Unsubscribe

Jillian Hoefer, Justina Perro, Danielle Messler
  • 5.0 (1)
  • Marketing

Welcome to Unsubscribe. A safe space for B2B marketing girlies who are over corporate speak and ready to switch things up. We’re Justina, Danielle, and Jillian. Between leading marketing teams, heading up content programs, and running our own businesses, we spend a lot of time testing, building, and... well, ranting about the industry when things get ridiculous. From off-the-cuff rants that accidentally blow up overnight to the endless alphabet soup of AEO, GEO, SEO (and whatever acronym someone just made up today) - consider this your backstage pass to the group chat.

Episodes

  1. Oct 28

    Peace-Outs, Burn-Outs, and Opt-Outs

    We've all taken a job that turned out to be nothing like the job description. So why does this keep happening in marketing? In this episode, we’re looking at the wave of people leaving marketing and tech roles almost as soon as they start. We get into why job descriptions are often written by nobody who actually understands the role, why marketing is one of the most misunderstood functions in business, and why attribution is our biggest blind spot.  We also spill the tea on AI's broken promise: it was supposed to give us our time back, and instead it's got us juggling seven strategic priorities at once with none of the depth. Bonus:  Justina shares the real story behind the LinkedIn post that changed her career. Then, we close out with a marketing confessional from 2012. Jump into the conversation: (00:00) Peace-outs, burnouts, and opt-outs (03:21) The Frankenstein job description (08:17) Why marketing is the most misunderstood function in business (16:28) Death by a thousand cuts and knowing when to walk away (28:18) The one-person army hiring trap (35:06) AI is taking collaboration away (41:02) Community as the antidote to burnout (42:54) Marketing confessionals: the forgotten laptop Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/  Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/  Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/  Produced in partnership with Share Your Genius www.shareyourgenius.com

  2. Oct 14

    How We Killed the Event Booth and Built Events People Actually Show Up For

    We’ve all sponsored a booth, but did any of it ever actually work? In this episode, we talk about the event shift that has marketers rethinking their budgets. What happens when you stop sponsoring and build your own thing? How do you decide who gets in the room? And is a sponsored dinner ever worth someone's evening? Spoiler: only if it’s really worth leaving the family for three hours. From curated events in Jackson Hole to manicure studios and one very questionable rebrand, expect hot takes, honest ROI talk, and confessions from marketing girlies. Jump into the conversation: (00:00) Intro (08:34) Killing the booth and rethinking events (12:11) When your event becomes the talk of LinkedIn (15:58) Saying no to the wrong attendees (19:28) Curated conversations over forced round tables (23:59) The sunk cost of filling seats (26:30) A rebrand that confused everyone (29:50) Would anyone leave their family for your event (33:31) Unsubscribing from tracking every waking metric (36:02) Subscribing to slowness and small dopamine wins Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/  Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/  Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/  Produced in partnership with Share Your Genius www.shareyourgenius.com

  3. Sep 30

    "ChatGPT Sucked the Joy Out of Writing" (And Other Unfiltered Truths)

    AI can help us move faster, but is it making marketing any better? In our first episode, we’re talking about the AI shift that has completely changed the content game. Where should marketers use it? What should stay human? And how are lean teams supposed to experiment with new tools while still getting the work done? From the pressure to produce more with less to the invisible work behind great marketing, expect honest advice, real experiments, and a few well-earned industry rants. Jump into the conversation: (00:00) Welcome to Unsubscribe (00:40) The story behind the podcast (02:20) Calling out the current noise in marketing (07:09) Practical use cases and limits for AI (12:28) Frustrations with rapid AI model changes (17:26) The pressure of invisible work and volume (18:24) Pacing speed versus human creativity (25:56) How to navigate client trust and AI output (32:47) The state and integrity of content today (37:31) Unsubscribing to social media time sinks (38:56) Subscribing to LinkedIn trends and analog habits (43:21) Is there hope for marketing? Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/  Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/  Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/  Produced in partnership with Share Your Genius www.shareyourgenius.com

  4. Sep 28

    This is Unsubscribe with Justina, Jillian, and Danielle

    Welcome to Unsubscribe. A safe space for B2B marketing girlies who are over corporate speak and ready to switch things up. We’re Justina, Danielle, and Jillian. Between leading marketing teams, heading up content programs, and running our own businesses, we spend a lot of time testing, building, and... well, ranting about the industry when things get ridiculous. From off-the-cuff rants that accidentally blow up overnight to the endless alphabet soup of AEO, GEO, SEO (and whatever acronym someone just made up today) - consider this your backstage pass to the group chat.  Connect with Justina Perro: https://www.linkedin.com/in/contentbyjustina/  Connect with Danielle Messler: https://www.linkedin.com/in/daniellemessler/  Connect with Jillian Hoefer: https://www.linkedin.com/in/jillianmacnulty/  Produced in partnership with Share Your Genius www.shareyourgenius.com

  • 1 Trailer
    3 Episodes

Trailer

About

Welcome to Unsubscribe. A safe space for B2B marketing girlies who are over corporate speak and ready to switch things up. We’re Justina, Danielle, and Jillian. Between leading marketing teams, heading up content programs, and running our own businesses, we spend a lot of time testing, building, and... well, ranting about the industry when things get ridiculous. From off-the-cuff rants that accidentally blow up overnight to the endless alphabet soup of AEO, GEO, SEO (and whatever acronym someone just made up today) - consider this your backstage pass to the group chat.

Information

  • Creator
    Jillian Hoefer, Justina Perro, Danielle Messler
  • Years Active
    2026
  • Episodes
    4
  • Rating
    Explicit
  • Copyright
    © 2026 Jillian Hoefer, Justina Perro, Danielle Messler