Special thanks to Endeavor Video Marketing for providing the studio and production support for this podcast. Learn more at studio.endeavorvm.com Welcome back to Business, Better Together, the podcast from The Chamber of Southwest Riverside County! 🎙️ In Episode 11, Chamber CEO Patrick Ellis sits down with Justin Clifton, City Manager for the City of Murrieta and 2026 City Manager of the Year honoree, for an engaging conversation about leadership, innovation, economic development, and what it really takes to build a thriving community. With a unique career spanning communities in Colorado, Arizona, and California, including Sedona and Palm Springs, Justin shares his unexpected journey into city management and the lessons he's learned along the way. From navigating complex community challenges to balancing the needs of residents, elected officials, and city staff, he offers a behind-the-scenes look at the responsibilities and decisions that shape a city's future. Patrick and Justin also explore how Murrieta is embracing innovation and technology to improve government efficiency and better serve its residents and businesses. Justin discusses the City's approach to artificial intelligence, including the creation of an internal AI Champions team, opportunities to streamline permitting and development processes, and the importance of adapting to emerging technologies while maintaining public trust. The conversation also highlights economic development and regional collaboration throughout Southwest Riverside County, including the strong partnerships between neighboring cities, the Chamber, and the local business community. They discuss the future of the Murrieta Innovation Center (MIC), supporting startups and entrepreneurs, attracting new businesses, and creating more high-quality jobs close to home. Plus, Justin shares why a thriving business community is essential to a thriving city, and how strong local businesses contribute to the services, amenities, and quality of life that make Murrieta a great place to live and work. Whether you're a business owner, community leader, or resident interested in the future of our region, this episode offers valuable insights into leadership, innovation, and the power of working together to build stronger communities! 🎙️ New episodes drop weekly, featuring a different guest and conversations with the business owners, leaders, innovators, and community partners shaping our region. 🔔 Subscribe to our channel and turn on notifications so you don't miss the next episode! Connect. Learn. Grow. Business is better together. #BusinessBetterTogether #ChamberSRC #SouthwestRiversideCounty #JustinClifton #CityOfMurrieta #EconomicDevelopment #CommunityLeadership #Innovation #MurrietaInnovationCenter #BusinessPodcast