What makes addiction so hard to escape—and why do some people become vulnerable long before they ever take a substance? In this episode of The Pulse of Addiction, Alex Doyle sits down with Dr. Judy Grisel, a behavioral neuroscientist, Professor of Psychology and Neuroscience at Bucknell University, and author of the New York Times bestselling book Never Enough: The Neuroscience and Experience of Addiction. Dr. Grisel brings together decades of scientific research and lived experience to talk honestly about addiction, recovery, the brain, vulnerability, and what people often misunderstand about substance use.bucknell+1 Judy’s journey is not only academic. After experiencing addiction herself as a young person and finding recovery in her twenties, she went on to earn a doctorate in behavioral neuroscience and build a career studying the biological roots of addiction. Her work explores why some people are more vulnerable to substance use disorders, including the roles of genetics, stress, sex differences, brain development, and environment.radio.wpsu+1 We also talk about cannabis, adolescent brain development, the difference between information and fear-based messaging, and why clear science matters in a world where people are surrounded by strong opinions and mixed messages. Dr. Grisel is the founder and director of TrueDrugs and TrueWeed, a nonprofit research and education initiative built to make science more accessible and help young people make informed, healthy choices around addictive substances and behaviours. TrueWeed is the first project in the larger TrueDrugs initiative, with future education projects planned around opioids, alcohol, and other addictions.bucknell+1 This is a conversation about the science—but it is also about hope. Addiction is not a moral failure. Understanding the brain, the person, and the conditions around them can help us create better conversations, better support, and more realistic paths toward recovery. The Pulse of Addiction is hosted by Alex Doyle, a person with lived experience of addiction, homelessness, recovery, treatment, peer support, and street-level outreach on Vancouver Island. The show shares real conversations about addiction, recovery, relapse, family, trauma, treatment access, harm reduction, outreach, and rebuilding a life. If this conversation helps you, please follow the show, share it with someone who may need it, and keep the conversation going. Bucknell University faculty page: Dr. Judy Grisel — Professor of Psychology TrueWeed: trueweed.org TrueWeed project at Bucknell: TrueWeed: Research-based cannabis education TrueDrugs: Learn about the TrueDrugs education project TikTok: @trueweed.tt Instagram: @trueweed.ig X: @TrueWeed_x Bluesky: @trueweed.bsky.social LinkedIn: Search for TrueDrugs Book: Never Enough: The Neuroscience and Experience of Addiction by Judith Grisel TrueWeed’s stated purpose is to translate scientific research about cannabis into accessible information that supports healthier decision-making; it operates within Grisel’s broader TrueDrugs nonprofit research-and-education project.bucknell+1 Listen on Spotify: The Pulse of Addiction Podcast website: pulseofaddiction.lovable.app Halo Ridge Recovery: haloridgerecovery.com Halo Ridge — Client, Family & Interventionist support: Learn more Bake It Forward: bakeitforward.net