain Sight 09:27 - From Software Robotics to Purpose: Brent’s Origin Story 14:55 - Building a Purpose-Driven Business & Brand 20:35 - Reclaiming Discipline & Healing Burnout 23:46 - Replacing Projection with Compassion & Integrity 30:32 - How "The Shift" Framework & Hand Analysis Work Together 34:00 - Ritu’s Transformation Story & Breakthroughs 36:48 - Closing Takeaways & Where to Connect with Brent Resources & Links: Discover your own hand analysis and work with Brent Bruning: https://rituriedweg.com/authentic-personal-branding-with-brent-bruning/ Download the Free Personal Branding Crash Course to build a heart-centered, high-authority practice: rituriedweg.com/crash-course Loving the podcast? Leave a 5-star review on Apple Podcasts, take a screenshot before submitting, and email it to Ritu to claim a Free 1:1 Brand Strategy Session!

    The Map in Your Hands: Decoding Nervous System Patterns & Life Purpose with Brent Bruning - S1E3

  5. Sep 28

    Trust Your Calling: Systemic Sound Healing & Overcoming Resistance with Pandit Ameyatma Das - S1E2

    What if the subconscious resistance, anxiety, or imposter syndrome holding you back isn't even yours—but an inherited pattern waiting to be unblocked? In this episode of It's Not That Personal, host Ritu Riedweg sits down with Pandit Ameyatma Das—a professional musician, holistic practitioner, and Pandit in the Bhakti yoga tradition. Pandit Ameyatma Das has spent nearly 20 years researching and developing a unique method of music therapy that weaves advanced systemic constellation work with sound frequency to bypass the logical mind, dissolve deep resistance, and restore inner balance. Ritu shares her personal experience from a transformational seminar with Ameyatma in Toronto that altered the trajectory of her life—shifting her from a celibate nun back to her "rightful place" as a householder. Together, they explore why resistance often signals awareness, why service must replace ambition, and how to stop holding back your gifts. In this episode, we cover: How systemic music therapy releases subconscious blocks and ancestral weight The Toronto seminar that changed Ritu’s life trajectory and helped her embrace her calling Why resistance and self-doubt are natural signs of growth—not failure Shifting from ambition to service: Why "numbers tests" can distract from your true mission Accepting imperfection, trusting God's grace, and taking the next step toward your potential Timestamps: 00:00 - Dreams and Calling 01:04 - Podcast Welcome and Guest Intro 02:38 - The Toronto Seminar That Changed Everything 06:23 - Finding Your Right Place 09:51 - Who Am I to Lead? (Overcoming Imposter Syndrome) 11:47 - Resistance as a Sign of Growth 19:27 - Parenting, Perfection, and Judgment 23:13 - Pandit Initiation and Spiritual Discipline 28:24 - Trust God and Share Your Gift 30:58 - The Dream That Changed His Path 34:06 - The Ripple Effects of Courage 36:31 - Closing Takeaways & Where to Find Ameyatma 41:47 - Outro & Listener Call to Action Resources & Links: Learn more about Pandit Ameyatma Das and his work: https://www.instagram.com/pandit_ameyatmadas Grab the Free Personal Branding Crash Course to build an authentic, high-authority brand: rituriedweg.com/crash-course Enjoying the show? Please leave a quick star review, take a screenshot before submitting, and email it to Ritu to claim your Free 1:1 Brand Strategy Session!

    Trust Your Calling: Systemic Sound Healing & Overcoming Resistance with Pandit Ameyatma Das - S1E2

  6. Sep 16

    Why Personal Branding Feels so Scary (And How to Fix It) - S1E1

    Welcome to the very first episode of It's Not That Personal! If you are a coach, therapist, healer, or heart-centered entrepreneur who is ready to build a high-authority personal brand—without the performative marketing noise or selling your soul to the algorithms—you are in the exact right place. In this 5-minute launch episode, host Ritu Riedweg shares her 15+ year background in global brand strategy, 10+ years as a meditation teacher (Atma Kriya Yoga), and why traditional business advice completely ignores human psychology, nervous system regulation, and rejection sensitivity. In this episode, you’ll discover: Why "putting yourself out there" triggers rejection sensitivity (especially for neurodivergent and highly sensitive business owners). The core philosophy behind It’s Not That Personal and how to detach your self-worth from your visibility. How to use your personal story as a strategic tool to serve the exact people you are here to help. P.s. Since this is a brand-new show, your review means the world! Leave a quick review on Apple Podcasts, take a screenshot before submitting, and email it to Ritu to get booked in for a complimentary 1:1 strategy session. 👉 Don't forget to Hit Follow/Subscribe so you never miss an episode!

  • 6 Episodes

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About

Welcome to It’s Not That Personal—the podcast for therapists, coaches, and heart-centered entrepreneurs who are ready to stop performing confidence and start embodying a high-authority brand. Hosted by personal brand strategist Ritu Riedweg, this show sits at the intersection of deep strategy, lived experience, and unshakeable integrity. We strip away the sleazy marketing tactics and safe corporate boxes to explore what it actually takes to turn your story into a magnetic, high-trust personal brand that naturally attracts soul-aligned clients.

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