Artificial Attention

Alex Whitehead

AI, ADHD, ASD. Wired for the future. Teaching the thinking skills of tomorrow. Connect ideas. Shift perspective. Find another way.

Episodes

  1. 6d ago

    AI for ADHD: the good, the bad and the addiction, with Ben and Alex

    Is AI good or bad for ADHD? Ben and Alex both run businesses with ADHD and use AI all day, mostly Claude. This is what it has fixed for them, and what it has made worse. The good side. Alex says he's the calmest he has ever been running his business. Ben gets through a morning's work before his first meeting. Being forgetful matters less when AI can pull up any call, message or email in seconds. And with 30-odd Claude chats running at once, there's a hit of dopamine every few minutes, which is exactly what an ADHD brain goes looking for. The bad side. You can't switch off. Evenings and weekends go, because the work has stopped feeling like work. Ben once spent £4,500 in a month on excess tokens. And when everything moves faster, you end up with more on your plate than you can hold. Plus why trust is what stops most people starting, how to make AI talk to you the way your brain takes things in, and the boundaries they've both had to set. Artificial Attention is Ben Hawksworth and Alex Whitehead on running a business with a neurodivergent brain, and what AI actually does about it. Long conversations, nothing tidied up. CHAPTERS00:00 Five screens and 34 Claude chats03:45 119,000 files in the bin04:32 Backing it all up05:08 Getting the whole team on one AI setup06:08 Is AI good or bad for ADHD?06:42 Getting past "this is shit"07:56 The calmest Alex has been running a business08:30 A morning's work done before the first meeting11:22 Faster, leaner, lighter13:14 "I don't trust it with anything else"14:35 Trusting AI with your data17:57 The downside: you can't stop19:18 Loving the work more than ever20:00 Losing the boring part of the day20:53 Addicted to work, and £4,500 on tokens22:14 What it does to home life23:15 Your AI starts to get to know you23:58 Make it talk to you the way you think25:00 The straight talk file25:41 The worst ADHD habits26:19 Dopamine, and why AI suits an ADHD brain28:00 Systems: the cooking analogy30:21 Forgetful? It doesn't matter now30:49 Retrieval is the real game31:23 A full plan off one call and some voice notes33:41 No going back, and time back for family35:56 Ten days away without the worry36:54 Using AI to grow, not just go faster38:51 Too much on your plate39:38 The unlimited rabbit hole40:04 "Just get AI to check the code"40:26 Keeping personal messages out of AI41:11 Building a Jarvis FOLLOW THE SHOWEvery episode https://artificialattention.co.ukInstagram https://www.instagram.com/artificialattentionpodcast/ THE HOSTSBen Hawksworth https://www.instagram.com/benhawksworth_/Alex Whitehead https://www.instagram.com/awmedia.marketing/ Ben has ADHD and ASD. Alex has ADHD and dyslexia. Neither of them is a clinician, they are talking from their own experience, and nothing here is medical advice. Watch the full episode on YouTube: https://youtu.be/jQFPNAECykw

    AI for ADHD: the good, the bad and the addiction, with Ben and Alex
  2. Oct 25

    ADHD, addiction and getting out the other side, with Tom Mitchell

    Tom Mitchell went to school with Ben. He built a successful barber shop, then made a name online doing pranks and feel-good videos with his mate Matt. He was diagnosed with ADHD two years ago and is in the middle of trying medication now. Tom was 26 when his dad died of cancer during COVID, at a time the family couldn't even go round to see him. What followed was four years of drink, drugs and gambling, mostly on his own, to stop feeling anything. Fourteen-hour days on no sleep, debt he couldn't get out of, and losing his house to pay it off. He talks about what got him out: doing content with Matt gave him a purpose, and Millie made him sit in his feelings instead of running from them. Ben tells his side too. The anger, the drinking, the twelve years he spent looking for a solution, and what he told his doctor when he finally asked for the right thing. Alex went the therapy route instead and has never been on medication. Three people, three different routes after a diagnosis. Plus rejection sensitivity, reading the comments, why the barber shop got too much, a baby on the way, and why Tom still can't accept that he's got ADHD. Watch the full episode on YouTube: https://youtu.be/0my2Dy1MPbg CHAPTERS 00:00 Meet Tom Mitchell 01:54 Stepping away from the barber shop 02:26 What's next: men's hair systems 05:11 14-hour days and no social battery 06:06 Batching the week 09:03 Living off content and brand deals 09:44 A baby on the way and a change of content 10:54 Using the platform to help people 12:32 Documenting your ADHD journey 13:36 Am I weak because I take an antidepressant? 14:35 "It's completely changed my life" 15:43 Three of us, three different routes after diagnosis 17:24 Sharing everything he tries 18:06 Your most ADHD traits 18:30 Losing everything, every day 20:45 Interrupting and zoning out 22:16 Rejection sensitivity and negative self-talk 22:41 Reading the comments 24:14 Not being able to be in the house alone 28:47 Losing his dad during COVID 30:15 The phone call 31:52 Masking it all 32:25 Drink, drugs and gambling to stop feeling 33:38 Trying to stop, and the cycle 34:54 Losing his house to debt 36:31 Content with Matt gave him a purpose 36:41 Instagram, dopamine and vanity metrics 38:44 Feeling like he was lying to himself 40:30 Why he can talk about it now 42:05 What Millie changed 42:47 Learning to sit in his feelings 43:16 Ben's anger, and what Stacey did 46:50 The mechanical spider 49:09 One percenters, and Tom's room to grow 51:27 Alex: therapy, not medication 52:28 Finding the right therapist 52:53 Ben's buckets 54:54 Twelve years looking for a solution 56:17 What Ben told his doctor 58:32 Tom's medication, a month at a time 59:04 "How I feel is in my control" 1:00:49 Diagnosed, then nothing 1:02:02 Not accepting the diagnosis yet 1:03:16 "Everyone's got ADHD these days" 1:04:57 Tom remembers Ben at his worst 1:05:40 Ben's two alter egos FOLLOW THE SHOW Every episode https://artificialattention.co.uk Instagram https://www.instagram.com/artificialattentionpodcast/ THIS EPISODE'S GUEST Tom Mitchell https://www.instagram.com/mitchytom/ THE HOSTS Ben Hawksworth https://www.instagram.com/benhawksworth_/ Alex Whitehead https://www.instagram.com/awmedia.marketing/ Ben has ADHD and ASD. Alex has ADHD and dyslexia. Tom has ADHD. Nobody on this episode is a clinician, everyone is talking from their own experience, and nothing here is medical advice. Talk to your GP before starting or changing any medication. This episode talks openly about grief, addiction, gambling, debt and suicide. If any of that is close to home, Samaritans are free and open 24 hours a day on 116 123 in the UK and Ireland. FRANK is on 0300 123 6600 for drugs, and the National Gambling Helpline is on 0808 8020 133.

    ADHD, addiction and getting out the other side, with Tom Mitchell
  3. Oct 18

    What it's like living with an ADHD business owner, with Beth and Stacey

    Two episodes of Alex and Ben talking about running a business with ADHD. This time the people who live with them get their say. Beth and Stacey sit down with Ben Hawksworth and Alex Whitehead. Beth's mum clocked Alex's ADHD the day she met him. Beth supported him through his whole diagnosis, then found out she has it too. Stacey has been with Ben for nearly ten years, and remembers how he used to describe his head: a brick wall with a brick missing. They get into masking, why Beth doesn't see her ADHD as a superpower, why ADHD medication isn't a super pill, what therapy did and didn't do, and how AI changed things at home as well as at work. Plus the argument about AI and the environment, and the question a lot of people are sat on. If you think someone close to you has ADHD, how do you bring it up without them feeling labelled. 00:00 Meet Beth and Stacey01:28 ADHD, masking and women01:52 A different diagnosis first02:18 "He's got ADHD, hasn't he?"04:21 Trying ADHD medication04:58 Why medication isn't a super pill06:13 Procrastination doesn't need a diagnosis06:40 Not everyone's ADHD feels like a superpower07:58 The environment you build around it10:50 The most annoying thing about working with Ben13:06 Taking the one bad bit from a message14:03 You and Claude are gone16:21 Everyone thought Ben was autistic17:06 The brick wall with a brick missing17:37 Alex at work: a dog with a bone19:14 Saying yes to everything, and the friction AI took away20:49 Therapy, medication and getting less angry22:36 Getting it all out of your head with AI22:52 Why Ben won't go back to running a business without AI25:59 Why Ben won't hire anyone who can't use Claude Code26:34 Telling people you work with AI28:12 The AI and environment argument31:30 Who's checking what the AI companies do35:24 When AI says no36:40 What changed at home after the diagnosis37:01 Rows that last 30 minutes38:58 Two messy people in one house43:03 How to support a partner with ADHD43:49 Stop expecting them to show it your way45:44 Action, not words of affirmation47:35 Telling someone something without triggering rejection sensitivity49:15 Be direct with Ben50:28 Why slowing down is the hard bit51:33 Just tell me straight53:09 Triggered by a full stop54:41 Think your partner has ADHD? How to bring it up55:09 Not everyone needs a label57:26 Support them without pushing a diagnosis58:21 "I always thought you were on the spectrum"59:17 When someone outside the home says it59:36 The real fix was understanding it1:00:42 Medication is trial and error1:02:54 It's not just the naughty boy at school Watch the full episode on YouTube: https://youtu.be/Qdayy-Rf4vk Every episode: https://artificialattention.co.ukInstagram: https://www.instagram.com/artificialattentionpodcast/Ben: https://www.instagram.com/benhawksworth_/Alex: https://www.instagram.com/awmedia.marketing/ Ben has ADHD and ASD. Alex has ADHD and dyslexia. Beth has ADHD. Nobody on this episode is a clinician, everyone is talking from their own experience, and nothing here is medical advice. This episode talks openly about mental health, medication and suicide. If any of that is close to home, Samaritans are free and open 24 hours a day on 116 123 in the UK and Ireland.

    What it's like living with an ADHD business owner, with Beth and Stacey
  4. Oct 11

    Using AI to run a mental health care business, with Andy Barlow

    A mental health care business, 34 years in, over 100 staff, and too much of it still depends on one man. Andy Barlow wants to be wanted, not needed. Andy is director of Barlow Care Group. It started in 1992 with his mum, and the first person it supported was a man nobody else would take. He talks Ben and Alex through how he got here, then the practical bit. The system Ben is building so 100 staff can ask it instead of Andy, what to do about health data, the prompt that makes AI tell you what it couldn't do, stopping while it's flowing rather than when you're stuck, and why it all comes down to getting the foundations in first. 00:00 Meet Andy Barlow, the show's first guest01:49 Reading, writing and the class clown04:07 Andy's story: anything to get away from the feeling08:35 Hitting the brink: the gift of desperation13:23 1992: a carer who knew she could do it better17:44 The one man nobody else would take22:15 Four applicants to 96, just by testing newspaper ads24:19 Taking over from mum, and a nursing course to see inside31:20 The human side is still the most important bit33:31 Craft at the start, the machine in the middle, craft at the end36:55 Wanted, not needed37:35 Who supports the support workers42:28 Why Ben built his own operating system44:01 Eight things at a time, not 6744:39 Health data, privacy and the way round it45:33 Talk to me as a human, ask the system the rest46:56 YouTube clips, an academy, an app: what Andy looked at first50:03 A hundred goes if that's what it takes52:29 ChatGPT or Claude doesn't matter. Context does54:05 No diagnosis, a lot of the symptoms54:48 When AI doesn't sound like you, that's not a tech problem56:55 The fantasy and reality loop, and where most people quit57:46 Make it tell you what it couldn't do59:38 The expensive failure, and asking a better question1:03:10 Stop while it's flowing, not when you're stuck1:04:13 Talking the business out of your head with Wispr Flow1:05:42 Responsibility without authority, and finding the handovers1:07:29 Retrieval, and a call straight into a quote1:10:37 Turning a care group into a brain1:11:27 Have a play, then get someone who does it for a living1:14:34 The builder, the live wires and the foundations Watch the full episode on YouTube: https://youtu.be/Fn6MVVSfXq0Barlow Care Group: https://www.barlowcaregroup.comEvery episode: https://artificialattention.co.ukInstagram: https://www.instagram.com/artificialattentionpodcast/Ben: https://www.instagram.com/benhawksworth_/Alex: https://www.instagram.com/awmedia.marketing/ Ben has ADHD and ASD. Alex has ADHD and dyslexia. Ben and Alex are not clinicians, everyone here is talking from their own experience, and nothing in this episode is medical advice. This episode talks openly about addiction, from 04:07. If any of that is close to home, Samaritans are free and open 24 hours a day on 116 123 in the UK and Ireland.

    Using AI to run a mental health care business, with Andy Barlow
  5. Oct 4

    ADHD, autism and AI: how two business owners actually use it

    AI won't fix a brain that has no system around it. Get the foundations right first, then it changes everything. Ben Hawksworth and Alex Whitehead have worked together for twelve years. In episode one they talk about late diagnosis, the very different routes each of them took after it, and why work is the vice nobody lists. Then the practical bit. The four levels of Claude, the five minute brain dump, what it actually costs to run, and why the person who can describe the idea best is the one who wins. 00:00 What Artificial Attention is, and whose idea it was01:52 Yin and yang: no filter vs thinks first02:38 Who Alex is03:42 Who Ben is, and twelve years working together07:27 Undiagnosed for 28 years09:03 Went in for autism, came out with both09:48 A diagnosis is a starting point, not a fix10:48 Hyperfocus vs forgetting everything11:40 Ben's story: working to survive13:53 Two routes after diagnosis: medication and therapy19:24 ADHD is not an excuse22:10 Switching off: work phones and WhatsApp favourites25:34 Dopamine, vices, and why work is one of them28:33 Hyperfocus as the asset29:44 Why neither of them has enjoyed work this much33:08 The whole show in one point: describe the idea best34:06 ChatGPT or Claude? It's how you use it37:50 What it actually costs to run40:58 Designers are panicking. Alex adapted42:44 Build your own skills, don't download them46:18 Don't go zero to a hundred47:23 The five minute brain dump50:45 The connections that changed their day53:45 The four levels of Claude57:13 CLAUDE.md, memory and brain documents1:00:16 Bring your old ChatGPT and Claude history with you1:01:13 Watch it, then do something with it1:03:31 Coming up next, and guests wanted Instagram: https://www.instagram.com/artificialattentionpodcast/Ben: https://www.instagram.com/benhawksworth_/Alex: https://www.instagram.com/awmedia.marketing/ Ben has ADHD and ASD. Alex has ADHD and dyslexia. We are not clinicians, we are two business owners talking about our own experience, and nothing in this episode is medical advice. This episode talks openly about suicidal thoughts, from 11:40. If any of that is close to home, Samaritans are free and open 24 hours a day on 116 123 in the UK and Ireland.

    ADHD, autism and AI: how two business owners actually use it

Trailers

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AI, ADHD, ASD. Wired for the future. Teaching the thinking skills of tomorrow. Connect ideas. Shift perspective. Find another way.

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