Undervalued Assets

Matthew Petrozelli

Undervalued Assets is about the people, businesses, and ideas that help shape the Lehigh Valley and beyond. Hosted by Matthew Petrozelli, CEO of Valley National Financial Advisors, each episode features candid conversations with entrepreneurs, business leaders, community builders, and innovators whose experiences offer valuable lessons on leadership, growth, resilience, and impact. From personal journeys to professional insights, we uncover the stories, perspectives, and opportunities that often go unnoticed but create lasting value.

Episodes

  1. 6d ago

    From Payments to Fighter Jets to Space: What Terrence Sullivan Learned Across High-Growth Industries

    What do fintech, defense, and space exploration have in common? Terrence "Terry" Sullivan, Chief of Staff and Head of Government Affairs at Shift4, would know. In this episode of Undervalued Assets, Terry joins Matt to share how a legal background shaped his approach to business, what he learned working across high-growth industries, and how his roots in the Lehigh Valley continue to guide his work and community involvement. Matt and Terry highlight the importance of adaptability, strategic thinking, and the value of relationships in both business and personal life. --- Terrence P. Sullivan is Chief of Staff and Head of Government Affairs at Shift4, a global leader in integrated payments and commerce technology. A senior advisor to Chief Executive Officer Taylor Lauber and the executive leadership team, he oversees government relations and supports the company's strategic initiatives, market expansion, and operational execution. Sullivan joined Shift4 in 2013 as Assistant General Counsel and was named Chief of Staff in 2016, serving as a trusted advisor to founder Jared Isaacman and the executive team for more than a decade. He was instrumental in securing Allegiant Stadium, Shift4's first major sports and entertainment client, a milestone that helped build the company's leading position in the Experience Economy industry. He has supported multiple acquisitions from diligence and negotiation through integration, and has led crisis response, board coordination, and executive communications. From 2014 to 2019, Sullivan concurrently served as Chief of Staff and Assistant General Counsel at Draken International. Working closely with Isaacman, he helped scale the company into one of the world's largest privately owned fleets of tactical aircraft, acquiring more than 120 former military jets and navigating complex government regulatory requirements. He managed diligence and transition planning for the company's 2019 equity sale to Blackstone. Sullivan also provided strategic and operational support for Isaacman’s Inspiration4 (2021) and Polaris Dawn (2024) missions with SpaceX. Inspiration4 was the first all-civilian orbital spaceflight, and Polaris Dawn included the first commercial spacewalk. Together, the missions raised substantial funds for St. Jude Children's Research Hospital. Sullivan serves as a Trustee of the Da Vinci Science Center in Allentown, Pennsylvania, and as co-owner and executive board member of Kelty Hearts FC, a Scottish professional football club. He holds a J.D. from Villanova University Charles Widger School of Law and a B.A. in History and Political Science from Hood College. An endurance athlete and mountaineer, Sullivan has summited Mount Rainier, Mount Whitney, and Vinson Massif, the highest peak in Antarctica, and competes in triathlons. He lives in Lower Saucon Township, Pennsylvania, with his wife, Kendra, and their two daughters.

  2. Oct 19

    The Return on Community: Where Talent Meets Opportunity with Katelyn Mack

    In this episode of Undervalued Assets, Matt sits down with Katelyn Mack, President of LINC (Lehigh Valley Inter-Regional Networking & Connecting Consortium), to explore the connections between career, community, and quality of life. Katelyn shares her journey from growing up in the Lehigh Valley to studying and building a career in public health and community development across the country before ultimately returning home. Together, they discuss the challenges and opportunities facing the region, the role organizations like LINC play in helping families and professionals relocate and thrive, and why community is one of the Lehigh Valley's most valuable, yet often overlooked, assets. From workforce development and regional growth to family, financial wisdom, and the human side of innovation, this conversation examines what makes communities thrive and why the strongest investments aren't always financial. Sometimes, they're the connections that bring people together. ---- Katelyn Mack is President of LINC (Lehigh Valley Inter-Regional Networking & Connecting Consortium), where she helps employers attract, connect, and retain talent by fostering meaningful community connections. A strategic leader with expertise in public health, data-driven decision-making, and social impact, Katelyn has spent her career helping organizations use research, evaluation, and collaboration to create lasting change. She is also the founder of Accelerate Impact, a consulting practice dedicated to helping nonprofits become more data-informed, learning-focused, and impact-driven. A Lehigh Valley native, Katelyn is passionate about building communities where people feel welcomed, connected, and inspired to thrive.

  3. Oct 12

    How Molecular Diagnostics Took Over Wine, Beer, and Food Safety with Benjamin Pascal

    In this episode of Undervalued Assets, Benjamin Pascal, co-founder of Invisible Sentinel, joins Matt Petrozelli to share the highs, lows, and hard-earned lessons behind building a startup from scratch. From early struggles with funding and market fit to earning the trust of brands like Wawa, Chobani, and Victory Brewing, Ben reflects on the lessons that shaped his path. They discuss the realities of building a biotech startup, navigating the 2008 financial crisis, pivoting when the market demands it, and why the right mentors, board members, and patience can make all the difference. ---- Benjamin Pascal is a life sciences entrepreneur, strategist, and business leader with more than 20 years of experience building and commercializing innovative diagnostic technologies. Ben is the co-founder and former Chief Business Officer of Invisible Sentinel, a Philadelphia-based molecular diagnostics company that he helped build from an early-stage startup into a global business. He played a key role in developing the company’s commercial strategy, bringing its technologies to market, and ultimately leading the business through its acquisition by bioMérieux in 2019 for $75M. Following the acquisition, he remained with bioMérieux, where he led global business development and commercialization initiatives. Today, Ben is a Director with PwC, where he advises leaders across the biotechnology and diagnostics industries on growth, innovation, commercialization, and strategic transformation. A longtime member of the Lehigh Valley community, Ben is passionate about entrepreneurship, innovation, and developing the next generation of life sciences leaders. He regularly speaks with students and entrepreneurs and remains actively involved in the region’s growing life sciences and business community.

About

Undervalued Assets is about the people, businesses, and ideas that help shape the Lehigh Valley and beyond. Hosted by Matthew Petrozelli, CEO of Valley National Financial Advisors, each episode features candid conversations with entrepreneurs, business leaders, community builders, and innovators whose experiences offer valuable lessons on leadership, growth, resilience, and impact. From personal journeys to professional insights, we uncover the stories, perspectives, and opportunities that often go unnoticed but create lasting value.