The Adoption Gap

Chris Fraughton

The Adoption Gap explores why valuable ideas, technologies, and business solutions succeed or fail to gain traction—and what leaders on both sides of the decision can do to turn potential value into measurable results. Innovation does not create value when it is invented, sold, or installed. It creates value when people adopt it and produce a better result. This Podcast focuses on the people, the processes, and the results of this go-to-market journey.

About

The Adoption Gap explores why valuable ideas, technologies, and business solutions succeed or fail to gain traction—and what leaders on both sides of the decision can do to turn potential value into measurable results. Innovation does not create value when it is invented, sold, or installed. It creates value when people adopt it and produce a better result. This Podcast focuses on the people, the processes, and the results of this go-to-market journey.