How do you build a company that lasts? Harish Hande, founder and CEO of SELCO Foundation and founder of SELCO India, shows what "lasting" really looks like. A customer who asks to see you on her deathbed. Families who buy from you because their grandparents did, without a single advertisement. A senior official who picks up your call at five in the morning. 100 of your 140 people, many from very poor families, writing to you: don't pay us for six months, we'll survive, you make it happen. And with less than $2,500 in the bank, being offered a million dollars to write a number you can't keep, and saying no. So what did he do that made so many people stand behind him? He went back to an old wisdom: for centuries, business was built on human relationships, not transactions. Since 1995, Harish and his teams, first at SELCO India and then at SELCO Foundation, have learned to see the whole forest: the families, technicians, bankers, vendors and communities around every need. Then they redesigned the ecosystem so everyone in it can last. Not a project. Not an exit. A web of people who have each other's back, for generations. If you've ever wondered what systems change and long-term development really look like on the ground, this is it. Episode 6 of The Ripple Map. Listen to the end for a question to try. Short on time? Watch shorter pieces (1–17 min) on YouTube: https://www.youtube.com/@TheRippleMap · or on Instagram: @theripplemap About Dr. Harish Hande Founder and Chief Executive of SELCO Foundation and founder of SELCO India, a pioneering last-mile rural energy enterprise in India since the early nineties. Over 35 years of grassroots experience meeting the energy needs of underserved populations. IIT Kharagpur graduate, Master's and PhD from the University of Massachusetts. Ramon Magsaysay Award (2011), Zayed Future Energy Prize (2018), Skoll Award for Social Entrepreneurship (2018). Chapters 0:00 Where the Ripple Begins 1:11 One Steel Town, One School, Every Kid 6:50 My Whole Life Is a Subsidy 16:59 No Shares for the Founders 18:42 The Farmer, His Mother and a Black-and-White TV 24:10 Who Stands Behind You? 36:42 No Ads, Three Generations 41:24 It Takes a Village, a Banker and a Grocery Store 51:34 From 30 Batteries to 3,000 Champions 59:12 Babies Saved, Not Watts Saved 1:08:25 Hiring Without Résumés 1:14:19 Why the Copycats Failed 1:18:41 The Lesson Schools Don't Teach 1:25:01 How Do You Know It's Working? 1:27:58 Be as Confused as Ever 1:33:22 Where Your Ripple Goes About The Ripple Map Conversations with people tackling the world's hardest problems at the root. Not hero stories: honest conversations about how they found the root, and what it asks of each of us. Hosted by Yassaman Nouri. Every ripple shapes the world we share. Even yours. The question at the end: Look at the whole ecosystem around your work. Are those relationships built with heart and mind, for generations? Where do you stand, and what's one step closer? SELCO Foundation: https://selcofoundation.org · SELCO India: https://www.selco-india.com Watch on YouTube: https://youtu.be/_dXYTOYnZxk · Newsletter: https://theripplemap.com · Join the conversation: https://theripplemap.com/join-the-conversation