Building Empires

HustleStudios Podcast Network

The real stories behind companies you use every day. Failures, pivots, near-bankruptcies, lucky breaks. Not the LinkedIn version — the messy truth. Become a supporter of this podcast: https://www.spreaker.com/podcast/building-empires--7248253/support.

Episodes

  1. Aug 19

    How LEGO Nearly Died and the Outsider Who Saved It

    In the winter of two thousand and three, accountants walked into a meeting room at the Lego factory in Billund, Denmark, and delivered a number that should have killed the company. Lego was burning roughly one million dollars every single day, drowning in unsold inventory from a decade of reckless expansion, and running out of cash on a clock measured in months. This is the story of how the world's most beloved toy company nearly died, and how a thirty-five-year-old outsider named Jorgen Vig Knudstorp talked the founding family into letting him do what nobody inside the building had the courage to do. The cost was measured in thousands of jobs, beloved product lines, and a brutal simplification of the part catalog from more than thirteen thousand unique elements down to about seven thousand. The result, a decade later, was the most profitable toy company on earth. This episode is a study in focus, restraint, and the arithmetic of survival. Chapters: 00:00 The Number in the Meeting Room 05:30 A Carpenter in Billund 13:00 The Golden Decades 20:30 The Diversification Frenzy 29:00 The Outside Consultant 35:00 The Cuts 42:30 The Part Count 50:00 The Adult Fans 55:30 The Movie and the Licensing Machine 61:00 Three Lessons from Billund If you enjoy deep business case studies told without the usual bromides, check out Unusual Apocalypse, a podcast about strange, unexpected end-of-the-world scenarios and the odd ways civilizations come undone. Available wherever you listen to podcasts. For a closer look at the inventions that reshaped how we live, try The Innovation Lab. Available wherever you listen to podcasts. Building Empires is part of the HustleStudios network. #Business #Entrepreneurship #LEGO #Strategy #Leadership Become a supporter of this podcast: https://www.spreaker.com/podcast/building-empires--7248253/support.

    How LEGO Nearly Died and the Outsider Who Saved It

About

The real stories behind companies you use every day. Failures, pivots, near-bankruptcies, lucky breaks. Not the LinkedIn version — the messy truth. Become a supporter of this podcast: https://www.spreaker.com/podcast/building-empires--7248253/support.