How They Hire

The Big Search

Who a company hires decides how fast it grows and how far. Founder podcasts cover fundraising, product and GTM. Hiring gets a question at the end, if at all. So we bring a camera to the offices of top tech founders and CEOs and give them the mic: the mission, the culture they built, how they hire, and the hiring playbook they use themselves. No filters.

Episodes

  1. Nov 2

    From Palantir to Monumental: How a Khosla-Backed Robotics Founder Approaches Culture and Hiring

    For this episode, we sat down with Salar al Khafaji, founder and CEO of Monumental. In 2009, Salar founded Silk, a data visualisation startup that Palantir acquired in 2016. He then spent two years on Palantir’s commercial side, where its software ran inside companies like Airbus. That’s where he realised he wanted to work on something physical. In his view, construction is the bottleneck for housing, energy, climate and infrastructure. The work itself is dangerous and physically hard, and many people don’t want to do it anymore. In 2021, he founded Monumental with Sebastiaan Visser, whom he first worked with at Silk. Monumental builds autonomous bricklaying robots and runs as a construction subcontractor: contractors hire it and pay per finished wall. Its fleet of 150+ robots has built over 100 homes, a school, a hotel and canal walls across the Netherlands and the UK. In July 2026, Monumental raised a $32M Series B led by Khosla Ventures, with Plural and Hummingbird returning. The round funds a larger fleet, a bigger engineering team, and a US launch. Across Silk, Palantir, and Monumental, Salar has made around 250 to 300 hires. We talked about what Palantir taught him about culture, why every Monumental candidate spends one to two days on site before an offer, why one of the founders still joins every final interview, and the two reference-check questions he relies on most. Enjoy the episode!The Big Search conducted the interview: ⁠https://www.thebigsearch.com/⁠Research powered by Topliner, our talent intelligence platform: ⁠https://topliner.app/

  2. Sep 1

    How the CEO of the World’s Leading Fibre Optic Sensing Company Approaches Talent & Hiring

    For this episode, we sat down with Paul Heiden, CEO of Optics11. Optics11 builds fibre optic sensing technology for early warning systems. The company operates out of the Netherlands, and its mission is to protect sea lanes, offshore infrastructure, and energy supply from disruption before it happens. Paul was Chief Product Officer at Bynder, later acquired by THL, and held the same role at Ultimaker, where he helped the company become a leader in 3D printing. Before that, he founded BHOLD and sold it to Microsoft. He also spent 30+ years as a Captain in the Royal Netherlands Marine Corps, including multiple deployments to the Arctic Circle to guard the northern seaways. In 2024, we partnered with Optics11 to place him as CEO. That background shapes how he talks about Optics11’s mission. The pitch is about winning the high ground and knowing about a threat before anyone else does, because Optics11’s sensors pick up signals long before a problem becomes visible. The company works across two markets. Underwater, where Paul describes the entire space as a black hole and where Optics11 is the only company shedding any light on it. And energy, where the goal is to make our energy provision more reliable. Throughout the interview, we talked about Optics11's talent culture and where the company is headed next. Paul also walked us through how his time in the Marine Corps and years in DeepTech now shape his vision of talent. The Big Search conducted the interview: https://www.thebigsearch.com/Research powered by Topliner, our talent intelligence platform: https://topliner.app/

  3. Jul 1

    The bunq Way: How a €1.6B European Neobank Hires Top-Tier Talent

    For this episode, we sat down with Joe Wilson, Chief Evangelist at bunq and former COO and Board Member. Joe began his career building and leading startups before spending a decade in leadership roles at Microsoft. He later ran his own fund backing Series A sustainability companies across Europe. In the course of that, he joined bunq’s Supervisory Board first, then stepped in as COO during the company’s growth phase, overseeing Marketing, Adoption, Finance, and People. He was also part of the team that drove bunq’s US expansion. He left in 2024, returned in 2025, and now serves as Chief Evangelist. Founded in 2012 by Ali Niknam, bunq is a European neobank headquartered in Amsterdam. It operates across 30 European countries and targets digital nomads, freelancers, and travellers. In 2021, it raised €193M in what was then the largest Series A in European fintech history, reaching unicorn status. By the end of 2022, it became the first EU neobank to achieve structural profitability. Across his career, Joe has hired and led teams across geographies, business models, and every stage of company growth. We wanted to understand how bunq approaches hiring, what makes their culture so distinct, and what Joe has learned along the way. Enjoy the episode! The Big Search conducted the interview: https://www.thebigsearch.com/ Research powered by Topliner, our talent intelligence platform: https://topliner.app/

About

Who a company hires decides how fast it grows and how far. Founder podcasts cover fundraising, product and GTM. Hiring gets a question at the end, if at all. So we bring a camera to the offices of top tech founders and CEOs and give them the mic: the mission, the culture they built, how they hire, and the hiring playbook they use themselves. No filters.